# Eppo vs VWO (Visual Website Optimizer)

**Leader by vioscaleAI score:** VWO (Visual Website Optimizer)

| Attribute | Eppo | VWO (Visual Website Optimizer) |
|---|---|---|
| **vioscaleAI score** | 48.6 (20% (low)) | 63.8 (51% (medium)) |
| content.faq | `[{"answer":"A modern experimentation platform that enables teams to run A/B tests and controlled feature rollouts using warehouse-native statistical analysis. It supports feature flags, gradual deployments, and experiment-driven insights without requiring manual data infrastructure. It is indexed under Ab Testing.","source":"https://www.geteppo.com/blog/vwo-pricing","question":"What is Eppo?","confidence":0.6},{"answer":"Eppo supports the web, iOS and Android. Platforms we have not confirmed are simply not listed here rather than ruled out.","source":"https://www.geteppo.com/blog/vwo-pricing","question":"What platforms does Eppo support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for Eppo, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://www.geteppo.com/blog/vwo-pricing","question":"Can Eppo be self-hosted?","confidence":0.6},{"answer":"We have independently confirmed GDPR for Eppo. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Eppo not holding them. Always confirm compliance directly before you rely on it.","source":"https://www.geteppo.com/security","question":"What security certifications does Eppo have?","confidence":0.7},{"answer":"Eppo is available worldwide. The vendor is headquartered in the United States.","source":"https://www.geteppo.com/blog/vwo-pricing","question":"Where is Eppo available?","confidence":0.75}]` | `[{"answer":"An experimentation and feature management platform that enables A/B testing, split URL testing, multivariate testing, and feature rollout management with real-time analytics and heatmaps. It is indexed under Conversion Rate Optimization.","source":"https://vwo.com/pricing/","question":"What is VWO (Visual Website Optimizer)?","confidence":0.6},{"answer":"VWO (Visual Website Optimizer) offers a free tier, so you can start without paying. Pricing changes often, so verify at source before relying on it.","source":"https://vwo.com/pricing/","question":"Is VWO (Visual Website Optimizer) free?","confidence":0.6},{"answer":"We have confirmed browser-based access to VWO (Visual Website Optimizer). That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.","source":"https://vwo.com/pricing/","question":"What platforms does VWO (Visual Website Optimizer) support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for VWO (Visual Website Optimizer), so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://vwo.com/pricing/","question":"Can VWO (Visual Website Optimizer) be self-hosted?","confidence":0.6},{"answer":"We have confirmed 29 integrations for VWO (Visual Website Optimizer), including 6sense, Adobe Analytics, Amazon S3, Contentsquare, Fullstory, Glassbox, Google Analytics 4 and Google Cloud Storage, plus 21 more. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://vwo.com/pricing/","question":"What does VWO (Visual Website Optimizer) integrate with?","confidence":0.6},{"answer":"We have independently confirmed SOC 2, ISO 27001, HIPAA and GDPR for VWO (Visual Website Optimizer). Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as VWO (Visual Website Optimizer) not holding them. Always confirm compliance directly before you rely on it.","source":"https://vwo.com/pricing/","question":"What security certifications does VWO (Visual Website Optimizer) have?","confidence":0.6}]` |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | Eppo is an experimentation platform with warehouse-native architecture that enables feature flagging, A/B testing, and contextual personalization, designed for data-driven teams to make self-service experimentation decisions. | A unified platform combining A/B testing, multivariate testing, personalization, feature management, and behavioral analytics. It enables teams to run experiments, manage feature rollouts, and deliver personalized experiences across web and server-side environments. |
| features.capabilities | `{"personalization":true,"warehouse_native":true,"mobile_sdk_support":true,"multi_armed_bandit":true,"feature_flagging_bundled":true}` | `{"iso_27001":true,"open_source":true,"soc2_type_ii":true,"personalization":true,"warehouse_native":true,"mobile_sdk_support":true,"multi_armed_bandit":true,"multivariate_testing":true,"ab_and_split_url_testing":true,"feature_flagging_bundled":true,"multivariate_testing_mvt":true,"sequential_peeking_protection":true,"visual_drag_and_drop_dom_editor":true,"multi_page_funnel_journey_testing":true,"google_adobe_analytics_two_way_sync":true,"segment_mparticle_cdp_audience_sync":true,"server_side_api_experimentation_sdks":true,"bayesian_statistical_significance_engine":true}` |
| integrations.count | 1 | 23 |
| integrations.list | `[{"name":"Contentful"}]` | `[{"name":"6sense"},{"name":"Adobe Analytics"},{"name":"Amazon S3"},{"name":"Contentsquare"},{"name":"Fullstory"},{"name":"Glassbox"},{"name":"Google Analytics 4"},{"name":"Google Cloud Storage"},{"name":"Google Tag Manager"},{"name":"Invoca"},{"name":"Matomo"},{"name":"Mixpanel"},{"name":"Piano Analytics"},{"name":"Rudderstack"},{"name":"Salesforce"},{"name":"Salesforce Commerce Cloud"},{"name":"Segment"},{"name":"Shopify"},{"name":"Snowflake"},{"name":"Acquia DAM"},{"name":"Adobe Experience Platform"},{"name":"Albacross"},{"name":"BigQuery"},{"name":"CallRail"},{"name":"Microsoft Clarity"},{"name":"Heap"},{"name":"Klaviyo"},{"name":"Lytics"},{"name":"Marketo"},{"name":"Quin"},{"name":"mParticle"}]` |
| market.availability | `{"hqCountry":"US","primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"web":true}` |
| pricing | - | `{"freeTier":true,"sourceUrl":"https://vwo.com/pricing/","retrievedAt":"2026-08-18T15:28:22.174Z"}` |
| pricing.free_tier | - | yes |
| pricing.model | - | freemium |
| pricing.price_level | - | low |
| reliability.sla_pct | 99.99 | - |
| security.certifications | - | `[{"name":"SOC 2 Type II","level":"Type II","status":"active"},{"name":"ISO 27001:2022","status":"active"},{"name":"ISO 27701:2019","status":"active"},{"name":"ISO 27017:2015","status":"active"},{"name":"ISO 27018:2019","status":"active"},{"name":"PCI DSS v4.0.2","status":"active"}]` |
| security.disclosure_policy | - | yes |
| security.gdpr | yes | yes |
| security.hipaa | - | yes |
| security.iso27001 | - | yes |
| security.pci | - | yes |
| security.soc2 | - | yes |
| security.trust_center | https://www.geteppo.com/security | https://trust.wingify.com/ |

## Capabilities (Ab Testing)

| Capability | Eppo | VWO (Visual Website Optimizer) |
|---|:--:|:--:|
| **Capabilities** |  |  |
| Sequential peeking protection | - | ✓ |
| Warehouse native | ✓ | ✓ |
| Feature flagging bundled | ✓ | ✓ |
| Multivariate testing | - | ✓ |
| Multi armed bandit | ✓ | ✓ |
| Personalization | ✓ | ✓ |
| Mobile SDK support | ✓ | ✓ |
| Sample size calculator | - | - |
| Cmp integration | - | - |
| Open source | - | ✓ |

*Source: vioscaleAI. Generated 2026-10-16T18:28:40.349Z. "-" = undocumented, not absent.*