# Pendo vs Preset

| Attribute | Pendo | Preset |
|---|---|---|
| **vioscaleAI score** | 76.7 (72% (medium)) | 74.2 (68% (medium)) |
| content.faq | `[{"answer":"A cloud-based product experience platform combining behavioral analytics, in-app guidance, session replay, and user feedback capabilities to help teams understand how users interact with their software and drive feature adoption It is indexed under Product Analytics Software.","source":"https://www.pendo.io/pricing/","question":"What is Pendo?","confidence":0.6},{"answer":"Pendo does not publish its prices. Pricing is quoted on request, across 5 plans (Novus, Pendo Free, Product Analytics and Session Replay), so the figure depends on your seat count and requirements. We record this as a pricing-transparency signal rather than guessing a number. Pricing changes often, so verify at source before relying on it.","source":"https://www.pendo.io/pricing/","question":"How much does Pendo cost?","confidence":0.6},{"answer":"We have confirmed browser-based access to Pendo. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.","source":"https://www.pendo.io/pricing/","question":"What platforms does Pendo support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for Pendo, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://www.pendo.io/pricing/","question":"Can Pendo be self-hosted?","confidence":0.6},{"answer":"We have confirmed 50 integrations for Pendo, including Algolia, Amazon S3, BigQuery, Breadcrumbs, Calendly, Candu, Catalyst and ChurnZero, plus 42 more. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://www.pendo.io/pricing/","question":"What does Pendo integrate with?","confidence":0.6},{"answer":"We have independently confirmed SOC 2, ISO 27001, HIPAA and GDPR for Pendo. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Pendo not holding them. Always confirm compliance directly before you rely on it.","source":"https://www.pendo.io/pricing/","question":"What security certifications does Pendo have?","confidence":0.6}]` | `[{"answer":"A managed analytics platform offering cloud, on-premises, and embedded deployment options for creating interactive dashboards and charts. Built on Apache Superset with features including SQL editing, semantic layers, row-level security, and AI-driven chatbot capabilities for natural language queries. It is indexed under BI Software.","source":"https://preset.io/pricing/","question":"What is Preset?","confidence":0.6},{"answer":"Preset offers a free tier, so you can start without paying. Paid plans start at $20 per user per month. Prices are published openly on the vendor's own pricing page. Pricing changes often, so verify at source before relying on it.","source":"https://preset.io/pricing/","question":"Is Preset free?","confidence":0.6},{"answer":"We have confirmed browser-based access to Preset. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.","source":"https://preset.io/pricing/","question":"What platforms does Preset support?","confidence":0.6},{"answer":"Yes. Preset can be deployed cloud / SaaS, hybrid and self-hosted, so it does not have to run on the vendor's infrastructure.","source":"https://preset.io/pricing/","question":"Can Preset be self-hosted?","confidence":0.6},{"answer":"We have confirmed 11 integrations for Preset, including Slack, dbt, Claude, Cursor, MCP-compatible AI tools, Auth0, Azure and Google, plus 3 more. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://preset.io/pricing/","question":"What does Preset integrate with?","confidence":0.6},{"answer":"We have independently confirmed SOC 2, ISO 27001, HIPAA and GDPR for Preset. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Preset not holding them. Always confirm compliance directly before you rely on it.","source":"https://preset.io/trust-and-security/","question":"What security certifications does Preset have?","confidence":0.7},{"answer":"Preset is available worldwide. Its primary markets are the United States and the EU. The vendor is headquartered in the United States.","source":"https://preset.io/pricing/","question":"Where is Preset available?","confidence":0.75}]` |
