# Matomo vs Snowplow

| Attribute | Matomo | Snowplow |
|---|---|---|
| **vioscaleAI score** | 53.4 (55% (medium)) | 54.5 (42% (low)) |
| content.faq | `[{"answer":"A community-driven analytics solution that allows organizations and individuals to collect, analyze, and visualize website and app data with full control and no third-party access. Designed to comply with privacy regulations. It is indexed under Event Tracking.","source":"https://matomo.org","question":"What is Matomo?","confidence":0.6},{"answer":"Matomo is open source, so it can be self-hosted and used at no licence cost. Pricing changes often, so verify at source before relying on it.","source":"https://matomo.org","question":"Is Matomo free to use?","confidence":0.6},{"answer":"Matomo supports the web, macOS, iOS and Android. Platforms we have not confirmed are simply not listed here rather than ruled out.","source":"https://matomo.org","question":"What platforms does Matomo support?","confidence":0.6},{"answer":"Yes. Matomo can be deployed cloud / SaaS and self-hosted, so it does not have to run on the vendor's infrastructure.","source":"https://matomo.org","question":"Can Matomo be self-hosted?","confidence":0.6},{"answer":"We have independently confirmed ISO 27001, HIPAA and GDPR for Matomo. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Matomo not holding them. Always confirm compliance directly before you rely on it.","source":"https://matomo.org","question":"What security certifications does Matomo have?","confidence":0.48}]` | `[{"answer":"A data collection and pipeline platform that transforms raw behavioral events into enriched, real-time customer context for AI-powered applications, advanced analytics, and personalization. It is indexed under Event Tracking.","source":"https://snowplow.io","question":"What is Snowplow?","confidence":0.6},{"answer":"Snowplow does not publish its prices. Pricing is quoted on request, across 3 plans (Free Trial, Self-Hosted Pipeline and Snowplow Platform), so the figure depends on your seat count and requirements. We record this as a pricing-transparency signal rather than guessing a number. Pricing changes often, so verify at source before relying on it.","source":"https://snowplow.io/pricing","question":"How much does Snowplow cost?","confidence":0.6},{"answer":"Snowplow supports the web and a command-line interface. Platforms we have not confirmed are simply not listed here rather than ruled out.","source":"https://snowplow.io","question":"What platforms does Snowplow support?","confidence":0.6},{"answer":"Yes. Snowplow can be deployed cloud / SaaS, hybrid and self-hosted, so it does not have to run on the vendor's infrastructure.","source":"https://snowplow.io","question":"Can Snowplow be self-hosted?","confidence":0.6},{"answer":"We have confirmed 23 integrations for Snowplow, including Snowflake, BigQuery, Redshift, Databricks, Kafka, Kinesis, Pub/Sub and ClickHouse, plus 15 more. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://snowplow.io","question":"What does Snowplow integrate with?","confidence":0.6},{"answer":"We have independently confirmed SOC 2, ISO 27001, HIPAA and GDPR for Snowplow. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Snowplow not holding them. Always confirm compliance directly before you rely on it.","source":"https://snowplow.io/security","question":"What security certifications does Snowplow have?","confidence":0.7},{"answer":"Snowplow is available worldwide. Its primary markets are the United States, the United Kingdom and the EU. The vendor is headquartered in the United Kingdom.","source":"https://snowplow.io/pricing","question":"Where is Snowplow available?","confidence":0.75}]` |
| deployment.options | `{"cloud":true,"hybrid":true,"on_prem":true,"self_hosted":true}` | `{"cloud":true}` |
| description.long | A privacy-focused analytics tool offered as an alternative to Google Analytics, allowing organizations to retain full control of their data by hosting it either in the cloud or on their own servers. Built-in compliance with GDPR and other privacy regulations is provided. | A service that collects behavioral events from websites, mobile apps, and servers, processes them for data quality and governance, and delivers structured data to data warehouses and analytics platforms for real-time insights and personalization. |
| features.capabilities | `{"open_source":true,"hipaa_available":true,"data_residency_eu":true,"consent_management":false,"real_time_streaming":true,"server_side_tracking":true}` | `{"soc2":true,"open_source":true,"hipaa_available":true,"warehouse_native":true,"consent_management":true,"real_time_streaming":true,"server_side_tracking":true,"tracking_plan_governance":true}` |
| integrations.count | 13 | 10 |
