# Avo vs Matomo

| Attribute | Avo | Matomo |
|---|---|---|
| **vioscaleAI score** | 51.2 (52% (medium)) | 53.4 (55% (medium)) |
| content.faq | `[{"answer":"A data governance platform that helps teams design, validate, and manage analytics tracking plans, improving data quality through testing and cross-functional collaboration. It is indexed under Event Tracking.","source":"https://www.avo.app","question":"What is Avo?","confidence":0.6},{"answer":"Avo offers a free tier, so you can start without paying. Paid plans start at $50 per editor per month. Prices are published openly on the vendor's own pricing page. Pricing changes often, so verify at source before relying on it.","source":"https://www.avo.app/pricing","question":"Is Avo free?","confidence":0.6},{"answer":"We have confirmed browser-based access to Avo. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.","source":"https://www.avo.app/pricing","question":"What platforms does Avo support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for Avo, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://www.avo.app/pricing","question":"Can Avo be self-hosted?","confidence":0.6},{"answer":"We have confirmed 9 integrations for Avo, including Adobe Experience Cloud, Mixpanel Lexicon, Amplitude Govern, Segment Protocols, Slack, mParticle, Google OAuth and SAML SSO, plus 1 more. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://www.avo.app","question":"What does Avo integrate with?","confidence":0.6},{"answer":"We have independently confirmed SOC 2 and GDPR for Avo. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Avo not holding them. Always confirm compliance directly before you rely on it.","source":"https://www.avo.app/security","question":"What security certifications does Avo have?","confidence":0.7},{"answer":"Avo is available worldwide. Its primary market is the United States.","source":"https://www.avo.app/pricing","question":"Where is Avo available?","confidence":0.75}]` | `[{"answer":"A community-driven analytics solution that allows organizations and individuals to collect, analyze, and visualize website and app data with full control and no third-party access. Designed to comply with privacy regulations. It is indexed under Event Tracking.","source":"https://matomo.org","question":"What is Matomo?","confidence":0.6},{"answer":"Matomo is open source, so it can be self-hosted and used at no licence cost. Pricing changes often, so verify at source before relying on it.","source":"https://matomo.org","question":"Is Matomo free to use?","confidence":0.6},{"answer":"Matomo supports the web, macOS, iOS and Android. Platforms we have not confirmed are simply not listed here rather than ruled out.","source":"https://matomo.org","question":"What platforms does Matomo support?","confidence":0.6},{"answer":"Yes. Matomo can be deployed cloud / SaaS and self-hosted, so it does not have to run on the vendor's infrastructure.","source":"https://matomo.org","question":"Can Matomo be self-hosted?","confidence":0.6},{"answer":"We have independently confirmed ISO 27001, HIPAA and GDPR for Matomo. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Matomo not holding them. Always confirm compliance directly before you rely on it.","source":"https://matomo.org","question":"What security certifications does Matomo have?","confidence":0.48}]` |
| deployment.options | `{"cloud":true}` | `{"cloud":true,"hybrid":true,"on_prem":true,"self_hosted":true}` |
| description.long | A data governance platform that helps teams design, validate, and manage analytics tracking plans, improving data quality through testing and cross-functional collaboration. | A privacy-focused analytics tool offered as an alternative to Google Analytics, allowing organizations to retain full control of their data by hosting it either in the cloud or on their own servers. Built-in compliance with GDPR and other privacy regulations is provided. |
| features.capabilities | `{"consent_management":true,"tracking_plan_governance":true}` | `{"open_source":true,"hipaa_available":true,"data_residency_eu":true,"consent_management":false,"real_time_streaming":true,"server_side_tracking":true}` |
| integrations.count | 7 | 13 |
| integrations.list | `[{"name":"Adobe Experience Cloud"},{"name":"Mixpanel Lexicon"},{"name":"Amplitude Govern"},{"name":"Segment Protocols"},{"name":"Slack"},{"name":"mParticle"},{"name":"Google OAuth"},{"name":"SAML SSO"},{"name":"Webhooks"},{"name":"Segment","native":true},{"name":"LinkedIn","native":true,"category":"advertising","direction":"outbound"},{"name":"Google Ads","native":true,"category":"advertising","direction":"outbound"},{"name":"Meta","native":true,"category":"advertising","direction":"outbound"},{"name":"MixPanel","native":true,"category":"analytics","direction":"outbound"},{"name":"FullStory","native":true,"category":"analytics","direction":"outbound"},{"name":"Google Analytics 4","native":true,"category":"analytics","direction":"outbound"},{"name":"HubSpot","native":true,"category":"analytics","direction":"outbound"}]` | `[{"name":"Google Analytics","native":true,"category":"analytics","direction":"inbound"},{"name":"WordPress","native":true,"category":"cms"},{"name":"Google Tag Manager","native":true,"category":"tag_management"},{"name":"Slack","native":false,"category":"communication","direction":"outbound"},{"name":"Microsoft Teams","native":false,"category":"communication","direction":"outbound"},{"name":"Google Ads","native":true,"category":"advertising"},{"name":"Microsoft Bing Ads","native":true,"category":"advertising"},{"name":"Yandex Ads","native":true,"category":"advertising"},{"name":"OneLogin","native":true,"category":"sso"},{"name":"Okta","native":true,"category":"sso"},{"name":"Ping Identity","native":true,"category":"sso"},{"name":"ADFS","native":true,"category":"sso"},{"name":"Salesforce","native":true,"category":"sso"}]` |
