# Pendo vs PostHog

**Leader by vioscaleAI score:** Pendo

| Attribute | Pendo | PostHog |
|---|---|---|
| **vioscaleAI score** | 76.7 (72% (medium)) | 68.5 (63% (medium)) |
| activity.commits_last_30d | - | 100 |
| adoption.dependent_repos | - | 1 |
| adoption.github_stars | - | 40,256 |
| adoption.package_downloads_weekly | - | 16,555,591 |
| content.faq | `[{"answer":"A cloud-based product experience platform combining behavioral analytics, in-app guidance, session replay, and user feedback capabilities to help teams understand how users interact with their software and drive feature adoption It is indexed under Product Analytics Software.","source":"https://www.pendo.io/pricing/","question":"What is Pendo?","confidence":0.6},{"answer":"Pendo does not publish its prices. Pricing is quoted on request, across 5 plans (Novus, Pendo Free, Product Analytics and Session Replay), so the figure depends on your seat count and requirements. We record this as a pricing-transparency signal rather than guessing a number. Pricing changes often, so verify at source before relying on it.","source":"https://www.pendo.io/pricing/","question":"How much does Pendo cost?","confidence":0.6},{"answer":"We have confirmed browser-based access to Pendo. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.","source":"https://www.pendo.io/pricing/","question":"What platforms does Pendo support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for Pendo, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://www.pendo.io/pricing/","question":"Can Pendo be self-hosted?","confidence":0.6},{"answer":"We have confirmed 50 integrations for Pendo, including Algolia, Amazon S3, BigQuery, Breadcrumbs, Calendly, Candu, Catalyst and ChurnZero, plus 42 more. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://www.pendo.io/pricing/","question":"What does Pendo integrate with?","confidence":0.6},{"answer":"We have independently confirmed SOC 2, ISO 27001, HIPAA and GDPR for Pendo. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Pendo not holding them. Always confirm compliance directly before you rely on it.","source":"https://www.pendo.io/pricing/","question":"What security certifications does Pendo have?","confidence":0.6}]` | `[{"answer":"All-in-one platform providing product analytics, web tracking, session recording, feature testing, experimentation, error tracking, and a managed data warehouse with integrations to unify customer data and insights for product development teams. It is indexed under Product Analytics Software.","source":"https://posthog.com/handbook/engineering/feature-pricing","question":"What is PostHog?","confidence":0.6},{"answer":"PostHog is open source, so it can be self-hosted and used at no licence cost. It is released under the (Apache-2.0 AND MIT) licence. Pricing changes often, so verify at source before relying on it.","source":"https://posthog.com/handbook/engineering/feature-pricing","question":"Is PostHog free to use?","confidence":0.6},{"answer":"PostHog supports the web and a command-line interface. Platforms we have not confirmed are simply not listed here rather than ruled out.","source":"https://posthog.com/handbook/engineering/feature-pricing","question":"What platforms does PostHog support?","confidence":0.6},{"answer":"Yes. PostHog can be deployed cloud / SaaS and self-hosted, so it does not have to run on the vendor's infrastructure.","source":"https://posthog.com/handbook/engineering/feature-pricing","question":"Can PostHog be self-hosted?","confidence":0.6},{"answer":"We have confirmed 4 integrations for PostHog, including Stripe, Postgres, HubSpot and Vercel. