# Triple Whale vs Wicked Reports

| Attribute | Triple Whale | Wicked Reports |
|---|---|---|
| **vioscaleAI score** | 52.2 (53% (medium)) | 51.5 (25% (low)) |
| content.faq | `[{"answer":"An analytics and automation platform for e-commerce merchants that aggregates data from online stores, advertising platforms, and customer channels to measure marketing effectiveness and automate optimization actions across your business. It is indexed under Marketing Attribution.","source":"https://www.triplewhale.com/pricing","question":"What is Triple Whale?","confidence":0.6},{"answer":"Triple Whale offers a free tier, so you can start without paying. Paid plans are also available: Free, Foundation, Automate and Enterprise. Pricing changes often, so verify at source before relying on it.","source":"https://www.triplewhale.com/pricing","question":"Is Triple Whale free?","confidence":0.6},{"answer":"We have confirmed browser-based access to Triple Whale. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.","source":"https://www.triplewhale.com/pricing","question":"What platforms does Triple Whale support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for Triple Whale, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://www.triplewhale.com/pricing","question":"Can Triple Whale be self-hosted?","confidence":0.6},{"answer":"We have confirmed 30 integrations for Triple Whale, including Shopify, BigCommerce, WooCommerce, Stripe, Meta, Google Ads, TikTok and Slack, plus 22 more. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://www.triplewhale.com/pricing","question":"What does Triple Whale integrate with?","confidence":0.6},{"answer":"We have independently confirmed SOC 2 and GDPR for Triple Whale. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Triple Whale not holding them. Always confirm compliance directly before you rely on it.","source":"https://www.triplewhale.com/pricing","question":"What security certifications does Triple Whale have?","confidence":0.6}]` | `[{"answer":"Wicked Reports provides accurate marketing attribution by integrating with ad platforms, CRMs, and shopping carts to track conversions through first-party data. It separates new customer acquisition from repeat purchases and sends verified conversion data back to platforms for ad optimization. It is indexed under Marketing Attribution.","source":"https://www.wickedreports.com/pricing-test","question":"What is Wicked Reports?","confidence":0.6},{"answer":"Wicked Reports is a paid product; published pricing starts at $499 per month. It is sold across 4 plans (Measure, Scale, Maximize and Enterprise). There is no free tier. Prices are published openly on the vendor's own pricing page. Pricing changes often, so verify at source before relying on it.","source":"https://www.wickedreports.com/pricing-test","question":"How much does Wicked Reports cost?","confidence":0.6},{"answer":"We have confirmed browser-based access to Wicked Reports. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.","source":"https://www.wickedreports.com/pricing-test","question":"What platforms does Wicked Reports support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for Wicked Reports, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://www.wickedreports.com/pricing-test","question":"Can Wicked Reports be self-hosted?","confidence":0.6},{"answer":"We have confirmed 33 integrations for Wicked Reports, including Shopify, WooCommerce, Magento2, Keap, Ontraport, BigCommerce, ClickFunnels and Stripe, plus 25 more. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://www.wickedreports.com/pricing-test","question":"What does Wicked Reports integrate with?","confidence":0.6},{"answer":"Wicked Reports is available worldwide. The vendor is headquartered in the United States.","source":"https://www.wickedreports.com/pricing-test","question":"Where is Wicked Reports available?","confidence":0.75}]` |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | An AI operating system for ecommerce that consolidates data from all sales and marketing channels, applies multi-touch attribution and marketing mix modeling for performance insights, and includes Moby—an AI assistant that generates actionable recommendations and automates routine business operations. | Wicked Reports provides accurate marketing attribution by integrating with ad platforms, CRMs, and shopping carts to track conversions through first-party data. It separates new customer acquisition from repeat purchases and sends verified conversion data back to platforms for ad optimization. |
