# ActiveCampaign vs Ortto

**Leader by Vioscale score:** ActiveCampaign

| Attribute | ActiveCampaign | Ortto |
|---|---|---|
| **Vioscale score** | 61.8 (60% (medium)) | 45.2 (58% (medium)) |
| content.faq | `[{"answer":"ActiveCampaign is a marketing automation platform that combines email marketing, CRM functionality, and multi-channel messaging (SMS and WhatsApp) to help businesses automate customer communications and manage relationships. It's built for teams that prioritize marketing automation and customer engagement workflows.","source":"https://www.activecampaign.com","question":"What is ActiveCampaign designed for?","confidence":0.9},{"answer":"No, ActiveCampaign does not offer a free tier. All plans require a paid subscription with annual billing commitments.","source":"https://www.activecampaign.com","question":"Does ActiveCampaign offer a free tier or trial?","confidence":0.95},{"answer":"The platform includes contact management, marketing automation, workflow automation, email marketing, custom fields, reporting dashboards, and API access for integrations. It also supports multi-channel messaging via email, SMS, and WhatsApp.","source":"https://www.activecampaign.com","question":"What are the core platform capabilities?","confidence":0.9},{"answer":"ActiveCampaign operates on an annual subscription model with tiered plans designed for different team sizes. Pricing increases with higher tiers that unlock additional automation capabilities and features.","source":"https://www.activecampaign.com","question":"What is the pricing structure?","confidence":0.85},{"answer":"The platform supports over 1,000 integrations, including Salesforce, Zapier, Make, WooCommerce, Wix, Google Ads, Facebook, LinkedIn Ads, Twilio, Calendly, Google Sheets, and WordPress, among many others.","source":"https://www.activecampaign.com","question":"What external tools does ActiveCampaign integrate with?","confidence":0.95},{"answer":"ActiveCampaign provides contact management, custom fields, and reporting dashboards. However, it lacks advanced sales features like pipeline management and lead scoring, making it better suited for marketing operations than complex sales team workflows.","source":"https://www.activecampaign.com","question":"What CRM features are included?","confidence":0.85},{"answer":"ActiveCampaign does not offer a native mobile app. Access is available only through web browsers on any device.","source":"https://www.activecampaign.com","question":"Is there a mobile app?","confidence":0.95},{"answer":"ActiveCampaign is cloud-hosted and accessed via web browser. There are no on-premise or self-hosted deployment options.","source":"https://www.activecampaign.com","question":"How is ActiveCampaign deployed?","confidence":0.95}]` | - |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | A subscription-based automation service for creating and managing personalized customer communications across email, SMS, WhatsApp, and other channels. Features include visual workflow builders, behavioral personalization, and integrations with 1,000+ third-party applications. | An integrated platform enabling marketers to design and execute automated customer communications across email, SMS, push, and in-app channels, powered by centralized customer data and behavioral analytics. |
| features.capabilities | `{"free_tier":false,"ab_testing":true,"ai_features":true,"multichannel":true,"self_hostable":false,"lifecycle_focus":"both","transparent_pricing":true,"onsite_personalisation":true,"visual_journey_builder":true}` | `{"free_tier":false,"ab_testing":false,"ai_features":true,"built_in_cdp":true,"lead_scoring":true,"multichannel":true,"self_hostable":false,"lifecycle_focus":"both","native_crm_sync":true,"ads_audience_sync":false,"transparent_pricing":false,"onsite_personalisation":true,"visual_journey_builder":true}` |
| integrations.count | 1,000 | 1 |
| integrations.list | `[{"name":"WooCommerce"},{"name":"Salesforce"},{"name":"HubSpot"}]` | `[{"name":"Jumbo Interactive"}]` |
| market.availability | `{"primaryMarkets":["US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"hqCountry":"AU","primaryMarkets":["AU","US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"ios":true,"web":true,"android":true}` |
| pricing | `{"type":"subscription","plans":[{"free":false,"name":"Starter","features":["Email marketing","Basic automation"],"description":"Core email and automation features to establish campaigns and validate value","contactSales":false},{"free":false,"name":"Plus","features":["Segmentation","Unlimited automation actions","Landing pages"],"description":"Advanced segmentation, unlimited automation actions, and landing pages for targeting and longer customer journeys","contactSales":false},{"free":false,"name":"Pro","features":["Personalization","A/B testing","Predictive content"],"description":"Advanced personalization, testing capabilities, and predictive features for larger-scale deployments","contactSales":false},{"free":false,"name":"Enterprise","features":["SSO","Uptime SLAs","Dedicated support"],"description":"Premium controls including single sign-on, service level agreements, and dedicated account management","contactSales":false}],"addOns":[{"name":"SMS"},{"name":"Additional users"}],"summary":"Subscription pricing based on contact list size with flexible bands. Free 30-day trial. Money-back guarantee.","currency":"USD","freeTier":false,"sourceUrl":"https://www.activecampaign.com/blog/activecampaign-pricing-myths-debunked","retrievedAt":"2026-08-14T11:03:46.276Z","freeTrialDays":30}` | `{"type":"subscription","summary":"14-day free trial. Pricing based on contact volume; custom quotes available.","currency":"USD","freeTier":false,"sourceUrl":"https://www.ortto.com","retrievedAt":"2026-08-14T09:24:42.286Z","freeTrialDays":14}` |
| pricing.free_tier | no | no |
| pricing.model | commercial | commercial |
| pricing.price_level | unknown | unknown |
| pricing.transparent | yes | no |
| reliability.status_page | yes | yes |
| security.disclosure_policy | - | yes |
| security.gdpr | yes | yes |
| security.hipaa | yes | yes |
| security.iso27001 | - | yes |
| security.soc2 | yes | yes |

## Capabilities (Marketing Automation Software)

| Capability | ActiveCampaign | Ortto |
|---|:--:|:--:|
| **Pricing** |  |  |
| Transparent published pricing | ✓ | ✗ |
| Free tier | ✗ | ✗ |
| Pricing unit | - | - |
| **Orchestration** |  |  |
| Visual journey / workflow builder | ✓ | ✓ |
| **Lead management** |  |  |
| Lead scoring | - | ✓ |
| **Channels** |  |  |
| Multichannel beyond email | ✓ | ✓ |
| Web / on-site personalisation | ✓ | ✓ |
| Ads audience sync | - | ✗ |
| **Integrations** |  |  |
| Native CRM sync | - | ✓ |
| **Data** |  |  |
| Built-in CDP / event data | - | ✓ |
| **Optimisation** |  |  |
| A/B / multivariate testing | ✓ | ✗ |
| **Segment** |  |  |
| Lifecycle focus | Both | Both |
| **Deployment** |  |  |
| Self-hostable | ✗ | ✗ |
| **AI** |  |  |
| AI (send-time / content / predictive) | ✓ | ✓ |

*Source: Vioscale. Generated 2026-09-01T16:45:51.079Z. "-" = undocumented, not absent.*