# Appcues vs UserGuiding

**Leader by vioscaleAI score:** UserGuiding

| Attribute | Appcues | UserGuiding |
|---|---|---|
| **vioscaleAI score** | 39.8 (70% (medium)) | 65.7 (74% (medium)) |
| content.faq | `[{"answer":"A tool that enables companies to create and distribute targeted messages, surveys, guides, and promotional content directly within their products. It includes AI-powered authoring capabilities, user behavior segmentation, analytics, and recommendations to optimize onboarding and feature awareness. It is indexed under Digital Adoption Platforms.","source":"https://www.appcues.com","question":"What is Appcues?","confidence":0.6},{"answer":"Appcues offers a free tier, so you can start without paying. Paid plans are also available: Start and Spark. Pricing changes often, so verify at source before relying on it.","source":"https://www.appcues.com/pricing","question":"Is Appcues free?","confidence":0.6},{"answer":"We have confirmed browser-based access to Appcues. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.","source":"https://www.appcues.com","question":"What platforms does Appcues support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for Appcues, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://www.appcues.com/pricing","question":"Can Appcues be self-hosted?","confidence":0.6},{"answer":"We have independently confirmed SOC 2 and GDPR for Appcues. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Appcues not holding them. Always confirm compliance directly before you rely on it.","source":"https://www.appcues.com/pricing","question":"What security certifications does Appcues have?","confidence":0.6},{"answer":"Appcues is available worldwide. Its primary markets are the United States and the EU.","source":"https://www.appcues.com/pricing","question":"Where is Appcues available?","confidence":0.75}]` | `[{"answer":"UserGuiding helps companies onboard and engage users by embedding interactive guides, tutorials, surveys, and help content directly within their applications. It includes features for user segmentation, analytics tracking, and knowledge base management to improve feature adoption and customer support. It is indexed under Digital Adoption Platforms.","source":"https://userguiding.com","question":"What is UserGuiding?","confidence":0.6},{"answer":"UserGuiding offers a free tier, so you can start without paying. Paid plans start at $174 per month. Pricing changes often, so verify at source before relying on it.","source":"https://userguiding.com/pricing","question":"Is UserGuiding free?","confidence":0.6},{"answer":"UserGuiding supports the web and a command-line interface. Platforms we have not confirmed are simply not listed here rather than ruled out.","source":"https://userguiding.com","question":"What platforms does UserGuiding support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for UserGuiding, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://userguiding.com","question":"Can UserGuiding be self-hosted?","confidence":0.6},{"answer":"We have confirmed 12 integrations for UserGuiding, including Amplitude, Google Analytics, Google Tag Manager, HubSpot, Intercom, Mixpanel, Salesforce and Segment, plus 4 more. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://userguiding.com","question":"What does UserGuiding integrate with?","confidence":0.6},{"answer":"We have independently confirmed SOC 2, ISO 27001, HIPAA and GDPR for UserGuiding. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as UserGuiding not holding them. Always confirm compliance directly before you rely on it.","source":"https://userguiding.com/pricing","question":"What security certifications does UserGuiding have?","confidence":0.6}]` |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | Appcues enables businesses to build and deploy contextual in-app messages based on user behavior. It provides a no-code builder for creating modals and messages that guide users through onboarding, promote feature adoption, and improve retention. | A no-code platform for building in-app user onboarding experiences, surveys, and knowledge bases. Teams use it to deliver contextual guidance to users within their web applications without requiring development work. |
| features.capabilities | `{"nps_and_in_app_survey_collection":true}` | `{"soc2_type_ii":true,"pricing_model":"monthly_active_users_mau","salesforce_hubspot_crm_sync":true,"zendesk_intercom_helpdesk_sync":true,"knowledge_base_help_widget_embed":true,"nps_and_in_app_survey_collection":true,"amplitude_mixpanel_analytics_sync":true,"in_app_user_onboarding_checklists":true,"user_drop_off_and_completion_analytics":true,"no_code_visual_builder_chrome_extension":true,"interactive_dom_element_targeting_walkthroughs":true}` |