| features.capabilities | `{"iso_27001":false,"soc2_type_ii":true,"pricing_model":"per_store_revenue_tier","marketing_mix_modeling_mmm":true,"meta_google_tiktok_ads_api_sync":true,"daily_ad_spend_cost_ingestion_api":true,"salesforce_hubspot_crm_revenue_sync":false,"multi_touch_attribution_mta_modeling":true,"post_purchase_survey_zero_party_data":true,"server_side_first_party_pixel_tracking":true,"shopify_woocommerce_ecommerce_revenue_sync":true,"b2b_account_level_pipeline_revenue_attribution":false}` | - |
| integrations.count | 28 | 34 |
| integrations.list | `[{"name":"Shopify"},{"name":"BigCommerce"},{"name":"WooCommerce"},{"name":"Stripe"},{"name":"Meta"},{"name":"Google Ads"},{"name":"TikTok"},{"name":"Slack"},{"name":"Klaviyo"},{"name":"Okendo"},{"name":"Taboola"},{"name":"Outbrain"},{"name":"Criteo"},{"name":"Yotpo"},{"name":"Amazon"},{"name":"Magento","category":"ecommerce","direction":"bidirectional"},{"name":"Salesforce Commerce Cloud","category":"ecommerce","direction":"bidirectional"},{"name":"TikTok Ads","category":"advertising","direction":"bidirectional"},{"name":"Microsoft Ads","category":"advertising","direction":"bidirectional"},{"name":"Pinterest Ads","category":"advertising","direction":"bidirectional"},{"name":"Amazon Ads","category":"advertising","direction":"bidirectional"},{"name":"Walmart Connected Ads","category":"advertising","direction":"bidirectional"},{"name":"ChatGPT Ads","category":"advertising"},{"name":"Amazon Sales","category":"marketplace","direction":"inbound"},{"name":"Walmart Marketplace","category":"marketplace","direction":"inbound"},{"name":"TikTok Shop","category":"marketplace","direction":"inbound"},{"name":"Google Search Console","category":"analytics","direction":"inbound"},{"name":"Google Analytics","category":"analytics","direction":"inbound"},{"name":"Recharge","category":"subscriptions","direction":"inbound"},{"name":"Skio","category":"subscriptions","direction":"inbound"},{"name":"Kno","category":"surveys","direction":"inbound"},{"name":"Google Sheets","category":"data","direction":"outbound"},{"name":"Google Cloud Storage","category":"data_warehouse","direction":"outbound"},{"name":"Gorgias","category":"customer_service","direction":"inbound"}]` | `[{"name":"Shopify"},{"name":"WooCommerce"},{"name":"Magento2"},{"name":"Keap"},{"name":"Ontraport"},{"name":"BigCommerce"},{"name":"ClickFunnels"},{"name":"Stripe"},{"name":"Chargify"},{"name":"ReCharge"},{"name":"ClickBank"},{"name":"Sticky.io"},{"name":"PayPal"},{"name":"DPD"},{"name":"ThriveCart"},{"name":"Klaviyo"},{"name":"ActiveCampaign"},{"name":"MailChimp"},{"name":"HubSpot"},{"name":"Salesforce"},{"name":"HighLevel"},{"name":"AWeber"},{"name":"Actionetics"},{"name":"EmailDelivered"},{"name":"Drip"},{"name":"Google Ads"},{"name":"Meta"},{"name":"TikTok"},{"name":"Microsoft Ads"},{"name":"Pinterest"},{"name":"Snapchat"},{"name":"Google Data Studio"},{"name":"Zapier"},{"name":"LinkedIn","native":true,"category":"advertising","direction":"bidirectional"},{"name":"Google Analytics","native":true,"category":"analytics","direction":"inbound"}]` |
| market.availability | `{"hqCountry":"US","primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"hqCountry":"US","primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"web":true}` |
| pricing | `{"type":"subscription","plans":[{"free":true,"name":"Free","summary":"Free, no commitment","description":"Free plan with no commitment","contactSales":false},{"free":false,"name":"Foundation","summary":"GMV-based pricing; includes measurement and Moby AI","features":["Multi-touch attribution powered by Triple Pixel","First-click and last-click attribution models","BI suite with custom dashboards","SQL editor","Customer segments","Post-purchase survey","Moby AI operator","Unlimited users","Multi-store integration"],"commitment":"annual","description":"Core measurement and AI capabilities including attribution and reporting","contactSales":false},{"free":false,"name":"Automate","summary":"Foundation + automations and specialist agents","features":["All Foundation