# Simple Analytics vs Umami

| Attribute | Simple Analytics | Umami |
|---|---|---|
| **vioscaleAI score** | 55.5 (55% (medium)) | 62.1 (17% (low)) |
| content.faq | `[{"answer":"A simple dashboard for understanding website traffic without collecting personal data or cookies. EU-hosted and built to comply with GDPR by design. It is indexed under Web Analytics.","source":"https://www.simpleanalytics.com/pricing","question":"What is Simple Analytics?","confidence":0.6},{"answer":"Simple Analytics offers a free tier, so you can start without paying. Paid plans start at £20 per month. Prices are published openly on the vendor's own pricing page. Pricing changes often, so verify at source before relying on it.","source":"https://www.simpleanalytics.com/pricing","question":"Is Simple Analytics free?","confidence":0.6},{"answer":"We have confirmed browser-based access to Simple Analytics. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.","source":"https://www.simpleanalytics.com/pricing","question":"What platforms does Simple Analytics support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for Simple Analytics, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://www.simpleanalytics.com/pricing","question":"Can Simple Analytics be self-hosted?","confidence":0.6},{"answer":"We have confirmed 12 integrations for Simple Analytics, including Wix, Ghost, Cloudflare, Google Tag Manager, Google Looker Studio, Power BI, Chartbrew and Dailytics, plus 4 more. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://www.simpleanalytics.com/pricing","question":"What does Simple Analytics integrate with?","confidence":0.6},{"answer":"We have independently confirmed SOC 2 and GDPR for Simple Analytics. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Simple Analytics not holding them. Always confirm compliance directly before you rely on it.","source":"https://www.simpleanalytics.com/pricing","question":"What security certifications does Simple Analytics have?","confidence":0.6},{"answer":"Simple Analytics is available worldwide. Its primary markets are the United Kingdom and the United States.","source":"https://www.simpleanalytics.com/pricing","question":"Where is Simple Analytics available?","confidence":0.75}]` | `[{"answer":"Analytics software that provides website visitor insights through anonymized data collection, without cookies or personal information. Designed with privacy regulation compliance built in. It is indexed under Web Analytics.","source":"https://umami.is","question":"What is Umami?","confidence":0.6},{"answer":"Umami offers a free tier, so you can start without paying. Paid plans start at $0.00. Prices are published openly on the vendor's own pricing page. Pricing changes often, so verify at source before relying on it.","source":"https://umami.is/pricing","question":"Is Umami free?","confidence":0.6},{"answer":"Umami supports the web and Linux. Platforms we have not confirmed are simply not listed here rather than ruled out.","source":"https://umami.is/pricing","question":"What platforms does Umami support?","confidence":0.6},{"answer":"Yes. Umami can be deployed self-hosted, so it does not have to run on the vendor's infrastructure.","source":"https://umami.is","question":"Can Umami be self-hosted?","confidence":0.6},{"answer":"We have independently confirmed GDPR for Umami. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Umami not holding them. Always confirm compliance directly before you rely on it.","source":"https://umami.is/blog/navigating-gdpr-and-ccpa-compliance","question":"What security certifications does Umami have?","confidence":0.7},{"answer":"Umami is available worldwide. Its primary markets are the United States and the EU.","source":"https://umami.is/pricing","question":"Where is Umami available?","confidence":0.75}]` |
| deployment.options | `{"cloud":true}` | `{"cloud":true,"self_hosted":true}` |
| description.long | A European-hosted analytics service designed to measure website traffic while complying with privacy regulations by collecting only non-personal data and avoiding visitor fingerprinting entirely. | Umami is an anonymized analytics platform that tracks website visitors without cookies or cross-site tracking, remaining GDPR and CCPA compliant by default. It provides real-time insights, custom events, and session replays while respecting user privacy. |
| features.capabilities | `{"api_data_export":true,"ga4_import_tool":true,"sampled_reporting":false,"self_hosted_option":false,"cookieless_tracking":true,"custom_events_goals":true,"gdpr_ccpa_by_design":true,"real_time_dashboard":true,"funnel_conversion_tracking":true}` | `{"open_source":true,"api_data_export":true,"ecommerce_tracking":true,"self_hosted_option":true,"cookieless_tracking":true,"custom_events_goals":true,"gdpr_ccpa_by_design":true,"real_time_dashboard":true,"funnel_conversion_tracking":true}` |
| integrations.count | 3 | - |
