# Listmonk vs Mailchimp

**Leader by vioscaleAI score:** Mailchimp

| Attribute | Listmonk | Mailchimp |
|---|---|---|
| **vioscaleAI score** | 38.1 (67% (medium)) | 75.1 (62% (medium)) |
| activity.commits_last_30d | 6 | - |
| adoption.dependent_repos | 1 | - |
| adoption.github_stars | 23,695 | - |
| content.faq | `[{"answer":"An open-source platform for self-hosted email marketing and subscriber management. Supports email campaigns, newsletters, transactional messages, and integrations with multiple communication channels. It is indexed under Email Marketing.","source":"https://listmonk.app","question":"What is Listmonk?","confidence":0.6},{"answer":"Listmonk is open source, so it can be self-hosted and used at no licence cost. It is released under the AGPL-3.0 licence. Pricing changes often, so verify at source before relying on it.","source":"https://listmonk.app","question":"Is Listmonk free to use?","confidence":0.6},{"answer":"Listmonk supports the web, Windows, macOS, Linux and a command-line interface. Platforms we have not confirmed are simply not listed here rather than ruled out.","source":"https://listmonk.app","question":"What platforms does Listmonk support?","confidence":0.6},{"answer":"Yes. Listmonk can be deployed on-premise and self-hosted, so it does not have to run on the vendor's infrastructure.","source":"https://listmonk.app","question":"Can Listmonk be self-hosted?","confidence":0.6},{"answer":"We have confirmed 5 integrations for Listmonk, including WhatsApp, SMS, FCM, S3 and Firebase Cloud Messaging. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://listmonk.app","question":"What does Listmonk integrate with?","confidence":0.6},{"answer":"Yes. Listmonk is published under the AGPL-3.0 licence, a copyleft licence, so check its terms before embedding it in a closed-source product. Licence terms can change between releases, so verify against the repository for the version you intend to use.","source":"https://github.com/knadh/listmonk","question":"Is Listmonk open source?","confidence":0.95}]` | `[{"answer":"A hosted email and SMS marketing service that helps businesses engage audiences and drive revenue through automated campaigns, AI content generation, and integrated customer data management. It is indexed under Email Marketing.","source":"https://mailchimp.com","question":"What is Mailchimp?","confidence":0.6},{"answer":"Mailchimp offers a free tier, so you can start without paying. Paid plans are also available: Free, Standard, Essentials and Premium. Pricing changes often, so verify at source before relying on it.","source":"https://mailchimp.com","question":"Is Mailchimp free?","confidence":0.6},{"answer":"We have confirmed browser-based access to Mailchimp. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.","source":"https://mailchimp.com","question":"What platforms does Mailchimp support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for Mailchimp, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://mailchimp.com","question":"Can Mailchimp be self-hosted?","confidence":0.6},{"answer":"We have confirmed 9 integrations for Mailchimp, including Shopify, Wix, WooCommerce, HubSpot, PrestaShop, Salesforce, QuickBooks and Zapier, plus 1 more. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://mailchimp.com","question":"What does Mailchimp integrate with?","confidence":0.6},{"answer":"We have independently confirmed GDPR for Mailchimp. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Mailchimp not holding them. Always confirm compliance directly before you rely on it.","source":"https://mailchimp.com","question":"What security certifications does Mailchimp have?","confidence":0.6},{"answer":"Mailchimp is available worldwide. Its primary market is the United States.","source":"https://mailchimp.com","question":"Where is Mailchimp available?","confidence":0.5}]` |
| deployment.options | `{"self_hosted":true}` | `{"cloud":true}` |