| deployment.options | `{"cloud":true}` | `{"cloud":true,"hybrid":true,"self_hosted":true}` |
| description.long | A platform that tracks user behavior across web, mobile, and AI applications, providing analytics, guided in-app experiences, and user journey analysis to improve feature adoption and reduce time-to-value. | A managed analytics platform offering cloud, on-premises, and embedded deployment options for creating interactive dashboards and charts. Built on Apache Superset with features including SQL editing, semantic layers, row-level security, and AI-driven chatbot capabilities for natural language queries. |
| features.capabilities | `{"hosting":"cloud","free_tier":true,"api_access":true,"sql_editor":true,"autocapture":true,"sdk_coverage":true,"self_hostable":false,"paths_journeys":true,"session_replay":true,"visualizations":true,"analytics_scope":"product_analytics","self_serve_dashboards":true}` | `{"nlq_ai":true,"rls_sso":true,"paradigm":"governed_dashboards","free_tier":true,"dbt_native":true,"managed_cloud":true,"self_hostable":true,"semantic_layer":"built_in","warehouse_native":true,"connector_breadth":"Popular SQL databases with 40+ visualization types","scheduled_reports":true,"embedded_analytics":true,"transparent_pricing":true}` |
| integrations.count | 85 | 12 |
| integrations.list | `[{"name":"Algolia"},{"name":"Amazon S3"},{"name":"BigQuery"},{"name":"Breadcrumbs"},{"name":"Calendly"},{"name":"Candu"},{"name":"Catalyst"},{"name":"ChurnZero"},{"name":"Confluence"},{"name":"Crowdin"},{"name":"DataGrail"},{"name":"Dataworkz"},{"name":"Domo"},{"name":"Drift"},{"name":"Figma"},{"name":"Fivetran"},{"name":"Fulcrum"},{"name":"G2"},{"name":"Gainsight"},{"name":"Google Cloud Storage"},{"name":"Help Scout"},{"name":"HelpDocs"},{"name":"HubSpot"},{"name":"Integrately"},{"name":"Intercom"},{"name":"Jira"},{"name":"Looker"},{"name":"Marketo"},{"name":"Microsoft Azure"},{"name":"Okta"},{"name":"Optimizely"},{"name":"Pano"},{"name":"Planhat"},{"name":"Qualtrics"},{"name":"Redshift"},{"name":"Salesforce"},{"name":"Segment"},{"name":"Slack"},{"name":"Snowflake"},{"name":"Swiftype"},{"name":"Tableau"},{"name":"Totango"},{"name":"Tray.io"},{"name":"TrustRadius"},{"name":"UserTesting"},{"name":"Voxpopme"},{"name":"Webhooks"},{"name":"WordPress"},{"name":"Workato"},{"name":"Zapier"},{"name":"Zendesk","category":"support"}]` | `[{"name":"Slack"},{"name":"dbt"},{"name":"Claude"},{"name":"Cursor"},{"name":"MCP-compatible AI tools"},{"name":"Auth0"},{"name":"Azure"},{"name":"Google"},{"name":"Okta"},{"name":"AWS"},{"name":"GCP"},{"name":"Azure (cloud deployment regions)"}]` |
| market.availability | `{"hqCountry":"US","primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"hqCountry":"US","primaryMarkets":["US","EU"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"web":true}` |
| pricing | `{"type":"usage","plans":[{"free":true,"name":"Pendo Free","summary":"Free forever, up to 500 MAUs","features":["Product analytics","In-app guides","Pendo-branded roadmaps","Pendo-branded NPS surveys"],"description":"Free tier for up to 500 monthly active users with core analytics and guidance features","includedLimits":{"mau":"500"}},{"free":false,"name":"Product Analytics Core","description":"For teams who want full user journey visibility and quick action capability","contactSales":true},{"free":false,"name":"Session Replay","description":"For enterprises and product leaders coordinating adoption across systems","contactSales":true},{"free":true,"name":"Novus","summary":"Free during open beta, no credit card required","features":["Continuous product monitoring","Proactive recommendations in Slack","Auto-instrumentation via GitHub"],"description":"AI-native