# Semrush vs Surfer SEO

| Attribute | Semrush | Surfer SEO |
|---|---|---|
| **vioscaleAI score** | 57.5 (53% (medium)) | 55.4 (57% (medium)) |
| content.faq | `[{"answer":"Software that helps marketers improve organic search rankings and AI discoverability through keyword research, backlink analysis, rank tracking, technical site audits, and competitive intelligence. It is indexed under SEO Tools.","source":"https://www.semrush.com/kb/1547-seo-toolkit-pricing-limits","question":"What is Semrush?","confidence":0.6},{"answer":"Semrush offers a free tier, so you can start without paying. Paid plans start at $139.95 per month. Prices are published openly on the vendor's own pricing page. Pricing changes often, so verify at source before relying on it.","source":"https://www.semrush.com/kb/1547-seo-toolkit-pricing-limits","question":"Is Semrush free?","confidence":0.6},{"answer":"We have confirmed browser-based access to Semrush. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.","source":"https://www.semrush.com/kb/1547-seo-toolkit-pricing-limits","question":"What platforms does Semrush support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for Semrush, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://www.semrush.com/kb/1547-seo-toolkit-pricing-limits","question":"Can Semrush be self-hosted?","confidence":0.6},{"answer":"We have confirmed 19 integrations for Semrush, including Google Ads, Google Shopping, Meta Ads, Microsoft Ads, LinkedIn Ads, TikTok Ads, TikTok Organic and CallRail, plus 11 more. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://www.semrush.com/kb/1547-seo-toolkit-pricing-limits","question":"What does Semrush integrate with?","confidence":0.6},{"answer":"Semrush is available worldwide. Its primary market is the United States.","source":"https://www.semrush.com/kb/1547-seo-toolkit-pricing-limits","question":"Where is Semrush available?","confidence":0.5}]` | `[{"answer":"A content optimization tool that monitors how brands appear in AI systems like ChatGPT and Gemini, provides keyword research and content audit capabilities, and helps optimize articles for visibility in both traditional search results and AI answers. It is indexed under SEO Tools.","source":"https://surferseo.com/pricing/","question":"What is Surfer SEO?","confidence":0.6},{"answer":"Surfer SEO offers a free tier, so you can start without paying. Paid plans start at $99 per month. Prices are published openly on the vendor's own pricing page. Pricing changes often, so verify at source before relying on it.","source":"https://surferseo.com/pricing/","question":"Is Surfer SEO free?","confidence":0.6},{"answer":"We have confirmed browser-based access to Surfer SEO. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.","source":"https://surferseo.com/pricing/","question":"What platforms does Surfer SEO support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for Surfer SEO, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://surferseo.com/pricing/","question":"Can Surfer SEO be self-hosted?","confidence":0.6},{"answer":"We have confirmed 9 integrations for Surfer SEO, including WordPress, Google Docs, Contentful, Zapier, Looker Studio, Google Sign-In, Jasper and Google Analytics 4, plus 1 more. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://surferseo.com/pricing/","question":"What does Surfer SEO integrate with?","confidence":0.6},{"answer":"We have independently confirmed ISO 27001 and GDPR for Surfer SEO. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Surfer SEO not holding them. Always confirm compliance directly before you rely on it.","source":"https://surferseo.com/pricing/","question":"What security certifications does Surfer SEO have?","confidence":0.6},{"answer":"Surfer SEO is available worldwide. Its primary markets are the United States and the EU.","source":"https://surferseo.com/pricing/","question":"Where is Surfer SEO available?","confidence":0.75}]` |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | Comprehensive SEO and visibility platform that helps businesses understand competitor strategies, track keyword performance, audit technical issues, and monitor how their brand appears in search results and AI-generated answers. | A platform for monitoring how AI models mention your brand, researching topics to establish authority, optimizing content for both traditional search and AI responses, and managing your visibility across ChatGPT, Gemini, and other AI systems. |