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://posthog.com/handbook/engineering/feature-pricing","question":"What does PostHog integrate with?","confidence":0.6},{"answer":"We have independently confirmed SOC 2, HIPAA and GDPR for PostHog. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as PostHog not holding them. Always confirm compliance directly before you rely on it.","source":"https://trust.posthog.com","question":"What security certifications does PostHog have?","confidence":0.7},{"answer":"Yes. PostHog is published under the (Apache-2.0 AND MIT) licence, a copyleft licence, so check its terms before embedding it in a closed-source product. Licence terms can change between releases, so verify against the repository for the version you intend to use.","source":"https://www.npmjs.com/package/posthog-js","question":"Is PostHog open source?","confidence":0.85},{"answer":"PostHog is available worldwide. Its primary market is the United States.","source":"https://posthog.com/handbook/engineering/feature-pricing","question":"Where is PostHog available?","confidence":0.5}]` |
| deployment.options | `{"cloud":true}` | `{"cloud":true,"self_hosted":true}` |
| description.long | A platform that tracks user behavior across web, mobile, and AI applications, providing analytics, guided in-app experiences, and user journey analysis to improve feature adoption and reduce time-to-value. | All-in-one platform providing product analytics, web tracking, session recording, feature testing, experimentation, error tracking, and a managed data warehouse with integrations to unify customer data and insights for product development teams. |
| features.capabilities | `{"hosting":"cloud","free_tier":true,"api_access":true,"sql_editor":true,"autocapture":true,"sdk_coverage":true,"self_hostable":false,"paths_journeys":true,"session_replay":true,"visualizations":true,"analytics_scope":"product_analytics","self_serve_dashboards":true}` | `{"funnels":true,"hosting":"cloud","free_tier":true,"ab_testing":true,"api_access":true,"sql_editor":true,"autocapture":true,"sdk_coverage":true,"data_modeling":true,"feature_flags":true,"self_hostable":true,"session_replay":true,"visualizations":true,"analytics_scope":"product_analytics","retention_cohort":true,"warehouse_native":true,"eu_data_residency":true,"scheduled_reports":true,"self_serve_dashboards":true}` |
| integrations.count | 85 | 120 |
| integrations.list | `[{"name":"Algolia"},{"name":"Amazon S3"},{"name":"BigQuery"},{"name":"Breadcrumbs"},{"name":"Calendly"},{"name":"Candu"},{"name":"Catalyst"},{"name":"ChurnZero"},{"name":"Confluence"},{"name":"Crowdin"},{"name":"DataGrail"},{"name":"Dataworkz"},{"name":"Domo"},{"name":"Drift"},{"name":"Figma"},{"name":"Fivetran"},{"name":"Fulcrum"},{"name":"G2"},{"name":"Gainsight"},{"name":"Google Cloud Storage"},{"name":"Help Scout"},{"name":"HelpDocs"},{"name":"HubSpot"},{"name":"Integrately"},{"name":"Intercom"},{"name":"Jira"},{"name":"Looker"},{"name":"Marketo"},{"name":"Microsoft Azure"},{"name":"Okta"},{"name":"Optimizely"},{"name":"Pano"},{"name":"Planhat"},{"name":"Qualtrics"},{"name":"Redshift"},{"name":"Salesforce"},{"name":"Segment"},{"name":"Slack"},{"name":"Snowflake"},{"name":"Swiftype"},{"name":"Tableau"},{"name":"Totango"},{"name":"Tray.io"},{"name":"TrustRadius"},{"name":"UserTesting"},{"name":"Voxpopme"},{"name":"Webhooks"},{"name":"WordPress"},{"name":"Workato"},{"name":"Zapier"},{"name":"Zendesk","category":"support"}]` | `[{"name":"Stripe"},{"name":"Postgres"},{"name":"HubSpot"},{"name":"Vercel"},{"name":"Slack","native":true,"category":"chat","direction":"outbound"},{"name":"GitHub","direction":"inbound"}]` |
| language.primary | - | Python |
| license.spdx | - | (Apache-2.0 AND MIT) |
| market.availability | `{"hqCountry":"US","primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"primaryMarkets":["US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"cli":true,"web":true}` |
