# Northbeam vs Triple Whale

| Attribute | Northbeam | Triple Whale |
|---|---|---|
| **vioscaleAI score** | 48.3 (36% (low)) | 52.2 (53% (medium)) |
| content.faq | `[{"answer":"A marketing analytics platform that uses multi-touch attribution, incrementality testing, and media mix modeling to help brands understand how advertising spend drives revenue across all channels and optimize campaign performance. It is indexed under Marketing Attribution.","source":"https://www.northbeam.io/pricing","question":"What is Northbeam?","confidence":0.6},{"answer":"Northbeam is a paid product; published pricing starts at $1500 per month. It is sold across 4 plans (Growth, Starter, Professional and Enterprise). There is no free tier. Pricing changes often, so verify at source before relying on it.","source":"https://www.northbeam.io/pricing","question":"How much does Northbeam cost?","confidence":0.6},{"answer":"We have confirmed browser-based access to Northbeam. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.","source":"https://www.northbeam.io/pricing","question":"What platforms does Northbeam support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for Northbeam, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://www.northbeam.io/pricing","question":"Can Northbeam be self-hosted?","confidence":0.6},{"answer":"We have confirmed 3 integrations for Northbeam, including Meta, Axon and Shopify. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://www.northbeam.io/pricing","question":"What does Northbeam integrate with?","confidence":0.6},{"answer":"We have independently confirmed GDPR for Northbeam. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Northbeam not holding them. Always confirm compliance directly before you rely on it.","source":"https://www.northbeam.io/blog/what-is-the-meta-conversions-api-implementing-server-side-tracking-in-a-privacy-first-world","question":"What security certifications does Northbeam have?","confidence":0.7},{"answer":"Northbeam is available worldwide. Its primary market is the United States.","source":"https://www.northbeam.io/pricing","question":"Where is Northbeam available?","confidence":0.5}]` | `[{"answer":"An analytics and automation platform for e-commerce merchants that aggregates data from online stores, advertising platforms, and customer channels to measure marketing effectiveness and automate optimization actions across your business. It is indexed under Marketing Attribution.","source":"https://www.triplewhale.com/pricing","question":"What is Triple Whale?","confidence":0.6},{"answer":"Triple Whale offers a free tier, so you can start without paying. Paid plans are also available: Free, Foundation, Automate and Enterprise. Pricing changes often, so verify at source before relying on it.","source":"https://www.triplewhale.com/pricing","question":"Is Triple Whale free?","confidence":0.6},{"answer":"We have confirmed browser-based access to Triple Whale. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.","source":"https://www.triplewhale.com/pricing","question":"What platforms does Triple Whale support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for Triple Whale, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://www.triplewhale.com/pricing","question":"Can Triple Whale be self-hosted?","confidence":0.6},{"answer":"We have confirmed 30 integrations for Triple Whale, including Shopify, BigCommerce, WooCommerce, Stripe, Meta, Google Ads, TikTok and Slack, plus 22 more. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://www.triplewhale.com/pricing","question":"What does Triple Whale integrate with?","confidence":0.6},{"answer":"We have independently confirmed SOC 2 and GDPR for Triple Whale. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Triple Whale not holding them. Always confirm compliance directly before you rely on it.","source":"https://www.triplewhale.com/pricing","question":"What security certifications does Triple Whale have?","confidence":0.6}]` |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | Marketing analytics solution that uses first-party customer data to track which advertisements generate sales across multiple channels, providing dashboards and tools to optimize advertising efficiency. | An AI operating system for ecommerce that consolidates data from all sales and marketing channels, applies multi-touch attribution and marketing mix modeling for performance insights, and includes Moby—an AI assistant that generates actionable recommendations and automates routine business operations. |