features","Automations for recurring tasks and triggers","Moby Specialists for specific domains","Expanded Moby usage allotment","Automated monitoring and alerts","Automated reporting"],"commitment":"annual","description":"Foundation capabilities plus proactive automation and specialist agents","contactSales":false},{"free":false,"name":"Enterprise","summary":"All-inclusive platform with advanced measurement and enterprise security","features":["All Automate features","Compass unified measurement","Marketing mix modeling","Incrementality testing","Multi-brand reporting","SOC 2 Type II compliance","Single sign-on (SSO)","Comprehensive audit logs","Custom security review"],"commitment":"annual","description":"Complete platform with advanced measurement, security controls, and multi-brand capabilities","contactSales":true}],"summary":"GMV-based tiered subscription (Foundation, Automate, Enterprise) with free tier; billed monthly or annually with 2-month discount on annual prepay; all paid plans include unlimited users and multi-store integration","currency":"USD","freeTier":true,"sourceUrl":"https://www.triplewhale.com/pricing","retrievedAt":"2026-08-25T12:13:44.562Z","billingPeriods":["month","year"]}` | `{"type":"subscription","plans":[{"free":false,"name":"Measure","summary":"$499/month","features":["FunnelVision (pre-built views)","Cohort & LTV Reports","Lifetime lookback / lookforward","Major ad platform + standard cart + standard CRM integrations"],"components":[{"kind":"fixed","amount":499,"period":"month","currency":"USD"}],"description":"See what's working. Act with confidence.","contactSales":false},{"free":false,"name":"Scale","summary":"$699/month","features":["Everything in Measure, plus","API integrations (CRM / cart) + Outbound API","Currency conversion","International time-zone data loading"],"components":[{"kind":"fixed","amount":699,"period":"month","currency":"USD"}],"description":"Integrate, automate, and go global.","contactSales":false},{"free":false,"name":"Maximize","summary":"$999/month","features":["Everything in Scale, plus","5 Forces AI (included)","Advanced Signal (Meta CAPI) (included)","Custom Conversions","Amazon Revenue Integration"],"components":[{"kind":"fixed","amount":999,"period":"month","currency":"USD"}],"description":"Bundle growth levers for profitable scale.","contactSales":false},{"free":false,"name":"Enterprise","summary":"$4,999+/month","features":["Everything in Maximize, plus","Priority support & implementation","Enterprise terms, security reviews","Optional Dedicated Servers and custom SLA"],"components":[{"kind":"fixed","amount":4999,"period":"month","currency":"USD"}],"description":"Control, security, and partnership for $50M+ brands.","contactSales":true}],"addOns":[{"name":"Advanced Signal (Meta CAPI)","components":[{"kind":"fixed","amount":199,"period":"month","currency":"USD"}]}],"summary":"From $499/month","currency":"USD","freeTier":false,"sourceUrl":"https://www.wickedreports.com/pricing-test","retrievedAt":"2026-08-19T14:40:31.386Z","startingPrice":{"amount":499,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` |
| pricing.free_tier | yes | no |
| pricing.model | freemium | commercial |
| pricing.price_level | low | high |
| pricing.starting_price | - | `{"amount":499,"currency":"USD"}` |
| pricing.transparent | no | yes |
| security.certifications | `[{"name":"SOC 2 Type II","level":"Type II","status":"active"}]` | - |
| security.gdpr | yes | yes |
| security.soc2 | yes | - |
| security.trust_center | https://www.triplewhale.com/pages/privacy-notice | - |

## Capabilities (Marketing Attribution)

| Capability | Triple Whale | Wicked Reports |
|---|:--:|:--:|
| **Capabilities** |  |  |
| Multi touch attribution mta modeling | ✓ | - |
| Server side first party pixel tracking | ✓ | - |
| Post purchase survey zero party data | ✓ | - |
| Marketing mix modeling mmm | ✓ | - |
| B2B account level pipeline revenue attribution | ✗ | - |
| Daily ad spend cost ingestion API | ✓ | - |
| Meta google tiktok ads API sync | ✓ | - |
| Salesforce hubspot CRM revenue sync | ✗ | - |
| Shopify woocommerce ecommerce revenue sync | ✓ | - |
| SOC2 type ii | ✓ | - |
| ISO 27001 | ✗ | - |
| Pricing model | Per store revenue tier | - |

*Source: vioscaleAI. Generated 2026-10-16T21:00:19.358Z. "-" = undocumented, not absent.*