| features.capabilities | `{"free_tier":true,"deployment":"cloud","public_api":true,"site_audit":true,"pricing_model":"flat","rank_tracking":true,"backlink_index":true,"locales_covered":"Global; Pro plan covers 30+ markets for advertising data; 142 regional keyword d","competitor_intel":true,"keyword_research":true,"local_mobile_serp":true,"gsc_ga4_integration":true,"content_optimization":true,"pricing_transparency":"contact_sales"}` | `{"free_tier":true,"deployment":"cloud","public_api":true,"site_audit":true,"pricing_model":"flat","rank_tracking":true,"backlink_index":false,"locales_covered":"Global","competitor_intel":true,"keyword_research":true,"local_mobile_serp":true,"gsc_ga4_integration":true,"content_optimization":true,"pricing_transparency":"transparent"}` |
| integrations.count | 18 | 3 |
| integrations.list | `[{"name":"Google Ads"},{"name":"Google Shopping"},{"name":"Meta Ads"},{"name":"Microsoft Ads"},{"name":"LinkedIn Ads"},{"name":"TikTok Ads"},{"name":"TikTok Organic"},{"name":"CallRail"},{"name":"HubSpot"},{"name":"Mailchimp"},{"name":"Matomo"},{"name":"ChatGPT"},{"name":"Google AI Overviews"},{"name":"Gemini"},{"name":"Perplexity"},{"name":"Facebook Ads","native":false,"category":"ads","direction":"inbound"},{"name":"Google Analytics","native":false,"category":"analytics","direction":"inbound"},{"name":"Google Search Console","native":false,"category":"seo","direction":"inbound"},{"name":"TikTok","native":false,"category":"social","direction":"inbound"},{"name":"Looker Studio","native":false,"category":"analytics","direction":"inbound"},{"name":"LinkedIn","native":true,"category":"social","direction":"inbound"},{"name":"Lovable","native":true,"direction":"bidirectional"},{"name":"Claude","native":true,"category":"ai","direction":"outbound"},{"name":"Adobe","native":true,"direction":"bidirectional"}]` | `[{"name":"WordPress"},{"name":"Google Docs"},{"name":"Contentful"},{"name":"Zapier"},{"name":"Looker Studio"},{"name":"Google Sign-In"},{"name":"Jasper"},{"name":"Google Analytics 4","native":true,"category":"analytics","direction":"inbound"},{"name":"Google Ads","native":true,"category":"advertising","direction":"inbound"}]` |
| market.availability | `{"primaryMarkets":["US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"primaryMarkets":["US","EU"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"web":true}` |
| pricing | `{"type":"subscription","plans":[{"free":false,"name":"SEO Toolkit Pro","features":["Keyword research","Competitor analysis","Rank tracking","Technical site audit","Backlink analysis"],"components":[{"kind":"fixed","amount":139.95,"period":"month","currency":"USD"}],"description":"Best for freelancers, small business owners and SEO beginners","contactSales":false,"includedLimits":{"keywords_to_track":"500","results_per_report":"10,000","seo_ideas_per_month":"500","websites_to_monitor":"5","scheduled_pdf_reports":"3","pages_to_crawl_per_month":"100,000","keyword_metric_updates_per_month":"250"}},{"free":false,"name":"SEO Toolkit Guru","features":["Everything in Pro","SEO Writing Assistant","Topic Research","Historical Data","Multi-targeting in Position Tracking","Looker Studio reporting integrations"],"components":[{"kind":"fixed","amount":249.95,"period":"month","currency":"USD"}],"description":"Best for growing agencies and teams ready to