# Agile CRM vs Keap

**Leader by Vioscale score:** Agile CRM

| Attribute | Agile CRM | Keap |
|---|---|---|
| **Vioscale score** | 86.2 (36% (low)) | 59.7 (36% (low)) |
| content.faq | `[{"answer":"Agile CRM is an all-in-one customer relationship management platform that combines sales enablement, marketing automation, and customer service functionality. It is designed for growing businesses that need to manage sales pipelines, marketing campaigns, and customer support in a single system.","source":"https://www.agilecrm.com","question":"What is Agile CRM and what businesses is it designed for?","confidence":0.95},{"answer":"Yes, Agile CRM offers a free tier that doesn't require a credit card and accommodates up to 10 users. The free plan includes 1,000 contacts, unlimited deals and tasks, email campaigns, helpdesk functionality, contact management with custom fields, and basic workflow automation.","source":"https://www.agilecrm.com","question":"Does Agile CRM offer a free tier?","confidence":0.95},{"answer":"Agile CRM is a cloud-based platform accessed entirely through a web browser. This means there is no software to install or maintain, and you can access your data from any device with an internet connection.","source":"https://www.agilecrm.com","question":"Is Agile CRM cloud-based or self-hosted?","confidence":0.92},{"answer":"Agile CRM integrates with eight key platforms including Google, Shopify, Stripe, Twilio, RingCentral, and email services (SES, Mandrill, Sendgrid). The platform also provides API access, allowing custom integrations with other business systems.","source":"https://www.agilecrm.com","question":"What external tools and services does Agile CRM integrate with?","confidence":0.95},{"answer":"Core features include contact management with custom fields, sales pipeline and deal management, lead scoring, email integration and marketing automation, workflow automation, reporting dashboards, a mobile app, and API access. These capabilities support the full customer lifecycle from lead acquisition through retention.","source":"https://www.agilecrm.com","question":"What are the core features of Agile CRM?","confidence":0.95},{"answer":"Agile CRM serves over 15,000 customers globally. This established user base demonstrates the platform's reliability and adoption across different business sizes and industries.","source":"https://www.agilecrm.com","question":"How many businesses use Agile CRM?","confidence":0.98},{"answer":"Agile CRM uses a freemium subscription model with transparent pricing. A free tier provides essential functionality for small teams, with paid subscription plans available for businesses needing additional features or user capacity.","source":"https://www.agilecrm.com","question":"What is Agile CRM's pricing model?","confidence":0.92},{"answer":"Yes, Agile CRM includes a mobile app, allowing you to manage customer relationships, review pipelines, and access key features while away from your desk.","source":"https://www.agilecrm.com","question":"Can I access Agile CRM from my mobile device?","confidence":0.95}]` | `[{"answer":"Keap is a CRM and business automation platform that combines contact management, sales tools, and marketing capabilities. It's trusted by over 200,000 businesses and is designed to help small businesses automate their customer relationships, sales processes, and marketing efforts.","source":"https://www.keap.com","question":"What is Keap?","confidence":0.9},{"answer":"Keap offers contact management with segmentation and tagging, CRM functions like notes and tasks, and marketing automation. Additional features include email and SMS marketing, sales automation, lead capture and management, appointment scheduling, pipeline management, and reporting dashboards.","source":"https://www.keap.com","question":"What features does Keap include?","confidence":0.95},{"answer":"Keap operates on a subscription-based pricing model with monthly and annual billing options. The base plan supports up to 50,000 contacts and includes all platform features; there is no free tier.","source":"https://www.keap.com","question":"How is Keap priced?","confidence":0.95},{"answer":"Keap does not offer a free tier, so there is no zero-cost option to explore the platform. All access requires a paid subscription available on monthly or annual billing terms.","source":"https://www.keap.com","question":"Is there a free tier