# Chameleon vs UserGuiding

**Leader by vioscaleAI score:** Chameleon

| Attribute | Chameleon | UserGuiding |
|---|---|---|
| **vioscaleAI score** | 70.7 (75% (high)) | 65.7 (74% (medium)) |
| content.faq | `[{"answer":"A self-improving product platform that identifies user friction points, creates contextual in-app experiences like tours and checklists, and automatically optimizes them based on behavioral data—all without requiring code. It is indexed under Digital Adoption Platforms.","source":"https://www.chameleon.io/plans-new","question":"What is Chameleon?","confidence":0.6},{"answer":"Chameleon offers a free tier, so you can start without paying. Paid plans are also available: Demos, Startup, Growth and Enterprise. Pricing changes often, so verify at source before relying on it.","source":"https://www.chameleon.io/plans-new","question":"Is Chameleon free?","confidence":0.6},{"answer":"We have confirmed browser-based access to Chameleon. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.","source":"https://www.chameleon.io/plans-new","question":"What platforms does Chameleon support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for Chameleon, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://www.chameleon.io/plans-new","question":"Can Chameleon be self-hosted?","confidence":0.6},{"answer":"We have confirmed 5 integrations for Chameleon, including Heap, Zendesk, Intercom, Slack and ClickUp. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://www.chameleon.io/plans-new","question":"What does Chameleon integrate with?","confidence":0.6},{"answer":"We have independently confirmed SOC 2 and GDPR for Chameleon. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Chameleon not holding them. Always confirm compliance directly before you rely on it.","source":"https://www.chameleon.io/security","question":"What security certifications does Chameleon have?","confidence":0.7},{"answer":"Chameleon is available worldwide. Its primary market is the United States.","source":"https://www.chameleon.io/plans-new","question":"Where is Chameleon available?","confidence":0.5}]` | `[{"answer":"UserGuiding helps companies onboard and engage users by embedding interactive guides, tutorials, surveys, and help content directly within their applications. It includes features for user segmentation, analytics tracking, and knowledge base management to improve feature adoption and customer support. It is indexed under Digital Adoption Platforms.","source":"https://userguiding.com","question":"What is UserGuiding?","confidence":0.6},{"answer":"UserGuiding offers a free tier, so you can start without paying. Paid plans start at $174 per month. Pricing changes often, so verify at source before relying on it.","source":"https://userguiding.com/pricing","question":"Is UserGuiding free?","confidence":0.6},{"answer":"UserGuiding supports the web and a command-line interface. Platforms we have not confirmed are simply not listed here rather than ruled out.","source":"https://userguiding.com","question":"What platforms does UserGuiding support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for UserGuiding, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://userguiding.com","question":"Can UserGuiding be self-hosted?","confidence":0.6},{"answer":"We have confirmed 12 integrations for UserGuiding, including Amplitude, Google Analytics, Google Tag Manager, HubSpot, Intercom, Mixpanel, Salesforce and Segment, plus 4 more. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://userguiding.com","question":"What does UserGuiding integrate with?","confidence":0.6},{"answer":"We have independently confirmed SOC 2, ISO 27001, HIPAA and GDPR for UserGuiding. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as UserGuiding not holding them. Always confirm compliance directly before you rely on it.","source":"https://userguiding.com/pricing","question":"What security certifications does UserGuiding have?","confidence":0.6}]` |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | A self-improving product platform that identifies user friction points, creates contextual in-app experiences like tours and checklists, and automatically optimizes them based on behavioral data—all without requiring code. | A no-code platform for building in-app user onboarding experiences, surveys, and knowledge bases. Teams use it to deliver contextual guidance to users within their web applications without requiring development work. |