| pricing | `{"type":"usage","plans":[{"free":true,"name":"Pendo Free","summary":"Free forever, up to 500 MAUs","features":["Product analytics","In-app guides","Pendo-branded roadmaps","Pendo-branded NPS surveys"],"description":"Free tier for up to 500 monthly active users with core analytics and guidance features","includedLimits":{"mau":"500"}},{"free":false,"name":"Product Analytics Core","description":"For teams who want full user journey visibility and quick action capability","contactSales":true},{"free":false,"name":"Session Replay","description":"For enterprises and product leaders coordinating adoption across systems","contactSales":true},{"free":true,"name":"Novus","summary":"Free during open beta, no credit card required","features":["Continuous product monitoring","Proactive recommendations in Slack","Auto-instrumentation via GitHub"],"description":"AI-native free product for teams shipping with AI agents"}],"addOns":[{"name":"Pendo AI"},{"name":"Agent Analytics"}],"summary":"Free tier (up to 500 MAUs). Usage-based pricing per monthly active user with volume discounts built in. Custom pricing for enterprise.","currency":"USD","freeTier":true,"sourceUrl":"https://www.pendo.io/pricing","retrievedAt":"2026-09-23T13:24:44.398Z","freeTrialDays":30}` | `{"type":"usage","plans":[{"free":true,"name":"Free","summary":"1M events/mo, $0","features":["unlimited team members"],"components":[{"kind":"fixed","amount":0,"period":"month","currency":"USD"}],"description":"1 million events per month with unlimited team members","contactSales":false,"includedLimits":{"logs":"10GB","events":"1M/mo","exceptions":"100k","recordings":"5k","flag_requests":"1M","survey_responses":"1500"}},{"free":false,"name":"Paid","summary":"$0.00031/event","components":[{"per":{"qty":1,"unit":"event"},"kind":"metered","amount":0.00031,"currency":"USD"}],"description":"Usage-based pricing per event","contactSales":false}],"summary":"Free tier: 1M events/mo. Paid: $0.00031/event.","currency":"USD","freeTier":true,"sourceUrl":"https://posthog.com/handbook/engineering/feature-pricing","retrievedAt":"2026-10-13T15:09:27.235Z","startingPrice":{"unit":"event","amount":0.00031,"currency":"USD"},"billingPeriods":["month"]}` |
| pricing.free_tier | yes | yes |
| pricing.model | freemium | freemium |
| pricing.price_level | low | low |
| pricing.starting_price | - | `{"amount":0.00031,"currency":"USD"}` |
| pricing.transparent | yes | yes |
| release.history | - | `[{"url":"https://github.com/PostHog/posthog/releases/tag/desktop-v0.61.686","date":"2026-10-13T02:00:25Z","type":"stable","version":"desktop-v0.61.686"},{"url":"https://github.com/PostHog/posthog/releases/tag/agent-v2.4.263","date":"2026-10-13T13:50:10Z","type":"stable","version":"agent-v2.4.263"},{"url":"https://github.com/PostHog/posthog/releases/tag/agent-skills-v0.3025.0","date":"2026-10-13T13:57:03Z","type":"stable","version":"agent-skills-v0.3025.0"},{"url":"https://github.com/PostHog/posthog/releases/tag/agent-skills-v0.3024.0","date":"2026-10-13T13:38:31Z","type":"stable","version":"agent-skills-v0.3024.0"},{"url":"https://github.com/PostHog/posthog/releases/tag/agent-skills-v0.3023.0","date":"2026-10-13T13:20:16Z","type":"stable","version":"agent-skills-v0.3023.0"},{"url":"https://github.com/PostHog/posthog/releases/tag/agent-skills-v0.3022.0","date":"2026-10-13T13:14:32Z","type":"stable","version":"agent-skills-v0.3022.0"},{"url":"https://github.com/PostHog/posthog/releases/tag/agent-skills-v0.3021.0","date":"2026-10-13T13:03:08Z","type":"stable","version":"agent-skills-v0.3021.0"},{"url":"https://github.com/PostHog/posthog/releases/tag/agent-skills-v0.3020.0","date":"2026-10