# Iterable vs MailerLite

**Leader by vioscaleAI score:** MailerLite

| Attribute | Iterable | MailerLite |
|---|---|---|
| **vioscaleAI score** | 35.8 (30% (low)) | 74.2 (74% (medium)) |
| content.faq | `[{"answer":"Enterprise-scale AI customer engagement platform that delivers intelligent, personalized experiences across multiple channels. Transforms data into action through campaigns and journey orchestration. It is indexed under Email Marketing.","source":"https://iterable.com","question":"What is Iterable?","confidence":0.6},{"answer":"We have confirmed browser-based access to Iterable. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.","source":"https://iterable.com","question":"What platforms does Iterable support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for Iterable, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://iterable.com","question":"Can Iterable be self-hosted?","confidence":0.6},{"answer":"We have independently confirmed SOC 2, ISO 27001, HIPAA and GDPR for Iterable. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Iterable not holding them. Always confirm compliance directly before you rely on it.","source":"https://iterable.com/trust","question":"What security certifications does Iterable have?","confidence":0.7}]` | `[{"answer":"Service that enables users to send automated marketing emails, create landing pages, capture subscribers via web forms, and track campaign performance. Integrates with e-commerce stores to support marketing efforts. It is indexed under Email Marketing.","source":"https://www.mailerlite.com","question":"What is MailerLite?","confidence":0.6},{"answer":"MailerLite offers a free tier, so you can start without paying. Paid plans start at $12 per month. Prices are published openly on the vendor's own pricing page. Pricing changes often, so verify at source before relying on it.","source":"https://www.mailerlite.com/pricing","question":"Is MailerLite free?","confidence":0.6},{"answer":"We have confirmed browser-based access to MailerLite. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.","source":"https://www.mailerlite.com","question":"What platforms does MailerLite support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for MailerLite, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://www.mailerlite.com/pricing","question":"Can MailerLite be self-hosted?","confidence":0.6},{"answer":"We have confirmed 57 integrations for MailerLite, including ChatGPT, Claude, Wix, Lovable, Squarespace, Stripe, WooCommerce and Shopify, plus 49 more. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://www.mailerlite.com/pricing","question":"What does MailerLite integrate with?","confidence":0.6},{"answer":"We have independently confirmed ISO 27001 and GDPR for MailerLite. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as MailerLite not holding them. Always confirm compliance directly before you rely on it.","source":"https://www.mailerlite.com/trust-page","question":"What security certifications does MailerLite have?","confidence":0.7},{"answer":"MailerLite is available worldwide. Its primary markets are the United States and the EU. The vendor is headquartered in the United States.","source":"https://www.mailerlite.com/pricing","question":"Where is MailerLite available?","confidence":0.75}]` |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | Iterable is a customer engagement platform that leverages artificial intelligence to enable real-time personalization at scale. It unifies customer data to create adaptive experiences that strengthen engagement and retention across channels. | Service that enables users to send automated marketing emails, create landing pages, capture subscribers via web forms, and track campaign performance. Integrates with e-commerce stores to support marketing efforts. |
| features.capabilities | `{"free_tier":false,"segmentation":"behavioural","visual_automation":true,"integration_breadth":"Multiple data sources and platforms via APIs","ecommerce_integration":true}` | `{"free_tier":true,"ab_testing":true,"sms_channel":"none","dedicated_ip":true,"pricing_unit":"per_contact","push_channel":false,"segmentation":"behavioural","landing_pages":true,"self_hostable":false,"data_residency":true,"visual_automation":true,"integration_breadth":"100+ integrations plus Zapier for 5000+ apps","ecommerce_integration":true,"deliverability_tooling":"basic"}` |
| integrations.count | 1 | 100 |
| integrations.list | `[{"name":"Segment","category":"customer_data_platform"}]` | `[{"name":"ChatGPT"},{"name":"Claude"},{"name":"Wix"},{"name":"Lovable"},{"name":"Squarespace"},{"name":"Stripe"},{"name":"WooCommerce"},{"name":"Shopify"},{"name":"WordPress"},{"name":"Canva"},{"name":"Zapier"},{"name":"Mailchimp"},{"name":"Copper CRM"},{"name":"Monday.com"},{"name":"Calendly"},{"name":"Typeform"},{"name":"Webflow"},{"name":"Xero"},{"name":"QuickBooks"},{"name":"Asana"},{"name":"Pipedrive"},{"name":"Zoho CRM"},{"name":"ManyChat"},{"name":"n8n"},{"name":"Pabbly Connect"},{"name":"Acuity Scheduling"},{"name":"Facebook Lead Ads"},{"name":"Kajabi"},{"name":"Systeme.io"},{"name":"Tally"},{"name":"TidyCal"},{"name":"Microsoft Dynamics 365 CRM"},{"name":"SurveyMonkey"},{"name":"Thinkific"},{"name":"Bit Integrations"},{"name":"Claspo"},{"name":"Cursor"},{"name":"Newsletter Glue"},{"name":"ProfilePress"},{"name":"Woorise"},{"name":"Monkedo"},{"name":"JustCast"},{"name":"Uncanny