scale","contactSales":false,"includedLimits":{"keywords_to_track":"1,500","results_per_report":"30,000","seo_ideas_per_month":"800","websites_to_monitor":"15","pages_to_crawl_per_month":"300,000","keyword_metric_updates_per_month":"1,000"}},{"free":false,"name":"SEO Toolkit Business","features":["Everything in Guru","SEO Share of Voice tracking","API Access"],"components":[{"kind":"fixed","amount":499.95,"period":"month","currency":"USD"}],"description":"Best for established agencies and large businesses","contactSales":false,"includedLimits":{"keywords_to_track":"5,000","results_per_report":"50,000","seo_ideas_per_month":"2,000","websites_to_monitor":"40","pages_to_crawl_per_month":"1,000,000","keyword_metric_updates_per_month":"5,000"}}],"summary":"From $139.95/month. 7-day free trial.","currency":"USD","freeTier":false,"sourceUrl":"https://www.semrush.com/kb/1547-seo-toolkit-pricing-limits","retrievedAt":"2026-09-23T13:31:18.574Z","freeTrialDays":7,"startingPrice":{"amount":139.95,"period":"month","currency":"USD"},"billingPeriods":["month"]}` | `{"type":"subscription","plans":[{"free":true,"name":"Free","summary":"Free tier","features":["AI visibility tracking","Brand knowledge base","MCP"],"contactSales":false},{"free":false,"name":"Track AI Visibility","summary":"$82/month billed annually; saves $156/year","features":["Monitor visibility across ChatGPT, Gemini, AI Overviews","Plan, write, and track AI visibility","Brand knowledge base","MCP"],"commitment":"annual","components":[{"kind":"fixed","amount":82,"period":"month","currency":"USD"}],"contactSales":false},{"free":false,"name":"Standard","summary":"$99/month billed annually; saves $240/year","features":["360 documents","Integrations","1-click content optimization","Team collaboration","Plagiarism checker","Rank drop detection"],"commitment":"annual","components":[{"kind":"fixed","amount":99,"period":"month","currency":"USD"}],"contactSales":false},{"free":false,"name":"Pro","summary":"$182/month billed annually; saves $444/year","features":["Everything in Standard","5 brand spaces","1-click internal linking","Content ideas and coverage gaps","Templates and custom voices"],"commitment":"annual","components":[{"kind":"fixed","amount":182,"period":"month","currency":"USD"}],"contactSales":false},{"free":false,"name":"Enterprise","summary":"Contact sales","features":["Unlimited optimization","API access","Dedicated success manager","Advanced SERP analysis","SSO and enterprise security","Priority support"],"contactSales":true}],"summary":"From $82/month. Free tier. Annual commitment saves up to $720.","currency":"USD","freeTier":true,"sourceUrl":"https://surferseo.com/pricing/","retrievedAt":"2026-09-23T14:36:27.589Z","startingPrice":{"amount":82,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` |
| pricing.free_tier | no | yes |
| pricing.model | commercial | freemium |
| pricing.price_level | high | high |
| pricing.starting_price | `{"amount":139.95,"currency":"USD"}` | `{"amount":82,"currency":"USD"}` |
| pricing.transparent | yes | yes |
| security.gdpr | - | yes |
| security.iso27001 | - | yes |

## Capabilities (SEO Tools)

| Capability | Semrush | Surfer SEO |
|---|:--:|:--:|
| **Pricing** |  |  |
| Pricing transparency | Contact-sales | Transparent |
| Free tier / free tool | ✓ | ✓ |
| Pricing model | Flat | Flat |
| **Data** |  |  |
| Backlink index | ✓ | ✗ |
| Keyword research database | ✓ | ✓ |
| **Capability** |  |  |
| Rank tracking | ✓ | ✓ |
| Technical site audit / crawler | ✓ | ✓ |
| Content optimisation (SERP-driven) | ✓ | ✓ |
| Competitor / SERP intelligence | ✓ | ✓ |
| **Coverage** |  |  |
| Local / mobile SERP support | ✓ | ✓ |
| Countries / locales covered | Global; Pro plan covers 30+ markets for advertising data; 142 regional keyword d | Global |
| **Integration** |  |  |
| Public API | ✓ | ✓ |
| Search Console / GA4 integration | ✓ | ✓ |
| **Deployment** |  |  |
| Deployment | Cloud | Cloud |

*Source: vioscaleAI. Generated 2026-10-16T20:59:20.944Z. "-" = undocumented, not absent.*