# Braze vs Customer.io

**Leader by vioscaleAI score:** Customer.io

| Attribute | Braze | Customer.io |
|---|---|---|
| **vioscaleAI score** | 42.4 (39% (low)) | 53.5 (55% (medium)) |
| content.faq | `[{"answer":"Braze centralizes customer communications across email, SMS, push notifications, and other channels, using AI to personalize messages, make real-time targeting decisions, and automate multi-step customer journeys. The platform includes data unification capabilities and real-time audience segmentation tools. It is indexed under Marketing Automation Software.","source":"https://www.braze.com","question":"What is Braze?","confidence":0.6},{"answer":"Braze offers a free tier, so you can start without paying. Paid plans are also available: Braze Go, Braze Select, Braze Pro and Braze Enterprise. Pricing changes often, so verify at source before relying on it.","source":"https://www.braze.com/pricing","question":"Is Braze free?","confidence":0.6},{"answer":"Braze supports the web, iOS and Android. Platforms we have not confirmed are simply not listed here rather than ruled out.","source":"https://www.braze.com/pricing","question":"What platforms does Braze support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for Braze, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://www.braze.com/pricing","question":"Can Braze be self-hosted?","confidence":0.6},{"answer":"We have independently confirmed GDPR for Braze. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Braze not holding them. Always confirm compliance directly before you rely on it.","source":"https://www.braze.com/security","question":"What security certifications does Braze have?","confidence":0.7},{"answer":"Braze is available worldwide. Its primary market is the United States.","source":"https://www.braze.com/pricing","question":"Where is Braze available?","confidence":0.5}]` | `[{"answer":"An AI-powered customer engagement platform that combines data, messaging, and automation to deliver personalized interactions at scale. Trusted by over 9,000 brands to orchestrate campaigns across email, SMS, push, in-app, and web channels with advanced segmentation and real-time behavioral triggers. It is indexed under Marketing Automation Software.","source":"https://customer.io","question":"What is Customer.io?","confidence":0.6},{"answer":"Customer.io is a paid product; published pricing starts at $100 per month. It is sold across 3 plans (Essentials, Premium and Enterprise). There is no free tier. Pricing changes often, so verify at source before relying on it.","source":"https://customer.io","question":"How much does Customer.io cost?","confidence":0.6},{"answer":"We have confirmed browser-based access to Customer.io. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.","source":"https://customer.io","question":"What platforms does Customer.io support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for Customer.io, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://customer.io","question":"Can Customer.io be self-hosted?","confidence":0.6},{"answer":"We have confirmed 9 integrations for Customer.io, including Salesforce, Meta Ads, Facebook Ads, Instagram Ads, Google Ads, YouTube Ads, HubSpot and Google Sheets, plus 1 more. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://customer.io","question":"What does Customer.io integrate with?","confidence":0.6},{"answer":"We have independently confirmed SOC 2, HIPAA and GDPR for Customer.io. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Customer.io not holding them. Always confirm compliance directly before you rely on it.","source":"https://customer.io/security","question":"What security certifications does Customer.io have?","confidence":0.7},{"answer":"Customer.io is available worldwide. Its primary markets are the United States and the EU.","source":"https://customer.io","question":"Where is Customer.io available?","confidence":0.75}]` |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | Braze provides a platform for customer engagement that unifies customer data and messaging channels with AI-powered capabilities. It enables marketers to create personalized, cross-channel campaigns and orchestrated journeys without requiring extensive technical support. | An AI-driven platform that automates customer communications across email, SMS, push, in-app messaging, and other channels based on customer behavior and data. It enables teams to build visual customer journeys, segment audiences, and analyze engagement performance. |
| features.capabilities | `{"free_tier":true,"ab_testing":true,"ai_features":true,"built_in_cdp":true,"lead_scoring":true,"multichannel":true,"pricing_unit":"mtu","lifecycle_focus":"both","ads_audience_sync":true,"transparent_pricing":true,"onsite_personalisation":true,"visual_journey_builder":true}` | `{"free_tier":false,"ab_testing":true,"ai_features":true,"built_in_cdp":true,"lead_scoring":false,"multichannel":true,"self_hostable":false,"lifecycle_focus":"both","native_crm_sync":true,"ads_audience_sync":true,"transparent_pricing":false,"onsite_personalisation":true,"visual_journey_builder":true}` |
| integrations.count | 6 | 11 |
| integrations.list | `[{"name":"Snowflake"},{"name":"OpenAI","native":true,"category":"ai"},{"name":"Anthropic","native":true,"category":"ai"},{"name":"AWS","native":true,"category":"ai"},{"name":"Microsoft Foundry","native":true,"category":"ai"},{"name":"Databricks","native":true,"category":"ai"},{"name":"Google Gemini","native":true,"category":"ai"}]` | `[{"name":"Salesforce"},{"name":"Meta Ads"},{"name":"Facebook Ads"},{"name":"Instagram Ads"},{"name":"Google Ads"},{"name":"YouTube Ads"},{"name":"HubSpot","native":true,"category":"crm","direction":"bidirectional"},{"name":"Google Sheets","native":true,"direction":"inbound"},{"name":"Slack","native":true,"category":"communication","direction":"bidirectional"},{"name":"Snowflake","native":true,"category":"data_warehouse"},{"name":"Google BigQuery","native":true,"category":"data_warehouse"},{"name":"Shopify","category":"commerce"},{"name":"Mixpanel","category":"analytics"},{"name":"WhatsApp","category":"messaging"},{"name":"RudderStack","category":"cdp"},{"name":"Segment","category":"cdp"}]` |
