# Convert vs VWO (Visual Website Optimizer)

**Leader by vioscaleAI score:** Convert

| Attribute | Convert | VWO (Visual Website Optimizer) |
|---|---|---|
| **vioscaleAI score** | 74.9 (73% (medium)) | 63.8 (51% (medium)) |
| content.faq | `[{"answer":"Convert is a web-based A/B testing tool that enables teams to run experiments and optimize conversion rates. It offers split testing, multipage testing, advanced targeting with 40+ filters, visual and code editors, API access for programmatic control, and both Frequentist and Bayesian statistical engines. It is indexed under Ab Testing.","source":"https://www.convert.com/pricing/","question":"What is Convert?","confidence":0.6},{"answer":"Convert is a paid product; published pricing starts at $3588 per year. It is sold across 3 plans (Growth, Pro and Enterprise). There is no free tier. Prices are published openly on the vendor's own pricing page. Pricing changes often, so verify at source before relying on it.","source":"https://www.convert.com/pricing/","question":"How much does Convert cost?","confidence":0.6},{"answer":"We have confirmed browser-based access to Convert. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.","source":"https://www.convert.com/pricing/","question":"What platforms does Convert support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for Convert, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://www.convert.com/pricing/","question":"Can Convert be self-hosted?","confidence":0.6},{"answer":"We have confirmed 14 integrations for Convert, including Salesforce CRM, Google Analytics, Shopify, Bizible Marketing Analytics, Stripe, Google Ads, Adobe Analytics and Clicktale, plus 6 more. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://www.convert.com/pricing/","question":"What does Convert integrate with?","confidence":0.6},{"answer":"We have independently confirmed SOC 2, ISO 27001, HIPAA and GDPR for Convert. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Convert not holding them. Always confirm compliance directly before you rely on it.","source":"https://www.convert.com/security/","question":"What security certifications does Convert have?","confidence":0.6},{"answer":"Convert is available worldwide. Its primary markets are the United States and the EU.","source":"https://www.convert.com/pricing/","question":"Where is Convert available?","confidence":0.5}]` | `[{"answer":"An experimentation and feature management platform that enables A/B testing, split URL testing, multivariate testing, and feature rollout management with real-time analytics and heatmaps. It is indexed under Conversion Rate Optimization.","source":"https://vwo.com/pricing/","question":"What is VWO (Visual Website Optimizer)?","confidence":0.6},{"answer":"VWO (Visual Website Optimizer) offers a free tier, so you can start without paying. Pricing changes often, so verify at source before relying on it.","source":"https://vwo.com/pricing/","question":"Is VWO (Visual Website Optimizer) free?","confidence":0.6},{"answer":"We have confirmed browser-based access to VWO (Visual Website Optimizer). That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.","source":"https://vwo.com/pricing/","question":"What platforms does VWO (Visual Website Optimizer) support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for VWO (Visual Website Optimizer), so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://vwo.com/pricing/","question":"Can VWO (Visual Website Optimizer) be self-hosted?","confidence":0.6},{"answer":"We have confirmed 29 integrations for VWO (Visual Website Optimizer), including 6sense, Adobe Analytics, Amazon S3, Contentsquare, Fullstory, Glassbox, Google Analytics 4 and Google Cloud Storage, plus 21 more. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://vwo.com/pricing/","question":"What does VWO (Visual Website Optimizer) integrate with?","confidence":0.6},{"answer":"We have independently confirmed SOC 2, ISO 27001, HIPAA and GDPR for VWO (Visual Website Optimizer). Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as VWO (Visual Website Optimizer) not holding them. Always confirm compliance directly before you rely on it.","source":"https://vwo.com/pricing/","question":"What security certifications does VWO (Visual Website Optimizer) have?","confidence":0.6}]` |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | A comprehensive A/B testing and experimentation platform that includes split testing, feature flags, server-side testing SDKs, and personalization capabilities, unified in a single tool without separate products or add-ons. | A unified platform combining A/B testing, multivariate testing, personalization, feature management, and behavioral analytics. It enables teams to run experiments, manage feature rollouts, and deliver personalized experiences across web and server-side environments. |
| features.capabilities | `{"iso_27001":true,"open_source":false,"soc2_type_ii":true,"pricing_model":"per_monthly_tested_users","cmp_integration":false,"personalization":true,"warehouse_native":false,"mobile_sdk_support":true,"multi_armed_bandit":true,"multivariate_testing":true,"sample_size_calculator":false,"ab_and_split_url_testing":true,"feature_flagging_bundled":true,"multivariate_testing_mvt":true,"sequential_peeking_protection":true,"visual_drag_and_drop_dom_editor":true,"multi_page_funnel_journey_testing":true,"google_adobe_analytics_two_way_sync":true,"segment_mparticle_cdp_audience_sync":false,"server_side_api_experimentation_sdks":true,"bayesian_statistical_significance_engine":true,"frequentist_statistical_significance_engine":true}` | `{"iso_27001":true,"open_source":true,"soc2_type_ii":true,"personalization":true,"warehouse_native":true,"mobile_sdk_support":true,"multi_armed_bandit":true,"multivariate_testing":true,"ab_and_split_url_testing":true,"feature_flagging_bundled":true,"multivariate_testing_mvt":true,"sequential_peeking_protection":true,"visual_drag_and_drop_dom_editor":true,"multi_page_funnel_journey_testing":true,"google_adobe_analytics_two_way_sync":true,"segment_mparticle_cdp_audience_sync":true,"server_side_api_experimentation_sdks":true,"bayesian_statistical_significance_engine":true}` |