| integrations.list | `[{"name":"Google Analytics","native":true,"category":"analytics","direction":"inbound"},{"name":"WordPress","native":true,"category":"cms"},{"name":"Google Tag Manager","native":true,"category":"tag_management"},{"name":"Slack","native":false,"category":"communication","direction":"outbound"},{"name":"Microsoft Teams","native":false,"category":"communication","direction":"outbound"},{"name":"Google Ads","native":true,"category":"advertising"},{"name":"Microsoft Bing Ads","native":true,"category":"advertising"},{"name":"Yandex Ads","native":true,"category":"advertising"},{"name":"OneLogin","native":true,"category":"sso"},{"name":"Okta","native":true,"category":"sso"},{"name":"Ping Identity","native":true,"category":"sso"},{"name":"ADFS","native":true,"category":"sso"},{"name":"Salesforce","native":true,"category":"sso"}]` | `[{"name":"Snowflake"},{"name":"BigQuery"},{"name":"Redshift"},{"name":"Databricks"},{"name":"Kafka"},{"name":"Kinesis"},{"name":"Pub/Sub"},{"name":"ClickHouse"},{"name":"Google Ads"},{"name":"Python"},{"name":"Java"},{"name":"Go"},{"name":"Ruby"},{"name":"Scala"},{"name":".NET"},{"name":"MaxMind GeoIP"},{"name":"Webhook destinations"},{"name":"dbt","category":"transformation"},{"name":"OpenAI","category":"ai"},{"name":"Claude","category":"ai"},{"name":"Cursor","category":"ide"},{"name":"Codex","category":"ide"},{"name":"Okta","category":"sso"},{"name":"Microsoft Entra ID","category":"sso"}]` |
| market.availability | `{"primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"hqCountry":"GB","primaryMarkets":["US","GB","EU"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"ios":true,"mac":true,"web":true,"linux":true,"android":true,"windows":true}` | `{"cli":true,"web":true}` |
| pricing | `{"type":"hybrid","plans":[{"free":false,"name":"Personal","summary":"€230/month","features":["Real-time reports","100+ Integrations","Tracking & Data Collection","HTTP Analytics API","HTTP Tracking API","Timezone support","Email support","Google Analytics data importer","GDPR Manager","Data Warehouse Connector","SAML integration"],"minSeats":4,"components":[{"kind":"fixed","amount":230,"period":"month","currency":"EUR"}],"description":"Essential analytics for launching personal projects and understanding audience insights","contactSales":false,"includedLimits":{"users":"4","hits_per_month":"5M"}},{"free":false,"name":"Team","summary":"€1209/month","features":["Real-time reports","100+ Integrations","Tracking & Data Collection","HTTP Analytics API","HTTP Tracking API","Timezone support","Email support","Google Analytics data importer","GDPR Manager","Data Warehouse Connector","SAML integration"],"minSeats":20,"components":[{"kind":"fixed","amount":1209,"period":"month","currency":"EUR"}],"description":"Marketing analytics with enterprise-grade compliance features and collaborative capabilities","contactSales":false,"includedLimits":{"users":"20","hits_per_month":"30M"}},{"free":false,"name":"Enterprise","summary":"€2834/month","features":["Real-time reports","100+ Integrations","Tracking & Data Collection","HTTP Analytics API","HTTP Tracking API","Timezone support","Email support","Customer Success Manager","Google Analytics data importer","GDPR Manager","Data Warehouse Connector","SAML integration","SSO Authentication (SAML/LDAP)","Custom limits for users and hits/month","Integration support consultations"],"minSeats":50,"components":[{"kind":"fixed","amount":2834,"period":"month","currency":"EUR"}],"description":"Advanced platform featuring single sign-on authentication, customizable usage limits, and dedicated integration support","contactSales":false,"includedLimits":{"users":"50","hits_per_month":"100M"}}],"summary":"From €230/month. Free 21-day trial. Free self-hosted version.","currency":"EUR","freeTier":true,"sourceUrl":"https://matomo.org/pricing/","retrievedAt":"2026-10-12T15:23:32.055Z","freeTrialDays":21,"startingPrice":{"amount":230,"period":"month","currency":"EUR"},"billingPeriods":["month","year"]}` | `{"type":"quote","plans":[{"free":true,"name":"Free Trial","description":"14-day trial with full product functionality","contactSales":false},{"free":false,"name":"Self-Hosted Pipeline","description":"Self-managed deployment option for previous open-source users","contactSales":true},{"free":false,"name":"Snowplow Platform","features":["35+ first-party trackers and webhooks","In-stream enrichments","Event compression","24/7 customer support","Data model packs","Managed auto-scaling","Data quality monitoring","Event forwarding","Pipeline observability","SLA guarantees","Global availability","Advanced governance and security"],"description":"Fully managed, scalable solution with enterprise features","contactSales":true}],"summary":"14-day free trial available; production pricing on quote basis","freeTier":false,"sourceUrl":"https://snowplow.io/pricing","retrievedAt":"2026-08-19T09:04:28.145Z","freeTrialDays":14}` |
| pricing.free_tier | yes | no |
| pricing.model | freemium | quote |
| pricing.price_level | high | unknown |
| pricing.starting_price | `{"amount":230,"currency":"EUR"}` | - |
| pricing.transparent | yes | no |
| security.certifications | `[{"name":"ISO 27001","status":"active"}]` | `[{"name":"SOC 2 Type II","level":"Type II","status":"active"},{"name":"ISO 27001","status":"active"},{"name":"ISO 42001","status":"active"}]` |
| security.disclosure_policy | yes | - |
| security.gdpr | yes | yes |
| security.hipaa | yes | yes |
| security.iso27001 | yes | yes |
| security.soc2 | - | yes |
| security.trust_center | https://matomo.org/security/ | https://snowplow.io/security |

## Capabilities (Event Tracking)

| Capability | Matomo | Snowplow |
|---|:--:|:--:|
| **Capabilities** |  |  |
| Warehouse native | - | ✓ |
| Server side tracking | ✓ | ✓ |
| Tracking plan governance | - | ✓ |
| Consent management | ✗ | ✓ |
| Data residency EU | ✓ | - |
| Real time streaming | ✓ | ✓ |
| HIPAA available | ✓ | ✓ |
| SOC2 | - | ✓ |
| Open source | ✓ | ✓ |

*Source: vioscaleAI. Generated 2026-10-16T19:05:21.220Z. "-" = undocumented, not absent.*