# Customer.io vs Klaviyo

| Attribute | Customer.io | Klaviyo |
|---|---|---|
| **vioscaleAI score** | 53.5 (55% (medium)) | 49.8 (52% (medium)) |
| content.faq | `[{"answer":"An AI-powered customer engagement platform that combines data, messaging, and automation to deliver personalized interactions at scale. Trusted by over 9,000 brands to orchestrate campaigns across email, SMS, push, in-app, and web channels with advanced segmentation and real-time behavioral triggers. It is indexed under Marketing Automation Software.","source":"https://customer.io","question":"What is Customer.io?","confidence":0.6},{"answer":"Customer.io is a paid product; published pricing starts at $100 per month. It is sold across 3 plans (Essentials, Premium and Enterprise). There is no free tier. Pricing changes often, so verify at source before relying on it.","source":"https://customer.io","question":"How much does Customer.io cost?","confidence":0.6},{"answer":"We have confirmed browser-based access to Customer.io. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.","source":"https://customer.io","question":"What platforms does Customer.io support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for Customer.io, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://customer.io","question":"Can Customer.io be self-hosted?","confidence":0.6},{"answer":"We have confirmed 9 integrations for Customer.io, including Salesforce, Meta Ads, Facebook Ads, Instagram Ads, Google Ads, YouTube Ads, HubSpot and Google Sheets, plus 1 more. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://customer.io","question":"What does Customer.io integrate with?","confidence":0.6},{"answer":"We have independently confirmed SOC 2, HIPAA and GDPR for Customer.io. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Customer.io not holding them. Always confirm compliance directly before you rely on it.","source":"https://customer.io/security","question":"What security certifications does Customer.io have?","confidence":0.7},{"answer":"Customer.io is available worldwide. Its primary markets are the United States and the EU.","source":"https://customer.io","question":"Where is Customer.io available?","confidence":0.75}]` | `[{"answer":"Klaviyo provides email marketing and customer flow automation capabilities enhanced with AI tools like Composer, helping businesses turn customer data into targeted marketing campaigns. It is indexed under Marketing Automation Software.","source":"https://www.klaviyo.com/blog/ai-pricing-transparency-new-york-law","question":"What is Klaviyo?","confidence":0.6},{"answer":"Klaviyo offers a free tier, so you can start without paying. Pricing changes often, so verify at source before relying on it.","source":"https://www.klaviyo.com","question":"Is Klaviyo free?","confidence":0.6},{"answer":"We have confirmed browser-based access to Klaviyo. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.","source":"https://www.klaviyo.com/blog/ai-pricing-transparency-new-york-law","question":"What platforms does Klaviyo support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for Klaviyo, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://www.klaviyo.com/blog/ai-pricing-transparency-new-york-law","question":"Can Klaviyo be self-hosted?","confidence":0.6},{"answer":"We have confirmed 5 integrations for Klaviyo, including Figma, Shopify, Instagram, Claude and ChatGPT. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://www.klaviyo.com/blog/ai-pricing-transparency-new-york-law","question":"What does Klaviyo integrate with?","confidence":0.6},{"answer":"We have independently confirmed GDPR for Klaviyo. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Klaviyo not holding them. Always confirm compliance directly before you rely on it.","source":"https://www.klaviyo.com/ai-prompt-library/check-mms-compliance","question":"What security certifications does Klaviyo have?","confidence":0.7},{"answer":"Klaviyo is available in the United Kingdom. Its primary market is the United Kingdom.","source":"https://www.klaviyo.com/blog/ai-pricing-transparency-new-york-law","question":"Where is Klaviyo available?","confidence":0.75}]` |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | An AI-driven platform that automates customer communications across email, SMS, push, in-app messaging, and other channels based on customer behavior and data. It enables teams to build visual customer journeys, segment audiences, and analyze engagement performance. | A unified customer relationship management system that aggregates customer data and automates personalized campaigns across email, SMS, WhatsApp, and other channels. It combines customer data aggregation, real-time signals, and AI agents to enable intelligent, cross-channel customer engagement at scale. |
| features.capabilities | `{"free_tier":false,"ab_testing":true,"ai_features":true,"built_in_cdp":true,"lead_scoring":false,"multichannel":true,"self_hostable":false,"lifecycle_focus":"both","native_crm_sync":true,"ads_audience_sync":true,"transparent_pricing":false,"onsite_personalisation":true,"visual_journey_builder":true}` | `{"free_tier":true,"ab_testing":true,"ai_features":true,"built_in_cdp":true,"multichannel":true,"self_hostable":false,"lifecycle_focus":"b2c","transparent_pricing":false,"onsite_personalisation":true,"visual_journey_builder":true}` |
| integrations.count | 11 | 3 |
