# Rebrandly vs Shlink

**Leader by vioscaleAI score:** Rebrandly

| Attribute | Rebrandly | Shlink |
|---|---|---|
| **vioscaleAI score** | 82.7 (72% (medium)) | 41.6 (36% (low)) |
| activity.commits_last_30d | - | 15 |
| adoption.dependent_repos | - | 0 |
| adoption.github_stars | - | 5,339 |
| content.faq | `[{"answer":"A link management platform that enables users to create custom branded short links, track click analytics across devices and referrers, and integrate click data with marketing tools like Salesforce and HubSpot for campaign measurement and automation. It is indexed under URL Shorteners.","source":"https://www.rebrandly.com/pricing","question":"What is Rebrandly?","confidence":0.6},{"answer":"Rebrandly offers a free tier, so you can start without paying. Paid plans start at $11 per month. Prices are published openly on the vendor's own pricing page. Pricing changes often, so verify at source before relying on it.","source":"https://www.rebrandly.com/pricing","question":"Is Rebrandly free?","confidence":0.6},{"answer":"Rebrandly supports the web, Windows, macOS, iOS and Android. Platforms we have not confirmed are simply not listed here rather than ruled out.","source":"https://www.rebrandly.com/pricing","question":"What platforms does Rebrandly support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for Rebrandly, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://www.rebrandly.com/pricing","question":"Can Rebrandly be self-hosted?","confidence":0.6},{"answer":"We have confirmed 9 integrations for Rebrandly, including Zapier, Salesforce, HubSpot, Google Analytics, Slack, Chrome, HootSuite and AWS S3, plus 1 more. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://www.rebrandly.com/pricing","question":"What does Rebrandly integrate with?","confidence":0.6},{"answer":"We have independently confirmed SOC 2, HIPAA and GDPR for Rebrandly. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Rebrandly not holding them. Always confirm compliance directly before you rely on it.","source":"https://www.rebrandly.com/pricing","question":"What security certifications does Rebrandly have?","confidence":0.6},{"answer":"Rebrandly is available worldwide. Its primary market is the United States.","source":"https://www.rebrandly.com/pricing","question":"Where is Rebrandly available?","confidence":0.5}]` | `[{"answer":"An open-source URL shortening tool that lets you create and manage shortened links served from your own domains, with built-in visitor analytics, geographic tracking, and tag organization. It is indexed under URL Shorteners.","source":"https://shlink.io","question":"What is Shlink?","confidence":0.6},{"answer":"Shlink is open source, so it can be self-hosted and used at no licence cost. It is released under the MIT licence. Pricing changes often, so verify at source before relying on it.","source":"https://shlink.io","question":"Is Shlink free to use?","confidence":0.6},{"answer":"Shlink supports the web and a command-line interface. Platforms we have not confirmed are simply not listed here rather than ruled out.","source":"https://shlink.io","question":"What platforms does Shlink support?","confidence":0.6},{"answer":"Yes. Shlink can be deployed self-hosted, so it does not have to run on the vendor's infrastructure.","source":"https://shlink.io","question":"Can Shlink be self-hosted?","confidence":0.6},{"answer":"We have confirmed 4 integrations for Shlink, including Mercure, Matomo, bit.ly and YOURLS. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://shlink.io","question":"What does Shlink integrate with?","confidence":0.6},{"answer":"We have independently confirmed GDPR for Shlink. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Shlink not holding them. Always confirm compliance directly before you rely on it.","source":"https://shlink.io","question":"What security certifications does Shlink have?","confidence":0.6},{"answer":"Yes. Shlink is published under the MIT licence, a permissive licence that generally allows commercial use and modification. Licence terms can change between releases, so verify against the repository for the version you intend to use.","source":"https://github.com/shlinkio/shlink","question":"Is Shlink open source?","confidence":0.95}]` |
