# Folk vs Pipedrive

**Leader by vioscaleAI score:** Pipedrive

| Attribute | Folk | Pipedrive |
|---|---|---|
| **vioscaleAI score** | 58.3 (71% (medium)) | 67.6 (57% (medium)) |
| content.faq | `[{"answer":"Sales CRM for tracking contacts and sales opportunities. Integrates with email, messaging, and automation platforms to streamline workflows and provide mobile access. It is indexed under CRM Software.","source":"https://www.folk.app","question":"What is Folk?","confidence":0.6},{"answer":"Folk is a paid product; published pricing starts at $30 per member per month. It is sold across 2 plans (Standard and Premium). There is no free tier. Prices are published openly on the vendor's own pricing page. Pricing changes often, so verify at source before relying on it.","source":"https://www.folk.app/articles/attio-crm-pricing","question":"How much does Folk cost?","confidence":0.6},{"answer":"We have confirmed browser-based access to Folk. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.","source":"https://www.folk.app","question":"What platforms does Folk support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for Folk, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://www.folk.app/articles/attio-crm-pricing","question":"Can Folk be self-hosted?","confidence":0.6},{"answer":"We have confirmed 34 integrations for Folk, including Gmail, Outlook, Google Calendar, Google Contacts, LinkedIn, Sales Navigator, WhatsApp and Zapier, plus 26 more. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://www.folk.app","question":"What does Folk integrate with?","confidence":0.6},{"answer":"We have independently confirmed SOC 2 for Folk. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Folk not holding them. Always confirm compliance directly before you rely on it.","source":"https://www.folk.app","question":"What security certifications does Folk have?","confidence":0.48},{"answer":"Folk is available worldwide. Its primary market is the United States.","source":"https://www.folk.app/articles/attio-crm-pricing","question":"Where is Folk available?","confidence":0.5}]` | `[{"answer":"Pipedrive is a cloud-based sales customer relationship management platform that helps sales teams organize prospects, track deals, and automate their sales processes. It emphasizes visual pipeline management using kanban-style boards and is built around activity-based selling, prioritizing concrete actions that advance sales outcomes.","source":"https://www.pipedrive.com","question":"What is Pipedrive and what is it designed for?","confidence":0.95},{"answer":"Pipedrive is proprietary, commercial software offered as a Software-as-a-Service product. It is not open-source and is privately held, backed by investment from Vista Equity Partners.","source":"https://www.pipedrive.com/en/about","question":"Is Pipedrive open-source or commercial software?","confidence":0.95},{"answer":"Pipedrive operates on a freemium model with a 14-day free trial that does not require a credit card. After the trial expires, access to the platform requires a paid subscription, with multiple tiers available to accommodate different team sizes and feature requirements.","source":"https://www.pipedrive.com","question":"What is Pipedrive's pricing model?","confidence":0.92},{"answer":"Pipedrive supports over 500 third-party integrations through its marketplace, including popular tools like Zapier, Slack, Zoom, Gmail, Microsoft Teams, QuickBooks, and Trello. The platform also provides a free API and webhook support for building custom integrations.","source":"https://www.pipedrive.com/en/integrations","question":"How many integrations does Pipedrive support?","confidence":0.94},{"answer":"Pipedrive is accessible as a web application via any browser and offers native mobile applications for iOS and Android. This allows sales teams to access their pipeline and customer data from desktop, tablet, or smartphone.","source":"https://www.pipedrive.com","question":"What platforms and devices can access Pipedrive?","confidence":0.93},{"answer":"Pipedrive includes an AI sales assistant that provides personalized recommendations, AI-powered email