| integrations.count | 90 | 23 |
| integrations.list | `[{"name":"Salesforce CRM"},{"name":"Google Analytics"},{"name":"Shopify"},{"name":"Bizible Marketing Analytics"},{"name":"Stripe"},{"name":"Google Ads"},{"name":"Adobe Analytics"},{"name":"Clicktale"},{"name":"BlueKai"},{"name":"Lotame"},{"name":"Demandbase"},{"name":"Lytics"},{"name":"Split.io"},{"name":"React"},{"name":"Vue"},{"name":"Google","native":true,"category":"analytics"},{"name":"REST API","native":true,"direction":"bidirectional"},{"name":"MCP Server","native":true,"direction":"bidirectional"}]` | `[{"name":"6sense"},{"name":"Adobe Analytics"},{"name":"Amazon S3"},{"name":"Contentsquare"},{"name":"Fullstory"},{"name":"Glassbox"},{"name":"Google Analytics 4"},{"name":"Google Cloud Storage"},{"name":"Google Tag Manager"},{"name":"Invoca"},{"name":"Matomo"},{"name":"Mixpanel"},{"name":"Piano Analytics"},{"name":"Rudderstack"},{"name":"Salesforce"},{"name":"Salesforce Commerce Cloud"},{"name":"Segment"},{"name":"Shopify"},{"name":"Snowflake"},{"name":"Acquia DAM"},{"name":"Adobe Experience Platform"},{"name":"Albacross"},{"name":"BigQuery"},{"name":"CallRail"},{"name":"Microsoft Clarity"},{"name":"Heap"},{"name":"Klaviyo"},{"name":"Lytics"},{"name":"Marketo"},{"name":"Quin"},{"name":"mParticle"}]` |
| market.availability | `{"primaryMarkets":["US","EU"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"web":true}` |
| pricing | `{"type":"subscription","plans":[{"free":false,"name":"Growth","summary":"$299/mo (annual) or $399/mo (monthly) for 100k tested users/month","features":["A/B Testing","Split URL/Redirect Testing","MCP Server","Email and In-App Live Chat Support","90+ Integrations","API Access"],"components":[{"kind":"fixed","amount":299,"period":"month","currency":"USD"},{"kind":"fixed","amount":399,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"tested_users_per_month":"100k"}},{"free":false,"name":"Pro","summary":"$420/mo (annual) or $599/mo (monthly) for 250k tested users/month","features":["A/B Testing","Split URL/Redirect Testing","Multivariate Testing","Multi-Page Testing","Full Stack & Feature Flags","Multi-Arm Bandit (Auto-Allocate)","Sequential Testing","Single Sign-On (SSO)","Phone Support","MCP Server","90+ Integrations","API Access"],"components":[{"kind":"fixed","amount":420,"period":"month","currency":"USD"},{"kind":"fixed","amount":599,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"tested_users_per_month":"250k"}},{"free":false,"name":"Enterprise","summary":"Custom pricing with SLA and migration support","features":["Enterprise Service Level Agreement (SLA)","Free VWO Migration","Phone Support","All Pro features"],"commitment":"annual","description":"Custom solutions for large enterprises with advanced features and rigorous compliance requirements","contactSales":true}],"addOns":[{"name":"Additional tested users (Growth plan)","components":[{"kind":"fixed","amount":399,"period":"month","currency":"USD"}]},{"name":"Additional tested users (Pro & Enterprise plans)","components":[{"kind":"fixed","amount":699,"period":"month","currency":"USD"}]},{"name":"Additional Custom Domains (CNAME)","components":[{"kind":"fixed","amount":1000,"period":"year","currency":"USD"}]}],"summary":"From $299/mo for 100k tested users/month. 15-day free trial. Annual and monthly billing options.","currency":"USD","freeTier":true,"sourceUrl":"https://www.convert.com/pricing/","retrievedAt":"2026-10-12T21:48:57.498Z","freeTrialDays":15,"startingPrice":{"amount":299,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` | `{"freeTier":true,"sourceUrl":"https://vwo.com/pricing/","retrievedAt":"2026-08-18T15:28:22.174Z"}` |
| pricing.free_tier | yes | yes |
| pricing.model | freemium | freemium |
| pricing.price_level | high | low |
| pricing.starting_price | `{"amount":299,"currency":"USD"}` | - |
| pricing.transparent | yes | - |
| reliability.status_page | yes | - |
| security.certifications | - | `[{"name":"SOC 2 Type II","level":"Type II","status":"active"},{"name":"ISO 27001:2022","status":"active"},{"name":"ISO 27701:2019","status":"active"},{"name":"ISO 27017:2015","status":"active"},{"name":"ISO 27018:2019","status":"active"},{"name":"PCI DSS v4.0.2","status":"active"}]` |
| security.disclosure_policy | yes | yes |
| security.gdpr | yes | yes |
| security.hipaa | yes | yes |
| security.iso27001 | yes | yes |
| security.pci | yes | yes |
| security.soc2 | yes | yes |
| security.trust_center | https://www.convert.com/gdpr/ab-testing-application-compliance/ | https://trust.wingify.com/ |

## Capabilities (Ab Testing)

| Capability | Convert | VWO (Visual Website Optimizer) |
|---|:--:|:--:|
| **Capabilities** |  |  |
| Sequential peeking protection | ✓ | ✓ |
| Warehouse native | ✗ | ✓ |
| Feature flagging bundled | ✓ | ✓ |
| Multivariate testing | ✓ | ✓ |
| Multi armed bandit | ✓ | ✓ |
| Personalization | ✓ | ✓ |
| Mobile SDK support | ✓ | ✓ |
| Sample size calculator | ✗ | - |
| Cmp integration | ✗ | - |
| Open source | ✗ | ✓ |

*Source: vioscaleAI. Generated 2026-10-16T20:38:45.215Z. "-" = undocumented, not absent.*