# Cognism vs ZoomInfo

**Leader by vioscaleAI score:** Cognism

| Attribute | Cognism | ZoomInfo |
|---|---|---|
| **vioscaleAI score** | 67.2 (71% (medium)) | 60.1 (70% (medium)) |
| content.faq | `[{"answer":"A data company that provides accurate, compliance-first contact and company information to help sales and marketing teams find decision-makers and build pipeline with verified business profiles. It is indexed under Sales Software.","source":"https://www.cognism.com/apollo-io-pricing","question":"What is Cognism?","confidence":0.6},{"answer":"Cognism does not publish its prices. Pricing is quoted on request, across 2 plans (Standard and Pro), so the figure depends on your seat count and requirements. We record this as a pricing-transparency signal rather than guessing a number. Pricing changes often, so verify at source before relying on it.","source":"https://www.cognism.com","question":"How much does Cognism cost?","confidence":0.6},{"answer":"We have confirmed browser-based access to Cognism. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.","source":"https://www.cognism.com/apollo-io-pricing","question":"What platforms does Cognism support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for Cognism, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://www.cognism.com/apollo-io-pricing","question":"Can Cognism be self-hosted?","confidence":0.6},{"answer":"We have confirmed 7 integrations for Cognism, including Salesforce, HubSpot, Salesloft, Outreach, Snowflake, S3 and BigQuery. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://www.cognism.com/apollo-io-pricing","question":"What does Cognism integrate with?","confidence":0.6},{"answer":"We have independently confirmed SOC 2, ISO 27001 and GDPR for Cognism. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Cognism not holding them. Always confirm compliance directly before you rely on it.","source":"https://www.cognism.com/security","question":"What security certifications does Cognism have?","confidence":0.7},{"answer":"Cognism is available worldwide. Its primary markets are the United Kingdom, the EU and the United States.","source":"https://www.cognism.com/apollo-io-pricing","question":"Where is Cognism available?","confidence":0.75}]` | `[{"answer":"Software that analyzes your sales history to automatically generate profiles of ideal customers, helping teams identify and target similar prospects more efficiently. It is indexed under Sales Software.","source":"https://www.zoominfo.com","question":"What is ZoomInfo?","confidence":0.6},{"answer":"ZoomInfo offers a free tier, so you can start without paying. Pricing changes often, so verify at source before relying on it.","source":"https://www.zoominfo.com/pricing","question":"Is ZoomInfo free?","confidence":0.6},{"answer":"ZoomInfo supports the web, iOS and Android. Platforms we have not confirmed are simply not listed here rather than ruled out.","source":"https://www.zoominfo.com/pricing","question":"What platforms does ZoomInfo support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for ZoomInfo, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://www.zoominfo.com/pricing","question":"Can ZoomInfo be self-hosted?","confidence":0.6},{"answer":"We have confirmed 13 integrations for ZoomInfo, including ChatGPT, Salesforce, HubSpot, Outreach, Salesloft, Marketo, Eloqua and Sugar, plus 5 more. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://www.zoominfo.com","question":"What does ZoomInfo integrate with?","confidence":0.6},{"answer":"We have independently confirmed GDPR for ZoomInfo. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as ZoomInfo not holding them. Always confirm compliance directly before you rely on it.","source":"https://www.zoominfo.com/legal/privacy-policy","question":"What security certifications does ZoomInfo have?","confidence":0.7},{"answer":"ZoomInfo is available worldwide. The vendor is headquartered in the United States.","source":"https://www.zoominfo.com/pricing","question":"Where is ZoomInfo available?","confidence":0.75}]` |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | Cognism is a B2B contact and company data platform serving sales teams in Europe, North America, and Asia-Pacific. It provides verified business contact information with GDPR and CCPA compliance, including API enrichment capabilities and integrations with major CRM platforms. | A B2B sales intelligence platform that combines AI with firmographic, technographic, and intent data to help teams identify prospects, enrich contact records, and automate lead routing and follow-up workflows. |
