# Novu vs Postmark

**Leader by vioscaleAI score:** Novu

| Attribute | Novu | Postmark |
|---|---|---|
| **vioscaleAI score** | 84.9 (73% (medium)) | 59.9 (48% (low)) |
| content.faq | `[{"answer":"Infrastructure that allows developers to dispatch notifications through email, SMS, push, in-app, and chat, while also enabling AI agents to have two-way conversations with users on channels like Slack, WhatsApp, and Teams. It is indexed under Communication APIs.","source":"https://novu.co/pricing/","question":"What is Novu?","confidence":0.6},{"answer":"Novu offers a free tier, so you can start without paying. Paid plans start at $30 per month. Prices are published openly on the vendor's own pricing page. Pricing changes often, so verify at source before relying on it.","source":"https://novu.co/pricing/","question":"Is Novu free?","confidence":0.6},{"answer":"Novu supports the web, Linux and a command-line interface. Platforms we have not confirmed are simply not listed here rather than ruled out.","source":"https://novu.co/pricing/","question":"What platforms does Novu support?","confidence":0.6},{"answer":"Yes. Novu can be deployed cloud / SaaS, hybrid, on-premise and self-hosted, so it does not have to run on the vendor's infrastructure.","source":"https://novu.co/pricing/","question":"Can Novu be self-hosted?","confidence":0.6},{"answer":"We have confirmed 43 integrations for Novu, including SendGrid, Amazon SES, Postmark, Resend, Brevo, Mailgun, Mailjet and Braze, plus 35 more. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://novu.co/pricing/","question":"What does Novu integrate with?","confidence":0.6},{"answer":"We have independently confirmed SOC 2, ISO 27001, HIPAA and GDPR for Novu. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Novu not holding them. Always confirm compliance directly before you rely on it.","source":"https://novu.co/security/","question":"What security certifications does Novu have?","confidence":0.7},{"answer":"Novu is available in the United States, Germany, Singapore, the United Kingdom, Australia, Japan and South Korea. Its primary markets are the United States and the EU. The vendor is headquartered in Israel.","source":"https://novu.co/pricing/","question":"Where is Novu available?","confidence":0.75}]` | `[{"answer":"A service for reliably sending transactional emails from applications using REST API or SMTP, with libraries available for multiple programming languages. It is indexed under Communication APIs.","source":"https://postmarkapp.com","question":"What is Postmark?","confidence":0.6},{"answer":"Postmark offers a free tier, so you can start without paying. Paid plans start at $1.20. Prices are published openly on the vendor's own pricing page. Pricing changes often, so verify at source before relying on it.","source":"https://postmarkapp.com","question":"Is Postmark free?","confidence":0.6},{"answer":"We have confirmed browser-based access to Postmark. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.","source":"https://postmarkapp.com","question":"What platforms does Postmark support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for Postmark, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://postmarkapp.com/blog/announcing-lower-pricing-and-monthly-plans","question":"Can Postmark be self-hosted?","confidence":0.6},{"answer":"We have confirmed 21 integrations for Postmark, including Mailcoach, Datadog, Craft CMS, Customer.io, ActiveCampaign, Supabase, Bubble and Figma, plus 13 more. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://postmarkapp.com/blog/announcing-lower-pricing-and-monthly-plans","question":"What does Postmark integrate with?","confidence":0.6},{"answer":"We have independently confirmed GDPR for Postmark. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Postmark not holding them. Always confirm compliance directly before you rely on it.","source":"https://postmarkapp.com/eu-privacy","question":"What security certifications does Postmark have?","confidence":0.7},{"answer":"Postmark is available worldwide. The vendor is headquartered in the United States.","source":"https://postmarkapp.com/blog/announcing-lower-pricing-and-monthly-plans","question":"Where is Postmark available?","confidence":0.75}]` |
| deployment.options | `{"cloud":true,"hybrid":true,"self_hosted":true}` | `{"cloud":true}` |
| description.long | Infrastructure that allows developers to dispatch notifications through email, SMS, push, in-app, and chat, while also enabling AI agents to have two-way conversations with users on channels like Slack, WhatsApp, and Teams. | Postmark is a transactional email service that connects with popular CMS platforms, marketing automation tools, forms providers, and business applications to send reliable emails across your workflows. |
