# Boulevard vs Mindbody

**Leader by vioscaleAI score:** Boulevard

| Attribute | Boulevard | Mindbody |
|---|---|---|
| **vioscaleAI score** | 50.2 (57% (medium)) | 31.9 (73% (medium)) |
| content.faq | `[{"answer":"A software platform that provides appointment scheduling, online booking, POS payments, customer communication, and loyalty programs for salons, spas, medspas, and similar service businesses. It is indexed under Salon Spa Management.","source":"https://www.joinblvd.com/blog/drive-salon-revenue-with-the-right-pricing-strategy","question":"What is Boulevard?","confidence":0.6},{"answer":"We have confirmed browser-based access to Boulevard. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.","source":"https://www.joinblvd.com/blog/drive-salon-revenue-with-the-right-pricing-strategy","question":"What platforms does Boulevard support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for Boulevard, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://www.joinblvd.com/blog/drive-salon-revenue-with-the-right-pricing-strategy","question":"Can Boulevard be self-hosted?","confidence":0.6},{"answer":"We have confirmed 15 integrations for Boulevard, including Google, Affirm, Klarna, Apple Calendar, Facebook, Green Circle Salons, Instagram and Okta, plus 7 more. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://www.joinblvd.com/blog/drive-salon-revenue-with-the-right-pricing-strategy","question":"What does Boulevard integrate with?","confidence":0.6},{"answer":"We have independently confirmed SOC 2 for Boulevard. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Boulevard not holding them. Always confirm compliance directly before you rely on it.","source":"https://www.joinblvd.com","question":"What security certifications does Boulevard have?","confidence":0.48},{"answer":"Boulevard is available in the United States. Its primary market is the United States.","source":"https://www.joinblvd.com/blog/gender-neutral-pricing-salons","question":"Where is Boulevard available?","confidence":0.75}]` | `[{"answer":"A cloud-based management system for fitness and wellness studios that combines scheduling, client management, payment processing, and point-of-sale functionality. Includes marketing automation and dynamic pricing tools to optimize class attendance and revenue. It is indexed under Appointment Booking.","source":"https://www.mindbodyonline.com/business/education/blog/how-use-dynamic-pricing-increase-revenue-your-fitness-business","question":"What is Mindbody?","confidence":0.6},{"answer":"Mindbody is a paid product; published pricing starts at £89 per month. There is no free tier. Pricing changes often, so verify at source before relying on it.","source":"https://www.mindbodyonline.com/business/education/blog/how-use-dynamic-pricing-increase-revenue-your-fitness-business","question":"How much does Mindbody cost?","confidence":0.6},{"answer":"We have confirmed browser-based access to Mindbody. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.","source":"https://www.mindbodyonline.com/business/education/blog/how-use-dynamic-pricing-increase-revenue-your-fitness-business","question":"What platforms does Mindbody support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for Mindbody, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://www.mindbodyonline.com/business/education/blog/how-use-dynamic-pricing-increase-revenue-your-fitness-business","question":"Can Mindbody be self-hosted?","confidence":0.6},{"answer":"We have confirmed 4 integrations for Mindbody, including Squarespace, Wix, WordPress and Stripe. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://www.mindbodyonline.com/business/education/blog/how-use-dynamic-pricing-increase-revenue-your-fitness-business","question":"What does Mindbody integrate with?","confidence":0.6},{"answer":"Mindbody is available in the United Kingdom. Its primary market is the United Kingdom.","source":"https://www.mindbodyonline.com/business/education/blog/how-use-dynamic-pricing-increase-revenue-your-fitness-business","question":"Where is Mindbody available?","confidence":0.75}]` |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | A software platform that provides appointment scheduling, online booking, POS payments, customer communication, and loyalty programs for salons, spas, medspas, and similar service businesses. | A cloud-based management system for fitness and wellness studios that combines scheduling, client management, payment processing, and point-of-sale functionality. Includes marketing automation and dynamic pricing tools to optimize class attendance and revenue. |
| features.capabilities | `{"soc2_type_ii":false,"pricing_model":"flat_monthly","pci_dss_payment_gateway_compliance":false,"chemical_color_formula_history_notes":true,"med_spa_hipaa_compliance_and_emr_forms":true,"pos_checkout_retail_inventory_and_tips":true,"loyalty_points_and_gift_card_management":true,"no_show_protection_and_cancellation_fees":false,"automated_sms_email_appointment_reminders":true,"stylist_commission_and_booth_rent_payroll":false,"resource_and_room_scheduling_massage_rooms":true,"online_booking_widget_and_instagram_integration":true}` | `{"pricing_model":"flat_subscription","deployment_model":"saas_cloud_pos","pci_dss_payment_gateway_compliance":true,"group_class_and_capacity_management":true,"physical_pos_hardware_terminal_sync":true,"pos_checkout_retail_inventory_and_tips":true,"staff_roster_and_multi_location_routing":true,"automated_sms_email_appointment_reminders":true,"stylist_commission_and_booth_rent_payroll":true,"resource_and_room_scheduling_massage_rooms":true,"sms_text_message_reminders_and_confirmations":true,"online_booking_widget_and_instagram_integration":true,"recurring_subscriptions_and_membership_packages":true,"upfront_deposit_payment_collection_stripe_paypal":true}` |
