# HubSpot vs Twenty

**Leader by vioscaleAI score:** HubSpot

| Attribute | HubSpot | Twenty |
|---|---|---|
| **vioscaleAI score** | 73.3 (72% (medium)) | 60.6 (75% (high)) |
| activity.commits_last_30d | - | 100 |
| adoption.dependent_repos | - | 1 |
| adoption.github_stars | - | 57,927 |
| adoption.stackoverflow_questions | 3,000 | - |
| content.faq | `[{"answer":"HubSpot is a unified customer platform that integrates marketing, sales, service, and content management tools into a single system. It provides businesses with CRM functionality, marketing automation, sales pipeline management, customer support ticketing, and content publishing capabilities to manage customer relationships and drive revenue growth.","source":"https://www.hubspot.com","question":"What is HubSpot and what does it do?","confidence":0.95},{"answer":"HubSpot operates on a freemium model with a free tier available to all users and multiple paid subscription tiers. The platform uses a hybrid pricing approach combining seat-based pricing for users, contact-based pricing for customer data, and optional usage-based credits. Free plans are available for small teams, while professional and enterprise tiers unlock additional features and seats.","source":"https://www.hubspot.com/pricing","question":"What is HubSpot's pricing model?","confidence":0.92},{"answer":"HubSpot is commercial, proprietary software owned by a publicly-traded company founded in 2006. It is not open-source and operates as a subscription-based SaaS (Software-as-a-Service) platform rather than a self-hosted or installable solution.","source":"https://www.hubspot.com/about","question":"Is HubSpot open-source or commercial software?","confidence":0.95},{"answer":"HubSpot's integrated platform includes Marketing Hub for campaign automation, Sales Hub for deal management, Service Hub for customer support, Content Hub for publishing, Data Hub for data synchronization, Revenue Hub for billing and CPQ, and Agent Hub for AI agent deployment. All hubs share a common CRM database and support workflow automation and analytics.","source":"https://www.hubspot.com/products","question":"What are the core products and features within HubSpot?","confidence":0.93},{"answer":"Yes, HubSpot provides a comprehensive API platform with documentation, webhooks, and custom action capabilities that allow developers to build integrations and custom solutions. The platform supports third-party integrations through the HubSpot Marketplace and enables developers to sync external data and automate workflows.","source":"https://developers.hubspot.com","question":"Does HubSpot provide APIs and developer capabilities?","confidence":0.92},{"answer":"HubSpot is a cloud-based web platform accessible through a user's browser via their account dashboard. The software is fully hosted and managed by HubSpot; there is no self-hosted or on-premise option available. Users do not need to install software locally to use HubSpot.","source":"https://www.hubspot.com","question":"How do users access HubSpot and where is it hosted?","confidence":0.9},{"answer":"HubSpot provides APIs that support modern web development and integration approaches including webhooks, RESTful endpoints, and custom actions. While HubSpot's platform itself is browser-based, its developer platform supports integrations from languages and frameworks that can make HTTP requests to the API.","source":"https://developers.hubspot.com","question":"What programming languages and platforms does HubSpot support?","confidence":0.88},{"answer":"HubSpot integrates with popular business tools including Salesforce for two-way CRM sync, Microsoft Outlook for email and calendar synchronization, WordPress for website integration, and hundreds of other certified applications through its app marketplace. Users can connect external systems to sync data and automate workflows across their business stack.","source":"https://www.hubspot.com/products","question":"What are common third-party integrations with HubSpot?","confidence":0.9}]` | `[{"answer":"A developer-focused, open-source customer relationship management system that functions as an alternative to enterprise CRM platforms, emphasizing code-driven customization and native artificial intelligence capabilities. It is indexed under CRM Software.","source":"https://twenty.com/ar/pricing","question":"What is Twenty?","confidence":0.6},{"answer":"Twenty is a paid product; published pricing starts at $9 per user per month. It is sold across 3 plans (Cloud Pro, Organization and Enterprise). There is no free tier. Prices are published