writing, email summarization, and automated sales report generation. These features help sales teams save time on administrative tasks and gain data-driven insights into deal progression.","source":"https://www.pipedrive.com/en/features","question":"Does Pipedrive include artificial intelligence features?","confidence":0.91},{"answer":"Pipedrive serves over 100,000 companies across 179 countries and facilitates approximately 100 million deals annually on its platform. The company was founded in Estonia in 2010 and has grown to employ over 850 people across eight countries.","source":"https://www.pipedrive.com/en/about","question":"How large is Pipedrive's user base and market presence?","confidence":0.94},{"answer":"Common alternatives to Pipedrive include HubSpot, Salesforce, Microsoft Dynamics 365, Zoho CRM, and Freshsales, among others. These platforms serve similar sales management functions but differ in complexity, pricing, and feature depth, with some targeting enterprise markets while others focus on small-to-medium-sized businesses.","source":"https://www.pipedrive.com","question":"What are common alternatives to Pipedrive?","confidence":0.88}]` |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | Folk is a web and mobile CRM platform that consolidates contacts, emails, conversations, and deals from multiple sources in one interface. It automates email workflows, generates AI summaries of interactions, and integrates with email providers, messaging apps, and business tools to reduce manual data entry. | A sales CRM that enables teams to track sales pipelines, qualify leads, manage deals, and automate sales workflows to boost sales efficiency and revenue |
| features.capabilities | `{"api_access":true,"mobile_app":true,"forecasting":false,"lead_scoring":false,"custom_fields":true,"email_integration":true,"contact_management":true,"pipeline_management":true,"workflow_automation":true,"marketing_automation":true,"reporting_dashboards":true}` | `{"api_access":true,"mobile_app":true,"forecasting":true,"lead_scoring":true,"custom_fields":true,"email_integration":true,"contact_management":true,"pipeline_management":true,"workflow_automation":true,"marketing_automation":true,"reporting_dashboards":true}` |
| integrations.count | 18 | 16 |
| integrations.list | `[{"name":"Gmail"},{"name":"Outlook"},{"name":"Google Calendar"},{"name":"Google Contacts"},{"name":"LinkedIn"},{"name":"Sales Navigator"},{"name":"WhatsApp"},{"name":"WhatsApp Business"},{"name":"Zapier"},{"name":"Make"},{"name":"OpenAI"},{"name":"ChatGPT"},{"name":"Perplexity"},{"name":"Clearbit"},{"name":"Apollo"},{"name":"Prospeo"},{"name":"Dropcontact"},{"name":"Datagma"},{"name":"PeopleDataLabs"},{"name":"Salesforge"},{"name":"Lemlist"},{"name":"La Growth Machine"},{"name":"KrispCall"},{"name":"Allo"},{"name":"Reached"},{"name":"Quo"},{"name":"tldv"},{"name":"Fireflies"},{"name":"Pandadoc"},{"name":"Google Meet"},{"name":"TikTok"},{"name":"Instagram"},{"name":"Facebook"},{"name":"X"},{"name":"CSV Import"},{"name":"folk API"},{"name":"Make.com","native":false,"category":"automation","direction":"bidirectional"},{"name":"Slack","native":true,"category":"messaging","direction":"inbound"}]` | `[{"name":"Zapier"},{"name":"WhatsApp Business"},{"name":"Surfe"},{"name":"JustCall"},{"name":"Microsoft Teams"},{"name":"Google Meet"},{"name":"Gmail"},{"name":"Outlook"},{"name":"Zoom"},{"name":"Lemlist"},{"name":"PandaDoc"},{"name":"QuickBooks"},{"name":"sevdesk"},{"name":"Lexware"},{"name":"Asana"},{"name":"SMS API"},{"name":"SallyAI"},{"name":"LinkedIn"},{"name":"CloudTalk"},{"name":"Xero","native":false,"category":"accounting"},{"name":"Trello","native":false,"category":"project_management"},{"name":"Facebook","native":false},{"name":"SMS API INTEGRATOR","native":false},{"name":"Apollo.io","category":"lead-gen","direction":"outbound"},{"name":"Pipedrive Gmail add-on","category":"email","direction":"bidirectional"},{"name":"Outlook Add-in","category":"email","direction":"bidirectional"},{"name":"Zendesk","category":"support","direction":"bidirectional"},{"name":"Demodesk","native":false}]` |
