# Folk vs Nutshell

**Leader by vioscaleAI score:** Nutshell

| Attribute | Folk | Nutshell |
|---|---|---|
| **vioscaleAI score** | 58.3 (71% (medium)) | 69.7 (72% (medium)) |
| content.faq | `[{"answer":"Sales CRM for tracking contacts and sales opportunities. Integrates with email, messaging, and automation platforms to streamline workflows and provide mobile access. It is indexed under CRM Software.","source":"https://www.folk.app","question":"What is Folk?","confidence":0.6},{"answer":"Folk is a paid product; published pricing starts at $30 per member per month. It is sold across 2 plans (Standard and Premium). There is no free tier. Prices are published openly on the vendor's own pricing page. Pricing changes often, so verify at source before relying on it.","source":"https://www.folk.app/articles/attio-crm-pricing","question":"How much does Folk cost?","confidence":0.6},{"answer":"We have confirmed browser-based access to Folk. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.","source":"https://www.folk.app","question":"What platforms does Folk support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for Folk, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://www.folk.app/articles/attio-crm-pricing","question":"Can Folk be self-hosted?","confidence":0.6},{"answer":"We have confirmed 34 integrations for Folk, including Gmail, Outlook, Google Calendar, Google Contacts, LinkedIn, Sales Navigator, WhatsApp and Zapier, plus 26 more. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://www.folk.app","question":"What does Folk integrate with?","confidence":0.6},{"answer":"We have independently confirmed SOC 2 for Folk. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Folk not holding them. Always confirm compliance directly before you rely on it.","source":"https://www.folk.app","question":"What security certifications does Folk have?","confidence":0.48},{"answer":"Folk is available worldwide. Its primary market is the United States.","source":"https://www.folk.app/articles/attio-crm-pricing","question":"Where is Folk available?","confidence":0.5}]` | `[{"answer":"Nutshell is a cloud-based CRM designed primarily for sales teams who want to move quickly from setup to results. It combines contact and pipeline management with marketing automation and AI-driven tools to help sales teams save time and close deals more efficiently.","source":"https://www.nutshell.com","question":"What is Nutshell and which teams should consider it?","confidence":0.95},{"answer":"Nutshell offers both a 14-day free trial and a persistent free tier plan. This allows teams to test the platform and start managing contacts without paying upfront.","source":"https://www.nutshell.com","question":"Does Nutshell offer a free trial or free tier?","confidence":0.95},{"answer":"Nutshell uses a subscription model with monthly and annual billing options. Plans are tiered, starting with an entry-level Foundation plan, and are priced per user seat. The platform positions itself in the low-cost range relative to competitors.","source":"https://www.nutshell.com","question":"What is Nutshell's pricing structure?","confidence":0.9},{"answer":"Nutshell is a cloud-based platform accessible through web browsers and includes a dedicated mobile app. Users can access their CRM data from any device with internet connectivity.","source":"https://www.nutshell.com","question":"What platforms and devices can access Nutshell?","confidence":0.92},{"answer":"Nutshell integrates with Google and Microsoft services, email platforms including Gmail and Outlook, and popular messaging channels like WhatsApp, Facebook Messenger, and Instagram. These integrations allow data and communication to flow across your existing tools.","source":"https://www.nutshell.com","question":"What integrations does Nutshell support?","confidence":0.95},{"answer":"Core features include contact and pipeline management, email and calendar sync, marketing automation, workflow automation, custom fields, real-time reporting dashboards, an AI chatbot, form builder with landing pages, and API access for custom integrations. The platform also provides a mobile app for remote access.","source":"https://www.nutshell.com","question":"What are the core capabilities Nutshell offers?","confidence":0.92},{"answer":"Nutshell does not include built-in lead scoring or forecasting features. Teams requiring these capabilities should evaluate them as add-ons or through external tools integrated via the API.","source":"https://www.nutshell.com","question":"Does Nutshell include lead scoring or sales forecasting?","confidence":0.98},{"answer":"Yes, Nutshell provides API access, enabling teams to build custom integrations and automate specialized workflows beyond the included connectors. This flexibility allows organizations to tailor the platform to their specific processes.","source":"https://www.nutshell.com","question":"Can I build custom integrations with Nutshell?","confidence":0.9}]` |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | Folk is a web and mobile CRM platform that consolidates contacts, emails, conversations, and deals from multiple sources in one interface. It automates email workflows, generates AI summaries of interactions, and integrates with email providers, messaging apps, and business tools to reduce manual data entry. | A customer relationship management system that streamlines sales processes, marketing efforts, and customer interactions for business teams. Includes lead management, pipeline automation, and integration with external tools. |
