# Ahrefs vs Semrush

**Leader by Vioscale score:** Ahrefs

| Attribute | Ahrefs | Semrush |
|---|---|---|
| **Vioscale score** | 52.8 (55% (medium)) | 47.2 (39% (low)) |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | A marketing platform built on a proprietary web index offering tools for keyword research, rank tracking, site audits, competitor analysis, content optimization, and brand monitoring across search, AI, and social channels. | An all-in-one marketing platform that combines SEO, paid advertising campaign management, competitor research, content optimization, and AI visibility tracking to help brands increase their presence across organic search, AI answers, and digital advertising channels. |
| features.capabilities | `{"free_tier":true,"deployment":"cloud","public_api":true,"site_audit":true,"rank_tracking":true,"backlink_index":true,"locales_covered":"Not specified","competitor_intel":true,"keyword_research":true,"local_mobile_serp":true,"content_optimization":true,"pricing_transparency":"contact_sales"}` | `{"free_tier":true,"deployment":"cloud","public_api":true,"site_audit":true,"pricing_model":"flat","rank_tracking":true,"backlink_index":true,"locales_covered":"Global; Pro plan covers 30+ markets for advertising data; 142 regional keyword d","competitor_intel":true,"keyword_research":true,"local_mobile_serp":true,"gsc_ga4_integration":false,"content_optimization":true,"pricing_transparency":"contact_sales"}` |
| integrations.count | 4 | 15 |
| integrations.list | `[{"name":"Google Search Console"},{"name":"Google Analytics 4"},{"name":"Data Studio"},{"name":"IndexNow"}]` | `[{"name":"Google Ads"},{"name":"Google Shopping"},{"name":"Meta Ads"},{"name":"Microsoft Ads"},{"name":"LinkedIn Ads"},{"name":"TikTok Ads"},{"name":"TikTok Organic"},{"name":"CallRail"},{"name":"HubSpot"},{"name":"Mailchimp"},{"name":"Matomo"},{"name":"ChatGPT"},{"name":"Google AI Overviews"},{"name":"Gemini"},{"name":"Perplexity"}]` |
| market.availability | `{"primaryMarkets":["US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"hqCountry":"US","primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"cli":true,"web":true}` | `{"web":true}` |
| pricing | `{"type":"freemium","summary":"Free tier available; specific pricing not listed","freeTier":true,"sourceUrl":"https://ahrefs.com","retrievedAt":"2026-08-14T21:34:22.505Z"}` | `{"type":"subscription","plans":[{"free":false,"name":"Advertising Toolkit Base","summary":"$99/month","features":["Ads Launch Assistant - Create, launch, and manage Google and Meta ads","Ads AI Agent - Personalized AI recommendations via chatbot","Advertising Research - Analyze competitor paid search campaigns and ad strategies","PLA Research - Monitor Google Shopping product listing ads and competitor performance","100 AI-generated Google ad copies per month","100 AI-generated Meta ad copies per month"],"commitment":"monthly","components":[{"kind":"fixed","amount":99,"period":"month","currency":"USD"}],"description":"Google and Meta ad campaign creation and management with AI-powered ad copy generation and basic competitor research","contactSales":false,"includedLimits":{"exports":"unlimited","ai_meta_copies_per_month":"100","ai_google_copies_per_month":"100"}},{"free":false,"name":"Advertising Toolkit Pro","summary":"$220/month","features":["All Base plan features","AdClarity - Advanced competitor research for display, video, and social advertising","Access to 30+ global markets for international ad intelligence","Up to 50 monthly reports across display, video, or social channels","Competitive views of up to 10 advertisers or publishers simultaneously","Up to 3 months of historical data per campaign","Export up to 5 AdClarity reports per month (Excel or PDF)","Advanced widgets including Share of Voice, Top Ads, and Expenditure Trends"],"commitment":"monthly","components":[{"kind":"fixed","amount":220,"period":"month","currency":"USD"}],"description":"Advanced advertising with global competitor research across display, video, and social advertising channels","contactSales":false,"includedLimits":{"markets":"30+","monthly_exports":"5","monthly_reports":"50","advertiser_comparisons":"10","historical_data_months":"3"}}],"summary":"Semrush modules start from $99/month for Advertising Toolkit with 7-day free trial. Pricing varies by module; Enterprise pricing requires contacting sales.","currency":"USD","freeTier":true,"sourceUrl":"https://www.semrush.com/kb/1551-pricing-and-plans","retrievedAt":"2026-08-14T16:41:03.264Z","freeTrialDays":7,"startingPrice":{"amount":99,"period":"month","currency":"USD"},"billingPeriods":["month"]}` |
| pricing.free_tier | yes | yes |
| pricing.model | freemium | freemium |
| pricing.price_level | low | high |
| pricing.transparent | no | no |
| security.iso27001 | yes | - |
| security.soc2 | yes | - |

## Capabilities (SEO Tools)

| Capability | Ahrefs | Semrush |
|---|:--:|:--:|
| **Pricing** |  |  |
| Pricing transparency | Contact-sales | Contact-sales |
| Free tier / free tool | ✓ | ✓ |
| Pricing model | - | Flat |
| **Data** |  |  |
| Backlink index | ✓ | ✓ |
| Keyword research database | ✓ | ✓ |
| **Capability** |  |  |
| Rank tracking | ✓ | ✓ |
| Technical site audit / crawler | ✓ | ✓ |
| Content optimisation (SERP-driven) | ✓ | ✓ |
| Competitor / SERP intelligence | ✓ | ✓ |
| **Coverage** |  |  |
| Local / mobile SERP support | ✓ | ✓ |
| Countries / locales covered | Not specified | Global; Pro plan covers 30+ markets for advertising data; 142 regional keyword d |
| **Integration** |  |  |
| Public API | ✓ | ✓ |
| Search Console / GA4 integration | - | ✗ |
| **Deployment** |  |  |
| Deployment | Cloud | Cloud |

*Source: Vioscale. Generated 2026-09-01T14:39:45.018Z. "-" = undocumented, not absent.*