| market.availability | `{"primaryMarkets":["US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"ios":true,"web":true,"android":true}` |
| pricing | `{"type":"subscription","plans":[{"free":false,"name":"Standard","summary":"$30/member/mo billed monthly, $24/member/mo billed annually","components":[{"kind":"per_unit","unit":"member","amount":30,"period":"month","currency":"USD"}],"description":"Startups and small teams that need a simple CRM for contacts, pipelines, outreach, and collaboration.","contactSales":false},{"free":false,"name":"Premium","summary":"$60/member/mo billed monthly, $48/member/mo billed annually","components":[{"kind":"per_unit","unit":"member","amount":60,"period":"month","currency":"USD"}],"description":"Growing sales, partnerships, and recruiting teams that need advanced features.","contactSales":false}],"summary":"From $24/member/mo (annual) or $30/member/mo (monthly). Two tiers.","currency":"USD","freeTier":false,"sourceUrl":"https://www.folk.app/articles/attio-crm-pricing","retrievedAt":"2026-08-14T09:23:13.728Z","startingPrice":{"amount":30,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` | `{"type":"subscription","plans":[{"free":false,"name":"Starter","summary":"£14/user/mo","features":["Lead, calendar and pipeline management","Real-time sales feed","500+ integrations"],"components":[{"kind":"per_unit","unit":"seat","amount":14,"period":"month","currency":"GBP"}],"description":"Basic pipeline and lead management with integrations","contactSales":false},{"free":false,"name":"Lite","summary":"£39/user/mo","features":["Full email sync with tracking","Automations and nurturing sequences","Subscriptions and forecast reports","Meeting scheduler and contacts timeline"],"components":[{"kind":"per_unit","unit":"seat","amount":39,"period":"month","currency":"GBP"}],"description":"Email sync, automation sequences, and revenue forecasting","contactSales":false},{"free":false,"name":"Growth","summary":"£59/user/mo","features":["Lead generation and routing","Custom scoring and company data enrichment","AI-powered multi-email tools","E-signatures for quotes and proposals"],"components":[{"kind":"per_unit","unit":"seat","amount":59,"period":"month","currency":"GBP"}],"description":"Lead generation routing, AI email tools, and contract e-signatures","contactSales":false},{"free":false,"name":"Premium","summary":"£79/user/mo","features":["Account security rules and alerts","Phone and email data enrichment","Sandbox testing account","Extended phone support"],"components":[{"kind":"per_unit","unit":"seat","amount":79,"period":"month","currency":"GBP"}],"description":"Advanced security rules, data enrichment, and extended support","contactSales":false}],"addOns":[{"name":"LeadBooster"}],"summary":"From £14/user/mo. Free 14-day trial.","currency":"GBP","freeTier":true,"sourceUrl":"https://www.pipedrive.com/en/pricing","retrievedAt":"2026-09-03T17:51:53.903Z","freeTrialDays":14,"startingPrice":{"unit":"seat","amount":14,"period":"month","currency":"GBP"},"billingPeriods":["month","year"]}` |
| pricing.free_tier | no | yes |
| pricing.model | commercial | commercial |
| pricing.price_level | mid | unknown |
| pricing.starting_price | - | `{"amount":14,"currency":"GBP"}` |
| pricing.transparent | yes | no |
| release.cadence_days | - | 30 |
| reliability.sla_pct | - | 99.9 |
| reliability.status_page | yes | yes |
| security.disclosure_policy | - | yes |
| security.gdpr | - | yes |
| security.iso27001 | - | yes |
| security.soc2 | yes | yes |

## Capabilities (CRM Software)

| Capability | Folk | Pipedrive |
|---|:--:|:--:|
| **Core** |  |  |
| Contact & account management | ✓ | ✓ |
| Deal / pipeline management | ✓ | ✓ |
| Lead scoring | ✗ | ✓ |
| **Communication** |  |  |
| Email sync & tracking | ✓ | ✓ |
| **Automation** |  |  |
| Marketing automation | ✓ | ✓ |
| Workflow automation | ✓ | ✓ |
| **Insight** |  |  |
| Reporting & dashboards | ✓ | ✓ |
| Sales forecasting | ✗ | ✓ |
| **Access** |  |  |
| Native mobile app | ✓ | ✓ |
| **Extensibility** |  |  |
| Public API | ✓ | ✓ |
| Custom fields & objects | ✓ | ✓ |

*Source: vioscaleAI. Generated 2026-10-16T18:58:32.527Z. "-" = undocumented, not absent.*