# mParticle vs Salesforce Data Cloud

| Attribute | mParticle | Salesforce Data Cloud |
|---|---|---|
| **vioscaleAI score** | 52.6 (3% (low)) | 33.9 (45% (low)) |
| content.faq | `[{"answer":"A cloud-based customer data platform that consolidates first-party data and enables teams to build audiences, launch campaigns, and optimize customer experiences with faster execution and integrated workflows. It is indexed under Customer Data Platform.","source":"https://www.mparticle.com/confirmation/contact-pricing/","question":"What is mParticle?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for mParticle, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://www.mparticle.com/confirmation/contact-pricing/","question":"Can mParticle be self-hosted?","confidence":0.6},{"answer":"We have confirmed 18 integrations for mParticle, including Apptimize, Dynamic Yield, LaunchDarkly, Mixpanel, OneTrust, Optimizely, Split and Stormly, plus 10 more. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://www.mparticle.com/confirmation/contact-pricing/","question":"What does mParticle integrate with?","confidence":0.6},{"answer":"We have independently confirmed GDPR for mParticle. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as mParticle not holding them. Always confirm compliance directly before you rely on it.","source":"https://www.mparticle.com/legal/employee-privacy-policy/","question":"What security certifications does mParticle have?","confidence":0.7}]` | `[{"answer":"Data 360 consolidates data from disparate sources—including databases, data lakes, and cloud services—into unified customer profiles without duplication. This enables real-time personalization, automated workflows, and AI-driven insights across the organization. It is indexed under Customer Data Platform.","source":"https://www.salesforce.com/service/pricing/","question":"What is Salesforce Data Cloud?","confidence":0.6},{"answer":"Salesforce Data Cloud is a paid product; published pricing starts at $25 per user per month. It is sold across 5 plans (Starter Suite, Pro Suite, Enterprise and Unlimited). There is no free tier. Pricing changes often, so verify at source before relying on it.","source":"https://www.salesforce.com/service/pricing/","question":"How much does Salesforce Data Cloud cost?","confidence":0.6},{"answer":"We have confirmed browser-based access to Salesforce Data Cloud. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.","source":"https://www.salesforce.com/service/pricing/","question":"What platforms does Salesforce Data Cloud support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for Salesforce Data Cloud, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://www.salesforce.com/service/pricing/","question":"Can Salesforce Data Cloud be self-hosted?","confidence":0.6},{"answer":"We have confirmed 10 integrations for Salesforce Data Cloud, including Snowflake, Databricks, Amazon S3, Google Cloud Storage, MuleSoft, Salesforce Sales Cloud, Salesforce Service Cloud and Salesforce Marketing Cloud, plus 2 more. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://www.salesforce.com/service/pricing/","question":"What does Salesforce Data Cloud integrate with?","confidence":0.6},{"answer":"We have independently confirmed GDPR for Salesforce Data Cloud. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Salesforce Data Cloud not holding them. Always confirm compliance directly before you rely on it.","source":"https://www.salesforce.com/platform/data-privacy-compliance/","question":"What security certifications does Salesforce Data Cloud have?","confidence":0.7},{"answer":"Salesforce Data Cloud is available worldwide. Its primary markets are the EU and the United States.","source":"https://www.salesforce.com/service/pricing/","question":"Where is Salesforce Data Cloud available?","confidence":0.75}]` |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | A cloud-based customer data platform that consolidates first-party data and enables teams to build audiences, launch campaigns, and optimize customer experiences with faster execution and integrated workflows. | A cloud-based data engine that unifies fragmented data from multiple sources into a single trusted customer profile, enabling AI agents and business teams to deliver personalized decisions and interactions across the enterprise. |
| features.capabilities | - | `{"server_side_api":true,"warehouse_native":true,"data_residency_eu":true,"real_time_profile":true,"consent_management":true}` |
| integrations.count | 300 | 9 |
| integrations.list | `[{"name":"Apptimize"},{"name":"Dynamic Yield"},{"name":"LaunchDarkly"},{"name":"Mixpanel"},{"name":"OneTrust"},{"name":"Optimizely"},{"name":"Split"},{"name":"Stormly"},{"name":"Taplytics"},{"name":"VWO"},{"name":"Didomi"},{"name":"Indicative"},{"name":"Regal"},{"name":"Voucherify"},{"name":"Paytronix"},{"name":"Livelike"},{"name":"PAR Punchh"},{"name":"Snowflake"}]` | `[{"name":"Snowflake"},{"name":"Databricks"},{"name":"Amazon S3"},{"name":"Google Cloud Storage"},{"name":"MuleSoft"},{"name":"Salesforce Sales Cloud"},{"name":"Salesforce Service Cloud"},{"name":"Salesforce Marketing Cloud"},{"name":"AgentExchange"},{"name":"Slack","native":true,"category":"chat","direction":"bidirectional"},{"name":"Salesforce Commerce Cloud","native":true,"category":"ecommerce","direction":"bidirectional"}]` |
| market.availability | - | `{"primaryMarkets":["EU","US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | - | `{"web":true}` |
| pricing | - | `{"type":"subscription","plans":[{"free":false,"name":"Starter Suite","summary":"$25/user/month, transaction fees apply, billed monthly or annually","features":["Lead, Account, Contact, and Opportunity Management","Dynamic Email Marketing and Analytics","Built-in Sales Flows and Lead Routing","Connected Slack Conversations"],"components":[{"kind":"per_unit","unit":"user","amount":25,"period":"month","currency":"USD"}],"description":"For small teams","contactSales":false},{"free":false,"name":"Pro Suite","summary":"Contact sales for pricing","commitment":"annual","description":"For more automation","contactSales":true},{"free":false,"name":"Enterprise","summary":"Contact sales for pricing","description":"For customization","contactSales":true},{"free":false,"name":"Unlimited","summary":"Contact sales for pricing","description":"For advanced support","contactSales":true},{"free":false,"name":"Agentforce 1 Service","summary":"Contact sales for pricing","description":"For full AI capabilities","contactSales":true}],"summary":"From $25/user/month (Starter). 30-day free trial. Multiple editions available; most pricing requires contacting sales.","currency":"USD","freeTier":false,"sourceUrl":"https://www.salesforce.com/service/pricing/","retrievedAt":"2026-09-04T21:37:26.771Z","freeTrialDays":30,"startingPrice":{"unit":"user","amount":25,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` |
| pricing.free_tier | - | no |
| pricing.model | commercial | quote |
| pricing.price_level | - | unknown |
| pricing.starting_price | - | `{"amount":25,"currency":"USD"}` |
| pricing.transparent | - | no |
| security.gdpr | yes | yes |
| security.hipaa | - | yes |
| security.trust_center | - | https://www.salesforce.com/platform/data-privacy-compliance/ |

## Capabilities (Customer Data Platform)

| Capability | mParticle | Salesforce Data Cloud |
|---|:--:|:--:|
| **Capabilities** |  |  |
| Real time profile | - | ✓ |
| Client side sdks | - | - |
| Server side API | - | ✓ |
| Warehouse native | - | ✓ |
| Predictive analytics | - | - |
| Consent management | - | ✓ |
| Data residency EU | - | ✓ |
| B2B support | - | - |
| Open source | - | - |

*Source: vioscaleAI. Generated 2026-10-16T17:47:07.888Z. "-" = undocumented, not absent.*