# Listmonk vs Omnisend

**Leader by vioscaleAI score:** Omnisend

| Attribute | Listmonk | Omnisend |
|---|---|---|
| **vioscaleAI score** | 38.1 (67% (medium)) | 63.3 (62% (medium)) |
| activity.commits_last_30d | 6 | - |
| adoption.dependent_repos | 1 | - |
| adoption.github_stars | 23,695 | - |
| content.faq | `[{"answer":"An open-source platform for self-hosted email marketing and subscriber management. Supports email campaigns, newsletters, transactional messages, and integrations with multiple communication channels. It is indexed under Email Marketing.","source":"https://listmonk.app","question":"What is Listmonk?","confidence":0.6},{"answer":"Listmonk is open source, so it can be self-hosted and used at no licence cost. It is released under the AGPL-3.0 licence. Pricing changes often, so verify at source before relying on it.","source":"https://listmonk.app","question":"Is Listmonk free to use?","confidence":0.6},{"answer":"Listmonk supports the web, Windows, macOS, Linux and a command-line interface. Platforms we have not confirmed are simply not listed here rather than ruled out.","source":"https://listmonk.app","question":"What platforms does Listmonk support?","confidence":0.6},{"answer":"Yes. Listmonk can be deployed on-premise and self-hosted, so it does not have to run on the vendor's infrastructure.","source":"https://listmonk.app","question":"Can Listmonk be self-hosted?","confidence":0.6},{"answer":"We have confirmed 5 integrations for Listmonk, including WhatsApp, SMS, FCM, S3 and Firebase Cloud Messaging. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://listmonk.app","question":"What does Listmonk integrate with?","confidence":0.6},{"answer":"Yes. Listmonk is published under the AGPL-3.0 licence, a copyleft licence, so check its terms before embedding it in a closed-source product. Licence terms can change between releases, so verify against the repository for the version you intend to use.","source":"https://github.com/knadh/listmonk","question":"Is Listmonk open source?","confidence":0.95}]` | `[{"answer":"A cloud-based marketing automation service that enables e-commerce retailers to create, send, and automate email, SMS, and push notification campaigns with built-in audience segmentation and workflow automation capabilities. It is indexed under Email Marketing.","source":"https://www.omnisend.com/email-pricing-comparison/","question":"What is Omnisend?","confidence":0.6},{"answer":"Omnisend offers a free tier, so you can start without paying. Paid plans start at $16 per month. Prices are published openly on the vendor's own pricing page. Pricing changes often, so verify at source before relying on it.","source":"https://www.omnisend.com/email-pricing-comparison/","question":"Is Omnisend free?","confidence":0.6},{"answer":"We have confirmed browser-based access to Omnisend. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.","source":"https://www.omnisend.com/email-pricing-comparison/","question":"What platforms does Omnisend support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for Omnisend, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://www.omnisend.com/email-pricing-comparison/","question":"Can Omnisend be self-hosted?","confidence":0.6},{"answer":"We have confirmed 12 integrations for Omnisend, including Shopify, Facebook, Google, Wufoo, Recurpay, Fourthwall, Aircall and Chargebee, plus 4 more. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://www.omnisend.com/email-pricing-comparison/","question":"What does Omnisend integrate with?","confidence":0.6},{"answer":"We have independently confirmed GDPR for Omnisend. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Omnisend not holding them. Always confirm compliance directly before you rely on it.","source":"https://www.omnisend.com/email-pricing-comparison/","question":"What security certifications does Omnisend have?","confidence":0.6},{"answer":"Omnisend is available worldwide. Its primary market is the United States.","source":"https://www.omnisend.com/email-pricing-comparison/","question":"Where is Omnisend available?","confidence":0.5}]` |
| deployment.options | `{"self_hosted":true}` | `{"cloud":true}` |
| description.long | A self-hosted solution for creating and managing email newsletters and mailing lists, featuring content management and web analytics capabilities. | A cloud-based platform combining email, SMS, and push notifications with AI-powered automation, segmentation, and forms designed for ecommerce stores. |
