# ActiveCampaign vs Mautic

**Leader by Vioscale score:** ActiveCampaign

| Attribute | ActiveCampaign | Mautic |
|---|---|---|
| **Vioscale score** | 61.8 (60% (medium)) | 48.2 (76% (high)) |
| activity.commits_last_30d | - | 100 |
| adoption.dependent_repos | - | 3 |
| adoption.github_stars | - | 10,393 |
| content.faq | `[{"answer":"ActiveCampaign is a marketing automation platform that combines email marketing, CRM functionality, and multi-channel messaging (SMS and WhatsApp) to help businesses automate customer communications and manage relationships. It's built for teams that prioritize marketing automation and customer engagement workflows.","source":"https://www.activecampaign.com","question":"What is ActiveCampaign designed for?","confidence":0.9},{"answer":"No, ActiveCampaign does not offer a free tier. All plans require a paid subscription with annual billing commitments.","source":"https://www.activecampaign.com","question":"Does ActiveCampaign offer a free tier or trial?","confidence":0.95},{"answer":"The platform includes contact management, marketing automation, workflow automation, email marketing, custom fields, reporting dashboards, and API access for integrations. It also supports multi-channel messaging via email, SMS, and WhatsApp.","source":"https://www.activecampaign.com","question":"What are the core platform capabilities?","confidence":0.9},{"answer":"ActiveCampaign operates on an annual subscription model with tiered plans designed for different team sizes. Pricing increases with higher tiers that unlock additional automation capabilities and features.","source":"https://www.activecampaign.com","question":"What is the pricing structure?","confidence":0.85},{"answer":"The platform supports over 1,000 integrations, including Salesforce, Zapier, Make, WooCommerce, Wix, Google Ads, Facebook, LinkedIn Ads, Twilio, Calendly, Google Sheets, and WordPress, among many others.","source":"https://www.activecampaign.com","question":"What external tools does ActiveCampaign integrate with?","confidence":0.95},{"answer":"ActiveCampaign provides contact management, custom fields, and reporting dashboards. However, it lacks advanced sales features like pipeline management and lead scoring, making it better suited for marketing operations than complex sales team workflows.","source":"https://www.activecampaign.com","question":"What CRM features are included?","confidence":0.85},{"answer":"ActiveCampaign does not offer a native mobile app. Access is available only through web browsers on any device.","source":"https://www.activecampaign.com","question":"Is there a mobile app?","confidence":0.95},{"answer":"ActiveCampaign is cloud-hosted and accessed via web browser. There are no on-premise or self-hosted deployment options.","source":"https://www.activecampaign.com","question":"How is ActiveCampaign deployed?","confidence":0.95}]` | - |
| deployment.options | `{"cloud":true}` | `{"cloud":true,"hybrid":true,"on_prem":true,"self_hosted":true}` |
| description.long | A subscription-based automation service for creating and managing personalized customer communications across email, SMS, WhatsApp, and other channels. Features include visual workflow builders, behavioral personalization, and integrations with 1,000+ third-party applications. | A freely available marketing platform that enables organizations to build automated customer journeys, manage contacts and segments, design targeted campaigns, and maintain data privacy compliance without vendor lock-in. |
| features.capabilities | `{"free_tier":false,"ab_testing":true,"ai_features":true,"multichannel":true,"self_hostable":false,"lifecycle_focus":"both","transparent_pricing":true,"onsite_personalisation":true,"visual_journey_builder":true}` | `{"free_tier":true,"built_in_cdp":true,"multichannel":true,"self_hostable":true,"lifecycle_focus":"both","native_crm_sync":true,"transparent_pricing":false,"onsite_personalisation":true,"visual_journey_builder":true}` |