| features.capabilities | `{"pricing_model":"monthly_active_users_mau","salesforce_hubspot_crm_sync":true,"zendesk_intercom_helpdesk_sync":true,"knowledge_base_help_widget_embed":true,"nps_and_in_app_survey_collection":true,"amplitude_mixpanel_analytics_sync":true,"in_app_user_onboarding_checklists":true,"user_drop_off_and_completion_analytics":true,"interactive_dom_element_targeting_walkthroughs":true}` | `{"soc2_type_ii":true,"pricing_model":"monthly_active_users_mau","salesforce_hubspot_crm_sync":true,"zendesk_intercom_helpdesk_sync":true,"knowledge_base_help_widget_embed":true,"nps_and_in_app_survey_collection":true,"amplitude_mixpanel_analytics_sync":true,"in_app_user_onboarding_checklists":true,"user_drop_off_and_completion_analytics":true,"no_code_visual_builder_chrome_extension":true,"interactive_dom_element_targeting_walkthroughs":true}` |
| integrations.count | 36 | 12 |
| integrations.list | `[{"name":"Heap"},{"name":"Zendesk"},{"name":"Intercom"},{"name":"Slack"},{"name":"ClickUp"},{"name":"Amplitude","native":true,"category":"analytics","direction":"bidirectional"},{"name":"Mixpanel","native":true,"category":"analytics","direction":"bidirectional"},{"name":"Google Analytics","native":true,"category":"analytics","direction":"inbound"},{"name":"HubSpot","native":true,"category":"crm","direction":"bidirectional"},{"name":"Salesforce","native":true,"category":"crm","direction":"inbound"},{"name":"Zapier","native":true,"direction":"outbound"},{"name":"Linear","native":true,"direction":"bidirectional"},{"name":"Customer.io","native":true,"category":"email","direction":"bidirectional"},{"name":"Typeform","native":true,"direction":"inbound"},{"name":"Figma","native":true,"direction":"inbound"},{"name":"Loom","native":true,"direction":"inbound"},{"name":"Vimeo","native":true,"direction":"inbound"},{"name":"Wistia","native":true,"direction":"inbound"},{"name":"YouTube","native":true,"direction":"inbound"},{"name":"Arcade","native":true,"direction":"inbound"},{"name":"Navattic","native":true,"direction":"inbound"},{"name":"Calendly","native":true,"direction":"inbound"},{"name":"Livestorm","native":true,"direction":"inbound"},{"name":"Pitch","native":true,"direction":"inbound"},{"name":"G2","native":true,"direction":"inbound"},{"name":"Help Scout","native":true,"category":"helpdesk","direction":"inbound"},{"name":"FullStory","native":true,"category":"analytics","direction":"inbound"},{"name":"Census","native":true,"direction":"inbound"},{"name":"Freshpaint","native":true,"direction":"bidirectional"},{"name":"Hightouch","native":true,"direction":"inbound"},{"name":"Fivetran","native":true,"direction":"outbound"},{"name":"MCP","native":true,"direction":"outbound"},{"name":"Airtable","native":true,"direction":"inbound"},{"name":"Google Tag Manager","native":true,"direction":"inbound"},{"name":"Twilio Segment","native":true,"direction":"bidirectional"},{"name":"Custom JS","native":true,"direction":"bidirectional"},{"name":"Chili Piper","native":true,"direction":"inbound"}]` | `[{"name":"Amplitude"},{"name":"Google Analytics"},{"name":"Google Tag Manager"},{"name":"HubSpot"},{"name":"Intercom"},{"name":"Mixpanel"},{"name":"Salesforce"},{"name":"Segment"},{"name":"Slack"},{"name":"Webhook"},{"name":"Woopra"},{"name":"UserGuiding MCP"}]` |
| market.availability | `{"primaryMarkets":["US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"web":true}` |
| pricing | `{"type":"subscription","plans":[{"free":false,"name":"Startup","summary":"From $279/mo for 2,000 MTUs","features":["10 Live Chameleon Experiences","Customization and targeting","Email support"],"commitment":"monthly","components":[{"kind":"fixed","amount":279,"period":"month","currency":"USD"}],"description":"For small teams just getting started","contactSales":false},{"free":false,"name":"Pro","summary":"From $750/mo for 5k MTUs (monthly billing)","features":["Up to 20 live experiences","Copilot to build, analyze, and optimize","Themes and Custom CSS","A/B Testing and Goals","Localize into 5 languages","Segmentation and targeting","Display rules with smart triggers","Scheduling and unscheduling","20 custom events","Webhooks & APIs","Monthly billing"],"commitment":"monthly","components":[{"kind":"fixed","amount":750,"period":"month","currency":"USD"}],"contactSales":false},{"free":false,"name":"Growth","summary":"$1,250/mo for 5k MTUs, billed annually","features":["Everything in Pro, plus","Unlimited live experiences","Ranger agent and Governance suite","AI Interactive Demos and