| integrations.count | 2 | 12 |
| integrations.list | `[{"name":"ActiveCampaign"},{"name":"Zapier"}]` | `[{"name":"Amplitude"},{"name":"Google Analytics"},{"name":"Google Tag Manager"},{"name":"HubSpot"},{"name":"Intercom"},{"name":"Mixpanel"},{"name":"Salesforce"},{"name":"Segment"},{"name":"Slack"},{"name":"Webhook"},{"name":"Woopra"},{"name":"UserGuiding MCP"}]` |
| market.availability | `{"primaryMarkets":["US","EU"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"web":true}` |
| pricing | `{"type":"subscription","plans":[{"free":false,"name":"Start","features":["100 published experiences","36 months of reporting history","Priority support and services support","All experience types, features, and integrations included"],"description":"Building around your first big win","contactSales":false,"includedLimits":{"published_experiences":"100","reporting_history_months":"36"}},{"free":false,"name":"Spark","description":"Built for small teams ready to ship first in-app experiences","contactSales":false}],"summary":"Subscription-based pricing scaled to monthly active users, number of installations, and published experiences. Free trial available without credit card.","currency":"USD","freeTier":true,"sourceUrl":"https://www.appcues.com/pricing","retrievedAt":"2026-08-19T22:47:14.961Z","billingPeriods":["month"]}` | `{"type":"subscription","plans":[{"free":false,"name":"Starter","summary":"$900/month billed annually, up to 2,000 MAU","features":["Customizable In App Surveys","All In-App Onboarding Experiences + AI Assistant","Surveys & NPS with AI Insights","Analytics Reporting & Segmentation","Knowledge Base & Product Updates"],"commitment":"annual","components":[{"kind":"fixed","amount":900,"period":"month","currency":"USD"}],"description":"Essential features for up to 2,000 monthly active users","contactSales":false,"includedLimits":{"mau":"2000"}},{"free":false,"name":"Growth","summary":"$1,800/month billed annually","features":["No-Code Event Tracking","Advanced Analytics Reporting","Private Knowledge Base & Product Updates","Localization & Auto-Translate","Team Member Role Management","Premium Integrations"],"commitment":"annual","components":[{"kind":"fixed","amount":1800,"period":"month","currency":"USD"}],"description":"Advanced analytics, team management, and localization features","contactSales":false},{"free":false,"name":"Enterprise","summary":"Custom pricing","features":["Unlimited Onboarding Experiences","Migration Support","Security Audit & Compliance","Custom Contract & SLA","SAML SSO & Team Member Activity Logs","SOC2, GDPR, HIPAA Compliance","Personalized Coaching & Support"],"commitment":"annual","description":"Unlimited features with migration support and compliance certifications","contactSales":true}],"addOns":[{"name":"Extra material quotas"},{"name":"Extra team member seats"},{"name":"Extra containers"},{"name":"White-label branding"},{"name":"EU server hosting"}],"summary":"From $900/month billed annually. 14-day free trial, no credit card required.","currency":"USD","freeTier":false,"sourceUrl":"https://userguiding.com/pricing","retrievedAt":"2026-09-24T12:34:59.102Z","freeTrialDays":14,"startingPrice":{"amount":900,"period":"month","currency":"USD"},"billingPeriods":["year"]}` |
| pricing.free_tier | yes | no |
| pricing.model | freemium | commercial |
| pricing.price_level | low | high |
| pricing.starting_price | - | `{"amount":900,"currency":"USD"}` |
| pricing.transparent | no | yes |
| security.disclosure_policy | yes | - |
| security.gdpr | yes | yes |
| security.hipaa | - | yes |
| security.iso27001 | - | yes |
| security.soc2 | yes | yes |

## Capabilities (Digital Adoption Platforms)

| Capability | Appcues | UserGuiding |
|---|:--:|:--:|
| **Capabilities** |  |  |
| Interactive dom element targeting walkthroughs | - | ✓ |
| No code visual builder chrome extension | - | ✓ |
| In app user onboarding checklists | - | ✓ |
| Nps and in app survey collection | ✓ | ✓ |
| User drop off and completion analytics | - | ✓ |
| Knowledge base help widget embed | - | ✓ |
| Amplitude mixpanel analytics sync | - | ✓ |
| Salesforce hubspot CRM sync | - | ✓ |
| Zendesk intercom helpdesk sync | - | ✓ |
| SOC2 type ii | - | ✓ |
| ISO 27001 | - | - |
| Pricing model | - | Monthly active users mau |

*Source: vioscaleAI. Generated 2026-10-16T19:01:58.718Z. "-" = undocumented, not absent.*