# Freshdesk vs Kustomer

**Leader by vioscaleAI score:** Freshdesk

| Attribute | Freshdesk | Kustomer |
|---|---|---|
| **vioscaleAI score** | 63.8 (42% (low)) | 57.2 (56% (medium)) |
| content.faq | `[{"answer":"A customer service platform that combines AI agents, team collaboration tools, and third-party app integrations to automate and enhance support operations. It is indexed under Customer Support.","source":"https://freshdesk.com","question":"What is Freshdesk?","confidence":0.6},{"answer":"Freshdesk offers a free tier, so you can start without paying. Paid plans start at £15 per agent per month. Prices are published openly on the vendor's own pricing page. Pricing changes often, so verify at source before relying on it.","source":"https://freshdesk.com","question":"Is Freshdesk free?","confidence":0.6},{"answer":"We have confirmed browser-based access to Freshdesk. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.","source":"https://freshdesk.com","question":"What platforms does Freshdesk support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for Freshdesk, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://freshdesk.com","question":"Can Freshdesk be self-hosted?","confidence":0.6},{"answer":"We have confirmed 4 integrations for Freshdesk, including MCP-connected AI tools and apps, Slack, Freshcaller and Freshservice. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://freshdesk.com","question":"What does Freshdesk integrate with?","confidence":0.6}]` | `[{"answer":"Unified CX platform that uses AI agents to automate customer service across multiple channels while providing agents full customer context for personalized support. It is indexed under Customer Support.","source":"https://www.kustomer.com/pricing/","question":"What is Kustomer?","confidence":0.6},{"answer":"Kustomer does not publish its prices. Pricing is quoted on request, so the figure depends on your seat count and requirements. We record this as a pricing-transparency signal rather than guessing a number. Pricing changes often, so verify at source before relying on it.","source":"https://www.kustomer.com","question":"How much does Kustomer cost?","confidence":0.6},{"answer":"We have confirmed browser-based access to Kustomer. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.","source":"https://www.kustomer.com/pricing/","question":"What platforms does Kustomer support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for Kustomer, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://www.kustomer.com/pricing/","question":"Can Kustomer be self-hosted?","confidence":0.6},{"answer":"We have confirmed 7 integrations for Kustomer, including Narvar, Facebook, Instagram, WhatsApp, TikTok Shop, Google and Microsoft. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://www.kustomer.com/pricing/","question":"What does Kustomer integrate with?","confidence":0.6},{"answer":"We have independently confirmed SOC 2, ISO 27001, HIPAA and GDPR for Kustomer. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Kustomer not holding them. Always confirm compliance directly before you rely on it.","source":"https://www.kustomer.com/resources/newsletter/trust-new-currency/","question":"What security certifications does Kustomer have?","confidence":0.7}]` |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | A customer service platform that combines AI agents, team collaboration tools, and third-party app integrations to automate and enhance support operations. | A customer service platform that consolidates customer information, support conversations, and AI-powered workflows to help teams handle inquiries more efficiently. It enables agents to access comprehensive customer context and supports integrations with post-purchase systems. |
| features.capabilities | `{"ai_agent":true,"free_tier":true,"live_chat":true,"ticketing":true,"api_access":true,"sla_routing":true,"automation_macros":true,"reporting_dashboards":true}` | `{"hosting":"cloud","ai_agent":true,"sso_scim":true,"free_tier":false,"live_chat":true,"ticketing":true,"api_access":true,"omnichannel":true,"sla_routing":true,"shared_inbox":true,"knowledge_base":true,"voice_telephony":true,"deployment_model":"native_helpdesk_platform_feature","automation_macros":true,"reporting_dashboards":true,"pii_redaction_before_llm_processing":true,"gdpr_and_ccpa_customer_data_compliance":true,"omnichannel_deployment_web_whatsapp_sms":true,"analytics_dashboard_for_deflection_rate_roi":true,"dynamic_rag_from_help_center_and_past_tickets":true,"live_agent_handoff_with_full_conversation_context":true,"brand_tone_guardrails_and_anti_hallucination_rules":true}` |