openly on the vendor's own pricing page. Pricing changes often, so verify at source before relying on it.","source":"https://twenty.com/ar/pricing","question":"How much does Twenty cost?","confidence":0.6},{"answer":"Twenty supports the web and a command-line interface. Platforms we have not confirmed are simply not listed here rather than ruled out.","source":"https://twenty.com/ar/pricing","question":"What platforms does Twenty support?","confidence":0.6},{"answer":"Yes. Twenty can be deployed cloud / SaaS and self-hosted, so it does not have to run on the vendor's infrastructure.","source":"https://twenty.com/ar/pricing","question":"Can Twenty be self-hosted?","confidence":0.6},{"answer":"We have confirmed 6 integrations for Twenty, including Slack, Cal.com, Fireflies, Recall.ai, Gladia and Microsoft Graph. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://twenty.com/ar/pricing","question":"What does Twenty integrate with?","confidence":0.6},{"answer":"We have independently confirmed SOC 2 and GDPR for Twenty. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Twenty not holding them. Always confirm compliance directly before you rely on it.","source":"https://trust.twenty.com","question":"What security certifications does Twenty have?","confidence":0.7}]` |
| deployment.options | `{"cloud":true}` | `{"cloud":true,"self_hosted":true}` |
| description.long | A business platform that helps teams across marketing, sales, and customer service align around shared customer information and use AI agents to improve customer interactions and business results | A flexible, self-hosted or cloud-based customer relationship management system that lets technical teams build and customize their own CRM with AI capabilities, workflows, and no-code configuration. |
| features.capabilities | `{"api_access":true,"lead_scoring":true,"custom_fields":true,"email_integration":true,"contact_management":true,"pipeline_management":true,"workflow_automation":true,"marketing_automation":true,"reporting_dashboards":true}` | `{"api_access":true,"mobile_app":false,"forecasting":false,"lead_scoring":false,"custom_fields":true,"email_integration":true,"contact_management":true,"pipeline_management":true,"workflow_automation":true,"marketing_automation":true,"reporting_dashboards":true}` |
| integrations.count | 2,000 | 1 |
| integrations.list | `[{"name":"Salesforce"},{"name":"Reddit"},{"name":"TikTok"},{"name":"LinkedIn"},{"name":"Slack","native":true,"category":"chat"},{"name":"Zoom","native":true},{"name":"Supermetrics","native":true,"category":"analytics"}]` | `[{"name":"Slack"},{"name":"Cal.com"},{"name":"Fireflies"},{"name":"Recall.ai"},{"name":"Gladia"},{"name":"Microsoft Graph"}]` |
| language.primary | - | TypeScript |
| market.availability | `{"primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"cli":true,"web":true}` |
| pricing | `{"type":"hybrid","plans":[{"free":false,"name":"Marketing Hub Pro"},{"free":false,"name":"Marketing Hub Enterprise"}],"addOns":[{"name":"Recommended leads","components":[{"per":{"qty":1,"unit":"lead"},"kind":"metered","amount":1,"currency":"USD"}]},{"name":"Customer Agent resolutions","components":[{"per":{"qty":1,"unit":"resolution"},"kind":"metered","amount":0.5,"currency":"USD"}]}],"summary":"Free tier and 28-day free trials. Pro and Enterprise subscription plans. Usage-based add-ons from $0.50–$1.00 per transaction.","currency":"USD","freeTier":true,"sourceUrl":"https://www.hubspot.com","retrievedAt":"2026-09-03T18:02:27.864Z","freeTrialDays":28}` | `{"type":"subscription","plans":[{"free":false,"name":"Pro","summary":"$9/user/month billed annually","features":["Full customization","Create custom apps","AI Agents with custom skills","Workflow automation","Standard support"],"commitment":"annual","components":[{"kind":"per_unit","unit":"seat","amount":9,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"workflow_credits":"50/year","api_calls_per_minute":"50"}},{"free":false,"name":"Organization","summary":"$19/user/month billed annually","features":["Everything in Pro","Row-level permissions","SAML/OIDC SSO","Custom domain","Priority support"],"commitment":"annual","components":[{"kind":"per_unit","unit":"seat","amount":19,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"api_calls_per_minute":"100"}},{"free":false,"name":"Enterprise","summary":"From $50k/year","features":["Everything in Organization","Single-tenant isolation","IP allow-listing","SCIM provisioning","Dedicated support & SLA"],"components":[{"kind":"fixed","amount":50000,"period":"year","currency":"USD"}],"contactSales":true}],"summary":"From $9/user/month for Pro, $19 for Organization, $50k+ for Enterprise. 30-day free trial.","currency":"USD","freeTier":true,"sourceUrl":"https://twenty.com/pricing","retrievedAt":"2026-10-05T11:07:23.256Z","freeTrialDays":30,"startingPrice":{"unit":"seat","amount":9,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` |
