# Friendbuy vs Yotpo Loyalty

**Leader by vioscaleAI score:** Yotpo Loyalty

| Attribute | Friendbuy | Yotpo Loyalty |
|---|---|---|
| **vioscaleAI score** | 43.7 (8% (low)) | 69 (54% (medium)) |
| content.faq | `[{"answer":"A platform for building and managing referral and loyalty programs that integrates with data tools like Segment to track customer actions (purchases, sign-ups, custom events) and automatically distribute rewards to customers and their referrers. It is indexed under Referral Software.","source":"https://friendbuy.com","question":"What is Friendbuy?","confidence":0.6},{"answer":"We have confirmed browser-based access to Friendbuy. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.","source":"https://friendbuy.com","question":"What platforms does Friendbuy support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for Friendbuy, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://friendbuy.com","question":"Can Friendbuy be self-hosted?","confidence":0.6},{"answer":"We have confirmed 4 integrations for Friendbuy, including Segment, Shopify, Attentive and Recharge. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://friendbuy.com","question":"What does Friendbuy integrate with?","confidence":0.6}]` | `[{"answer":"Software that allows online and retail businesses to create customer reward programs using points, membership levels, and exclusive experiences, with integration to their existing store systems and marketing platforms. It is indexed under Loyalty Programs.","source":"https://www.yotpo.com","question":"What is Yotpo Loyalty?","confidence":0.6},{"answer":"We have confirmed browser-based access to Yotpo Loyalty. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.","source":"https://www.yotpo.com","question":"What platforms does Yotpo Loyalty support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for Yotpo Loyalty, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://www.yotpo.com","question":"Can Yotpo Loyalty be self-hosted?","confidence":0.6},{"answer":"Yotpo Loyalty is available worldwide. Its primary market is the United States.","source":"https://www.yotpo.com","question":"Where is Yotpo Loyalty available?","confidence":0.5}]` |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | A platform that helps businesses build customer loyalty and referral programs with customizable reward options, tiered membership structures, and integrations to e-commerce, billing, email, SMS, and data systems. | Yotpo Loyalty is a SaaS platform for creating and managing customer loyalty programs with tiered rewards, points-based incentives, and VIP status levels. It integrates with ecommerce platforms, marketing tools, and in-store POS systems to sync loyalty data and enable customers to earn and redeem rewards across online and offline channels. |
| features.capabilities | `{"loyalty_point_system_embedded":true}` | `{"iso_27001":true,"soc2_type_ii":true,"pricing_model":"per_monthly_order_volume","in_store_point_of_sale_sync":true,"point_based_reward_balances":true,"vip_spend_tier_progressions":true,"loyalty_point_system_embedded":true,"klaviyo_mailchimp_marketing_sync":true,"experiential_non_monetary_rewards":true,"in_cart_automatic_point_redemption":true,"shopify_woocommerce_ecommerce_sync":true,"gamification_and_birthday_bonus_points":true,"dynamic_coupon_discount_code_generation":true}` |
| integrations.count | 3 | 180 |
| integrations.list | `[{"name":"Segment"},{"name":"Shopify"},{"name":"Attentive","native":true,"category":"email_sms"},{"name":"Recharge","native":true,"category":"subscriptions"}]` | `[{"name":"Klaviyo"},{"name":"Shopify"},{"name":"Brevo","native":true,"category":"email","direction":"bidirectional"},{"name":"Teamwork Commerce","native":true,"category":"pos","direction":"bidirectional"},{"name":"Postscript","native":true,"category":"sms","direction":"outbound"},{"name":"Fuego","native":true,"category":"mobile","direction":"outbound"},{"name":"Dixa","native":true,"category":"support","direction":"outbound"},{"name":"Rep AI","native":true,"category":"conversational","direction":"outbound"},{"name":"Dondy","native":true,"category":"messaging","direction":"outbound"},{"name":"Novel","native":true,"category":"pos","direction":"bidirectional"},{"name":"LoudCrowd","native":true,"category":"marketing","direction":"outbound"},{"name":"MESA","native":true,"category":"automation","direction":"bidirectional"}]` |
| market.availability | - | `{"primaryMarkets":["US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"web":true}` |
| pricing | - | `{"type":"subscription","plans":[{"free":true,"name":"Free","contactSales":false},{"free":false,"name":"Starter","summary":"$89/month for 500 orders/month","components":[{"kind":"fixed","amount":89,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"orders":"500/mo"}},{"free":false,"name":"Pro","summary":"$169/month","components":[{"kind":"fixed","amount":169,"period":"month","currency":"USD"}],"description":"Includes AI chatbot and email support","contactSales":false},{"free":false,"name":"Enterprise","description":"Custom pricing tailored to catalog and business goals","contactSales":true}],"summary":"Free plan available; paid plans start at $89/month","currency":"USD","freeTier":true,"sourceUrl":"https://www.yotpo.com/pricing/","retrievedAt":"2026-10-13T11:14:21.062Z","startingPrice":{"amount":89,"period":"month","currency":"USD"},"billingPeriods":["month"]}` |
| pricing.free_tier | - | yes |
| pricing.model | commercial | freemium |
| pricing.price_level | - | high |
| pricing.starting_price | - | `{"amount":89,"currency":"USD"}` |
| pricing.transparent | - | yes |
| security.certifications | - | `[{"name":"SOC 2 Type II","status":"active"},{"name":"ISO/IEC 27001","status":"active"},{"name":"ISO/IEC 27017","status":"active"},{"name":"ISO/IEC 27018","status":"active"},{"name":"ISO/IEC 27701","status":"active"}]` |
| security.iso27001 | - | yes |
| security.soc2 | - | yes |
| security.trust_center | - | https://www.yotpo.com/security/ |

## Capabilities (Referral Software)

| Capability | Friendbuy | Yotpo Loyalty |
|---|:--:|:--:|
| **Capabilities** |  |  |
| Dynamic coupon discount code generation | - | ✓ |
| Automated cash paypal payout distribution | - | - |
| Post purchase checkout referral popup widget | - | - |
| Multi tier affiliate hierarchy tracking | - | - |
| Referral fraud prevention ip blocking | - | - |
| Loyalty point system embedded | ✓ | ✓ |
| Customizable landing page builder | - | - |
| Shopify woocommerce ecommerce sync | - | ✓ |
| Stripe chargebee saas billing sync | - | - |
| SOC2 type ii | - | ✓ |
| ISO 27001 | - | ✓ |
| Pricing model | - | per_monthly_order_volume |

*Source: vioscaleAI. Generated 2026-10-16T20:43:13.702Z. "-" = undocumented, not absent.*