| deployment.options | `{"cloud":true}` | `{"self_hosted":true}` |
| description.long | A link management platform that enables users to create custom branded short links, track click analytics across devices and referrers, and integrate click data with marketing tools like Salesforce and HubSpot for campaign measurement and automation. | A PHP application that creates shortened URLs hosted on your own infrastructure, with both command-line and REST API interfaces for managing links. |
| features.capabilities | `{"soc2_type_ii":true,"pricing_model":"tiered_by_active_links","deployment_model":"cloud_managed_saas","custom_slug_editing":true,"bulk_csv_link_generation":true,"custom_vanity_domain_hosting":true,"sms_marketing_api_integrations":true,"mobile_deep_linking_app_support":true,"link_retargeting_pixel_injection":true,"utm_parameter_automation_builder":true,"click_analytics_and_referrer_tracking":true,"geo_and_device_based_conditional_routing":true}` | `{"custom_vanity_domain_hosting":true}` |
| integrations.count | 50 | 3 |
| integrations.list | `[{"name":"Zapier"},{"name":"Salesforce"},{"name":"HubSpot"},{"name":"Google Analytics"},{"name":"Slack"},{"name":"Chrome"},{"name":"HootSuite"},{"name":"AWS S3"},{"name":"Segment","native":false,"category":"analytics","direction":"outbound"},{"name":"Claude","native":true,"direction":"bidirectional"},{"name":"ChatGPT","native":true,"direction":"bidirectional"},{"name":"Cursor","native":true,"direction":"bidirectional"}]` | `[{"name":"Mercure"},{"name":"Matomo"},{"name":"bit.ly"},{"name":"YOURLS"},{"name":"RabbitMQ","native":true}]` |
| language.primary | - | PHP |
| license.spdx | - | MIT |
| market.availability | `{"primaryMarkets":["US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | - |
| platform.support | `{"ios":true,"mac":true,"web":true,"android":true,"windows":true}` | `{"cli":true}` |
| pricing | `{"type":"subscription","plans":[{"free":true,"name":"Free","summary":"Free","features":["10 Links/Mo","1 Custom Domain","Unlimited Clicks & QR Code Scans"],"components":[{"kind":"fixed","amount":0,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"custom_domains":"1","links_per_month":"10"}},{"free":false,"name":"Builder","summary":"$11/month or $8/month when billed annually","components":[{"kind":"fixed","amount":11,"period":"month","currency":"USD"},{"kind":"fixed","amount":8,"period":"month","currency":"USD"}],"contactSales":false},{"free":false,"name":"Creator","summary":"$16/month or $9/month when billed annually","features":["250 Links/Mo","2 Custom Domains","10 Link Destination Edits/Mo"],"components":[{"kind":"fixed","amount":16,"period":"month","currency":"USD"},{"kind":"fixed","amount":9,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"custom_domains":"2","links_per_month":"250","link_destination_edits_per_month":"10"}},{"free":false,"name":"Business","summary":"$32/month or $22/month when billed annually","features":["1500 Links/Mo","3 Custom Domains","50 Link Destination Edits/Mo"],"components":[{"kind":"fixed","amount":32,"period":"month","currency":"USD"},{"kind":"fixed","amount":22,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"custom_domains":"3","links_per_month":"1500","link_destination_edits_per_month":"50"}},{"free":false,"name":"Enterprise","summary":"$149/month or $104/month when billed annually","features":["3500 Links/Mo","10 Custom Domains","150 Link Destination Edits/Mo","Mobile Deep Linking"],"components":[{"kind":"fixed","amount":149,"period":"month","currency":"USD"},{"kind":"fixed","amount":104,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"custom_domains":"10","links_per_month":"3500","link_destination_edits_per_month":"150"}},{"free":false,"name":"Custom","features":["Custom link volumes","SSO/SAML provisioning","SCIM provisioning","Dedicated customer success manager","99.99% uptime SLA"],"contactSales":true}],"summary":"Free plan. Paid plans from $8-$104/month (billed annually). Custom enterprise plans available.","currency":"USD","freeTier":true,"sourceUrl":"https://www.rebrandly.com/pricing","retrievedAt":"2026-10-12T21:43:18.077Z","startingPrice":{"amount":8,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` | `{"type":"open_source","freeTier":true,"sourceUrl":"https://shlink.io","retrievedAt":"2026-08-20T14:05:56.029Z"}` |
