# Clay vs Reply.io

| Attribute | Clay | Reply.io |
|---|---|---|
| **vioscaleAI score** | 63.3 (54% (medium)) | 59.6 (54% (medium)) |
| content.faq | `[{"answer":"Clay connects to over 200 data sources and AI models to help sales, marketing, and operations teams enrich prospect databases, automate outreach sequences, and personalize customer engagement through triggered workflows and integrated data enrichment. It is indexed under Lead Enrichment.","source":"https://www.clay.com/pricing","question":"What is Clay?","confidence":0.6},{"answer":"Clay offers a free tier, so you can start without paying. Paid plans start at $185 per month. Prices are published openly on the vendor's own pricing page. Pricing changes often, so verify at source before relying on it.","source":"https://www.clay.com/pricing","question":"Is Clay free?","confidence":0.6},{"answer":"We have confirmed browser-based access to Clay. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.","source":"https://www.clay.com/pricing","question":"What platforms does Clay support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for Clay, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://www.clay.com/pricing","question":"Can Clay be self-hosted?","confidence":0.6},{"answer":"We have confirmed 56 integrations for Clay, including Snowflake, BigQuery, Databricks, Postgres, Fivetran, Salesforce, Marketo and Pardot, plus 48 more. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://www.clay.com/pricing","question":"What does Clay integrate with?","confidence":0.6},{"answer":"We have independently confirmed SOC 2 and GDPR for Clay. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Clay not holding them. Always confirm compliance directly before you rely on it.","source":"https://clay.com","question":"What security certifications does Clay have?","confidence":0.48}]` | `[{"answer":"A sales automation platform that uses AI to manage multi-channel outreach sequences, automate follow-ups, and integrate with CRM systems. It enables email warmup, LinkedIn automation, calling, and prospect engagement while syncing activity with HubSpot and Salesforce. It is indexed under Sales Engagement.","source":"https://reply.io","question":"What is Reply.io?","confidence":0.6},{"answer":"Reply.io offers a free tier, so you can start without paying. Paid plans start at $20 per month. Pricing changes often, so verify at source before relying on it.","source":"https://reply.io/pricing/","question":"Is Reply.io free?","confidence":0.6},{"answer":"We have confirmed browser-based access to Reply.io. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.","source":"https://reply.io","question":"What platforms does Reply.io support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for Reply.io, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://reply.io","question":"Can Reply.io be self-hosted?","confidence":0.6},{"answer":"We have confirmed 21 integrations for Reply.io, including Salesforce, HubSpot, Pipedrive, Copper, Close, Google Workspace, Gmail and Microsoft 365, plus 13 more. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://reply.io","question":"What does Reply.io integrate with?","confidence":0.6},{"answer":"We have independently confirmed SOC 2 and GDPR for Reply.io. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Reply.io not holding them. Always confirm compliance directly before you rely on it.","source":"https://reply.io/trust-page/","question":"What security certifications does Reply.io have?","confidence":0.7},{"answer":"Reply.io is available worldwide. Its primary market is the United States.","source":"https://reply.io/pricing/","question":"Where is Reply.io available?","confidence":0.5}]` |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | Combines enriched data from multiple vendors with workflow automation, enabling teams to build and launch prospecting, lead enrichment, and customer engagement campaigns. Integrates with CRM systems, data warehouses, and marketing tools for orchestrated campaign execution. | Sales engagement platform that automates multichannel outreach campaigns with AI, integrating email, LinkedIn, calls, SMS, and WhatsApp. Includes real-time B2B lead database, email warmup for deliverability, CRM synchronization, and an autonomous AI agent for managing replies and booking meetings. |
