# Retool vs Zapier

**Leader by vioscaleAI score:** Retool

| Attribute | Retool | Zapier |
|---|---|---|
| **vioscaleAI score** | 76.4 (73% (medium)) | 60.6 (71% (medium)) |
| content.faq | `[{"answer":"A low-code platform for building production-ready internal software with AI-assisted app generation, workflows, and direct secure connections to enterprise data sources. It is indexed under No-Code Automation Tools.","source":"https://retool.com/","question":"What is Retool?","confidence":0.6},{"answer":"Retool offers a free tier, so you can start without paying. Paid plans start at £40 per internal_user per month. Prices are published openly on the vendor's own pricing page. Pricing changes often, so verify at source before relying on it.","source":"https://retool.com/","question":"Is Retool free?","confidence":0.6},{"answer":"We have confirmed browser-based access to Retool. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.","source":"https://retool.com/","question":"What platforms does Retool support?","confidence":0.6},{"answer":"Yes. Retool can be deployed cloud / SaaS and self-hosted, so it does not have to run on the vendor's infrastructure.","source":"https://retool.com/","question":"Can Retool be self-hosted?","confidence":0.6},{"answer":"We have confirmed 7 integrations for Retool, including PostgreSQL, MySQL, REST APIs, GraphQL, Stripe, Firebase and GitHub. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://retool.com/","question":"What does Retool integrate with?","confidence":0.6},{"answer":"We have independently confirmed SOC 2, ISO 27001 and GDPR for Retool. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Retool not holding them. Always confirm compliance directly before you rely on it.","source":"https://trust.retool.com","question":"What security certifications does Retool have?","confidence":0.7}]` | `[{"answer":"A subscription-based automation platform that links AI agents, workflows, forms, and data management tools to 9,000+ integrated applications. Supports visual workflow building, custom code execution, and AI-powered actions across both public and embedded implementations. It is indexed under No-Code Automation Tools.","source":"https://zapier.com/pricing","question":"What is Zapier?","confidence":0.6},{"answer":"Zapier offers a free tier, so you can start without paying. Paid plans are also available: Free, Professional, Team and Enterprise. Pricing changes often, so verify at source before relying on it.","source":"https://zapier.com/pricing","question":"Is Zapier free?","confidence":0.6},{"answer":"Zapier supports the web and a command-line interface. Platforms we have not confirmed are simply not listed here rather than ruled out.","source":"https://zapier.com/pricing","question":"What platforms does Zapier support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for Zapier, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://zapier.com/pricing","question":"Can Zapier be self-hosted?","confidence":0.6},{"answer":"We have confirmed 14 integrations for Zapier, including NetSuite, Salesforce, HubSpot, Slack, ChatGPT, Microsoft Dynamics CRM, Microsoft Teams and Zendesk, plus 6 more. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://zapier.com/pricing","question":"What does Zapier integrate with?","confidence":0.6},{"answer":"We have independently confirmed SOC 2 and GDPR for Zapier. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Zapier not holding them. Always confirm compliance directly before you rely on it.","source":"https://zapier.com/pricing","question":"What security certifications does Zapier have?","confidence":0.6}]` |
| deployment.options | `{"cloud":true,"air_gapped":true,"self_hosted":true}` | `{"cloud":true}` |
| description.long | Retool is a platform that enables teams to quickly build production-ready internal software and customer-facing applications. It connects to existing databases and APIs, includes an AI-native visual builder, and supports multiple deployment options including cloud, self-hosted, and air-gapped configurations. | A platform that automates work across 9,000+ business applications with AI integration, task-based consumption, and team collaboration controls. |
| features.capabilities | `{"hosting":"both","ai_steps":true,"free_tier":true,"code_steps":true,"rbac_audit":true,"app_builder":true,"error_handling":true,"pricing_metric":"seat","visual_builder":true,"prebuilt_connectors":"PostgreSQL, MySQL, REST APIs, GraphQL, Stripe, Firebase, GitHub","custom_http_connector":true,"environments_versioning":true}` | `{"hosting":"cloud","ai_steps":true,"free_tier":true,"code_steps":true,"rbac_audit":true,"app_builder":true,"soc2_type_ii":true,"pricing_model":"freemium_with_task_credits","error_handling":true,"pricing_metric":"task","visual_builder":true,"branching_logic":true,"prebuilt_connectors":"9,000+ applications","custom_http_connector":true,"builder_ui_architecture":"visual_node_canvas","environments_versioning":true,"custom_http_webhook_catch_and_triggering":true,"native_llm_nodes_anthropic_openai_gemini":true,"sub_workflow_calling_and_reusable_templates":true,"human_in_the_loop_approval_steps_via_slack_email":true}` |