| features.capabilities | `{"free_tier":true,"sms_channel":"included","push_channel":true,"segmentation":"behavioural","self_hostable":true,"data_residency":true,"integration_breadth":"API-first with HTTP webhooks","deliverability_tooling":"basic"}` | `{"free_tier":true,"ab_testing":true,"sms_channel":"included","pricing_unit":"per_contact","push_channel":true,"segmentation":"behavioural","landing_pages":true,"self_hostable":false,"data_residency":true,"visual_automation":true,"integration_breadth":"Platform integrations with Shopify, Facebook, Google; audience sync for ads reta","ecommerce_integration":true,"deliverability_tooling":"basic"}` |
| integrations.count | 3 | 280 |
| integrations.list | `[{"name":"WhatsApp"},{"name":"SMS"},{"name":"FCM"},{"name":"S3"},{"name":"Firebase Cloud Messaging"},{"name":"Amazon S3"}]` | `[{"name":"Shopify"},{"name":"Facebook"},{"name":"Google"},{"name":"Facebook Custom Audiences"},{"name":"Google Customer Match"},{"name":"Wufoo","native":false,"category":"forms","direction":"inbound"},{"name":"Recurpay","native":false,"category":"billing","direction":"inbound"},{"name":"Fourthwall","native":false,"category":"ecommerce","direction":"inbound"},{"name":"Aircall","native":false,"category":"communications","direction":"inbound"},{"name":"Chargebee","native":false,"category":"billing","direction":"inbound"},{"name":"Zendesk","native":false,"category":"support","direction":"inbound"},{"name":"Unbounce","native":false,"category":"forms","direction":"inbound"},{"name":"Triple Whale","native":false,"category":"analytics","direction":"inbound"},{"name":"Stripe","native":false,"category":"payments","direction":"inbound"},{"name":"BigCommerce","native":true,"category":"ecommerce","direction":"bidirectional"},{"name":"Facebook Lead Ads","native":true,"category":"advertising","direction":"inbound"},{"name":"Google Ads","native":true,"category":"advertising","direction":"bidirectional"},{"name":"Canva","native":true,"category":"design","direction":"bidirectional"},{"name":"Gorgias","native":true,"category":"customer_support","direction":"inbound"},{"name":"Typeform","native":true,"category":"forms","direction":"inbound"},{"name":"Yotpo","native":true,"category":"reviews","direction":"bidirectional"}]` |
| language.primary | Go | - |
| license.spdx | AGPL-3.0 | - |
| market.availability | - | `{"primaryMarkets":["US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"cli":true,"linux":true}` | `{"web":true}` |
| pricing | `{"type":"open_source","plans":[{"free":true,"name":"Community","summary":"Free and open source (AGPLv3)","features":["Unlimited subscribers","Email campaigns","Transactional emails","SQL-based segmentation","Built-in analytics","Email templating with visual builder","SMS and WhatsApp support via Messenger API","OIDC SSO authentication","Granular API tokens and permissions","S3-compatible media library","FCM push notifications"],"description":"Full-featured self-hosted installation","contactSales":false}],"summary":"Free and open source","freeTier":true,"sourceUrl":"https://listmonk.app","retrievedAt":"2026-08-03T11:47:15.694Z"}` | `{"type":"subscription","plans":[{"free":true,"name":"Free","summary":"Free","features":["Email campaigns","SMS","Web push notifications","Automation workflows","Segmentation","Forms","Landing pages"],"components":[{"kind":"fixed","amount":0,"period":"month","currency":"USD"}],"description":"Up to 500 emails per month to 250 contacts, with full access to all core features","contactSales":false,"includedLimits":{"contacts":"250","web_push":"500/month","emails_per_month":"500"}},{"free":false,"name":"Standard","summary":"Price not displayed","description":"Email sending limit of 12 times list size per month","contactSales":false,"includedLimits":{"emails_per_month":"12x list size"}},{"free":false,"name":"Pro","summary":"Price not displayed; includes SMS bonus","description":"Unlimited emails per month with fair use policy. Includes bonus SMS credits equal to monthly bill. Dedicated account expert for accounts spending over $400/month.","contactSales":false,"includedLimits":{"sms_bonus":"Equal to monthly bill","emails_per_month":"Unlimited (fair use up to 60x list)"}}],"summary":"Free plan with 500 emails/month. Paid plans at undisclosed rates. SMS metered at $0.007 per message (high-volume US rate).","currency":"USD","freeTier":true,"sourceUrl":"https://www.omnisend.com/pricing/","retrievedAt":"2026-09-22T13:44:46.434Z","billingPeriods":["month","year"]}` |