| integrations.count | 14 | 1 |
| integrations.list | `[{"name":"Google"},{"name":"Affirm"},{"name":"Klarna"},{"name":"Apple Calendar","native":true,"category":"calendar","direction":"bidirectional"},{"name":"Facebook","native":true,"category":"social_media","direction":"bidirectional"},{"name":"Google Calendar","native":true,"category":"calendar","direction":"bidirectional"},{"name":"Green Circle Salons","native":true,"category":"sustainability"},{"name":"Instagram","native":true,"category":"social_media","direction":"bidirectional"},{"name":"Okta","native":true,"category":"authentication","direction":"inbound"},{"name":"OPERA","native":true,"category":"property_management","direction":"bidirectional"},{"name":"QuickBooks Online","native":true,"category":"accounting","direction":"outbound"},{"name":"REACH.ai","native":true,"category":"booking","direction":"inbound"},{"name":"Google Business Profile","native":true,"category":"booking","direction":"bidirectional"},{"name":"Shopify","native":true,"category":"ecommerce","direction":"bidirectional"},{"name":"Vish","native":true,"category":"color_management","direction":"inbound"},{"name":"Widewail","native":true,"category":"reviews","direction":"outbound"},{"name":"Zapier","native":true,"category":"automation","direction":"bidirectional"},{"name":"Facebook Book Now","native":true,"category":"booking","direction":"inbound"},{"name":"Instagram Book Now","native":true,"category":"booking","direction":"inbound"},{"name":"Okta SSO","native":true,"category":"identity"},{"name":"OPERA PMS","native":true},{"name":"Reserve with Google","native":true,"category":"booking","direction":"inbound"}]` | `[{"name":"Squarespace"},{"name":"Wix"},{"name":"WordPress"},{"name":"Stripe"}]` |
| market.availability | `{"primaryMarkets":["US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"primaryMarkets":["GB"],"availabilityScope":"global","availableCountries":["GB"],"notAvailableCountries":[]}` |
| platform.support | `{"ios":true,"web":true}` | `{"web":true}` |
| pricing | `{"type":"subscription","plans":[{"free":false,"name":"Essentials","summary":"$143/month per location","features":["Up to 5 providers","250 free texts","1000 free email blasts","50 GB storage"],"commitment":"monthly","components":[{"kind":"fixed","amount":143,"period":"month","currency":"USD"}],"description":"Small teams with simple operations and 1 single location","contactSales":false,"includedLimits":{"texts":"250/month","storage":"50 GB","providers":"5","email_blasts":"1000/month"}},{"free":false,"name":"Premier","summary":"$234/month per location (normally $293, limited-time offer)","features":["Unlimited professionals","2500 free texts","10000 free email blasts","100 GB storage","Forms add-on"],"commitment":"monthly","components":[{"kind":"fixed","amount":234,"period":"month","currency":"USD"}],"description":"Growing businesses with 1 or more locations","contactSales":false,"includedLimits":{"texts":"2500/month","storage":"100 GB","email_blasts":"10000/month","professionals":"Unlimited"}},{"free":false,"name":"Enterprise","summary":"Custom pricing—book consultation","features":["Bespoke pricing","Advanced APIs","Enterprise-grade integrations"],"description":"Large operations with customized requirements","contactSales":true}],"addOns":[{"name":"Forms add-on"}],"summary":"From $143/month per location. No free tier.","currency":"USD","freeTier":false,"sourceUrl":"https://www.joinblvd.com/pricing","retrievedAt":"2026-10-12T21:41:28.917Z","startingPrice":{"amount":143,"period":"month","currency":"USD"},"billingPeriods":["month"]}` | `{"type":"subscription","plans":[{"free":false,"name":"Small Business","summary":"£89/month per location","commitment":"monthly","components":[{"kind":"fixed","amount":89,"period":"month","currency":"GBP"}]}],"summary":"From £89/month per location","currency":"GBP","sourceUrl":"https://www.mindbodyonline.com/business/education/blog/how-use-dynamic-pricing-increase-revenue-your-fitness-business","retrievedAt":"2026-09-10T09:15:06.690Z","startingPrice":{"amount":89,"period":"month","currency":"GBP"},"billingPeriods":["month"]}` |
| pricing.free_tier | no | no |
| pricing.model | commercial | commercial |
| pricing.price_level | high | high |
| pricing.starting_price | `{"amount":143,"currency":"USD"}` | `{"amount":89,"currency":"GBP"}` |
| pricing.transparent | yes | no |
| reliability.sla_pct | - | 99.9 |
| security.pci | - | yes |
| security.soc2 | yes | - |
| security.trust_center | https://www.joinblvd.com/podcasts/trust-over-transactions-your-client-retention-playbook | - |

## Capabilities (Salon Spa Management)

| Capability | Boulevard | Mindbody |
|---|:--:|:--:|
| **Capabilities** |  |  |
| Online booking widget and instagram integration | ✓ | ✓ |
| Automated SMS email appointment reminders | ✓ | ✓ |
| Stylist commission and booth rent payroll | ✗ | ✓ |
| Chemical color formula history notes | ✓ | - |
| POS checkout retail inventory and tips | ✓ | ✓ |
| Resource and room scheduling massage rooms | ✓ | ✓ |
| No show protection and cancellation fees | ✗ | - |
| Loyalty points and gift card management | ✓ | - |
| Med spa HIPAA compliance and EMR forms | ✓ | - |
| SOC2 type ii | ✗ | - |
| PCI DSS payment gateway compliance | ✗ | ✓ |
| Pricing model | Flat monthly | flat_subscription |

*Source: vioscaleAI. Generated 2026-10-17T05:47:30.108Z. "-" = undocumented, not absent.*