| description.long | A self-hosted solution for creating and managing email newsletters and mailing lists, featuring content management and web analytics capabilities. | A cloud-based marketing platform combining email and SMS messaging with AI-powered automation, behavioral segmentation, and analytics to help drive sales and customer engagement. |
| features.capabilities | `{"free_tier":true,"sms_channel":"included","push_channel":true,"segmentation":"behavioural","self_hostable":true,"data_residency":true,"integration_breadth":"API-first with HTTP webhooks","deliverability_tooling":"basic"}` | `{"free_tier":true,"ab_testing":true,"sms_channel":"included","pricing_unit":"volume","segmentation":"behavioural","landing_pages":true,"visual_automation":true,"integration_breadth":"Multiple e-commerce and CRM platforms including Shopify, WooCommerce, PrestaShop","ecommerce_integration":true,"deliverability_tooling":"basic"}` |
| integrations.count | 3 | 300 |
| integrations.list | `[{"name":"WhatsApp"},{"name":"SMS"},{"name":"FCM"},{"name":"S3"},{"name":"Firebase Cloud Messaging"},{"name":"Amazon S3"}]` | `[{"name":"Shopify"},{"name":"Wix"},{"name":"WooCommerce"},{"name":"HubSpot"},{"name":"PrestaShop"},{"name":"Salesforce","native":true,"category":"crm","direction":"bidirectional"},{"name":"QuickBooks","native":true,"category":"accounting","direction":"bidirectional"},{"name":"Zapier","native":false,"category":"automation","direction":"bidirectional"},{"name":"Facebook Lead Ads","native":false,"category":"ads"}]` |
| language.primary | Go | - |
| license.spdx | AGPL-3.0 | - |
| market.availability | - | `{"primaryMarkets":["US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"cli":true,"linux":true}` | `{"web":true}` |
| pricing | `{"type":"open_source","plans":[{"free":true,"name":"Community","summary":"Free and open source (AGPLv3)","features":["Unlimited subscribers","Email campaigns","Transactional emails","SQL-based segmentation","Built-in analytics","Email templating with visual builder","SMS and WhatsApp support via Messenger API","OIDC SSO authentication","Granular API tokens and permissions","S3-compatible media library","FCM push notifications"],"description":"Full-featured self-hosted installation","contactSales":false}],"summary":"Free and open source","freeTier":true,"sourceUrl":"https://listmonk.app","retrievedAt":"2026-08-03T11:47:15.694Z"}` | `{"type":"subscription","plans":[{"free":true,"name":"Free","description":"Entry-level plan with basic email marketing features and contact/send limits","contactSales":false},{"free":false,"name":"Standard","features":["Email and SMS marketing","Marketing automation flows","Behavioral triggers","Segmentation","A/B testing","24/7 support"],"description":"Mid-tier plan with automation flows, behavioral targeting, and segmentation","contactSales":false},{"free":false,"name":"Premium","summary":"$297.50/month for first 12 months, then $350/month; up to 10,000 contacts","features":["Email and SMS marketing","AI-generated content","Advanced automation","Behavioral targeting","Dedicated onboarding","Priority support","Unlimited contacts for teams"],"components":[{"kind":"fixed","amount":297.5,"period":"month","currency":"USD"}],"description":"Plan for larger businesses with dedicated support and expanded capabilities","contactSales":true,"includedLimits":{"contacts":"up to 10,000"}}],"summary":"Free tier available with 14-day trials. Premium starts at $297.50/month.","currency":"USD","freeTier":true,"sourceUrl":"https://mailchimp.com/landers/pricing/premium/","retrievedAt":"2026-10-05T12:38:18.178Z","freeTrialDays":14,"billingPeriods":["month"]}` |
| pricing.free_tier | yes | yes |
| pricing.model | commercial | freemium |
| pricing.price_level | free | low |
| pricing.starting_price | - | `{"amount":13,"currency":"USD"}` |
| pricing.transparent | yes | yes |
| release.cadence_days | 99 | - |