| integrations.count | 1,000 | 4 |
| integrations.list | `[{"name":"WooCommerce"},{"name":"Salesforce"},{"name":"HubSpot"}]` | `[{"name":"Pipedrive"},{"name":"REST API"},{"name":"Webhooks"},{"name":"CRM systems"}]` |
| language.primary | - | PHP |
| market.availability | `{"primaryMarkets":["US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"primaryMarkets":["US","GB","EU"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"cli":true,"web":true}` |
| pricing | `{"type":"subscription","plans":[{"free":false,"name":"Starter","features":["Email marketing","Basic automation"],"description":"Core email and automation features to establish campaigns and validate value","contactSales":false},{"free":false,"name":"Plus","features":["Segmentation","Unlimited automation actions","Landing pages"],"description":"Advanced segmentation, unlimited automation actions, and landing pages for targeting and longer customer journeys","contactSales":false},{"free":false,"name":"Pro","features":["Personalization","A/B testing","Predictive content"],"description":"Advanced personalization, testing capabilities, and predictive features for larger-scale deployments","contactSales":false},{"free":false,"name":"Enterprise","features":["SSO","Uptime SLAs","Dedicated support"],"description":"Premium controls including single sign-on, service level agreements, and dedicated account management","contactSales":false}],"addOns":[{"name":"SMS"},{"name":"Additional users"}],"summary":"Subscription pricing based on contact list size with flexible bands. Free 30-day trial. Money-back guarantee.","currency":"USD","freeTier":false,"sourceUrl":"https://www.activecampaign.com/blog/activecampaign-pricing-myths-debunked","retrievedAt":"2026-08-14T11:03:46.276Z","freeTrialDays":30}` | `{"type":"hybrid","plans":[{"free":true,"name":"Community (Free)","features":["Campaign builder","Contact management","Email sending","Segments","Landing pages","Forms"],"description":"Self-hosted or cloud-deployed open source version","contactSales":false},{"free":false,"name":"Extended Long-Term Support (ELTS) - Tier 1","features":["Security patches for older versions","Community instance coverage"],"components":[{"kind":"fixed","amount":2000,"period":"year","currency":"USD"}],"description":"Security updates for past major versions in wealthy economies","contactSales":false},{"free":false,"name":"Extended Long-Term Support (ELTS) - Tier 2","components":[{"kind":"fixed","amount":1000,"period":"year","currency":"USD"}],"description":"Regional pricing for emerging economies (~50% of Tier 1)","contactSales":false},{"free":false,"name":"Extended Long-Term Support (ELTS) - Tier 3","components":[{"kind":"fixed","amount":500,"period":"year","currency":"USD"}],"description":"Regional pricing for developing economies (~75% of Tier 1)","contactSales":false},{"free":false,"name":"Corporate Membership - Tier 1","features":["Project visibility","Governance participation","Member directory listing"],"components":[{"kind":"fixed","amount":1200,"period":"year","currency":"USD"}],"description":"Annual corporate membership in wealthy economies","contactSales":false}],"summary":"Free community version; ELTS from $500–$2,000/year depending on region; regional pricing for accessibility.","currency":"USD","freeTier":true,"sourceUrl":"https://mautic.org/blog/introducing-global-pricing-to-make-mautic-security-and-membership-accessible-worldwide","retrievedAt":"2026-08-14T12:13:47.992Z","freeTrialDays":14,"startingPrice":{"amount":500,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` |
| pricing.free_tier | no | yes |
| pricing.model | commercial | freemium |
| pricing.price_level | unknown | high |
| pricing.transparent | yes | no |
| release.cadence_days | - | 17 |
