# Ahrefs vs Serpstat

**Leader by Vioscale score:** Serpstat

| Attribute | Ahrefs | Serpstat |
|---|---|---|
| **Vioscale score** | 52.8 (55% (medium)) | 66.3 (40% (low)) |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | A marketing platform built on a proprietary web index offering tools for keyword research, rank tracking, site audits, competitor analysis, content optimization, and brand monitoring across search, AI, and social channels. | Serpstat is a cloud-based SaaS platform that helps marketers and agencies research high-potential keywords, track search engine rankings, analyze competitor strategies, audit technical website issues, and generate SEO-optimized content. The tool combines keyword research, rank tracking, backlink analysis, site audits, and AI-powered content creation with data from over 8.5 billion search terms. |
| features.capabilities | `{"free_tier":true,"deployment":"cloud","public_api":true,"site_audit":true,"rank_tracking":true,"backlink_index":true,"locales_covered":"Not specified","competitor_intel":true,"keyword_research":true,"local_mobile_serp":true,"content_optimization":true,"pricing_transparency":"contact_sales"}` | `{"free_tier":true,"deployment":"cloud","public_api":true,"site_audit":true,"pricing_model":"credit_based","rank_tracking":true,"backlink_index":true,"locales_covered":"230 countries","competitor_intel":true,"keyword_research":true,"local_mobile_serp":true,"gsc_ga4_integration":true,"content_optimization":true,"pricing_transparency":"contact_sales"}` |
| integrations.count | 4 | 6 |
| integrations.list | `[{"name":"Google Search Console"},{"name":"Google Analytics 4"},{"name":"Data Studio"},{"name":"IndexNow"}]` | `[{"name":"Google Analytics"},{"name":"Google Search Console"},{"name":"OWOX"},{"name":"Serpstat Browser Extension"},{"name":"Serpstat MCP"},{"name":"LLM Brand Monitor"}]` |
| market.availability | `{"primaryMarkets":["US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"hqCountry":"UA","primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"cli":true,"web":true}` | `{"cli":true,"web":true}` |
| pricing | `{"type":"freemium","summary":"Free tier available; specific pricing not listed","freeTier":true,"sourceUrl":"https://ahrefs.com","retrievedAt":"2026-08-14T21:34:22.505Z"}` | `{"type":"subscription","plans":[{"free":true,"name":"Freemium","features":["10 searches per day for site, keyword, and backlink analysis","Limited tool access"],"components":[{"kind":"fixed","amount":0,"period":"month","currency":"USD"}],"description":"Limited free access with restricted searches","contactSales":false,"includedLimits":{"searches_per_day":"10"}},{"free":false,"name":"Standard Paid Plans","summary":"$129+/month with daily credit refresh and carryover","features":["API access","Rank tracking","Keyword research","Site audit","AI content tools","Competitor analysis"],"components":[{"kind":"fixed","amount":129,"period":"month","currency":"USD"}],"description":"Monthly subscription with credits-based system","contactSales":false},{"free":false,"name":"API Plan","summary":"$180–$100 per million rows based on volume and commitment","features":["Enhanced API request speeds","Increased request limits","Custom features"],"components":[{"per":{"qty":1,"unit":"million_rows"},"kind":"metered","amount":0.001,"currency":"USD"}],"description":"Custom API access with tiered pricing based on usage","contactSales":true}],"summary":"From $129/month. Freemium tier (10 searches/day), 7-day paid trial. Credits carry to next billing period.","currency":"USD","freeTier":true,"sourceUrl":"https://serpstat.com/page/new-pricing/","retrievedAt":"2026-08-21T13:19:53.858Z","freeTrialDays":7,"startingPrice":{"amount":129,"period":"month","currency":"USD"},"billingPeriods":["month"]}` |
| pricing.free_tier | yes | yes |
| pricing.model | freemium | freemium |
| pricing.price_level | low | high |
| pricing.starting_price | - | `{"amount":129,"currency":"USD"}` |
| pricing.transparent | no | yes |
| security.gdpr | - | yes |
| security.iso27001 | yes | - |
| security.soc2 | yes | - |

## Capabilities (SEO Tools)

| Capability | Ahrefs | Serpstat |
|---|:--:|:--:|
| **Pricing** |  |  |
| Pricing transparency | Contact-sales | Contact-sales |
| Free tier / free tool | ✓ | ✓ |
| Pricing model | - | Credit-based |
| **Data** |  |  |
| Backlink index | ✓ | ✓ |
| Keyword research database | ✓ | ✓ |
| **Capability** |  |  |
| Rank tracking | ✓ | ✓ |
| Technical site audit / crawler | ✓ | ✓ |
| Content optimisation (SERP-driven) | ✓ | ✓ |
| Competitor / SERP intelligence | ✓ | ✓ |
| **Coverage** |  |  |
| Local / mobile SERP support | ✓ | ✓ |
| Countries / locales covered | Not specified | 230 countries |
| **Integration** |  |  |
| Public API | ✓ | ✓ |
| Search Console / GA4 integration | - | ✓ |
| **Deployment** |  |  |
| Deployment | Cloud | Cloud |

*Source: Vioscale. Generated 2026-09-01T17:03:07.692Z. "-" = undocumented, not absent.*