| pricing.free_tier | yes | yes |
| pricing.model | freemium | freemium |
| pricing.price_level | low | low |
| pricing.starting_price | - | `{"amount":9,"currency":"USD"}` |
| pricing.transparent | no | yes |
| release.cadence_days | 30 | 1 |
| release.history | - | `[{"url":"https://github.com/twentyhq/twenty/releases/tag/twenty/v2.44.0","date":"2026-10-01T07:41:17Z","type":"stable","version":"twenty/v2.44.0"},{"url":"https://github.com/twentyhq/twenty/releases/tag/twenty/v2.43.0","date":"2026-09-28T15:44:44Z","type":"stable","version":"twenty/v2.43.0"},{"url":"https://github.com/twentyhq/twenty/releases/tag/sdk/v2.43.0","date":"2026-09-28T15:44:57Z","type":"stable","version":"sdk/v2.43.0"},{"url":"https://github.com/twentyhq/twenty/releases/tag/sdk/v2.42.0","date":"2026-09-28T15:45:10Z","type":"stable","version":"sdk/v2.42.0"},{"url":"https://github.com/twentyhq/twenty/releases/tag/twenty/v2.41.0","date":"2026-09-17T08:24:47Z","type":"stable","version":"twenty/v2.41.0"},{"url":"https://github.com/twentyhq/twenty/releases/tag/sdk/v2.41.0","date":"2026-09-23T13:36:15Z","type":"stable","version":"sdk/v2.41.0"},{"url":"https://github.com/twentyhq/twenty/releases/tag/twenty/v2.40.0","date":"2026-09-15T09:15:15Z","type":"stable","version":"twenty/v2.40.0"},{"url":"https://github.com/twentyhq/twenty/releases/tag/sdk/v2.40.0","date":"2026-09-15T09:15:27Z","type":"stable","version":"sdk/v2.40.0"},{"url":"https://github.com/twentyhq/twenty/releases/tag/twenty/v2.39.0","date":"2026-09-09T15:12:21Z","type":"stable","version":"twenty/v2.39.0"},{"url":"https://github.com/twentyhq/twenty/releases/tag/sdk/v2.39.0","date":"2026-09-09T15:12:30Z","type":"stable","version":"sdk/v2.39.0"},{"url":"https://github.com/twentyhq/twenty/releases/tag/twenty/v2.38.1","date":"2026-09-06T20:12:13Z","type":"stable","version":"twenty/v2.38.1"},{"url":"https://github.com/twentyhq/twenty/releases/tag/sdk/v2.38.1","date":"2026-09-06T20:12:23Z","type":"stable","version":"sdk/v2.38.1"},{"url":"https://github.com/twentyhq/twenty/releases/tag/twenty/v2.37.0","date":"2026-08-28T16:10:41Z","type":"stable","version":"twenty/v2.37.0"},{"url":"https://github.com/twentyhq/twenty/releases/tag/sdk/v2.37.0","date":"2026-08-28T16:10:51Z","type":"stable","version":"sdk/v2.37.0"},{"url":"https://github.com/twentyhq/twenty/releases/tag/twenty/v2.35.0","date":"2026-08-26T14:40:03Z","type":"stable","version":"twenty/v2.35.0"},{"url":"https://github.com/twentyhq/twenty/releases/tag/sdk/v2.35.0","date":"2026-08-26T14:40:27Z","type":"stable","version":"sdk/v2.35.0"},{"url":"https://github.com/twentyhq/twenty/releases/tag/twenty/v2.34.0","date":"2026-08-24T09:06:07Z","type":"stable","version":"twenty/v2.34.0"},{"url":"https://github.com/twentyhq/twenty/releases/tag/sdk/v2.33.0","date":"2026-08-27T08:30:58Z","type":"stable","version":"sdk/v2.33.0"},{"url":"https://github.com/twentyhq/twenty/releases/tag/twenty/v2.32.0","date":"2026-08-27T08:31:13Z","type":"stable","version":"twenty/v2.32.0"},{"url":"https://github.com/twentyhq/twenty/releases/tag/sdk/v2.31.0","date":"2026-08-27T08:30:46Z","type":"stable","version":"sdk/v2.31.0"}]` |
| reliability.sla_pct | 99.9 | - |
| reliability.status_page | yes | yes |
| security.disclosure_policy | yes | yes |
| security.gdpr | yes | yes |
| security.iso27001 | yes | - |
| security.soc2 | yes | yes |
| security.trust_center | https://www.hubspot.com/data-privacy/gdpr | - |
| security.vulnerabilities | - | `{"count":0,"source":"https://advisories.ecosyste.ms/api/v1/advisories?ecosystem=npm&package_name=twenty&per_page=100","last_12m":0,"max_severity":null}` |

## Capabilities (CRM Software)

| Capability | HubSpot | Twenty |
|---|:--:|:--:|
| **Core** |  |  |
| Contact & account management | ✓ | ✓ |
| Deal / pipeline management | ✓ | ✓ |
| Lead scoring | ✓ | ✗ |
| **Communication** |  |  |
| Email sync & tracking | ✓ | ✓ |
| **Automation** |  |  |
| Marketing automation | ✓ | ✓ |
| Workflow automation | ✓ | ✓ |
| **Insight** |  |  |
| Reporting & dashboards | ✓ | ✓ |
| Sales forecasting | - | ✗ |
| **Access** |  |  |
| Native mobile app | - | ✗ |
| **Extensibility** |  |  |
| Public API | ✓ | ✓ |
| Custom fields & objects | ✓ | ✓ |

*Source: vioscaleAI. Generated 2026-10-16T19:05:01.832Z. "-" = undocumented, not absent.*