| market.availability | `{"primaryMarkets":["US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"ios":true,"mac":true,"web":true,"linux":true,"android":true,"windows":true}` |
| pricing | `{"type":"subscription","plans":[{"free":true,"name":"Free","summary":"$0/month, 2 editors included, 100k events/month","features":["Tracking plan creation and edits","Continuous tracking plan audit","Collaborative schema management"],"minSeats":2,"components":[{"kind":"fixed","amount":0,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"editors":"2","events_per_month":"100k"}},{"free":false,"name":"Team","summary":"$250/month billed annually or $300/month billed monthly, plus $50-60 per additional editor","features":["Branched workflows","Branch approval workflows","Tracking plan audit customization","Automated required reviews","SSO","Premium support","Data observability and monitoring","Issue management and regression monitoring","Audit logs"],"commitment":"annual|monthly","components":[{"kind":"fixed","amount":250,"period":"month","currency":"USD"},{"kind":"per_unit","unit":"editor","amount":50,"period":"month","currency":"USD"},{"kind":"fixed","amount":300,"period":"month","currency":"USD"},{"kind":"per_unit","unit":"editor","amount":60,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"events_per_month":"1M"}},{"free":false,"name":"Enterprise","summary":"Custom pricing","features":["Everything in Team plan","Automated required reviews","SSO","Premium support","Avo Organizations multi-workspace management","Dedicated Implementation Manager","Unified billing and access controls across workspaces","Granular per-subsidiary access controls","Extended support for multi-subsidiary governance","Quarterly business reviews","Early access to features and roadmap"],"contactSales":true}],"addOns":[{"name":"Avo Organizations (add-on)"},{"name":"Additional Inspector volume"},{"name":"Codegen slots (monthly active users)"}],"summary":"From $250/month (Team, annual billing). Free tier available.","currency":"USD","freeTier":true,"sourceUrl":"https://www.avo.app/pricing","retrievedAt":"2026-08-19T23:11:01.819Z","startingPrice":{"amount":250,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` | `{"type":"hybrid","plans":[{"free":false,"name":"Personal","summary":"€230/month","features":["Real-time reports","100+ Integrations","Tracking & Data Collection","HTTP Analytics API","HTTP Tracking API","Timezone support","Email support","Google Analytics data importer","GDPR Manager","Data Warehouse Connector","SAML integration"],"minSeats":4,"components":[{"kind":"fixed","amount":230,"period":"month","currency":"EUR"}],"description":"Essential analytics for launching personal projects and understanding audience insights","contactSales":false,"includedLimits":{"users":"4","hits_per_month":"5M"}},{"free":false,"name":"Team","summary":"€1209/month","features":["Real-time reports","100+ Integrations","Tracking & Data Collection","HTTP Analytics API","HTTP Tracking API","Timezone support","Email support","Google Analytics data importer","GDPR Manager","Data Warehouse Connector","SAML integration"],"minSeats":20,"components":[{"kind":"fixed","amount":1209,"period":"month","currency":"EUR"}],"description":"Marketing analytics with enterprise-grade compliance features and collaborative capabilities","contactSales":false,"includedLimits":{"users":"20","hits_per_month":"30M"}},{"free":false,"name":"Enterprise","summary":"€2834/month","features":["Real-time reports","100+ Integrations","Tracking & Data Collection","HTTP Analytics API","HTTP Tracking API","Timezone support","Email support","Customer Success Manager","Google Analytics data importer","GDPR Manager","Data Warehouse Connector","SAML integration","SSO Authentication (SAML/LDAP)","Custom limits for users and hits/month","Integration support consultations"],"minSeats":50,"components":[{"kind":"fixed","amount":2834,"period":"month","currency":"EUR"}],"description":"Advanced platform featuring single sign-on authentication, customizable usage limits, and dedicated integration support","contactSales":false,"includedLimits":{"users":"50","hits_per_month":"100M"}}],"summary":"From €230/month. Free 21-day trial. Free self-hosted version.","currency":"EUR","freeTier":true,"sourceUrl":"https://matomo.org/pricing/","retrievedAt":"2026-10-12T15:23:32.055Z","freeTrialDays":21,"startingPrice":{"amount":230,"period":"month","currency":"EUR"},"billingPeriods":["month","year"]}` |
| pricing.free_tier | yes | yes |
| pricing.model | freemium | freemium |
| pricing.price_level | high | high |
| pricing.starting_price | `{"amount":250,"currency":"USD"}` | `{"amount":230,"currency":"EUR"}` |
| pricing.transparent | yes | yes |
| security.certifications | - | `[{"name":"ISO 27001","status":"active"}]` |
| security.disclosure_policy | yes | yes |
| security.gdpr | yes | yes |
| security.hipaa | - | yes |
| security.iso27001 | - | yes |
| security.soc2 | yes | - |
| security.trust_center | - | https://matomo.org/security/ |

## Capabilities (Event Tracking)

| Capability | Avo | Matomo |
|---|:--:|:--:|
| **Capabilities** |  |  |
| Warehouse native | - | - |
| Server side tracking | - | ✓ |
| Tracking plan governance | ✓ | - |
| Consent management | ✓ | ✗ |
| Data residency EU | - | ✓ |
| Real time streaming | - | ✓ |
| HIPAA available | - | ✓ |
| SOC2 | - | - |
| Open source | - | ✓ |

*Source: vioscaleAI. Generated 2026-10-16T19:02:59.425Z. "-" = undocumented, not absent.*