or free trial?","confidence":0.95},{"answer":"Keap is cloud-based and accessible through a web browser on any device. The platform also includes a dedicated mobile app for managing your business on the go.","source":"https://www.keap.com","question":"What devices and platforms can I use Keap on?","confidence":0.9},{"answer":"Keap includes marketing automation for campaigns and broadcasts, sales automation to streamline the sales process, and workflow automation for business processes. Automation extends across multiple channels including email, SMS, and integrated communications.","source":"https://www.keap.com","question":"What automation capabilities does Keap provide?","confidence":0.9},{"answer":"Keap integrates email marketing, one-to-one email communication, and SMS text messaging directly into the platform. These communication channels work with the automation features to enable coordinated multi-channel outreach.","source":"https://www.keap.com","question":"What communication tools are built into Keap?","confidence":0.95},{"answer":"The base plan supports up to 50,000 contacts and includes the full platform feature set. Customers requiring a larger contact database should contact Keap's sales team to discuss available options.","source":"https://www.keap.com","question":"How many contacts can I manage with Keap?","confidence":0.9}]` |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | Cloud-based CRM that unifies sales enablement, marketing automation, and customer service in a single platform. Includes contact management, deal tracking, telephony, email integration, and workflow automation without requiring separate software. | A comprehensive CRM and automation solution that combines contact management, sales pipeline tracking, and marketing campaigns to help small businesses reduce manual work and accelerate revenue growth. |
| features.capabilities | `{"api_access":true,"mobile_app":true,"forecasting":false,"lead_scoring":true,"custom_fields":true,"email_integration":true,"contact_management":true,"pipeline_management":true,"workflow_automation":true,"marketing_automation":true,"reporting_dashboards":true}` | `{"api_access":true,"mobile_app":true,"forecasting":false,"lead_scoring":true,"custom_fields":true,"email_integration":true,"contact_management":true,"pipeline_management":true,"workflow_automation":true,"marketing_automation":true,"reporting_dashboards":true}` |
| integrations.count | 50 | 6 |
| integrations.list | `[{"name":"Google Apps"},{"name":"Google Calendar"},{"name":"Google Drive"},{"name":"Gmail"},{"name":"Google Plus"},{"name":"Shopify"},{"name":"Stripe"},{"name":"Amazon SES"},{"name":"Mandrill"},{"name":"Sendgrid"},{"name":"Twitter"},{"name":"Facebook"},{"name":"TowerData"},{"name":"Twilio"},{"name":"RingCentral"},{"name":"SIP"},{"name":"Chrome Extension"}]` | `[{"name":"Gmail"},{"name":"Outlook"},{"name":"PayPal"},{"name":"Stripe"},{"name":"Eway"},{"name":"Google My Business"}]` |
| market.availability | `{"hqCountry":"US","primaryMarkets":["US","GB","CA","EU"],"availabilityScope":"global","availableCountries":["US","CA","GB","EU","AU","AS"],"notAvailableCountries":[]}` | `{"hqCountry":"US","primaryMarkets":["US","CA"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":["BR","IT","CH","VN"]}` |
| platform.support | `{"web":true}` | `{"web":true}` |
| pricing | `{"type":"subscription","plans":[{"free":true,"name":"FREE","summary":"Free for 10 users","features":["1,000 Contacts & Companies","Custom Data Fields","Lead Scoring","Unlimited Deals, Tasks & Documents","Appointment Scheduling","Email Tracking","2-Way Email Integration","Call Recording","Email Campaigns","Web Engagement","Form Builder","Landing Page Builder","5,000 Emails","Helpdesk","Email Support"],"minSeats":10,"commitment":"monthly","components":[{"kind":"fixed","amount":0,"period":"month","currency":"USD"}],"description":"For 10 users","contactSales":false,"includedLimits":{"deals":"Unlimited","tasks":"Unlimited","plugins":"1","contacts":"1,000","campaign_nodes":"5","automation_rules":"1","api_calls_per_day":"500","email_campaign_workflows":"1"}},{"free":false,"name":"STARTER","summary":"$8.99/month","features":["10,000 Contacts & Companies","Custom Data Fields","Lead Scoring","Unlimited Deals, Tasks & Documents","Appointment Scheduling","Email Tracking","2-Way Email Integration","Call Recording","Email Campaigns","Web Engagement","Form