| features.capabilities | `{"rcs":false,"sms":true,"chat":true,"email":true,"video":false,"voice":false,"two_way":true,"whatsapp":true,"verify_otp":true,"global_coverage":"global","deliverability_tools":true,"usage_pricing_transparent":true}` | `{"email":true,"two_way":true,"global_coverage":"global","deliverability_tools":true,"usage_pricing_transparent":true}` |
| integrations.count | 88 | 21 |
| integrations.list | `[{"name":"SendGrid"},{"name":"Amazon SES"},{"name":"Postmark"},{"name":"Resend"},{"name":"Brevo"},{"name":"Mailgun"},{"name":"Mailjet"},{"name":"Braze"},{"name":"Infobip"},{"name":"Twilio"},{"name":"Plivo"},{"name":"AWS SNS"},{"name":"Vonage"},{"name":"SMS77"},{"name":"Telnyx"},{"name":"Termii"},{"name":"Gupshup"},{"name":"SMS Central"},{"name":"Firebase Cloud Messaging"},{"name":"Apple Push Notification"},{"name":"Expo Push"},{"name":"OneSignal"},{"name":"Pushpad"},{"name":"Pusher Beams"},{"name":"App.io"},{"name":"Slack"},{"name":"Discord"},{"name":"Microsoft Teams"},{"name":"Mattermost"},{"name":"WhatsApp Business"},{"name":"Zulip"},{"name":"Webex Messaging"},{"name":"Ryver"},{"name":"Grafana"},{"name":"Opsgenie"},{"name":"PagerDuty"},{"name":"Telegram"},{"name":"iMessage"},{"name":"Novu Inbox"},{"name":"Chat Webhook","native":false,"category":"chat","direction":"bidirectional"},{"name":"Email Webhook","native":false,"category":"email","direction":"outbound"},{"name":"Push Webhook","native":false,"category":"push","direction":"outbound"},{"name":"Tool Webhook","native":false,"direction":"outbound"},{"name":"LangChain","native":true},{"name":"LangGraph","native":true},{"name":"Claude Managed Agents","native":true}]` | `[{"name":"Mailcoach"},{"name":"Datadog"},{"name":"Craft CMS"},{"name":"Customer.io"},{"name":"ActiveCampaign"},{"name":"Supabase"},{"name":"Bubble"},{"name":"Figma"},{"name":"Google Sheets"},{"name":"Gravity Forms"},{"name":"Gravity SMTP for WordPress"},{"name":"Netlify"},{"name":"Slack"},{"name":"Stripe"},{"name":"Stripo"},{"name":"Typeform"},{"name":"WordPress"},{"name":"WP Mail SMTP"},{"name":"Zapier"},{"name":"Tabular"},{"name":"SureTriggers"},{"name":"Marka Email Generator"}]` |
| market.availability | `{"hqCountry":"IL","primaryMarkets":[],"availabilityScope":"global","availableCountries":["US","DE","SG","GB","AU","JP"],"notAvailableCountries":[]}` | `{"hqCountry":"US","primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"cli":true,"web":true}` | `{"web":true}` |
| pricing | `{"type":"hybrid","plans":[{"free":true,"name":"Free","features":["All channels: Email, In-app, SMS, Chat, Push","US + EU data residency","Up to 20 workflows","2 environments (Dev + Prod)","24-hour activity feed retention"],"components":[{"kind":"fixed","amount":0,"period":"month","currency":"USD"}],"description":"Complete starter toolkit for exploring Novu and sending first notifications","contactSales":false,"includedLimits":{"workflows":"20","environments":"2","workflow_runs":"10,000/mo","activity_feed_retention":"24 hours"}},{"free":false,"name":"Pro","summary":"From $30/month, plus $1.20 per 1K additional workflow runs","features":["Everything in Free, plus:","30,000+ workflow runs / month","7-day activity feed retention","Remove Novu branding","Advanced email editor (blocks, layouts)","Higher rate limits & faster processing"],"commitment":"monthly","components":[{"kind":"fixed","amount":30,"period":"month","currency":"USD"},{"per":{"qty":1000,"unit":"workflow_runs"},"kind":"metered","amount":1.2,"currency":"USD"}],"description":"More scale and flexibility for teams moving beyond experimentation","contactSales":false,"includedLimits":{"workflow_runs":"30,000+/mo","activity_feed_retention":"7 days"}},{"free":false,"name":"Team","summary":"$250/month","features":["Everything in Pro, plus:","250,000+ workflow runs / month","Up to 10 environments (Staging, QA, Pre-prod…)","90-day activity feed retention","Unlimited team members","More workflows","Role-Based Access Control (RBAC)","Expanded rate limits (600 RPS triggers)"],"commitment":"monthly","components":[{"kind":"fixed","amount":250,"period":"month","currency":"USD"}],"description":"Built for growing engineering teams sending meaningful volume into production","contactSales":false,"includedLimits":{"rate_limits":"600 RPS triggers","environments":"10","workflow_runs":"250,000+/mo","activity_feed_retention":"90 days"}},{"free":false,"name":"Enterprise","features":["Everything in Team, plus:","10M+ workflow runs / month (custom volume tiers)","Unlimited environments","Custom retention policies (feed, audit, logs)","Custom delay & digest windows","HIPAA BAA","Dedicated SSO (SAML / OIDC)","Directory Sync (SCIM)","Private Slack/Teams support