| pricing.free_tier | yes | yes |
| pricing.model | freemium | open_source |
| pricing.price_level | low | free |
| pricing.starting_price | `{"amount":8,"currency":"USD"}` | - |
| pricing.transparent | yes | - |
| release.cadence_days | - | 18 |
| release.history | - | `[{"url":"https://github.com/shlinkio/shlink/releases/tag/v5.1.7","date":"2026-09-21T15:57:01Z","type":"stable","version":"v5.1.7"},{"url":"https://github.com/shlinkio/shlink/releases/tag/v5.1.6","date":"2026-09-06T08:13:46Z","type":"stable","version":"v5.1.6"},{"url":"https://github.com/shlinkio/shlink/releases/tag/v5.1.5","date":"2026-06-22T14:46:08Z","type":"stable","version":"v5.1.5"},{"url":"https://github.com/shlinkio/shlink/releases/tag/v5.1.4","date":"2026-06-18T15:03:43Z","type":"stable","version":"v5.1.4"},{"url":"https://github.com/shlinkio/shlink/releases/tag/v5.1.3","date":"2026-06-16T08:58:39Z","type":"stable","version":"v5.1.3"},{"url":"https://github.com/shlinkio/shlink/releases/tag/v5.1.2","date":"2026-06-14T08:46:41Z","type":"stable","version":"v5.1.2"},{"url":"https://github.com/shlinkio/shlink/releases/tag/v5.1.1","date":"2026-06-11T16:36:39Z","type":"stable","version":"v5.1.1"},{"url":"https://github.com/shlinkio/shlink/releases/tag/v5.1.0","date":"2026-06-11T10:49:11Z","type":"stable","version":"v5.1.0"},{"url":"https://github.com/shlinkio/shlink/releases/tag/v5.0.2","date":"2026-04-16T15:53:49Z","type":"stable","version":"v5.0.2"},{"url":"https://github.com/shlinkio/shlink/releases/tag/v5.0.1","date":"2026-03-04T17:10:14Z","type":"stable","version":"v5.0.1"},{"url":"https://github.com/shlinkio/shlink/releases/tag/v5.0.0","date":"2026-01-09T16:27:26Z","type":"stable","version":"v5.0.0"},{"url":"https://github.com/shlinkio/shlink/releases/tag/v4.6.0","date":"2025-11-01T11:50:00Z","type":"stable","version":"v4.6.0"},{"url":"https://github.com/shlinkio/shlink/releases/tag/v4.5.3","date":"2025-10-10T08:40:44Z","type":"stable","version":"v4.5.3"},{"url":"https://github.com/shlinkio/shlink/releases/tag/v4.5.2","date":"2025-08-27T07:47:30Z","type":"stable","version":"v4.5.2"},{"url":"https://github.com/shlinkio/shlink/releases/tag/v4.5.1","date":"2025-08-24T09:29:57Z","type":"stable","version":"v4.5.1"},{"url":"https://github.com/shlinkio/shlink/releases/tag/v4.5.0","date":"2025-07-24T18:02:06Z","type":"stable","version":"v4.5.0"},{"url":"https://github.com/shlinkio/shlink/releases/tag/v4.4.6","date":"2025-03-20T08:25:37Z","type":"stable","version":"v4.4.6"},{"url":"https://github.com/shlinkio/shlink/releases/tag/v4.4.5","date":"2025-03-01T08:43:26Z","type":"stable","version":"v4.4.5"},{"url":"https://github.com/shlinkio/shlink/releases/tag/v4.4.4","date":"2025-02-19T18:41:33Z","type":"stable","version":"v4.4.4"},{"url":"https://github.com/shlinkio/shlink/releases/tag/v4.4.3","date":"2025-02-15T10:29:20Z","type":"stable","version":"v4.4.3"}]` |
| reliability.sla_pct | 99.99 | - |
| reliability.status_page | yes | - |
| security.certifications | `[{"name":"SOC 2 Type II","level":"Type II","status":"active"}]` | - |
| security.gdpr | yes | yes |
| security.hipaa | yes | - |
| security.scorecard | - | 4.5 |
| security.soc2 | yes | - |
| security.vulnerabilities | - | `{"count":0,"source":"https://advisories.ecosyste.ms/api/v1/advisories?ecosystem=helm&package_name=christianhuth%2Fshlink-backend&per_page=100","last_12m":0,"max_severity":null}` |

## Capabilities (URL Shorteners)

| Capability | Rebrandly | Shlink |
|---|:--:|:--:|
| **Capabilities** |  |  |
| Deployment model | Cloud managed saas | - |
| Custom vanity domain hosting | ✓ | ✓ |
| Utm parameter automation builder | ✓ | - |
| Mobile deep linking app support | ✓ | - |
| Geo and device based conditional routing | ✓ | - |
| Click analytics and referrer tracking | ✓ | - |
| Link retargeting pixel injection | ✓ | - |
| Custom slug editing | ✓ | - |
| Bulk CSV link generation | ✓ | - |
| SMS marketing API integrations | ✓ | - |
| SOC2 type ii | ✓ | - |
| ISO 27001 | - | - |
| Pricing model | Tiered by active links | - |

*Source: vioscaleAI. Generated 2026-10-17T01:52:05.255Z. "-" = undocumented, not absent.*