# Agorapulse vs Metricool

| Attribute | Agorapulse | Metricool |
|---|---|---|
| **Vioscale score** | 63.6 (73% (medium)) | 64.4 (62% (medium)) |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | Social media management software that enables businesses and teams to schedule posts, manage messages and comments, collaborate on content creation, and analyze performance metrics from a single dashboard. | Metricool is a social media management platform that centralizes content planning, analytics, and team workflows across multiple networks. Users can schedule posts with a drag-and-drop calendar, access AI-powered insights and automated reports, manage unified inboxes for comments and messages, and create link-in-bio experiences. |
| features.capabilities | `{"analytics":"advanced","free_tier":false,"ai_content":true,"mobile_app":true,"scheduling":true,"link_in_bio":true,"pricing_unit":"per_seat_account","unified_inbox":true,"tiktok_youtube":true,"content_calendar":true,"social_listening":"yes","approval_workflows":true,"networks_supported":"Facebook, Instagram, LinkedIn, X (Twitter), Threads, Pinterest, TikTok, YouTube,","pricing_transparency":"transparent"}` | `{"analytics":"advanced","free_tier":true,"ai_content":true,"scheduling":true,"link_in_bio":true,"unified_inbox":true,"tiktok_youtube":true,"content_calendar":true,"networks_supported":"Meta, Pinterest, LinkedIn, X, Google","pricing_transparency":"contact_sales"}` |
| integrations.count | 26 | 6 |
| integrations.list | `[{"name":"Facebook"},{"name":"Instagram"},{"name":"LinkedIn"},{"name":"X (Twitter)"},{"name":"Threads"},{"name":"Pinterest"},{"name":"TikTok"},{"name":"YouTube"},{"name":"Bluesky"},{"name":"Reddit"},{"name":"Google Business Profile"},{"name":"Google Analytics"},{"name":"Looker Studio"},{"name":"Salesforce"},{"name":"HubSpot"},{"name":"Slack"},{"name":"Microsoft Teams"},{"name":"Google Drive"},{"name":"Canva"},{"name":"Bitly"},{"name":"Tenor"},{"name":"Zapier"},{"name":"Facebook Messenger"},{"name":"ChatGPT"},{"name":"Claude"},{"name":"Instagram Shopping"}]` | `[{"name":"Meta"},{"name":"Pinterest"},{"name":"LinkedIn"},{"name":"X"},{"name":"Google"},{"name":"Looker Studio"}]` |
| market.availability | `{"hqCountry":"FR","primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | - |
| platform.support | `{"ios":true,"web":true,"android":true}` | `{"web":true}` |
| pricing | `{"type":"subscription","plans":[{"free":false,"name":"Standard","summary":"$99/user/mo (monthly) or $79/user/mo (annual commit)","features":["Unlimited post scheduling","Unified inbox for messages and organic comments","Basic audience and content reports","Multi-network publishing","Unified content calendar","AI writing assistant","AI alt text generator","Link tracking and UTM parameters","Content library","Instagram product tagging"],"components":[{"kind":"per_unit","unit":"seat","amount":99,"period":"month","currency":"USD"}],"description":"For individual social media managers","contactSales":false,"includedLimits":{"social_profiles":"10"}},{"free":false,"name":"Professional","summary":"$149/user/mo (monthly) or $119/user/mo (annual commit)","features":["Everything in Standard","Link-in-bio tool (PulseLink)","Ad comments monitoring and replies","Post and inbox assignments","Team performance reports","Shared calendars","Multi-step approval workflows"],"components":[{"kind":"per_unit","unit":"seat","amount":149,"period":"month","currency":"USD"}],"description":"For growing teams who need faster collaboration","contactSales":false,"includedLimits":{"social_profiles":"Unlimited"}},{"free":false,"name":"Advanced","summary":"$199/user/mo (monthly) or $149/user/mo (annual commit)","features":["Everything in Professional","Labels and saved replies","Automated moderation rules","Bulk actions","Advanced analytics reports","Ad performance reports","ROI analysis","Competitor benchmarking","Sentiment analysis"],"components":[{"kind":"per_unit","unit":"seat","amount":199,"period":"month","currency":"USD"}],"description":"For teams requiring advanced structure and deeper analytics","contactSales":false,"includedLimits":{"social_profiles":"Unlimited"}},{"free":false,"name":"Custom","summary":"Custom pricing – contact sales","features":["Everything in Advanced","Unlimited social profiles","AI-powered reply suggestions","Single sign-on (SSO)","Custom user roles","Historical data import","API integration","Dedicated customer success manager","Priority support","1:1 training","Quarterly business reviews"],"description":"For large enterprises with complex requirements","contactSales":true,"includedLimits":{"social_profiles":"Unlimited"}}],"addOns":[{"name":"Extra social profiles","components":[{"kind":"per_unit","unit":"profile","amount":15,"period":"month","currency":"USD"}]}],"summary":"From $79/user/mo (annual) or $99/user/mo (monthly). Free 30-day trial, no credit card required.","currency":"USD","freeTier":false,"sourceUrl":"https://www.agorapulse.com/pricing/","retrievedAt":"2026-08-14T16:37:22.789Z","freeTrialDays":30,"startingPrice":{"amount":99,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` | `{"type":"subscription","plans":[{"free":true,"name":"Free","summary":"Free","features":["Manage 1 brand","Manage all social networks except LinkedIn and Twitter","Schedule up to 20 posts per month","Analyze 5 competitor profiles","30 days of analytics history","AI social media assistant","Metricool MCP"],"minSeats":1,"components":[{"kind":"fixed","amount":0,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"brands":"1","competitors":"5","posts_per_month":"20","analytics_history":"30 days"}},{"free":false,"name":"Starter","summary":"$20/month for up to 5 brands; $36/month for up to 10 brands","features":["Manage up to 10 brands","Unlimited content publishing","Analyze up to 100 competitors","X add-on access","Advanced Analytics add-on access","LinkedIn connection","Limited Campaign Dashboards and Metricool Studio access","PDF and PPT reports","Multiple link-in-bio","Unlimited analytics history","Google Drive and Canva integration"],"minSeats":10,"components":[{"kind":"fixed","amount":20,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"posts":"unlimited","brands":"10","competitors":"100"}},{"free":false,"name":"Advanced","summary":"$53/month for up to 15 brands; $85/month for up to 25 brands; $159/month for 50 brands","features":["Manage up to 50 brands","Team and client management","Role management","Post approval system","Complete Twitter/X analytics","Customizable report templates","Looker Studio connector","Metricool API access","Everything in Free and Starter plans"],"minSeats":50,"components":[{"kind":"fixed","amount":53,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"brands":"50"}},{"free":false,"name":"Custom","summary":"Contact sales","features":["Custom number of brands","White label","Dedicated account manager","Custom AI assistant credits"],"contactSales":true}],"summary":"Free plan available. Starter from $20/month; Advanced from $53/month. Annual discount up to 24%.","currency":"USD","freeTier":true,"sourceUrl":"https://metricool.com","retrievedAt":"2026-08-03T22:56:59.512Z","startingPrice":{"amount":20,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` |
| pricing.free_tier | no | yes |
| pricing.model | commercial | free |
| pricing.price_level | high | free |
| pricing.transparent | yes | no |
| reliability.sla_pct | 99.9 | - |
| reliability.status_page | yes | yes |
| security.gdpr | yes | - |
| security.iso27001 | yes | - |
| security.pci | yes | - |
| security.soc2 | yes | - |