| features.capabilities | `{"pricing_model":"flat_subscription","deployment_model":"cloud_managed_saas","technographic_data_appending":true,"marketo_pardot_marketing_sync":true,"snowflake_bigquery_dwh_export":true,"salesforce_hubspot_crm_native_app":true,"automated_crm_record_updating_sync":true,"third_party_vendor_waterfall_routing":true,"corporate_firmographic_data_appending":true,"gdpr_and_ccpa_prospect_data_compliance":true,"waterfall_data_enrichment_for_email_finding":true,"web_scraping_and_linkedin_profile_ingestion":true,"multi_channel_sequencing_email_and_linkedin_dm":true,"two_way_crm_sync_to_prevent_duplicate_outreach":true}` | `{"pricing_model":"per_user_monthly","deployment_model":"feature_of_broader_sales_platform","hubspot_pipedrive_smb_crm_sync":true,"salesforce_enterprise_crm_sync":true,"gmail_outlook_inbox_native_sync":true,"native_voip_click_to_call_dialer":true,"b2b_contact_lead_database_embedded":true,"bi_directional_crm_activity_logging":true,"ai_email_drafting_and_personalization":true,"gdpr_and_ccpa_prospect_data_compliance":true,"email_warmup_and_spam_prevention_network":true,"deliverability_and_spam_reputation_warmup":true,"multi_step_email_call_linkedin_sequencing":true,"waterfall_data_enrichment_for_email_finding":true,"web_scraping_and_linkedin_profile_ingestion":true,"multi_channel_sequencing_email_and_linkedin_dm":true,"two_way_crm_sync_to_prevent_duplicate_outreach":true,"meeting_booking_via_native_calendar_integration":true,"autonomous_inbox_reply_handling_and_objection_rebuttals":true}` |
| integrations.count | 50 | 100 |
| integrations.list | `[{"name":"Snowflake"},{"name":"BigQuery"},{"name":"Databricks"},{"name":"Postgres"},{"name":"Fivetran"},{"name":"Salesforce"},{"name":"Marketo"},{"name":"Pardot"},{"name":"ActiveCampaign"},{"name":"Google Sheets"},{"name":"Google Slides"},{"name":"Google Docs"},{"name":"Notion"},{"name":"LinkedIn"},{"name":"YouTube"},{"name":"Semrush"},{"name":"Similarweb"},{"name":"Reddit"},{"name":"Gong"},{"name":"Loom"},{"name":"Bitly"},{"name":"LeadIQ"},{"name":"Better Contact"},{"name":"ContactOut"},{"name":"Wiza"},{"name":"Minerva"},{"name":"HG Insights"},{"name":"Octave"},{"name":"Crunchbase"},{"name":"Webflow"},{"name":"Forager"},{"name":"Dealroom"},{"name":"Limadata"},{"name":"Zeliq"},{"name":"Champify"},{"name":"Crossbeam"},{"name":"Trigify"},{"name":"The Swarm"},{"name":"Oakie AI"},{"name":"Trust Radius"},{"name":"Ocean IO"},{"name":"Adbeat"},{"name":"Upcell"},{"name":"Trestle"},{"name":"SMARTe"},{"name":"HubSpot","native":true,"category":"crm","direction":"bidirectional"},{"name":"Dynamics 365","native":true,"category":"crm","direction":"bidirectional"},{"name":"Google BigQuery","native":true,"category":"data_warehouse","direction":"bidirectional"},{"name":"Gong Engage","native":true,"category":"sales_engagement","direction":"outbound"},{"name":"Airtable","native":true,"category":"productivity","direction":"bidirectional"},{"name":"Typeform","native":true,"category":"forms","direction":"inbound"},{"name":"RocketReach","native":true,"category":"data_enrichment","direction":"inbound"},{"name":"Beauhurst","native":true,"category":"data_enrichment","direction":"inbound"},{"name":"RB2B","native":true,"category":"data_enrichment","direction":"inbound"},{"name":"Reverse Contact","native":true,"category":"data_enrichment","direction":"inbound"},{"name":"Demandbase","native":true,"category":"intent_signals","direction":"inbound"},{"name":"Madkudu","native":true,"category":"scoring","direction":"inbound"},{"name":"Spade","native":true,"category":"data_enrichment","direction":"inbound"},{"name":"BetterContact","native":true,"category":"data","direction":"inbound"}]` | `[{"name":"Salesforce"},{"name":"HubSpot"},{"name":"Pipedrive"},{"name":"Copper"},{"name":"Close"},{"name":"Google Workspace"},{"name":"Gmail"},{"name":"Microsoft 365"},{"name":"LinkedIn"},{"name":"LinkedIn Sales Navigator"},{"name":"Calendly"},{"name":"Google Calendar"},{"name":"Zapier"},{"name":"Make"},{"name":"Slack"},{"name":"WhatsApp"},{"name":"Google Postmaster"},{"name":"MailToaster.ai"},{"name":"Sales Navigator"},{"name":"SMS"},{"name":"SMTP"},{"name":"Outlook","native":true,"category":"email","direction":"bidirectional"},{"name":"n8n","native":true,"direction":"bidirectional"}]` |
| market.availability | `{"primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"primaryMarkets":["US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"web":true}` |
| pricing | `{"type":"hybrid","plans":[{"free":true,"name":"Free","features":["Unlimited seats and tables","Multi-provider waterfalls","Claygent enrichment","Clay Sequencer for email","200 rows per table"],"components":[{"kind":"fixed","amount":0,"period":"month","currency":"USD"}],"description":"Includes unlimited seats and tables, multi-provider waterfalls, and Claygent enrichment","contactSales":false,"includedLimits":{"rows_per_table":"200","actions_per_month":"500","data_credits_per_month":"100"}},{"free":false,"name":"Starter","summary":"From $185/month","features":["Phone number enrichment","Job change and signal tracking","Email campaign integrations","50,000 rows per