channel","Advanced data residency (SG, UK, AU, JP, KR, custom regions)","Self-hosted deployment options"],"description":"Enterprise-grade scale, compliance, support, and hosting options","contactSales":true,"includedLimits":{"environments":"Unlimited","workflow_runs":"10M+/mo (custom volume tiers)","activity_feed_retention":"Custom retention policies"}}],"summary":"From $30/month (Pro). Free tier available. Team plan at $250/month. Enterprise custom pricing.","currency":"USD","freeTier":true,"sourceUrl":"https://novu.co/pricing/","retrievedAt":"2026-09-18T15:56:50.137Z","startingPrice":{"amount":30,"period":"month","currency":"USD"},"billingPeriods":["month"]}` | `{"type":"subscription","plans":[{"free":true,"name":"Free","summary":"$0/mo","features":["100 emails/month","REST API","SMTP","Transactional email","Sandbox Mode","Up to 10 custom domains","45-day retention","Up to 10 users"],"components":[{"kind":"fixed","amount":0,"period":"month","currency":"USD"}],"description":"For testing and evaluation","contactSales":false,"includedLimits":{"emails":"100/mo"}},{"free":false,"name":"Basic","summary":"$15/mo + $1.80 per 1,000 overage emails","features":["10,000+ emails/month","Industry-leading deliverability","45-day retention","5 custom domains","Unlimited emails/day","Detailed analytics","Up to 4 users","Up to 15 message streams"],"components":[{"kind":"fixed","amount":15,"period":"month","currency":"USD"},{"per":{"qty":1000,"unit":"emails"},"kind":"metered","amount":1.8,"currency":"USD"}],"description":"For solo developers and smaller teams","contactSales":false,"includedLimits":{"emails":"10,000/mo"}},{"free":false,"name":"Pro","summary":"$16.50/mo + $1.30 per 1,000 overage emails","features":["10,000+ emails/month","Industry-leading deliverability","Customizable retention up to 365 days","10 custom domains","Unlimited emails/day","Inbound email processing","Bulk Email API","Detailed analytics","Up to 6 users","Up to 30 message streams"],"components":[{"kind":"fixed","amount":16.5,"period":"month","currency":"USD"},{"per":{"qty":1000,"unit":"emails"},"kind":"metered","amount":1.3,"currency":"USD"}],"description":"For startups and small businesses","contactSales":false,"includedLimits":{"emails":"10,000/mo"}},{"free":false,"name":"Platform","summary":"$18/mo + $1.20 per 1,000 overage emails","features":["10,000+ emails/month","Industry-leading deliverability","Customizable retention up to 365 days","Unlimited custom domains","Unlimited emails/day","Inbound email processing","Bulk Email API","Detailed analytics","Unlimited users","Unlimited message streams"],"components":[{"kind":"fixed","amount":18,"period":"month","currency":"USD"},{"per":{"qty":1000,"unit":"emails"},"kind":"metered","amount":1.2,"currency":"USD"}],"description":"For agencies and larger teams","contactSales":false,"includedLimits":{"emails":"10,000/mo"}}],"addOns":[{"name":"Dedicated IPs","components":[{"kind":"fixed","amount":50,"period":"month","currency":"USD"}]},{"name":"Custom activity retention","components":[{"kind":"fixed","amount":5,"period":"month","currency":"USD"}]}],"summary":"From $15/mo. Free tier with 100 emails/month. Pay-as-you-go overages starting at $1.80 per 1,000 emails.","currency":"USD","freeTier":true,"sourceUrl":"https://postmarkapp.com","retrievedAt":"2026-08-05T14:11:12.615Z","startingPrice":{"amount":1.2,"period":"month","currency":"USD"},"billingPeriods":["month"]}` |
| pricing.free_tier | yes | yes |
| pricing.model | freemium | freemium |
| pricing.price_level | mid | low |
| pricing.starting_price | `{"amount":30,"currency":"USD"}` | - |
| pricing.transparent | yes | yes |
| reliability.sla_pct | 99.9 | - |
| reliability.status_page | yes | yes |
| security.certifications | `[{"name":"SOC 2 Type II","status":"active"},{"name":"HIPAA","status":"active"},{"name":"ISO 27001:2013","status":"active"},{"name":"GDPR","status":"active"}]` | - |
| security.disclosure_policy | yes | - |
| security.gdpr | yes | yes |
| security.hipaa | yes | - |
| security.iso27001 | yes | - |
| security.soc2 | yes | - |
| security.trust_center | https://novu.co/security/ | - |

## Capabilities (Communication APIs)

| Capability | Novu | Postmark |
|---|:--:|:--:|
| **Channels** |  |  |
| SMS | ✓ | - |
| Voice | ✗ | - |
| WhatsApp | ✓ | - |
| RCS | ✗ | - |
| Transactional email | ✓ | ✓ |
| Video / real-time | ✗ | - |
| In-app chat | ✓ | - |
| Verify / OTP / 2FA | ✓ | - |
| **Messaging** |  |  |
| Two-way messaging | ✓ | ✓ |
| **Reach** |  |  |
| Geographic coverage | Global | Global |
| **Delivery** |  |  |
| Email deliverability tools | ✓ | ✓ |
| **Commercial** |  |  |
| Published per-unit pricing | ✓ | ✓ |

*Source: vioscaleAI. Generated 2026-10-16T20:08:26.606Z. "-" = undocumented, not absent.*