| pricing.free_tier | yes | yes |
| pricing.model | commercial | freemium |
| pricing.price_level | free | low |
| pricing.starting_price | - | `{"amount":16,"currency":"USD"}` |
| pricing.transparent | yes | no |
| release.cadence_days | 99 | - |
| release.history | `[{"url":"https://github.com/knadh/listmonk/releases/tag/nightly","date":"2026-10-04T02:52:34Z","type":"prerelease","version":"nightly"},{"url":"https://github.com/knadh/listmonk/releases/tag/v6.2.0","date":"2026-06-26T10:24:34Z","type":"stable","version":"v6.2.0"},{"url":"https://github.com/knadh/listmonk/releases/tag/v6.1.0","date":"2026-03-29T13:27:20Z","type":"stable","version":"v6.1.0"},{"url":"https://github.com/knadh/listmonk/releases/tag/v6.0.0","date":"2026-01-02T17:51:28Z","type":"stable","version":"v6.0.0"},{"url":"https://github.com/knadh/listmonk/releases/tag/v5.1.0","date":"2025-09-09T17:58:16Z","type":"stable","version":"v5.1.0"},{"url":"https://github.com/knadh/listmonk/releases/tag/v5.0.3","date":"2025-07-06T16:23:09Z","type":"stable","version":"v5.0.3"},{"url":"https://github.com/knadh/listmonk/releases/tag/v5.0.2","date":"2025-06-08T09:50:50Z","type":"stable","version":"v5.0.2"},{"url":"https://github.com/knadh/listmonk/releases/tag/v5.0.1","date":"2025-05-25T09:59:32Z","type":"stable","version":"v5.0.1"},{"url":"https://github.com/knadh/listmonk/releases/tag/v5.0.0","date":"2025-04-28T19:00:04Z","type":"stable","version":"v5.0.0"},{"url":"https://github.com/knadh/listmonk/releases/tag/v4.1.0","date":"2024-11-12T18:49:52Z","type":"stable","version":"v4.1.0"},{"url":"https://github.com/knadh/listmonk/releases/tag/v4.0.1","date":"2024-10-28T07:56:09Z","type":"prerelease","version":"v4.0.1"},{"url":"https://github.com/knadh/listmonk/releases/tag/v4.0.0","date":"2024-10-27T18:32:26Z","type":"prerelease","version":"v4.0.0"},{"url":"https://github.com/knadh/listmonk/releases/tag/v3.0.0","date":"2024-02-04T11:27:20Z","type":"stable","version":"v3.0.0"},{"url":"https://github.com/knadh/listmonk/releases/tag/v2.5.1","date":"2023-08-15T16:03:00Z","type":"stable","version":"v2.5.1"},{"url":"https://github.com/knadh/listmonk/releases/tag/v2.5.0","date":"2023-08-10T18:47:20Z","type":"stable","version":"v2.5.0"},{"url":"https://github.com/knadh/listmonk/releases/tag/v2.4.0","date":"2023-03-20T13:54:12Z","type":"stable","version":"v2.4.0"},{"url":"https://github.com/knadh/listmonk/releases/tag/v2.3.0","date":"2022-11-27T17:56:07Z","type":"stable","version":"v2.3.0"},{"url":"https://github.com/knadh/listmonk/releases/tag/v2.2.0","date":"2022-07-30T18:21:10Z","type":"stable","version":"v2.2.0"},{"url":"https://github.com/knadh/listmonk/releases/tag/v2.1.0","date":"2022-02-12T15:30:19Z","type":"stable","version":"v2.1.0"},{"url":"https://github.com/knadh/listmonk/releases/tag/v2.0.0","date":"2021-09-27T18:02:33Z","type":"stable","version":"v2.0.0"}]` | - |
| reliability.status_page | yes | yes |
| security.disclosure_policy | - | yes |
| security.gdpr | - | yes |
| security.scorecard | 5.5 | - |
| security.vulnerabilities | `{"count":4,"source":"https://advisories.ecosyste.ms/api/v1/advisories?ecosystem=go&package_name=github.com%2Fknadh%2Flistmonk&per_page=100","last_12m":2,"max_severity":"CRITICAL"}` | - |

## Capabilities (Email Marketing)

| Capability | Listmonk | Omnisend |
|---|:--:|:--:|
| **Pricing** |  |  |
| Free tier | ✓ | ✓ |
| Pricing unit | - | Per contact / subscriber |
| **Automation** |  |  |
| Visual automation / journey builder | - | ✓ |
| A/B testing | - | ✓ |
| **Channels** |  |  |
| SMS channel | Included | Included |
| Push / mobile channel | ✓ | ✓ |
| **Integration** |  |  |
| Native e-commerce integration | - | ✓ |
| Integration / marketplace breadth | API-first with HTTP webhooks | Platform integrations with Shopify, Facebook, Google; audience sync for ads reta |
| **Content** |  |  |
| Landing pages / forms builder | - | ✓ |
| **Deliverability** |  |  |
| Dedicated IP option | - | - |
| Deliverability / inbox tooling | Basic | Basic |
| **Targeting** |  |  |
| Segmentation depth | Behavioural | Behavioural |
| **Deployment** |  |  |
| Self-hostable | ✓ | ✗ |
| **Compliance** |  |  |
| EU / regional data residency | ✓ | ✓ |

*Source: vioscaleAI. Generated 2026-10-16T19:05:49.887Z. "-" = undocumented, not absent.*