-13T12:38:29Z","type":"stable","version":"agent-skills-v0.3020.0"},{"url":"https://github.com/PostHog/posthog/releases/tag/agent-skills-v0.3019.0","date":"2026-10-13T12:33:26Z","type":"stable","version":"agent-skills-v0.3019.0"},{"url":"https://github.com/PostHog/posthog/releases/tag/agent-skills-v0.3018.0","date":"2026-10-13T12:22:45Z","type":"stable","version":"agent-skills-v0.3018.0"},{"url":"https://github.com/PostHog/posthog/releases/tag/agent-skills-v0.3017.0","date":"2026-10-13T12:11:37Z","type":"stable","version":"agent-skills-v0.3017.0"},{"url":"https://github.com/PostHog/posthog/releases/tag/agent-skills-v0.3016.0","date":"2026-10-13T12:01:35Z","type":"stable","version":"agent-skills-v0.3016.0"},{"url":"https://github.com/PostHog/posthog/releases/tag/agent-skills-v0.3015.0","date":"2026-10-13T11:49:34Z","type":"stable","version":"agent-skills-v0.3015.0"},{"url":"https://github.com/PostHog/posthog/releases/tag/agent-skills-v0.3014.0","date":"2026-10-13T11:41:44Z","type":"stable","version":"agent-skills-v0.3014.0"},{"url":"https://github.com/PostHog/posthog/releases/tag/agent-skills-v0.3013.0","date":"2026-10-13T11:33:33Z","type":"stable","version":"agent-skills-v0.3013.0"},{"url":"https://github.com/PostHog/posthog/releases/tag/agent-skills-v0.3012.0","date":"2026-10-13T11:19:18Z","type":"stable","version":"agent-skills-v0.3012.0"},{"url":"https://github.com/PostHog/posthog/releases/tag/agent-skills-v0.3011.0","date":"2026-10-13T11:00:57Z","type":"stable","version":"agent-skills-v0.3011.0"},{"url":"https://github.com/PostHog/posthog/releases/tag/agent-skills-v0.3010.0","date":"2026-10-13T10:55:09Z","type":"stable","version":"agent-skills-v0.3010.0"},{"url":"https://github.com/PostHog/posthog/releases/tag/agent-skills-v0.3009.0","date":"2026-10-13T10:00:34Z","type":"stable","version":"agent-skills-v0.3009.0"},{"url":"https://github.com/PostHog/posthog/releases/tag/agent-skills-v0.3008.0","date":"2026-10-13T09:53:25Z","type":"stable","version":"agent-skills-v0.3008.0"}]` |
| reliability.status_page | yes | yes |
| security.certifications | `[{"name":"SOC 2 Type II","level":"Type II","status":"active"},{"name":"GDPR","status":"active"},{"name":"HIPAA","status":"active"},{"name":"PCI DSS","status":"active"}]` | `[{"name":"SOC 2 Type II","level":"Type II","status":"active"}]` |
| security.disclosure_policy | yes | yes |
| security.gdpr | yes | yes |
| security.hipaa | yes | yes |
| security.iso27001 | yes | - |
| security.pci | yes | - |
| security.scorecard | - | 4.6 |
| security.soc2 | yes | yes |
| security.trust_center | https://www.pendo.io/digital-adoption/governance-compliance/ | https://posthog.com/handbook/company/security |
| security.vulnerabilities | - | `{"count":0,"source":"https://advisories.ecosyste.ms/api/v1/advisories?ecosystem=pypi&package_name=hogql-parser&per_page=100","last_12m":0,"max_severity":null}` |

## Capabilities (Product Analytics Software)

| Capability | Pendo | PostHog |
|---|:--:|:--:|
| **Core** |  |  |
| Analytics scope | Product analytics | Product analytics |
| **Capture** |  |  |
| Autocapture (no-code event capture) | ✓ | ✓ |
| **Analyses** |  |  |
| Funnels | - | ✓ |
| Retention / cohort analysis | - | ✓ |
| Paths / user journeys | ✓ | - |
| Session replay | ✓ | ✓ |
| **Experimentation** |  |  |
| A/B testing & experimentation | - | ✓ |
| Feature flags built-in | - | ✓ |
| **Data** |  |  |
| Warehouse-native / BYODB | - | ✓ |
| **Deployment** |  |  |
| Self-hostable / OSS core | ✗ | ✓ |
| **Pricing** |  |  |
| Free tier | ✓ | ✓ |
| **Compliance** |  |  |
| EU data residency option | - | ✓ |
| **SDKs** |  |  |
| Server-side + mobile SDK coverage | ✓ | ✓ |

*Source: vioscaleAI. Generated 2026-10-17T00:59:07.495Z. "-" = undocumented, not absent.*