| release.history | - | `[{"url":"https://github.com/mautic/mautic/releases/tag/7.1.3","date":"2026-07-07T14:49:18Z","type":"stable","version":"7.1.3"},{"url":"https://github.com/mautic/mautic/releases/tag/7.2.0-rc","date":"2026-06-02T17:00:52Z","type":"prerelease","version":"7.2.0-rc"},{"url":"https://github.com/mautic/mautic/releases/tag/7.1.2","date":"2026-05-28T16:27:32Z","type":"stable","version":"7.1.2"},{"url":"https://github.com/mautic/mautic/releases/tag/6.0.9","date":"2026-05-28T16:26:29Z","type":"stable","version":"6.0.9"},{"url":"https://github.com/mautic/mautic/releases/tag/5.2.11","date":"2026-05-28T16:25:48Z","type":"stable","version":"5.2.11"},{"url":"https://github.com/mautic/mautic/releases/tag/7.1.1","date":"2026-05-04T11:30:30Z","type":"stable","version":"7.1.1"},{"url":"https://github.com/mautic/mautic/releases/tag/7.1.0","date":"2026-04-24T06:17:59Z","type":"stable","version":"7.1.0"},{"url":"https://github.com/mautic/mautic/releases/tag/7.0.2","date":"2026-04-06T14:53:22Z","type":"stable","version":"7.0.2"},{"url":"https://github.com/mautic/mautic/releases/tag/7.1.0-rc","date":"2026-03-06T15:23:42Z","type":"prerelease","version":"7.1.0-rc"},{"url":"https://github.com/mautic/mautic/releases/tag/7.0.1","date":"2026-02-24T14:52:23Z","type":"stable","version":"7.0.1"},{"url":"https://github.com/mautic/mautic/releases/tag/6.0.8","date":"2026-02-24T14:52:10Z","type":"stable","version":"6.0.8"},{"url":"https://github.com/mautic/mautic/releases/tag/5.2.10","date":"2026-02-24T13:35:06Z","type":"stable","version":"5.2.10"},{"url":"https://github.com/mautic/mautic/releases/tag/7.0.0","date":"2026-01-20T16:50:31Z","type":"stable","version":"7.0.0"},{"url":"https://github.com/mautic/mautic/releases/tag/7.0.0-rc2","date":"2025-12-10T12:35:14Z","type":"prerelease","version":"7.0.0-rc2"},{"url":"https://github.com/mautic/mautic/releases/tag/6.0.7","date":"2025-12-02T16:59:40Z","type":"stable","version":"6.0.7"},{"url":"https://github.com/mautic/mautic/releases/tag/5.2.9","date":"2025-12-02T16:59:23Z","type":"stable","version":"5.2.9"},{"url":"https://github.com/mautic/mautic/releases/tag/7.0.0-rc","date":"2025-11-11T15:56:32Z","type":"prerelease","version":"7.0.0-rc"},{"url":"https://github.com/mautic/mautic/releases/tag/7.0.0-beta","date":"2025-10-20T13:55:59Z","type":"prerelease","version":"7.0.0-beta"},{"url":"https://github.com/mautic/mautic/releases/tag/6.0.6","date":"2025-09-29T12:07:00Z","type":"stable","version":"6.0.6"},{"url":"https://github.com/mautic/mautic/releases/tag/6.0.5","date":"2025-09-03T08:05:05Z","type":"stable","version":"6.0.5"}]` |
| reliability.status_page | yes | yes |
| security.disclosure_policy | - | yes |
| security.gdpr | yes | yes |
| security.hipaa | yes | yes |
| security.scorecard | - | 7 |
| security.soc2 | yes | - |
| security.vulnerabilities | - | `{"count":58,"source":"https://advisories.ecosyste.ms/api/v1/advisories?ecosystem=packagist&package_name=mautic%2Fcore&per_page=100","last_12m":13,"max_severity":"CRITICAL"}` |

## Capabilities (Marketing Automation Software)

| Capability | ActiveCampaign | Mautic |
|---|:--:|:--:|
| **Pricing** |  |  |
| Transparent published pricing | ✓ | ✗ |
| Free tier | ✗ | ✓ |
| Pricing unit | - | - |
| **Orchestration** |  |  |
| Visual journey / workflow builder | ✓ | ✓ |
| **Lead management** |  |  |
| Lead scoring | - | - |
| **Channels** |  |  |
| Multichannel beyond email | ✓ | ✓ |
| Web / on-site personalisation | ✓ | ✓ |
| Ads audience sync | - | - |
| **Integrations** |  |  |
| Native CRM sync | - | ✓ |
| **Data** |  |  |
| Built-in CDP / event data | - | ✓ |
| **Optimisation** |  |  |
| A/B / multivariate testing | ✓ | - |
| **Segment** |  |  |
| Lifecycle focus | Both | Both |
| **Deployment** |  |  |
| Self-hostable | ✗ | ✓ |
| **AI** |  |  |
| AI (send-time / content / predictive) | ✓ | - |

*Source: Vioscale. Generated 2026-09-01T16:57:02.920Z. "-" = undocumented, not absent.*