| integrations.count | 50 | 9,000 |
| integrations.list | `[{"name":"PostgreSQL"},{"name":"MySQL"},{"name":"REST APIs"},{"name":"GraphQL"},{"name":"Stripe"},{"name":"Firebase"},{"name":"GitHub"},{"name":"REST API","native":true,"category":"api","direction":"bidirectional"},{"name":"OpenAI","native":true,"category":"ai","direction":"outbound"},{"name":"Google Sheets","native":true,"category":"productivity","direction":"bidirectional"},{"name":"Amazon S3","native":true,"category":"storage","direction":"bidirectional"},{"name":"Anthropic","native":true,"category":"ai","direction":"outbound"},{"name":"Asana","native":true,"category":"project_management","direction":"bidirectional"},{"name":"AWS Lambda","native":true,"category":"backend","direction":"outbound"},{"name":"Azure OpenAI","native":true,"category":"ai","direction":"outbound"},{"name":"BigQuery","native":true,"category":"analytics","direction":"bidirectional"},{"name":"Google Analytics","native":true,"category":"analytics","direction":"inbound"},{"name":"Google Maps","native":true,"category":"mapping","direction":"inbound"},{"name":"Google Gemini","native":true,"category":"ai","direction":"outbound"},{"name":"HubSpot","native":true,"category":"crm","direction":"bidirectional"},{"name":"Jira","native":true,"category":"project_management","direction":"bidirectional"},{"name":"Kafka","native":true,"category":"messaging","direction":"bidirectional"},{"name":"MongoDB","native":true,"category":"database","direction":"bidirectional"},{"name":"Oracle","native":true,"category":"database","direction":"bidirectional"},{"name":"Salesforce","native":true,"category":"crm","direction":"bidirectional"},{"name":"Slack","native":true,"category":"messaging","direction":"bidirectional"},{"name":"Snowflake","native":true,"category":"analytics","direction":"bidirectional"},{"name":"Zendesk","native":true,"category":"crm","direction":"bidirectional"},{"name":"SendGrid","native":true,"category":"email","direction":"outbound"},{"name":"Datadog","native":true,"category":"monitoring","direction":"inbound"},{"name":"Cohere","native":true,"category":"ai","direction":"outbound"},{"name":"Presto","native":true,"category":"analytics","direction":"bidirectional"},{"name":"Vertica","native":true,"category":"analytics","direction":"bidirectional"},{"name":"Elasticsearch","native":true,"category":"search","direction":"bidirectional"},{"name":"CircleCI","native":true,"category":"development","direction":"inbound"},{"name":"Cassandra","native":true,"category":"database","direction":"bidirectional"},{"name":"CouchDB","native":true,"category":"database","direction":"bidirectional"},{"name":"Cosmos DB","native":true,"category":"database","direction":"bidirectional"},{"name":"Databricks","native":true,"category":"analytics","direction":"bidirectional"},{"name":"Twilio","native":true,"category":"communications","direction":"outbound"},{"name":"AlloyDB","native":true,"category":"database","direction":"bidirectional"},{"name":"Athena","native":true,"category":"analytics","direction":"bidirectional"},{"name":"Amazon Bedrock","native":true,"category":"ai","direction":"outbound"},{"name":"Amazon DynamoDB","native":true,"category":"database","direction":"bidirectional"},{"name":"Claude Code","native":true,"category":"development","direction":"bidirectional"},{"name":"Cursor","native":true,"category":"development","direction":"bidirectional"},{"name":"Front","native":true,"category":"communications","direction":"bidirectional"},{"name":"Google Cloud Storage","native":true,"category":"storage","direction":"bidirectional"},{"name":"Google Cloud Datastore","native":true,"category":"database","direction":"bidirectional"},{"name":"LaunchDarkly","native":true,"category":"development","direction":"bidirectional"},{"name":"RethinkDB","native":true,"category":"database","direction":"bidirectional"},{"name":"SAP HANA","native":true,"category":"analytics","direction":"bidirectional"},{"name":"Close","native":true,"category":"crm","direction":"bidirectional"}]` | `[{"name":"NetSuite"},{"name":"Salesforce"},{"name":"HubSpot"},{"name":"Slack"},{"name":"ChatGPT"},{"name":"Microsoft Dynamics CRM"},{"name":"Microsoft Teams"},{"name":"Zendesk"},{"name":"Jira Software Cloud"},{"name":"Any.do"},{"name":"Jotform"},{"name":"Dropbox"},{"name":"Claude","native":true},{"name":"Cursor","native":true}]` |