free product for teams shipping with AI agents"}],"addOns":[{"name":"Pendo AI"},{"name":"Agent Analytics"}],"summary":"Free tier (up to 500 MAUs). Usage-based pricing per monthly active user with volume discounts built in. Custom pricing for enterprise.","currency":"USD","freeTier":true,"sourceUrl":"https://www.pendo.io/pricing","retrievedAt":"2026-09-23T13:24:44.398Z","freeTrialDays":30}` | `{"type":"subscription","plans":[{"free":true,"name":"Starter","summary":"Free forever for up to 5 users","features":["Unlimited dashboards & charts","40+ visualization types","No-code chart builder","Collaborative SQL editor","Semantic layer","In-depth docs & tutorials"],"minSeats":5,"components":[{"kind":"fixed","amount":0,"period":"month","currency":"USD"}],"description":"Explore Superset in the cloud, free forever for small teams","contactSales":false,"includedLimits":{"users":"5","workspaces":"1"}},{"free":false,"name":"Professional","summary":"$20/user/month (billed annually) or $25/user/month (billed monthly). 14-day free trial included","features":["Unlimited users","3 workspaces","Role-based access controls (RBAC)","Scheduled email reports & alerts","Slack integration for alerts","Multi-region support","Standard customer support","AI Chatbot trial (14 days)"],"commitment":"annual","components":[{"kind":"per_unit","unit":"seat","amount":20,"period":"month","currency":"USD"}],"description":"Collaborate securely with your entire organization","contactSales":false},{"free":false,"name":"Enterprise","summary":"Custom pricing. Volume discounts available","features":["Additional workspaces","dbt integration","Managed Private Cloud deployment","Database connection via SSH tunnels","Single sign-on (SSO) + SCIM integration","Audit logs & usage metrics","Enterprise SLA","AI Chatbot with bring-your-own API key","MCP Server integration"],"description":"Deployment at scale with AI agent access for large organizations","contactSales":true}],"addOns":[{"name":"Embedded dashboard viewer licenses","components":[{"kind":"fixed","amount":500,"period":"month","currency":"USD","description":"for 50 licenses"}]},{"name":"API access"},{"name":"Dedicated support via Slack"}],"summary":"From $20/user/month (billed annually). Free tier available. Enterprise custom pricing.","currency":"USD","freeTier":true,"sourceUrl":"https://preset.io/pricing/","retrievedAt":"2026-08-13T22:22:12.325Z","freeTrialDays":14,"startingPrice":{"amount":20,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` |
| pricing.free_tier | yes | yes |
| pricing.model | freemium | freemium |
| pricing.price_level | low | mid |
| pricing.transparent | yes | yes |
| reliability.status_page | yes | yes |
| security.certifications | `[{"name":"SOC 2 Type II","level":"Type II","status":"active"},{"name":"GDPR","status":"active"},{"name":"HIPAA","status":"active"},{"name":"PCI DSS","status":"active"}]` | - |
| security.disclosure_policy | yes | yes |
| security.gdpr | yes | yes |
| security.hipaa | yes | yes |
| security.iso27001 | yes | yes |
| security.pci | yes | yes |
| security.soc2 | yes | yes |
| security.trust_center | https://www.pendo.io/digital-adoption/governance-compliance/ | https://preset.io/privacy-policy/ |

## Capabilities (Analytics & BI Software)

| Capability | Pendo | Preset |
|---|:--:|:--:|
| **Core** |  |  |
| Self-serve dashboards | ✓ | - |
| Rich visualisations | ✓ | - |
| **Modelling** |  |  |
| SQL editor | ✓ | - |
| Semantic / metrics layer | - | - |
| Data modelling | - | - |
| **Delivery** |  |  |
| Scheduled reports & alerts | - | ✓ |
| Embedded analytics | - | ✓ |
| **Deployment** |  |  |
| Hosting | Cloud only | - |
| **Data** |  |  |
| Warehouse-native (no extract) | - | ✓ |
| **Extensibility** |  |  |
| Public API | ✓ | - |
| **Ops** |  |  |
| Git-based version control | - | - |

*Source: vioscaleAI. Generated 2026-10-20T15:50:34.102Z. "-" = undocumented, not absent.*