| integrations.list | `[{"name":"Salesforce"},{"name":"Meta Ads"},{"name":"Facebook Ads"},{"name":"Instagram Ads"},{"name":"Google Ads"},{"name":"YouTube Ads"},{"name":"HubSpot","native":true,"category":"crm","direction":"bidirectional"},{"name":"Google Sheets","native":true,"direction":"inbound"},{"name":"Slack","native":true,"category":"communication","direction":"bidirectional"},{"name":"Snowflake","native":true,"category":"data_warehouse"},{"name":"Google BigQuery","native":true,"category":"data_warehouse"},{"name":"Shopify","category":"commerce"},{"name":"Mixpanel","category":"analytics"},{"name":"WhatsApp","category":"messaging"},{"name":"RudderStack","category":"cdp"},{"name":"Segment","category":"cdp"}]` | `[{"name":"Figma"},{"name":"Shopify"},{"name":"Instagram"},{"name":"Claude","native":true,"category":"ai","direction":"bidirectional"},{"name":"ChatGPT","native":true,"category":"ai","direction":"bidirectional"},{"name":"Yotpo","native":true,"category":"loyalty"}]` |
| market.availability | `{"primaryMarkets":["US","EU"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"primaryMarkets":["GB","US"],"availabilityScope":"global","availableCountries":["GB","US"],"notAvailableCountries":[]}` |
| platform.support | `{"cli":true,"ios":true,"web":true,"android":true}` | `{"web":true}` |
| pricing | `{"type":"subscription","plans":[{"free":false,"name":"Essentials","summary":"$100/month, billed monthly","features":["5k profiles (people + objects)","AI Agent with core execution skills","1 million emails per month","2 object types","Visual workflow builder","LLM actions with 100K credit sample","Email and community support","Basic data integrations"],"commitment":"monthly","components":[{"kind":"fixed","amount":100,"period":"month","currency":"USD"}],"description":"For teams getting started with data-driven messaging","contactSales":false,"includedLimits":{"profiles":"5,000","object_types":"2","custom_routines":"1","emails_per_month":"1,000,000","ai_agent_sessions":"3"}},{"free":false,"name":"Premium","summary":"$1,000/month, billed annually","features":["Everything in Essentials","Custom profile volume & pricing","Custom email volume & pricing","10 object types","Elevated Agent limits + custom skills","Daily Routines (scheduled tasks)","Premium chat & email support","90-day onboarding support","HIPAA Compliance","Premium data integrations"],"commitment":"annual","components":[{"kind":"fixed","amount":1000,"period":"month","currency":"USD"}],"description":"For teams scaling across channels with custom workflows","contactSales":false,"includedLimits":{"profiles":"Custom","object_types":"10","emails_per_month":"Custom","ai_agent_sessions":"10"}},{"free":false,"name":"Enterprise","summary":"Custom pricing, contact sales","features":["Everything in Premium","Custom pricing on profile & email volume","Custom Agent limits + execution skills","Priority technical support","Migration support","Dedicated Customer Success Manager","Dedicated hardware","Audit logging & data governance","Dedicated Technical Implementation Specialist","Shared Slack channel","2-hour first outreach response time"],"commitment":"annual","description":"For organizations that need dedicated infrastructure and support","contactSales":true}],"addOns":[{"name":"Additional profiles","components":[{"kind":"per_unit","unit":"profile","amount":0.009,"period":"month","currency":"USD"}]},{"name":"Additional emails","components":[{"kind":"per_unit","unit":"1000 emails","amount":0.12,"period":"month","currency":"USD"}]},{"name":"AI credits","components":[{"kind":"per_unit","unit":"100K credits","amount":10,"period":"month","currency":"USD"}]}],"summary":"From $100/month. 14-day free trial; 12-month free for qualifying startups.","currency":"USD","freeTier":false,"sourceUrl":"https://customer.io","retrievedAt":"2026-08-05T13:20:13.963Z","freeTrialDays":14,"startingPrice":{"amount":100,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` | `{"type":"subscription","plans":[{"free":true,"name":"Free","summary":"Free","features":["Up to 250 profiles","500 emails/month","$5 of mobile messages/month","10,000 Composer credits","Built-in reporting","Email support","Basic email templates","Drag-and-drop"],"description":"Get started at no cost with email marketing sends, text messages, Customer Hub and built-in reporting","contactSales":false,"includedLimits":{"profiles":"250","email_sends":"500/month","mobile_messages":"$5/month","composer_credits":"10,000"}}],"summary":"Free plan available. Paid tiers with promotional pricing available.","currency":"USD","freeTier":true,"sourceUrl":"https://www.klaviyo.com","retrievedAt":"2026-08-05T13:24:25.645Z","billingPeriods":["month"]}` |
| pricing.free_tier | no | yes |
| pricing.model | commercial | freemium |
| pricing.price_level | unknown | low |
| pricing.transparent | no | no |
| reliability.status_page | yes | yes |
| security.certifications | `[{"name":"SOC 2 Type II","status":"active"}]` | - |
| security.disclosure_policy | yes | - |
| security.gdpr | yes | yes |
| security.hipaa | yes | - |
| security.iso27001 | yes | - |
| security.soc2 | yes | - |
| security.trust_center | https://customer.io/learn/privacy-and-security | https://www.klaviyo.com/ai-prompt-library/audit-sms-compliance |

## Capabilities (Marketing Automation Software)

| Capability | Customer.io | Klaviyo |
|---|:--:|:--:|
| **Pricing** |  |  |
| Transparent published pricing | ✗ | ✗ |
| Free tier | ✗ | ✓ |
| Pricing unit | - | - |
| **Orchestration** |  |  |
| Visual journey / workflow builder | ✓ | ✓ |
| **Lead management** |  |  |
| Lead scoring | ✗ | - |
| **Channels** |  |  |
| Multichannel beyond email | ✓ | ✓ |
| Web / on-site personalisation | ✓ | ✓ |
| Ads audience sync | ✓ | - |
| **Integrations** |  |  |
| Native CRM sync | ✓ | - |
| **Data** |  |  |
| Built-in CDP / event data | ✓ | ✓ |
| **Optimisation** |  |  |
| A/B / multivariate testing | ✓ | ✓ |
| **Segment** |  |  |
| Lifecycle focus | Both | B2C |
| **Deployment** |  |  |
| Self-hostable | ✗ | ✗ |
| **AI** |  |  |
| AI (send-time / content / predictive) | ✓ | ✓ |

*Source: vioscaleAI. Generated 2026-10-16T19:19:07.157Z. "-" = undocumented, not absent.*