Builder","Landing Page Builder","5,000 Emails","Helpdesk","Email & Phone Support","Dedicated Account Rep","Onboarding Coach","3 Plugins"],"commitment":"monthly","components":[{"kind":"fixed","amount":8.99,"period":"month","currency":"USD"}],"description":"For startups","contactSales":false,"includedLimits":{"deals":"Unlimited","tasks":"Unlimited","plugins":"3","contacts":"10,000","campaign_nodes":"25","automation_rules":"10","api_calls_per_day":"5000","email_campaign_workflows":"10"}},{"free":false,"name":"REGULAR","summary":"$29.99/month","features":["50,000 Contacts & Companies","Custom Data Fields","Lead Scoring","Unlimited Deals, Tasks & Documents","Appointment Scheduling","Email Tracking","2-Way Email Integration","Call Recording","Email Campaigns","Web Engagement","Form Builder","Landing Page Builder","5,000 Emails","Helpdesk","Email & Phone Support","Dedicated Account Rep","Onboarding Coach","50+ Plugins/Integrations"],"commitment":"monthly","components":[{"kind":"fixed","amount":29.99,"period":"month","currency":"USD"}],"description":"Growing businesses","contactSales":false,"includedLimits":{"deals":"Unlimited","tasks":"Unlimited","plugins":"50+","contacts":"50,000","campaign_nodes":"25","automation_rules":"10","api_calls_per_day":"10000","email_campaign_workflows":"10"}},{"free":false,"name":"ENTERPRISE","summary":"$47.99/month","features":["Unlimited Contacts & Companies","Custom Data Fields","Lead Scoring","Unlimited Deals, Tasks & Documents","Appointment Scheduling","Email Tracking","2-Way Email Integration","Call Recording","Email Campaigns","Web Engagement","Form Builder","Landing Page Builder","5,000 Emails","Helpdesk","Email & Phone Support","Dedicated Account Rep","Onboarding Coach","50+ Plugins/Integrations"],"commitment":"monthly","components":[{"kind":"fixed","amount":47.99,"period":"month","currency":"USD"}],"description":"Serious businesses","contactSales":false,"includedLimits":{"deals":"Unlimited","tasks":"Unlimited","plugins":"50+","contacts":"Unlimited","campaign_nodes":"50","automation_rules":"Unlimited","api_calls_per_day":"25000","email_campaign_workflows":"Unlimited"}}],"summary":"From free (limited) to $47.99/month. Free tier for up to 10 users.","currency":"USD","freeTier":true,"sourceUrl":"https://www.agilecrm.com/plans-comparison","retrievedAt":"2026-08-14T11:11:19.112Z","startingPrice":{"amount":8.99,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` | `{"type":"subscription","plans":[{"free":false,"name":"Keap","summary":"$299/month (billed at $2,988/year)","features":["Contact management","Contact segmentation with tags","Tasks and notes","Company records","Custom fields","Contact lists and filters","Lead scoring","Automation history","Customizable dashboard","Landing pages","Multi-page sales funnels","Forms","Email marketing","Email broadcasts","1:1 email sync with Gmail/Outlook","Newsletters","AI Content Assistant","AI Automation Assistant","SMS text messaging","Mobile app","Lead source tracking","Sales pipeline","Appointment scheduler","Quotes","Invoices","Checkout forms","Order bumps","Promo codes","Payment processing","Internal forms","Google reviews","Third-party integrations","Employee reminders","Task management"],"components":[{"kind":"fixed","amount":299,"period":"month","currency":"USD"}],"contactSales":false}],"summary":"$299/month. Includes full platform access.","currency":"USD","freeTier":false,"sourceUrl":"https://keap.com/pricing","retrievedAt":"2026-08-16T20:55:10.103Z","startingPrice":{"amount":299,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` |
| pricing.free_tier | yes | no |
| pricing.model | freemium | commercial |
| pricing.price_level | low | high |
| pricing.transparent | yes | yes |
| security.gdpr | yes | yes |

## Capabilities (CRM Software)

| Capability | Agile CRM | Keap |
|---|:--:|:--:|
| **Core** |  |  |
| Contact & account management | ✓ | ✓ |
| Deal / pipeline management | ✓ | ✓ |
| Lead scoring | ✓ | ✓ |
| **Communication** |  |  |
| Email sync & tracking | ✓ | ✓ |
| **Automation** |  |  |
| Marketing automation | ✓ | ✓ |
| Workflow automation | ✓ | ✓ |
| **Insight** |  |  |
| Reporting & dashboards | ✓ | ✓ |
| Sales forecasting | ✗ | ✗ |
| **Access** |  |  |
| Native mobile app | ✓ | ✓ |
| **Extensibility** |  |  |
| Public API | ✓ | ✓ |
| Custom fields & objects | ✓ | ✓ |

*Source: Vioscale. Generated 2026-09-01T16:31:13.200Z. "-" = undocumented, not absent.*