Automator"},{"name":"Poper"},{"name":"Apiway"},{"name":"Kommo"},{"name":"Mokapen"},{"name":"Rewardful"},{"name":"Salesflare"},{"name":"SparkLoop"},{"name":"BigCommerce","native":true,"category":"ecommerce"},{"name":"HubSpot","native":true,"category":"crm"},{"name":"Slack","native":true,"category":"chat"},{"name":"Trello","native":true,"category":"project_management"},{"name":"Payhip","native":true,"category":"ecommerce"},{"name":"LeadPages","native":true,"category":"landing_pages"},{"name":"Clickfunnels","native":true,"category":"landing_pages"},{"name":"Gravity Forms","native":true,"category":"forms","direction":"bidirectional"},{"name":"Wrike","native":true,"category":"project_management","direction":"bidirectional"},{"name":"Make","native":true,"category":"automation","direction":"bidirectional"},{"name":"VS Code","native":true,"category":"ide","direction":"outbound"},{"name":"Landingi","native":true,"category":"landing_pages","direction":"bidirectional"},{"name":"Drupal","native":true,"category":"cms","direction":"bidirectional"},{"name":"Poptin","native":true,"category":"forms","direction":"bidirectional"},{"name":"Weglot","native":true,"category":"translation","direction":"bidirectional"}]` |
| market.availability | - | `{"hqCountry":"US","primaryMarkets":["US","EU"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"ios":true,"web":true}` |
| pricing | `{"type":"quote","sourceUrl":"https://iterable.com","retrievedAt":"2026-08-03T22:55:04.718Z"}` | `{"type":"subscription","plans":[{"free":true,"name":"Free","summary":"Free — up to 250 subscribers, 2,500 monthly emails","features":["Campaigns","Automations","Website","Landing page","Signup forms","3 email editors","Integrations"],"minSeats":2,"description":"Full-featured free tier for new users","contactSales":false,"includedLimits":{"user_seats":"2","subscribers":"250","monthly_emails":"2500"}},{"free":false,"name":"Comfort","summary":"Starting $12/month, scales with subscriber count","features":["Everything in Free","Unlimited templates","Dynamic emails","Campaign auto-resend","Multivariate testing","Unsubscribe page builder","Preference center","AI writing assistant","Smart sending"],"commitment":"monthly","components":[{"kind":"fixed","amount":12,"period":"month","currency":"USD"}],"description":"Full feature set for solopreneurs and small teams","contactSales":false},{"free":false,"name":"Professional","summary":"Starting $25/month, scales with subscriber count","features":["Everything in Comfort","Unlimited user seats","Unlimited monthly emails","Unlimited automations","Unlimited forms","Digital products","Bookings","Multiple automation triggers","Partner discounts","24/7 live chat support"],"commitment":"monthly","components":[{"kind":"fixed","amount":25,"period":"month","currency":"USD"}],"description":"For marketers with multiple revenue streams and sales funnels","contactSales":false},{"free":false,"name":"Enterprise","summary":"Custom pricing for 200K+ active subscribers","features":["Dedicated success manager","Account audits","Performance improvements","Deliverability support","Dedicated IP (add-on)"],"minSeats":200000,"description":"Custom solution for businesses with 200K+ subscribers","contactSales":true}],"addOns":[{"name":"Dedicated IP"}],"summary":"Free tier with up to 250 subscribers. Paid plans from $12/month, scaling with subscriber count and send volume.","currency":"USD","freeTier":true,"sourceUrl":"https://www.mailerlite.com/pricing","retrievedAt":"2026-10-05T11:06:08.312Z","freeTrialDays":14,"startingPrice":{"amount":12,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` |
| pricing.free_tier | - | yes |
| pricing.model | commercial | freemium |
| pricing.price_level | unknown | low |
| pricing.starting_price | - | `{"amount":12,"currency":"USD"}` |
| pricing.transparent | no | yes |
| reliability.status_page | - | yes |
| security.certifications | - | `[{"name":"ISO/IEC 27001:2022","level":"2022","status":"active"},{"name":"EU-U.S. Data Privacy Framework","status":"active"},{"name":"Swiss-U.S. Data Privacy Framework","status":"active"}]` |
| security.gdpr | yes | yes |
| security.hipaa | yes | - |
| security.iso27001 | yes | yes |
| security.pci | - | yes |
| security.soc2 | yes | - |
| security.trust_center | - | https://www.mailerlite.com/trust-page |

## Capabilities (Email Marketing)

| Capability | Iterable | MailerLite |
|---|:--:|:--:|
| **Pricing** |  |  |
| Free tier | ✗ | ✓ |
| Pricing unit | - | Per contact / subscriber |
| **Automation** |  |  |
| Visual automation / journey builder | ✓ | ✓ |
| A/B testing | - | ✓ |
| **Channels** |  |  |
| SMS channel | - | None |
| Push / mobile channel | - | ✗ |
| **Integration** |  |  |
| Native e-commerce integration | ✓ | ✓ |
| Integration / marketplace breadth | Multiple data sources and platforms via APIs | 100+ integrations plus Zapier for 5000+ apps |
| **Content** |  |  |
| Landing pages / forms builder | - | ✓ |
| **Deliverability** |  |  |
| Dedicated IP option | - | ✓ |
| Deliverability / inbox tooling | - | Basic |
| **Targeting** |  |  |
| Segmentation depth | Behavioural | Behavioural |
| **Deployment** |  |  |
| Self-hostable | - | ✗ |
| **Compliance** |  |  |
| EU / regional data residency | - | ✓ |

*Source: vioscaleAI. Generated 2026-10-17T01:32:29.294Z. "-" = undocumented, not absent.*