| features.capabilities | `{"pricing_model":"flat_subscription","marketing_mix_modeling_mmm":true,"multi_touch_attribution_mta_modeling":true}` | `{"iso_27001":false,"soc2_type_ii":true,"pricing_model":"per_store_revenue_tier","marketing_mix_modeling_mmm":true,"meta_google_tiktok_ads_api_sync":true,"daily_ad_spend_cost_ingestion_api":true,"salesforce_hubspot_crm_revenue_sync":false,"multi_touch_attribution_mta_modeling":true,"post_purchase_survey_zero_party_data":true,"server_side_first_party_pixel_tracking":true,"shopify_woocommerce_ecommerce_revenue_sync":true,"b2b_account_level_pipeline_revenue_attribution":false}` |
| integrations.count | 4 | 28 |
| integrations.list | `[{"name":"Meta"},{"name":"Axon"},{"name":"Shopify"},{"name":"AppLovin","native":true,"category":"advertising","direction":"outbound"},{"name":"Slack","native":true,"category":"communication","direction":"outbound"}]` | `[{"name":"Shopify"},{"name":"BigCommerce"},{"name":"WooCommerce"},{"name":"Stripe"},{"name":"Meta"},{"name":"Google Ads"},{"name":"TikTok"},{"name":"Slack"},{"name":"Klaviyo"},{"name":"Okendo"},{"name":"Taboola"},{"name":"Outbrain"},{"name":"Criteo"},{"name":"Yotpo"},{"name":"Amazon"},{"name":"Magento","category":"ecommerce","direction":"bidirectional"},{"name":"Salesforce Commerce Cloud","category":"ecommerce","direction":"bidirectional"},{"name":"TikTok Ads","category":"advertising","direction":"bidirectional"},{"name":"Microsoft Ads","category":"advertising","direction":"bidirectional"},{"name":"Pinterest Ads","category":"advertising","direction":"bidirectional"},{"name":"Amazon Ads","category":"advertising","direction":"bidirectional"},{"name":"Walmart Connected Ads","category":"advertising","direction":"bidirectional"},{"name":"ChatGPT Ads","category":"advertising"},{"name":"Amazon Sales","category":"marketplace","direction":"inbound"},{"name":"Walmart Marketplace","category":"marketplace","direction":"inbound"},{"name":"TikTok Shop","category":"marketplace","direction":"inbound"},{"name":"Google Search Console","category":"analytics","direction":"inbound"},{"name":"Google Analytics","category":"analytics","direction":"inbound"},{"name":"Recharge","category":"subscriptions","direction":"inbound"},{"name":"Skio","category":"subscriptions","direction":"inbound"},{"name":"Kno","category":"surveys","direction":"inbound"},{"name":"Google Sheets","category":"data","direction":"outbound"},{"name":"Google Cloud Storage","category":"data_warehouse","direction":"outbound"},{"name":"Gorgias","category":"customer_service","direction":"inbound"}]` |
| market.availability | `{"primaryMarkets":["US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"hqCountry":"US","primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"web":true}` |
| pricing | `{"type":"subscription","plans":[{"free":false,"name":"Starter","summary":"$1,500/month","features":["First-party multi-touch attribution across all ad channels","Customizable omnichannel dashboards","Northbeam Apex for custom attribution optimization","View-through conversion attribution (C+DV)","Northbeam MCP access","Up to $100,000 in ad credits"],"commitment":"monthly","components":[{"kind":"fixed","amount":1500,"period":"month","currency":"USD"}],"description":"For brands spending less than $1.5M annually on ads","contactSales":false},{"free":false,"name":"Professional","summary":"$3,500/month","features":["Everything in Starter, plus:","Unlimited users, data exports, and integrations","Ecommerce platform integration support","Dedicated Media Strategist","Customizable data refresh frequencies","Optional Incrementality testing","Up to $150,000 in ad credits"],"commitment":"monthly","components":[{"kind":"fixed","amount":3500,"period":"month","currency":"USD"}],"description":"For growth marketers spending up to $500k monthly on ads","contactSales":false},{"free":false,"name":"Enterprise","summary":"Contact for pricing","features":["Everything in Professional, plus:","Expert media buying guidance from Media Strategy team","Dedicated Customer