| integrations.list | `[{"name":"Wix"},{"name":"Ghost"},{"name":"Cloudflare"},{"name":"Google Tag Manager"},{"name":"Google Looker Studio"},{"name":"Power BI"},{"name":"Chartbrew"},{"name":"Dailytics"},{"name":"CloudQuery"},{"name":"Google BigQuery"},{"name":"Google Analytics"},{"name":"Google Analytics 4","native":false,"category":"analytics"},{"name":"Adobe Analytics","native":false,"category":"analytics"},{"name":"Looker Studio","native":true,"category":"data_visualization","direction":"outbound"},{"name":"GA4","native":false,"category":"analytics","direction":"bidirectional"}]` | - |
| market.availability | `{"hqCountry":"NL","primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"primaryMarkets":["US","EU"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"web":true}` |
| pricing | `{"type":"subscription","plans":[{"free":true,"name":"Free","summary":"Free forever with 30-day data retention","features":["One-page dashboard","No cookies","No consent banners","No personal data collection","30-day history limit"],"minSeats":1,"contactSales":false,"includedLimits":{"pageviews":"unlimited","data_history":"30 days"}},{"free":false,"name":"Standard","summary":"£20/month base + £20/month per additional user (2 months free when billed annually)","features":["One-page dashboard","No configuration required","EU-hosted","API access","Real-time data loading","Custom events and goals","IP blocking","Team collaboration"],"minSeats":1,"components":[{"kind":"fixed","amount":20,"period":"month","currency":"GBP"},{"kind":"per_unit","unit":"seat","amount":20,"period":"month","currency":"GBP"}],"contactSales":false},{"free":false,"name":"Enterprise","summary":"Custom pricing based on requirements","contactSales":true}],"summary":"Free tier available. Paid plans from £20/month. Annual billing offers 2 months free.","currency":"GBP","freeTier":true,"sourceUrl":"https://www.simpleanalytics.com/pricing","retrievedAt":"2026-10-12T21:46:34.363Z","freeTrialDays":14,"startingPrice":{"amount":20,"period":"month","currency":"GBP"},"billingPeriods":["month","year"]}` | `{"type":"hybrid","plans":[{"free":true,"name":"Hobby","summary":"Free tier","features":["Up to 100K events per month","1 website","6 month data retention","Community support"],"components":[{"kind":"fixed","amount":0,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"events":"100K/mo","websites":"1","data_retention":"6 months"}},{"free":false,"name":"Pro","summary":"$20/month with 14-day free trial","features":["1 million events per month included","$0.00003 per additional event","Up to 20 websites","Up to 10 team members","2 year data retention","API access","MCP access","Email support"],"commitment":"monthly","components":[{"kind":"fixed","amount":20,"period":"month","currency":"USD"},{"per":{"qty":1,"unit":"event"},"kind":"metered","amount":0.00003,"currency":"USD"}],"contactSales":false,"includedLimits":{"events":"1M/mo","websites":"20","team_members":"10","data_retention":"2 years"}},{"free":false,"name":"Business","summary":"$200/month","features":["10 million events per month included","$0.00002 per additional event","Unlimited websites","Unlimited team members","5 year data retention","Session replays","Heatmaps","White-labeling","Streaming API","Email and chat support"],"commitment":"monthly","components":[{"kind":"fixed","amount":200,"period":"month","currency":"USD"},{"per":{"qty":1,"unit":"event"},"kind":"metered","amount":0.00002,"currency":"USD"}],"contactSales":false,"includedLimits":{"events":"10M/mo","websites":"Unlimited","team_members":"Unlimited","data_retention":"5 years"}},{"free":false,"name":"Enterprise","summary":"Custom pricing","features":["Everything in Business, plus:","Single sign-on (SAML SSO)","Onboarding support","Uptime SLA","Custom pricing","Custom data retention","Invoice billing","Enterprise support"],"contactSales":true}],"summary":"From $20/month (Pro). Free Hobby tier with 100K events/month. 14-day free trial on Pro.","currency":"USD","freeTier":true,"sourceUrl":"https://umami.is/pricing","retrievedAt":"2026-09-29T15:04:15.917Z","freeTrialDays":14,"startingPrice":{"amount":20,"period":"month","currency":"USD"},"billingPeriods":["month"]}` |
| pricing.free_tier | yes | yes |
| pricing.model | freemium | freemium |
| pricing.price_level | mid | mid |
| pricing.starting_price | `{"amount":20,"currency":"GBP"}` | `{"amount":20,"currency":"USD"}` |
| pricing.transparent | yes | yes |
| security.certifications | `[{"name":"SOC 2 Type II","level":"Type II","status":"in_progress"}]` | - |
| security.disclosure_policy | - | yes |
| security.gdpr | yes | yes |
| security.soc2 | yes | - |
| security.trust_center | https://www.simpleanalytics.com/gdpr-compliance | https://umami.is/security |

## Capabilities (Web Analytics)

| Capability | Simple Analytics | Umami |
|---|:--:|:--:|
| **Capabilities** |  |  |
| Cookieless tracking | ✓ | ✓ |
| GDPR CCPA by design | ✓ | ✓ |
| Self hosted option | ✗ | ✓ |
| Real time dashboard | ✓ | ✓ |
| Custom events goals | ✓ | ✓ |
| Ecommerce tracking | - | ✓ |
| Funnel conversion tracking | ✓ | ✓ |
| Sampled reporting | ✗ | - |
| API data export | ✓ | ✓ |
| Ga4 import tool | ✓ | - |
| Open source | - | ✓ |

*Source: vioscaleAI. Generated 2026-10-16T20:06:14.880Z. "-" = undocumented, not absent.*