# Storyblok vs Umbraco

**Leader by vioscaleAI score:** Storyblok

| Attribute | Storyblok | Umbraco |
|---|---|---|
| **vioscaleAI score** | 65 (74% (medium)) | 48.8 (55% (medium)) |
| content.faq | `[{"answer":"A cloud-based content management system that helps enterprises organize, manage, and deliver structured content across multiple channels with a visual editor for teams and APIs for developers. It is indexed under CMS Software.","source":"https://www.storyblok.com/pricing","question":"What is Storyblok?","confidence":0.6},{"answer":"Storyblok offers a free tier, so you can start without paying. Paid plans start at $90.75 per additional user per month. Prices are published openly on the vendor's own pricing page. Pricing changes often, so verify at source before relying on it.","source":"https://www.storyblok.com/pricing","question":"Is Storyblok free?","confidence":0.6},{"answer":"Storyblok supports the web, iOS and a command-line interface. Platforms we have not confirmed are simply not listed here rather than ruled out.","source":"https://www.storyblok.com/pricing","question":"What platforms does Storyblok support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for Storyblok, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://www.storyblok.com/pricing","question":"Can Storyblok be self-hosted?","confidence":0.6},{"answer":"We have confirmed 11 integrations for Storyblok, including Shopify, Slack, AWS, Netlify, Vercel, GitHub, Bigcommerce and Cloudinary, plus 3 more. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://www.storyblok.com/pricing","question":"What does Storyblok integrate with?","confidence":0.6},{"answer":"We have independently confirmed ISO 27001 and GDPR for Storyblok. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Storyblok not holding them. Always confirm compliance directly before you rely on it.","source":"https://www.storyblok.com/trust-center/service-support","question":"What security certifications does Storyblok have?","confidence":0.7},{"answer":"Storyblok is available worldwide. The vendor is headquartered in Austria.","source":"https://www.storyblok.com/pricing","question":"Where is Storyblok available?","confidence":0.75}]` | `[{"answer":"An open-source .NET content management system providing complete control over content, design, and integrations through headless APIs and webhooks, with support for both traditional and decoupled deployments designed for flexibility and AI-driven workflows. It is indexed under CMS Software.","source":"https://umbraco.com/pricing/","question":"What is Umbraco?","confidence":0.6},{"answer":"Umbraco is a paid product; published pricing starts at €45 per month. It is sold across 4 plans (Starter, Standard, Professional and Enterprise). There is no free tier. Prices are published openly on the vendor's own pricing page. Pricing changes often, so verify at source before relying on it.","source":"https://umbraco.com/pricing/","question":"How much does Umbraco cost?","confidence":0.6},{"answer":"We have confirmed browser-based access to Umbraco. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.","source":"https://umbraco.com/pricing/","question":"What platforms does Umbraco support?","confidence":0.6},{"answer":"Yes. Umbraco can be deployed cloud / SaaS and self-hosted, so it does not have to run on the vendor's infrastructure.","source":"https://umbraco.com/pricing/","question":"Can Umbraco be self-hosted?","confidence":0.6},{"answer":"We have confirmed 8 integrations for Umbraco, including Cloudflare, Microsoft Azure, Umbraco Forms, Umbraco Commerce, Umbraco Workflow, Umbraco Engage, Umbraco UI Builder and Umbraco Deploy. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://umbraco.com/pricing/","question":"What does Umbraco integrate with?","confidence":0.6},{"answer":"We have independently confirmed ISO 27001 and GDPR for Umbraco. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Umbraco not holding them. Always confirm compliance directly before you rely on it.","source":"https://umbraco.com/trust-center/","question":"What security certifications does Umbraco have?","confidence":0.7},{"answer":"Umbraco is available worldwide. Its primary markets are Denmark, the United Kingdom, the United States, Australia and the Netherlands. The vendor is headquartered in Denmark.","source":"https://umbraco.com/pricing/","question":"Where is Umbraco available?","confidence":0.75}]` |
| deployment.options | `{"cloud":true}` | `{"cloud":true,"self_hosted":true}` |
| description.long | A cloud-based content management system that helps enterprises organize, manage, and deliver structured content across multiple channels with a visual editor for teams and APIs for developers. | An open-source .NET content management system providing complete control over content, design, and integrations through headless APIs and webhooks, with support for both traditional and decoupled deployments designed for flexibility and AI-driven workflows. |
| features.capabilities | `{"cms_type":"headless","free_tier":true,"iso_27001":true,"multisite":true,"open_source":false,"git_workflow":true,"headless_api":true,"localization":true,"pricing_model":"freemium","self_hostable":false,"visual_builder":true,"managed_hosting":true,"content_workflow":true,"deployment_model":"cloud_managed_saas","plugin_ecosystem":"Field, Tool, and Space plugins for extending the core editor","rest_api_delivery":true,"structured_content":true,"webhooks_event_triggers":true,"graphql_api_native_delivery":true,"real_time_visual_preview_editor":true,"multi_language_localization_i18n":true,"nextjs_gatsby_native_framework_support":true,"visual_content_modeling_schema_builder":true,"granular_role_based_access_control_rbac":true,"shopify_bigcommerce_ecommerce_integration":true}` | `{"cms_type":"headless","free_tier":true,"iso_27001":true,"multisite":true,"open_source":true,"git_workflow":true,"headless_api":true,"localization":true,"pricing_model":"freemium","self_hostable":true,"visual_builder":true,"managed_hosting":true,"content_workflow":true,"deployment_model":"self_hosted_open_source","plugin_ecosystem":"Umbraco Marketplace with community and official add-ons including Forms, Commerc","rest_api_delivery":true,"structured_content":true,"webhooks_event_triggers":true,"real_time_visual_preview_editor":true,"multi_language_localization_i18n":true,"granular_role_based_access_control_rbac":true}` |