Success Manager and Slack channel","Optional hourly conversion data for high-frequency media buying","Granular touchpoint data export for customer journey analysis","Global and geo-specific dashboards","Direct ecommerce integration with custom builds","Media Mix Modeling Plus","Up to $200,000 in ad credits"],"description":"For sophisticated teams spending more than $500k monthly on ads","contactSales":true},{"free":false,"name":"Custom","summary":"Contact for quote","features":["Full Northbeam multi-touch attribution platform","Comprehensive dashboards and MCP","Creative, strategy, and media buying support from agency partner","Preferred Northbeam pricing built into agency engagement","Up to $50,000 in ad credits from ad platform partners"],"description":"For seven-figure brands with hands-on agency support","contactSales":true}],"summary":"From $1,500/month","currency":"USD","freeTier":false,"sourceUrl":"https://www.northbeam.io/pricing","retrievedAt":"2026-10-14T21:30:53.571Z","startingPrice":{"amount":1500,"period":"month","currency":"USD"},"billingPeriods":["month"]}` | `{"type":"subscription","plans":[{"free":true,"name":"Free","summary":"Free, no commitment","description":"Free plan with no commitment","contactSales":false},{"free":false,"name":"Foundation","summary":"GMV-based pricing; includes measurement and Moby AI","features":["Multi-touch attribution powered by Triple Pixel","First-click and last-click attribution models","BI suite with custom dashboards","SQL editor","Customer segments","Post-purchase survey","Moby AI operator","Unlimited users","Multi-store integration"],"commitment":"annual","description":"Core measurement and AI capabilities including attribution and reporting","contactSales":false},{"free":false,"name":"Automate","summary":"Foundation + automations and specialist agents","features":["All Foundation features","Automations for recurring tasks and triggers","Moby Specialists for specific domains","Expanded Moby usage allotment","Automated monitoring and alerts","Automated reporting"],"commitment":"annual","description":"Foundation capabilities plus proactive automation and specialist agents","contactSales":false},{"free":false,"name":"Enterprise","summary":"All-inclusive platform with advanced measurement and enterprise security","features":["All Automate features","Compass unified measurement","Marketing mix modeling","Incrementality testing","Multi-brand reporting","SOC 2 Type II compliance","Single sign-on (SSO)","Comprehensive audit logs","Custom security review"],"commitment":"annual","description":"Complete platform with advanced measurement, security controls, and multi-brand capabilities","contactSales":true}],"summary":"GMV-based tiered subscription (Foundation, Automate, Enterprise) with free tier; billed monthly or annually with 2-month discount on annual prepay; all paid plans include unlimited users and multi-store integration","currency":"USD","freeTier":true,"sourceUrl":"https://www.triplewhale.com/pricing","retrievedAt":"2026-08-25T12:13:44.562Z","billingPeriods":["month","year"]}` |
| pricing.free_tier | no | yes |
| pricing.model | commercial | freemium |
| pricing.price_level | high | low |
| pricing.starting_price | `{"amount":1500,"currency":"USD"}` | - |
| pricing.transparent | yes | no |
| security.certifications | - | `[{"name":"SOC 2 Type II","level":"Type II","status":"active"}]` |
| security.gdpr | yes | yes |
| security.soc2 | - | yes |
| security.trust_center | - | https://www.triplewhale.com/pages/privacy-notice |

## Capabilities (Marketing Attribution)

| Capability | Northbeam | Triple Whale |
|---|:--:|:--:|
| **Capabilities** |  |  |
| Multi touch attribution mta modeling | ✓ | ✓ |
| Server side first party pixel tracking | - | ✓ |
| Post purchase survey zero party data | - | ✓ |
| Marketing mix modeling mmm | ✓ | ✓ |
| B2B account level pipeline revenue attribution | - | ✗ |
| Daily ad spend cost ingestion API | - | ✓ |
| Meta google tiktok ads API sync | - | ✓ |
| Salesforce hubspot CRM revenue sync | - | ✗ |
| Shopify woocommerce ecommerce revenue sync | - | ✓ |
| SOC2 type ii | - | ✓ |
| ISO 27001 | - | ✗ |
| Pricing model | Flat subscription | Per store revenue tier |

*Source: vioscaleAI. Generated 2026-10-16T20:03:00.410Z. "-" = undocumented, not absent.*