## Capabilities (Social Media Management Software)

| Capability | Agorapulse | Metricool |
|---|:--:|:--:|
| **Pricing** |  |  |
| Pricing transparency | Transparent | Contact-sales |
| Free tier | ✗ | ✓ |
| Pricing unit | Per-seat + per-account | - |
| **Coverage** |  |  |
| Networks supported | Facebook, Instagram, LinkedIn, X (Twitter), Threads, Pinterest, TikTok, YouTube, | Meta, Pinterest, LinkedIn, X, Google |
| TikTok / YouTube support | ✓ | ✓ |
| **Publishing** |  |  |
| Post scheduling / queue | ✓ | ✓ |
| Content calendar | ✓ | ✓ |
| **Engagement** |  |  |
| Unified inbox / engagement | ✓ | ✓ |
| Social listening / monitoring | Yes | - |
| **Analytics** |  |  |
| Analytics & reporting | Advanced | Advanced |
| **Agency** |  |  |
| Approval workflows / client workspaces | ✓ | - |
| **AI** |  |  |
| AI content generation | ✓ | ✓ |
| **Extras** |  |  |
| Link-in-bio / bundled extras | ✓ | ✓ |
| **Platform** |  |  |
| Mobile app | ✓ | - |

*Source: Vioscale. Generated 2026-09-01T16:26:44.327Z. "-" = undocumented, not absent.*