table"],"commitment":"monthly","components":[{"kind":"fixed","amount":185,"period":"month","currency":"USD"}],"description":"For individuals and small teams automating prospecting workflows","contactSales":false,"includedLimits":{"rows_per_table":"50000","actions_per_month":"15000","data_credits_per_month":"2500"}},{"free":false,"name":"Growth","features":["CRM auto-sync and enrichment","HTTP API integrations","Webhook automation","Web intent signal tracking","Audience pushes to ads platforms","Priority support"],"components":[{"kind":"fixed","amount":60,"period":"month","currency":"USD"}],"description":"For teams with CRM-based workflows and growth campaigns","contactSales":false,"includedLimits":{"actions_per_month":"40000","data_credits_per_month":"6000"}},{"free":false,"name":"Enterprise","summary":"Custom pricing with annual commitment","features":["Unlimited Audiences across sources","Unlimited row bulk enrichment","Clay API access","Data warehouse syncs","SSO and RBAC permissions management","Additional Ads audiences","Dedicated Growth Strategist"],"commitment":"annual","description":"For GTM teams running at scale with enterprise-grade security and support","contactSales":true,"includedLimits":{"actions_per_month":"200000+","data_credits_per_month":"100000+"}}],"addOns":[{"name":"Additional Data Credits","components":[{"per":{"qty":1,"unit":"credit"},"kind":"metered","amount":0.05,"currency":"USD"}]}],"summary":"Free tier available. Paid plans from $60–$185/month, plus custom Enterprise pricing. Usage-based Data Credits ($0.05+ each) and Actions included per tier.","currency":"USD","freeTier":true,"sourceUrl":"https://www.clay.com/pricing","retrievedAt":"2026-10-12T16:05:21.399Z","startingPrice":{"amount":60,"period":"month","currency":"USD"},"billingPeriods":["month"]}` | `{"type":"subscription","plans":[{"free":false,"name":"Contact Sales Tier","features":["Multichannel outreach","Email, LinkedIn, SMS, Calls, WhatsApp","AI personalization","CRM integrations","B2B database"],"commitment":"annual","description":"Custom per-user pricing billed annually with active contact limits","contactSales":true},{"free":false,"name":"Per User Plan","features":["Email automation","CRM integrations","Analytics","API access"],"components":[{"kind":"per_unit","unit":"user","amount":29,"period":"month","currency":"USD"}],"description":"Monthly per-user plan","contactSales":false},{"free":false,"name":"Per Account Plan","features":["All-inclusive multichannel outreach","Email, LinkedIn, SMS, Calls"],"components":[{"kind":"fixed","amount":69,"period":"month","currency":"USD"}],"description":"Monthly per-account flat rate","contactSales":false}],"addOns":[{"name":"CRM Integrations","components":[{"kind":"fixed","amount":20,"period":"month","currency":"USD"}]},{"name":"Dialer and Cloud Calls","components":[{"kind":"fixed","amount":39,"period":"month","currency":"USD"}]},{"name":"Additional Mailbox (Tier 1)","components":[{"kind":"per_unit","unit":"mailbox","amount":5,"period":"month","currency":"USD"}]},{"name":"Additional Mailbox (Tier 2)","components":[{"kind":"per_unit","unit":"mailbox","amount":15,"period":"month","currency":"USD"}]}],"summary":"From $29/user/month or $69/month per account. 14-day free trial. Contact sales for custom annual plans with volume pricing.","currency":"USD","freeTier":false,"sourceUrl":"https://reply.io/pricing","retrievedAt":"2026-10-12T21:47:28.011Z","freeTrialDays":14,"startingPrice":{"amount":69,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` |
| pricing.free_tier | yes | no |
| pricing.model | freemium | commercial |
| pricing.price_level | high | high |
| pricing.starting_price | `{"amount":60,"currency":"USD"}` | `{"amount":69,"currency":"USD"}` |
| pricing.transparent | yes | yes |
| security.disclosure_policy | - | yes |
| security.gdpr | yes | yes |
| security.soc2 | yes | yes |

## Capabilities (AI Sdr Sales Agents)

| Capability | Clay | Reply.io |
|---|:--:|:--:|
| **Capabilities** |  |  |
| Deployment model | cloud_managed_saas | Feature of broader sales platform |
| Autonomous inbox reply handling and objection rebuttals | - | ✓ |
| Web scraping and linkedin profile ingestion | ✓ | ✓ |
| Meeting booking via native calendar integration | - | ✓ |
| Two way CRM sync to prevent duplicate outreach | ✓ | ✓ |
| Multi channel sequencing email and linkedin dm | ✓ | ✓ |
| Playbook based guardrails for brand tone | - | - |
| Waterfall data enrichment for email finding | ✓ | ✓ |
| Human in the loop draft approval mode | - | - |
| Deliverability and spam reputation warmup | - | ✓ |
| SOC2 type ii | - | - |
| GDPR and CCPA prospect data compliance | ✓ | ✓ |
| Pricing model | flat_subscription | per_user_monthly |

*Source: vioscaleAI. Generated 2026-10-17T05:43:31.588Z. "-" = undocumented, not absent.*