| features.capabilities | `{"api_access":true,"mobile_app":true,"forecasting":false,"lead_scoring":false,"custom_fields":true,"email_integration":true,"contact_management":true,"pipeline_management":true,"workflow_automation":true,"marketing_automation":true,"reporting_dashboards":true}` | `{"api_access":true,"custom_fields":true,"email_integration":true,"contact_management":true,"pipeline_management":true,"workflow_automation":true,"marketing_automation":true,"reporting_dashboards":true}` |
| integrations.count | 18 | 4 |
| integrations.list | `[{"name":"Gmail"},{"name":"Outlook"},{"name":"Google Calendar"},{"name":"Google Contacts"},{"name":"LinkedIn"},{"name":"Sales Navigator"},{"name":"WhatsApp"},{"name":"WhatsApp Business"},{"name":"Zapier"},{"name":"Make"},{"name":"OpenAI"},{"name":"ChatGPT"},{"name":"Perplexity"},{"name":"Clearbit"},{"name":"Apollo"},{"name":"Prospeo"},{"name":"Dropcontact"},{"name":"Datagma"},{"name":"PeopleDataLabs"},{"name":"Salesforge"},{"name":"Lemlist"},{"name":"La Growth Machine"},{"name":"KrispCall"},{"name":"Allo"},{"name":"Reached"},{"name":"Quo"},{"name":"tldv"},{"name":"Fireflies"},{"name":"Pandadoc"},{"name":"Google Meet"},{"name":"TikTok"},{"name":"Instagram"},{"name":"Facebook"},{"name":"X"},{"name":"CSV Import"},{"name":"folk API"},{"name":"Make.com","native":false,"category":"automation","direction":"bidirectional"},{"name":"Slack","native":true,"category":"messaging","direction":"inbound"}]` | `[{"name":"Zapier"},{"name":"Gmail"},{"name":"Outlook"},{"name":"Google Contacts"},{"name":"WhatsApp Business","native":true,"category":"messaging","direction":"bidirectional"},{"name":"ProspectorIQ","native":true,"category":"data_enrichment","direction":"inbound"},{"name":"Calendly","native":true,"category":"calendar","direction":"bidirectional"},{"name":"Facebook","native":true,"category":"social","direction":"inbound"}]` |
| market.availability | `{"primaryMarkets":["US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"web":true}` |
| pricing | `{"type":"subscription","plans":[{"free":false,"name":"Standard","summary":"$30/member/mo billed monthly, $24/member/mo billed annually","components":[{"kind":"per_unit","unit":"member","amount":30,"period":"month","currency":"USD"}],"description":"Startups and small teams that need a simple CRM for contacts, pipelines, outreach, and collaboration.","contactSales":false},{"free":false,"name":"Premium","summary":"$60/member/mo billed monthly, $48/member/mo billed annually","components":[{"kind":"per_unit","unit":"member","amount":60,"period":"month","currency":"USD"}],"description":"Growing sales, partnerships, and recruiting teams that need advanced features.","contactSales":false}],"summary":"From $24/member/mo (annual) or $30/member/mo (monthly). Two tiers.","currency":"USD","freeTier":false,"sourceUrl":"https://www.folk.app/articles/attio-crm-pricing","retrievedAt":"2026-08-14T09:23:13.728Z","startingPrice":{"amount":30,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` | `{"type":"subscription","plans":[{"free":false,"name":"Starter","summary":"$13/user/month (save $6/month with annual billing)","components":[{"kind":"per_unit","unit":"seat","amount":13,"period":"month","currency":"USD"}],"description":"For individuals or small teams getting started","contactSales":false},{"free":false,"name":"Pro","summary":"$25/user/month (save $7/month with annual billing)","components":[{"kind":"per_unit","unit":"seat","amount":25,"period":"month","currency":"USD"}],"description":"For small teams that require more reporting power","contactSales":false},{"free":false,"name":"Business","summary":"$42/user/month (save $7/month with annual billing)","components":[{"kind":"per_unit","unit":"seat","amount":42,"period":"month","currency":"USD"}],"description":"For teams that need more pipelines and admin features","contactSales":false},{"free":false,"name":"Ultimate","summary":"$59/user/month (save $8/month with annual billing) — Best value","components":[{"kind":"per_unit","unit":"seat","amount":59,"period":"month","currency":"USD"}],"description":"For businesses that require more customization and additional AI features","contactSales":false},{"free":false,"name":"Enterprise","summary":"$79/user/month (save $10/month with annual billing)","components":[{"kind":"per_unit","unit":"seat","amount":79,"period":"month","currency":"USD"}],"description":"For businesses needing SSO, SQL, Scheduled phone support and more","contactSales":false}],"summary":"From $13/user/month with 14-day free trial, no seat minimums or maximums","currency":"USD","freeTier":true,"sourceUrl":"https://www.nutshell.com","retrievedAt":"2026-08-14T10:24:50.511Z","freeTrialDays":14,"startingPrice":{"amount":13,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` |
| pricing.free_tier | no | yes |
| pricing.model | commercial | freemium |
| pricing.price_level | mid | low |
| pricing.transparent | yes | yes |
| reliability.status_page | yes | yes |
| security.gdpr | - | yes |
| security.pci | - | yes |
| security.soc2 | yes | yes |
| security.trust_center | - | https://www.nutshell.com/blog/trust-your-gut-the-secret-to-successful-closing |

## Capabilities (CRM Software)

| Capability | Folk | Nutshell |
|---|:--:|:--:|
| **Core** |  |  |
| Contact & account management | ✓ | ✓ |
| Deal / pipeline management | ✓ | ✓ |
| Lead scoring | ✗ | - |
| **Communication** |  |  |
| Email sync & tracking | ✓ | ✓ |
| **Automation** |  |  |
| Marketing automation | ✓ | ✓ |
| Workflow automation | ✓ | ✓ |
| **Insight** |  |  |
| Reporting & dashboards | ✓ | ✓ |
| Sales forecasting | ✗ | - |
| **Access** |  |  |
| Native mobile app | ✓ | - |
| **Extensibility** |  |  |
| Public API | ✓ | ✓ |
| Custom fields & objects | ✓ | ✓ |

*Source: vioscaleAI. Generated 2026-10-16T19:00:59.977Z. "-" = undocumented, not absent.*