| market.availability | `{"primaryMarkets":["US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"primaryMarkets":["US","EU"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"cli":true,"ios":true,"web":true,"android":true}` |
| pricing | `{"type":"subscription","plans":[{"free":false,"name":"Braze Go","features":["Core Braze features & functionality"],"description":"Early-stage growth teams activating customer data and launching personalized cross-channel messaging","contactSales":true},{"free":false,"name":"Braze Select","features":["Increased orchestration capabilities","Enhanced security features","User provisioning"],"description":"Companies scaling engagement across channels and team members with enhanced governance and security","contactSales":true},{"free":false,"name":"Braze Pro","features":["Predictive AI capabilities","Expanded dashboard user group administration","Enterprise-grade orchestration, infrastructure, and governance"],"description":"Large enterprises requiring predictive AI and enterprise-grade platform infrastructure","contactSales":true}],"addOns":[{"name":"Braze Data Platform add-ons"},{"name":"BrazeAI™ add-ons"}],"summary":"Subscription pricing based on Monthly Active Users (MAU), Platform Edition, Action Credits allotment, and CX Services. Contact sales for specific pricing.","freeTier":false,"sourceUrl":"https://www.braze.com/pricing","retrievedAt":"2026-10-13T11:14:18.122Z"}` | `{"type":"subscription","plans":[{"free":false,"name":"Essentials","summary":"$100/month, billed monthly","features":["5k profiles (people + objects)","AI Agent with core execution skills","1 million emails per month","2 object types","Visual workflow builder","LLM actions with 100K credit sample","Email and community support","Basic data integrations"],"commitment":"monthly","components":[{"kind":"fixed","amount":100,"period":"month","currency":"USD"}],"description":"For teams getting started with data-driven messaging","contactSales":false,"includedLimits":{"profiles":"5,000","object_types":"2","custom_routines":"1","emails_per_month":"1,000,000","ai_agent_sessions":"3"}},{"free":false,"name":"Premium","summary":"$1,000/month, billed annually","features":["Everything in Essentials","Custom profile volume & pricing","Custom email volume & pricing","10 object types","Elevated Agent limits + custom skills","Daily Routines (scheduled tasks)","Premium chat & email support","90-day onboarding support","HIPAA Compliance","Premium data integrations"],"commitment":"annual","components":[{"kind":"fixed","amount":1000,"period":"month","currency":"USD"}],"description":"For teams scaling across channels with custom workflows","contactSales":false,"includedLimits":{"profiles":"Custom","object_types":"10","emails_per_month":"Custom","ai_agent_sessions":"10"}},{"free":false,"name":"Enterprise","summary":"Custom pricing, contact sales","features":["Everything in Premium","Custom pricing on profile & email volume","Custom Agent limits + execution skills","Priority technical support","Migration support","Dedicated Customer Success Manager","Dedicated hardware","Audit logging & data governance","Dedicated Technical Implementation Specialist","Shared Slack channel","2-hour first outreach response time"],"commitment":"annual","description":"For organizations that need dedicated infrastructure and support","contactSales":true}],"addOns":[{"name":"Additional profiles","components":[{"kind":"per_unit","unit":"profile","amount":0.009,"period":"month","currency":"USD"}]},{"name":"Additional emails","components":[{"kind":"per_unit","unit":"1000 emails","amount":0.12,"period":"month","currency":"USD"}]},{"name":"AI credits","components":[{"kind":"per_unit","unit":"100K credits","amount":10,"period":"month","currency":"USD"}]}],"summary":"From $100/month. 14-day free trial; 12-month free for qualifying startups.","currency":"USD","freeTier":false,"sourceUrl":"https://customer.io","retrievedAt":"2026-08-05T13:20:13.963Z","freeTrialDays":14,"startingPrice":{"amount":100,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` |
| pricing.free_tier | no | no |
| pricing.model | quote | commercial |
| pricing.price_level | unknown | unknown |
| pricing.transparent | no | no |
| reliability.status_page | yes | yes |
| security.certifications | - | `[{"name":"SOC 2 Type II","status":"active"}]` |
| security.disclosure_policy | yes | yes |
| security.gdpr | yes | yes |
| security.hipaa | - | yes |
| security.iso27001 | - | yes |
| security.soc2 | - | yes |
| security.trust_center | - | https://customer.io/learn/privacy-and-security |

## Capabilities (Marketing Automation Software)

| Capability | Braze | Customer.io |
|---|:--:|:--:|
| **Pricing** |  |  |
| Transparent published pricing | ✓ | ✗ |
| Free tier | ✓ | ✗ |
| Pricing unit | Monthly tracked users | - |
| **Orchestration** |  |  |
| Visual journey / workflow builder | ✓ | ✓ |
| **Lead management** |  |  |
| Lead scoring | ✓ | ✗ |
| **Channels** |  |  |
| Multichannel beyond email | ✓ | ✓ |
| Web / on-site personalisation | ✓ | ✓ |
| Ads audience sync | ✓ | ✓ |
| **Integrations** |  |  |
| Native CRM sync | - | ✓ |
| **Data** |  |  |
| Built-in CDP / event data | ✓ | ✓ |
| **Optimisation** |  |  |
| A/B / multivariate testing | ✓ | ✓ |
| **Segment** |  |  |
| Lifecycle focus | Both | Both |
| **Deployment** |  |  |
| Self-hostable | - | ✗ |
| **AI** |  |  |
| AI (send-time / content / predictive) | ✓ | ✓ |

*Source: vioscaleAI. Generated 2026-10-16T20:13:11.332Z. "-" = undocumented, not absent.*