| market.availability | `{"primaryMarkets":["GB"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"ios":true,"web":true,"android":true}` | `{"cli":true,"web":true}` |
| pricing | `{"type":"subscription","plans":[{"free":true,"name":"Free","summary":"Free tier with 250 AI credits monthly","features":["250 AI credits per month","Audit logs with streaming","App builder access","Workflow steps","API integrations"],"description":"Free tier with monthly AI credit allowance for building and automation","contactSales":false,"includedLimits":{"credits":"250/month"}},{"free":false,"name":"Team","summary":"From £8.00 per builder per month, 20% annual discount","features":["1,000 AI credits per month","Audit logs","20% discount with annual billing","Role-based access controls (RBAC)","Mobile app deployment (iOS, Android, PWA)","External user support"],"commitment":"monthly","components":[{"kind":"per_unit","unit":"builder","amount":8,"period":"month","currency":"GBP"}],"description":"Team collaboration plan with increased AI credits and audit capabilities","contactSales":false,"includedLimits":{"credits":"1,000/month"}},{"free":false,"name":"Business","summary":"Custom pricing from £40/month, 10,000 credits monthly","features":["10,000 AI credits per month","Bring your own API key for AI","Custom pricing available","Multiple deployment options (Cloud, self-hosted, air-gapped)","Advanced security and compliance features"],"components":[{"kind":"per_unit","unit":"builder","amount":40,"period":"month","currency":"GBP"}],"description":"Enterprise-grade plan with custom pricing and maximum AI credits","contactSales":true,"includedLimits":{"credits":"10,000/month"}},{"free":false,"name":"Enterprise","summary":"Custom pricing - contact sales","features":["Custom AI credit allocation","Flexible deployment (Cloud, self-hosted, air-gapped)","Advanced governance and compliance","Dedicated support and consulting"],"description":"Fully customized solution for large organizations with specialized requirements","contactSales":true}],"addOns":[{"name":"Additional AI Credit Packs"}],"summary":"Free tier with 250 credits monthly. Paid plans start at £8/builder/month (Team) or £40/builder/month (Business). Annual billing saves 20%.","currency":"GBP","freeTier":true,"sourceUrl":"https://retool.com/pricing","retrievedAt":"2026-10-06T22:12:57.566Z","startingPrice":{"unit":"builder","amount":8,"period":"month","currency":"GBP"},"billingPeriods":["month","year"]}` | `{"type":"usage","plans":[{"free":false,"name":"Team","features":["Shared app connections","Shared workspace","Priority support","24/7 email support","Weekday live chat"],"description":"Shared app connections, shared workspace, priority support for team collaboration","contactSales":false},{"free":false,"name":"Enterprise","features":["Advanced admin permissions","Single sign-on","Custom data retention","Priority support","Screen-share support (6am-6pm EST, M-F)","Technical Account Managers"],"description":"Advanced security, governance, monitoring, SSO, custom data retention, screen-share support, Technical Account Managers","contactSales":true}],"summary":"Task-based usage model. Zapier SDK free during beta.","freeTier":true,"sourceUrl":"https://zapier.com/pricing","retrievedAt":"2026-10-02T16:18:39.213Z"}` |
| pricing.free_tier | yes | yes |
| pricing.model | freemium | freemium |
| pricing.price_level | low | low |
| pricing.starting_price | `{"amount":8,"currency":"GBP"}` | - |
| pricing.transparent | yes | no |
| reliability.status_page | yes | yes |
| security.certifications | - | `[{"name":"SOC 2 Type II","level":"Type II","status":"active"}]` |
| security.disclosure_policy | yes | yes |
| security.gdpr | yes | yes |
| security.iso27001 | yes | - |
| security.soc2 | yes | yes |
| security.trust_center | https://retool.com/app-gallery/security-operations-console | - |

## Capabilities (No-Code Automation Tools)

| Capability | Retool | Zapier |
|---|:--:|:--:|
| **Builder** |  |  |
| Visual flow builder | ✓ | ✓ |
| Inline code steps (JS/Python) | ✓ | ✓ |
| Branching / conditionals | - | ✓ |
| Loops / iteration | - | - |
| Error handling / retries | ✓ | ✓ |
| AI / LLM actions | ✓ | ✓ |
| Front-end app builder | ✓ | ✓ |
| **Connectors** |  |  |
| Pre-built connectors | PostgreSQL, MySQL, REST APIs, GraphQL, Stripe, Firebase, GitHub | 9,000+ applications |
| Custom HTTP connector | ✓ | ✓ |
| **Deployment** |  |  |
| Hosting | Cloud + self-hosted | Cloud only |
| **Governance** |  |  |
| Environments + version control | ✓ | ✓ |
| RBAC + audit log | ✓ | ✓ |
| **Pricing** |  |  |
| Pricing metric | Seat | Task |
| Free tier | ✓ | ✓ |

*Source: vioscaleAI. Generated 2026-10-16T19:27:23.324Z. "-" = undocumented, not absent.*