| integrations.count | 3 | 6 |
| integrations.list | `[{"name":"MCP-connected AI tools and apps"},{"name":"Slack","native":true,"category":"chat"},{"name":"Freshcaller","native":true},{"name":"Freshservice","native":true}]` | `[{"name":"Narvar"},{"name":"Facebook","native":true,"category":"social"},{"name":"Instagram","native":true,"category":"social"},{"name":"WhatsApp","native":true,"category":"messaging"},{"name":"TikTok Shop","native":true},{"name":"Google","native":true,"category":"auth"},{"name":"Microsoft","native":true,"category":"auth"}]` |
| market.availability | - | `{"primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"web":true}` |
| pricing | `{"type":"subscription","plans":[{"free":false,"name":"Growth","summary":"£15/agent/month billed annually","features":["Freddy AI Agent (first 500 sessions included)","Ticketing & shared inbox","Customer portal & knowledge base","Out-of-the-box analytics & reporting","Threads & tasks","Roles & permissions"],"commitment":"annual","components":[{"kind":"per_unit","unit":"agent","amount":15,"period":"month","currency":"GBP"}],"description":"Launch AI-powered service over email","contactSales":false,"includedLimits":{"ai_agent_sessions":"500"}},{"free":false,"name":"Pro","summary":"£39/agent/month billed annually","features":["Freddy AI Agent (first 500 sessions included)","Multilingual helpdesk","Custom dashboards & reporting","Intelligent routing","Multiple SLA policies","External collaborators"],"commitment":"annual","components":[{"kind":"per_unit","unit":"agent","amount":39,"period":"month","currency":"GBP"}],"description":"Scale AI-powered service across your business","contactSales":false,"includedLimits":{"ai_agent_sessions":"500"}},{"free":false,"name":"Enterprise","summary":"£67/agent/month billed annually","features":["Freddy AI Agent (first 500 sessions included)","Freddy AI Insights","Skill-based routing","Sandbox","Audit logs","Allowed domains & IP whitelisting"],"commitment":"annual","components":[{"kind":"per_unit","unit":"agent","amount":67,"period":"month","currency":"GBP"}],"description":"Deliver enterprise-grade, AI-powered service","contactSales":false,"includedLimits":{"ai_agent_sessions":"500"}}],"addOns":[{"name":"Freddy AI Copilot","components":[{"kind":"per_unit","unit":"agent","amount":23,"period":"month","currency":"GBP"}]},{"name":"Additional AI Agent sessions","components":[{"per":{"qty":100,"unit":"sessions"},"kind":"metered","amount":36,"currency":"GBP"}]},{"name":"Day passes","components":[{"kind":"fixed","amount":1.5,"currency":"GBP"}]},{"name":"Connector app tasks","components":[{"per":{"qty":5000,"unit":"tasks"},"kind":"metered","amount":65,"currency":"GBP"}]}],"summary":"From £15/agent/month billed annually. 14-day free trial.","currency":"GBP","freeTier":true,"sourceUrl":"https://freshdesk.com","retrievedAt":"2026-08-03T11:47:05.273Z","freeTrialDays":14,"startingPrice":{"amount":15,"period":"month","currency":"GBP"},"billingPeriods":["month","year"]}` | `{"type":"quote","freeTier":false,"sourceUrl":"https://www.kustomer.com","retrievedAt":"2026-08-03T11:47:56.444Z"}` |
| pricing.free_tier | yes | no |
| pricing.model | freemium | quote |
| pricing.price_level | low | unknown |
| pricing.transparent | no | no |
| reliability.sla_pct | 99.9 | 99.9 |
| reliability.status_page | yes | yes |
| security.certifications | - | `[{"name":"SOC 2","status":"active"},{"name":"ISO 27001","status":"active"},{"name":"ISO 27701","status":"active"},{"name":"ISO/IEC 42001","status":"active"}]` |
| security.gdpr | - | yes |
| security.hipaa | - | yes |
| security.iso27001 | - | yes |
| security.soc2 | - | yes |
| security.trust_center | - | https://www.kustomer.com/resources/blog/b2b-compliance-build-vs-buy/ |

## Capabilities (Customer Support)

| Capability | Freshdesk | Kustomer |
|---|:--:|:--:|
| **Core** |  |  |
| Ticket / case management | ✓ | ✓ |
| **Channels** |  |  |
| Live chat | ✓ | ✓ |
| Shared inbox | - | ✓ |
| Omnichannel (email+chat+social+voice) | - | ✓ |
| Voice / telephony | - | ✓ |
| **Self-service** |  |  |
| Self-service knowledge base | - | ✓ |
| **Automation** |  |  |
| SLAs, triggers & routing | ✓ | ✓ |
| Automation / macros | ✓ | ✓ |
| **AI** |  |  |
| AI agent / copilot | ✓ | ✓ |
| **Insight** |  |  |
| Reporting & dashboards | ✓ | ✓ |
| **Deployment** |  |  |
| Hosting | - | Cloud only |
| **Enterprise** |  |  |
| SSO / SCIM | - | ✓ |
| **Extensibility** |  |  |
| Public API | ✓ | ✓ |
| **Pricing** |  |  |
| Free tier | ✓ | ✗ |

*Source: vioscaleAI. Generated 2026-10-16T21:48:15.329Z. "-" = undocumented, not absent.*