| features.capabilities | `{"dialer":"none","sub_type":"sales_intelligence","free_tier":true,"intent_data":true,"b2b_database":true,"pricing_model":"hybrid","native_hubspot":true,"eu_data_residency":true,"native_salesforce":true,"pricing_transparency":"transparent"}` | `{"sub_type":"sales_intelligence","cpq_esign":false,"free_tier":true,"iso_27001":true,"ai_forecast":true,"intent_data":true,"b2b_database":true,"soc2_type_ii":true,"pricing_model":"credit_based","native_hubspot":true,"native_salesforce":true,"pricing_transparency":"contact_sales","multichannel_sequences":true,"bulk_crm_export_workflows":true,"conversation_intelligence":true,"direct_dial_mobile_number_coverage":true,"salesforce_hubspot_crm_native_sync":true,"buyer_intent_surge_signal_filtering":true,"outreach_salesloft_sequencing_export":true,"technographic_software_stack_filtering":true,"linkedin_profile_overlay_chrome_extension":true}` |
| integrations.count | 6 | 120 |
| integrations.list | `[{"name":"Salesforce"},{"name":"HubSpot"},{"name":"Salesloft"},{"name":"Outreach"},{"name":"Snowflake"},{"name":"S3"},{"name":"BigQuery"}]` | `[{"name":"ChatGPT"},{"name":"Salesforce"},{"name":"HubSpot"},{"name":"Outreach"},{"name":"Salesloft"},{"name":"Marketo"},{"name":"Eloqua"},{"name":"Sugar"},{"name":"Zoho"},{"name":"Dynamics"},{"name":"Slack"},{"name":"Teams"},{"name":"CRM","direction":"bidirectional"},{"name":"Microsoft Dynamics 365","native":true,"category":"crm","direction":"bidirectional"},{"name":"Snowflake","native":false,"category":"data_warehouse"},{"name":"Claude","native":false,"category":"ai"}]` |
| market.availability | `{"primaryMarkets":["GB","EU","US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"hqCountry":"US","primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"ios":true,"web":true,"android":true}` |
| pricing | `{"type":"hybrid","plans":[{"free":false,"name":"Standard","features":["Find and reach the right contacts with accurate B2B data","Build targeted lists using firmographic, technographic and signal-based filters","AI company research and persona builder","CSV enrichment"],"minSeats":5,"description":"For teams that need core prospecting workflows","contactSales":true},{"free":false,"name":"Pro","features":["Everything in Standard, plus","Higher-quality accurate mobile data","On-demand verification","Intent data prioritization"],"minSeats":5,"description":"For teams that need advanced prospecting workflows","contactSales":true}],"addOns":[{"name":"CRM Enrichment"},{"name":"Data-as-a-Service"}],"summary":"Subscription model (5 seats included) plus credit-based usage. Specific pricing requires contact with sales.","currency":"USD","sourceUrl":"https://www.cognism.com","retrievedAt":"2026-08-03T22:54:14.886Z"}` | `{"type":"usage","summary":"Free tier available. Usage-based credits model with no fixed seat pricing.","freeTier":true,"sourceUrl":"https://www.zoominfo.com","retrievedAt":"2026-10-06T08:31:12.408Z"}` |
| pricing.free_tier | yes | yes |
| pricing.model | freemium | freemium |
| pricing.price_level | low | low |
| pricing.transparent | yes | no |
| reliability.status_page | yes | yes |
| security.certifications | `[{"name":"ISO 27001","status":"active","auditor":"UKAS-accredited certification body"},{"name":"ISO 27701","status":"active","auditor":"UKAS-accredited certification body"},{"name":"SOC 2 Type II","level":"Type II","status":"active"}]` | `[{"name":"SOC 2 Type II","level":"Type II","status":"active"},{"name":"ISO 27001","status":"active"},{"name":"ISO 27701","status":"active"},{"name":"TRUSTe GDPR","status":"active"},{"name":"TRUSTe CCPA","status":"active"}]` |
| security.disclosure_policy | yes | - |
| security.gdpr | yes | yes |
| security.iso27001 | yes | yes |
| security.soc2 | yes | yes |
| security.trust_center | https://www.cognism.com/security | https://www.zoominfo.com/trust-center |

## Capabilities (Sales Software)

| Capability | Cognism | ZoomInfo |
|---|:--:|:--:|
| **Core** |  |  |
| Sub-type | Sales intelligence / data | Sales intelligence / data |
| **Pricing** |  |  |
| Pricing transparency | Transparent | Contact-sales only |
| Free tier / trial | ✓ | ✓ |
| Pricing model | Hybrid | Credit / lookup-based |
| **CRM** |  |  |
| Native Salesforce sync | ✓ | ✓ |
| Native HubSpot sync | ✓ | ✓ |
| **Engagement** |  |  |
| Multichannel sequences (email + call + LinkedIn) | - | ✓ |
| Dialer / native calling | None | - |
| **Intelligence** |  |  |
| Conversation intelligence / call recording | - | ✓ |
| AI deal / forecast intelligence | - | ✓ |
| **Data** |  |  |
| B2B contact / company database included | ✓ | ✓ |
| Intent data | ✓ | ✓ |
| **Deal** |  |  |
| E-signature / CPQ / quoting | - | ✗ |
| **Deployment** |  |  |
| EU / regional data residency | ✓ | - |

*Source: vioscaleAI. Generated 2026-10-16T21:00:16.958Z. "-" = undocumented, not absent.*