| integrations.count | 6 | 9 |
| integrations.list | `[{"name":"Shopify"},{"name":"Slack"},{"name":"AWS"},{"name":"Netlify"},{"name":"Vercel"},{"name":"GitHub","native":true,"category":"version control"},{"name":"Bigcommerce","native":true,"category":"ecommerce"},{"name":"Cloudinary","native":true,"category":"media"},{"name":"Salesforce Commerce Cloud","native":true,"category":"ecommerce"},{"name":"OpenAI","native":true,"category":"ai"},{"name":"Gemini","native":true,"category":"ai"}]` | `[{"name":"Cloudflare"},{"name":"Microsoft Azure"},{"name":"Umbraco Forms"},{"name":"Umbraco Commerce"},{"name":"Umbraco Workflow"},{"name":"Umbraco Engage"},{"name":"Umbraco UI Builder"},{"name":"Umbraco Deploy"},{"name":"Umbraco Heartcore","native":true,"category":"headless"},{"name":"Umbraco MCP Server","native":true,"category":"ai"},{"name":"Webhooks","native":true,"category":"api","direction":"bidirectional"},{"name":"REST APIs","native":true,"category":"api","direction":"bidirectional"}]` |
| market.availability | `{"primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"primaryMarkets":["EU","US","AU"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"cli":true,"web":true}` |
| pricing | `{"type":"freemium","plans":[{"free":true,"name":"Starter","features":["1 space","100GB traffic/month","100k API requests/month"],"description":"Limited plan for testing and personal projects","contactSales":false,"includedLimits":{"traffic":"100GB/month","api_requests":"100k/month"}},{"free":false,"name":"Growth","features":["400GB traffic/month","1M API requests/month","97% uptime SLA","Shopify integrations","Slack integration"],"components":[{"kind":"fixed","amount":99,"period":"month","currency":"USD"}],"description":"Entry-level plan for businesses that need dynamic content management capabilities","contactSales":false,"includedLimits":{"traffic":"400GB/month","api_requests":"1M/month"}},{"free":false,"name":"Growth Plus","features":["1TB traffic/month","4M API requests/month","99.9% uptime SLA"],"components":[{"kind":"fixed","amount":349,"period":"month","currency":"USD"}],"description":"Enhanced plan for businesses that need powerful content management capabilities","contactSales":false,"includedLimits":{"traffic":"1TB/month","api_requests":"4M/month"}},{"free":false,"name":"Premium & Elite","features":["All features from self-service plans","Native A/B Testing","Multi-Space Content Distribution (Elite)","Custom Roles & Workflows","Language-specific Workflows","GraphQL","Release Management","Single Sign On (SSO)","99.9% uptime SLA","Advanced Support Services"],"description":"Custom plans for organizations with multiple editorial teams, multi-language content, or a development testing environment","contactSales":true}],"summary":"Free Starter plan. From $99/month for Growth. Annual billing available with one month free.","currency":"USD","freeTier":true,"sourceUrl":"https://www.storyblok.com/pricing","retrievedAt":"2026-10-07T13:47:27.596Z","freeTrialDays":45,"startingPrice":{"amount":99,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` | `{"type":"hybrid","plans":[{"free":false,"name":"Starter","features":["1 environment","Limited restarts"],"contactSales":false},{"free":false,"name":"Standard","summary":"€45/month","features":["5 hosting regions","Website & Delivery API SLA","Managed SQL database","TLS certificates included","Cloudflare CDN","Prioritized Database Performance (2x)","Umbraco UI Builder included","Umbraco Forms included","Content Flow / Deploy included"],"components":[{"kind":"fixed","amount":45,"period":"month","currency":"EUR"}],"contactSales":false},{"free":false,"name":"Professional","features":["Prioritized Database Performance (5x)","Load Balancing available","Dedicated Resources option","Premium CPU priority"],"contactSales":false},{"free":false,"name":"Enterprise","features":["Load Balancing","Dedicated Resources","Highest CPU priority","Prioritized Database Performance (5x)"],"contactSales":true}],"addOns":[{"name":"Extra environment"},{"name":"Redis Cache"},{"name":"Load Balancing"},{"name":"Dedicated Resources"},{"name":"Prioritized Cloud Computing - Standard"},{"name":"Prioritized Cloud Computing - Premium"}],"summary":"From €45/month. Free open-source tier available.","currency":"EUR","freeTier":true,"sourceUrl":"https://umbraco.com/pricing/","retrievedAt":"2026-10-07T15:25:21.395Z","startingPrice":{"amount":45,"period":"month","currency":"EUR"},"billingPeriods":["month"]}` |
| pricing.free_tier | yes | yes |
| pricing.model | freemium | freemium |
| pricing.price_level | high | mid |
| pricing.starting_price | `{"amount":99,"currency":"USD"}` | `{"amount":45,"currency":"EUR"}` |
| pricing.transparent | yes | no |
| reliability.sla_pct | 99.9 | - |
| reliability.status_page | yes | - |
| security.certifications | `[{"name":"ISO 27001","status":"active"}]` | `[{"name":"ISO 27001","status":"active"}]` |
| security.disclosure_policy | - | yes |
| security.gdpr | yes | yes |
| security.iso27001 | yes | yes |
| security.trust_center | https://www.storyblok.com/trust-center | https://umbraco.com/trust-center/ |