| release.history | `[{"url":"https://github.com/knadh/listmonk/releases/tag/nightly","date":"2026-10-04T02:52:34Z","type":"prerelease","version":"nightly"},{"url":"https://github.com/knadh/listmonk/releases/tag/v6.2.0","date":"2026-06-26T10:24:34Z","type":"stable","version":"v6.2.0"},{"url":"https://github.com/knadh/listmonk/releases/tag/v6.1.0","date":"2026-03-29T13:27:20Z","type":"stable","version":"v6.1.0"},{"url":"https://github.com/knadh/listmonk/releases/tag/v6.0.0","date":"2026-01-02T17:51:28Z","type":"stable","version":"v6.0.0"},{"url":"https://github.com/knadh/listmonk/releases/tag/v5.1.0","date":"2025-09-09T17:58:16Z","type":"stable","version":"v5.1.0"},{"url":"https://github.com/knadh/listmonk/releases/tag/v5.0.3","date":"2025-07-06T16:23:09Z","type":"stable","version":"v5.0.3"},{"url":"https://github.com/knadh/listmonk/releases/tag/v5.0.2","date":"2025-06-08T09:50:50Z","type":"stable","version":"v5.0.2"},{"url":"https://github.com/knadh/listmonk/releases/tag/v5.0.1","date":"2025-05-25T09:59:32Z","type":"stable","version":"v5.0.1"},{"url":"https://github.com/knadh/listmonk/releases/tag/v5.0.0","date":"2025-04-28T19:00:04Z","type":"stable","version":"v5.0.0"},{"url":"https://github.com/knadh/listmonk/releases/tag/v4.1.0","date":"2024-11-12T18:49:52Z","type":"stable","version":"v4.1.0"},{"url":"https://github.com/knadh/listmonk/releases/tag/v4.0.1","date":"2024-10-28T07:56:09Z","type":"prerelease","version":"v4.0.1"},{"url":"https://github.com/knadh/listmonk/releases/tag/v4.0.0","date":"2024-10-27T18:32:26Z","type":"prerelease","version":"v4.0.0"},{"url":"https://github.com/knadh/listmonk/releases/tag/v3.0.0","date":"2024-02-04T11:27:20Z","type":"stable","version":"v3.0.0"},{"url":"https://github.com/knadh/listmonk/releases/tag/v2.5.1","date":"2023-08-15T16:03:00Z","type":"stable","version":"v2.5.1"},{"url":"https://github.com/knadh/listmonk/releases/tag/v2.5.0","date":"2023-08-10T18:47:20Z","type":"stable","version":"v2.5.0"},{"url":"https://github.com/knadh/listmonk/releases/tag/v2.4.0","date":"2023-03-20T13:54:12Z","type":"stable","version":"v2.4.0"},{"url":"https://github.com/knadh/listmonk/releases/tag/v2.3.0","date":"2022-11-27T17:56:07Z","type":"stable","version":"v2.3.0"},{"url":"https://github.com/knadh/listmonk/releases/tag/v2.2.0","date":"2022-07-30T18:21:10Z","type":"stable","version":"v2.2.0"},{"url":"https://github.com/knadh/listmonk/releases/tag/v2.1.0","date":"2022-02-12T15:30:19Z","type":"stable","version":"v2.1.0"},{"url":"https://github.com/knadh/listmonk/releases/tag/v2.0.0","date":"2021-09-27T18:02:33Z","type":"stable","version":"v2.0.0"}]` | - |
| reliability.status_page | yes | yes |
| security.disclosure_policy | - | yes |
| security.gdpr | - | yes |
| security.scorecard | 5.5 | - |
| security.trust_center | - | https://mailchimp.com/resources/trust-signals/ |
| security.vulnerabilities | `{"count":4,"source":"https://advisories.ecosyste.ms/api/v1/advisories?ecosystem=go&package_name=github.com%2Fknadh%2Flistmonk&per_page=100","last_12m":2,"max_severity":"CRITICAL"}` | - |

## Capabilities (Email Marketing)

| Capability | Listmonk | Mailchimp |
|---|:--:|:--:|
| **Pricing** |  |  |
| Free tier | ✓ | ✓ |
| Pricing unit | - | Per email volume |
| **Automation** |  |  |
| Visual automation / journey builder | - | ✓ |
| A/B testing | - | ✓ |
| **Channels** |  |  |
| SMS channel | Included | Included |
| Push / mobile channel | ✓ | - |
| **Integration** |  |  |
| Native e-commerce integration | - | ✓ |
| Integration / marketplace breadth | API-first with HTTP webhooks | Multiple e-commerce and CRM platforms including Shopify, WooCommerce, PrestaShop |
| **Content** |  |  |
| Landing pages / forms builder | - | ✓ |
| **Deliverability** |  |  |
| Dedicated IP option | - | - |
| Deliverability / inbox tooling | Basic | Basic |
| **Targeting** |  |  |
| Segmentation depth | Behavioural | Behavioural |
| **Deployment** |  |  |
| Self-hostable | ✓ | - |
| **Compliance** |  |  |
| EU / regional data residency | ✓ | - |

*Source: vioscaleAI. Generated 2026-10-16T19:03:46.961Z. "-" = undocumented, not absent.*