HelpBar","Dedicated Customer Success and Onboarding","Localize into all languages","50 custom events","All 3rd party tools (including CRMs)","Annual billing"],"commitment":"annual","components":[{"kind":"fixed","amount":1250,"period":"month","currency":"USD"}],"contactSales":false},{"free":false,"name":"Enterprise","summary":"Custom pricing","features":["Unlimited localization","Account-switching","Custom contracts and procurement cycles"],"contactSales":true}],"addOns":[{"name":"Extra Seats","components":[{"kind":"fixed","amount":300,"period":"month","currency":"USD"},{"kind":"fixed","amount":3000,"period":"year","currency":"USD"}]},{"name":"SAML 2.0 SSO","components":[{"kind":"fixed","amount":400,"period":"month","currency":"USD"},{"kind":"fixed","amount":4000,"period":"year","currency":"USD"}]},{"name":"Additional Accounts","components":[{"kind":"fixed","amount":5000,"period":"year","currency":"USD"}]},{"name":"Expert Coaching"}],"summary":"From $279/mo. Free 14-day trial. Usage-based pricing by monthly tracked users (MTUs).","currency":"USD","freeTier":true,"sourceUrl":"https://www.chameleon.io/plans","retrievedAt":"2026-09-21T11:27:03.167Z","freeTrialDays":14,"startingPrice":{"amount":279,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` | `{"type":"subscription","plans":[{"free":false,"name":"Starter","summary":"$900/month billed annually, up to 2,000 MAU","features":["Customizable In App Surveys","All In-App Onboarding Experiences + AI Assistant","Surveys & NPS with AI Insights","Analytics Reporting & Segmentation","Knowledge Base & Product Updates"],"commitment":"annual","components":[{"kind":"fixed","amount":900,"period":"month","currency":"USD"}],"description":"Essential features for up to 2,000 monthly active users","contactSales":false,"includedLimits":{"mau":"2000"}},{"free":false,"name":"Growth","summary":"$1,800/month billed annually","features":["No-Code Event Tracking","Advanced Analytics Reporting","Private Knowledge Base & Product Updates","Localization & Auto-Translate","Team Member Role Management","Premium Integrations"],"commitment":"annual","components":[{"kind":"fixed","amount":1800,"period":"month","currency":"USD"}],"description":"Advanced analytics, team management, and localization features","contactSales":false},{"free":false,"name":"Enterprise","summary":"Custom pricing","features":["Unlimited Onboarding Experiences","Migration Support","Security Audit & Compliance","Custom Contract & SLA","SAML SSO & Team Member Activity Logs","SOC2, GDPR, HIPAA Compliance","Personalized Coaching & Support"],"commitment":"annual","description":"Unlimited features with migration support and compliance certifications","contactSales":true}],"addOns":[{"name":"Extra material quotas"},{"name":"Extra team member seats"},{"name":"Extra containers"},{"name":"White-label branding"},{"name":"EU server hosting"}],"summary":"From $900/month billed annually. 14-day free trial, no credit card required.","currency":"USD","freeTier":false,"sourceUrl":"https://userguiding.com/pricing","retrievedAt":"2026-09-24T12:34:59.102Z","freeTrialDays":14,"startingPrice":{"amount":900,"period":"month","currency":"USD"},"billingPeriods":["year"]}` |
| pricing.free_tier | yes | no |
| pricing.model | freemium | commercial |
| pricing.price_level | high | high |
| pricing.starting_price | `{"amount":279,"currency":"USD"}` | `{"amount":900,"currency":"USD"}` |
| pricing.transparent | yes | yes |
| security.certifications | `[{"name":"SOC 2 Type II","level":"Type II","status":"active"}]` | - |
| security.gdpr | yes | yes |
| security.hipaa | - | yes |
| security.iso27001 | yes | yes |
| security.soc2 | yes | yes |
| security.trust_center | https://www.chameleon.io/security | - |

## Capabilities (Digital Adoption Platforms)

| Capability | Chameleon | UserGuiding |
|---|:--:|:--:|
| **Capabilities** |  |  |
| Interactive dom element targeting walkthroughs | ✓ | ✓ |
| No code visual builder chrome extension | - | ✓ |
| In app user onboarding checklists | ✓ | ✓ |
| Nps and in app survey collection | ✓ | ✓ |
| User drop off and completion analytics | ✓ | ✓ |
| Knowledge base help widget embed | ✓ | ✓ |
| Amplitude mixpanel analytics sync | ✓ | ✓ |
| Salesforce hubspot CRM sync | ✓ | ✓ |
| Zendesk intercom helpdesk sync | ✓ | ✓ |
| SOC2 type ii | - | ✓ |
| ISO 27001 | - | - |
| Pricing model | Monthly active users mau | Monthly active users mau |

*Source: vioscaleAI. Generated 2026-10-16T19:27:22.263Z. "-" = undocumented, not absent.*