## Capabilities (CMS Software)

| Capability | Storyblok | Umbraco |
|---|:--:|:--:|
| **Core** |  |  |
| CMS type | Headless / API-first | Headless / API-first |
| **Licensing** |  |  |
| Open-source | ✗ | ✓ |
| **Deployment** |  |  |
| Self-hostable | ✗ | ✓ |
| Managed / cloud hosting offered | ✓ | ✓ |
| **Delivery** |  |  |
| Headless API (REST/GraphQL) | ✓ | ✓ |
| **Content** |  |  |
| Structured content modelling | ✓ | ✓ |
| Localisation / i18n | ✓ | ✓ |
| Content workflow / approvals | ✓ | ✓ |
| **Editing** |  |  |
| Visual / no-code page builder | ✓ | ✓ |
| **Extensibility** |  |  |
| Plugin / app ecosystem size | Field, Tool, and Space plugins for extending the core editor | Umbraco Marketplace with community and official add-ons including Forms, Commerc |
| **Scale** |  |  |
| Multi-site / multi-tenant | ✓ | ✓ |
| **Workflow** |  |  |
| Git-based / code-first workflow | ✓ | ✓ |
| **Pricing** |  |  |
| Free / open tier | ✓ | ✓ |

*Source: vioscaleAI. Generated 2026-10-16T18:33:26.956Z. "-" = undocumented, not absent.*