# Apollo.io vs ZoomInfo

**Leader by vioscaleAI score:** Apollo.io

| Attribute | Apollo.io | ZoomInfo |
|---|---|---|
| **vioscaleAI score** | 66.8 (70% (medium)) | 60.1 (70% (medium)) |
| content.faq | `[{"answer":"Apollo.io is a B2B sales platform offering contact and company search, sales engagement sequences, call recording and conversational analytics, deal management, and workflow automation. It uses a hybrid pricing model combining per-seat subscriptions with credit-based usage for data access and actions. It is indexed under Sales Software.","source":"https://www.apollo.io/es/pricing/calculator","question":"What is Apollo.io?","confidence":0.6},{"answer":"Apollo.io offers a free tier, so you can start without paying. Pricing changes often, so verify at source before relying on it.","source":"https://www.apollo.io/es/pricing","question":"Is Apollo.io free?","confidence":0.6},{"answer":"We have confirmed browser-based access to Apollo.io. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.","source":"https://www.apollo.io/es/pricing/calculator","question":"What platforms does Apollo.io support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for Apollo.io, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://www.apollo.io/es/pricing/calculator","question":"Can Apollo.io be self-hosted?","confidence":0.6},{"answer":"We have confirmed 10 integrations for Apollo.io, including Salesforce, HubSpot, Outreach, SalesLoft, Marketo, Sendgrid, LinkedIn and Gmail, plus 2 more. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://www.apollo.io/es/pricing/calculator","question":"What does Apollo.io integrate with?","confidence":0.6},{"answer":"We have independently confirmed SOC 2, ISO 27001 and GDPR for Apollo.io. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Apollo.io not holding them. Always confirm compliance directly before you rely on it.","source":"https://www.apollo.io/product/security","question":"What security certifications does Apollo.io have?","confidence":0.7}]` | `[{"answer":"Software that analyzes your sales history to automatically generate profiles of ideal customers, helping teams identify and target similar prospects more efficiently. It is indexed under Sales Software.","source":"https://www.zoominfo.com","question":"What is ZoomInfo?","confidence":0.6},{"answer":"ZoomInfo offers a free tier, so you can start without paying. Pricing changes often, so verify at source before relying on it.","source":"https://www.zoominfo.com/pricing","question":"Is ZoomInfo free?","confidence":0.6},{"answer":"ZoomInfo supports the web, iOS and Android. Platforms we have not confirmed are simply not listed here rather than ruled out.","source":"https://www.zoominfo.com/pricing","question":"What platforms does ZoomInfo support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for ZoomInfo, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://www.zoominfo.com/pricing","question":"Can ZoomInfo be self-hosted?","confidence":0.6},{"answer":"We have confirmed 13 integrations for ZoomInfo, including ChatGPT, Salesforce, HubSpot, Outreach, Salesloft, Marketo, Eloqua and Sugar, plus 5 more. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://www.zoominfo.com","question":"What does ZoomInfo integrate with?","confidence":0.6},{"answer":"We have independently confirmed GDPR for ZoomInfo. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as ZoomInfo not holding them. Always confirm compliance directly before you rely on it.","source":"https://www.zoominfo.com/legal/privacy-policy","question":"What security certifications does ZoomInfo have?","confidence":0.7},{"answer":"ZoomInfo is available worldwide. The vendor is headquartered in the United States.","source":"https://www.zoominfo.com/pricing","question":"Where is ZoomInfo available?","confidence":0.75}]` |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | A connected system that consolidates prospect and account data from multiple sources and uses AI agents to automate the full prospecting workflow, from research and list building through outreach sequences and meeting scheduling. | A B2B sales intelligence platform that combines AI with firmographic, technographic, and intent data to help teams identify prospects, enrich contact records, and automate lead routing and follow-up workflows. |
| features.capabilities | `{"dialer":"none","sub_type":"sales_intelligence","cpq_esign":false,"free_tier":true,"ai_forecast":true,"intent_data":true,"b2b_database":true,"soc2_type_ii":true,"pricing_model":"hybrid","native_hubspot":true,"deployment_model":"feature_of_broader_sales_platform","eu_data_residency":false,"native_salesforce":true,"pricing_transparency":"partial","multichannel_sequences":true,"conversation_intelligence":true,"human_in_the_loop_draft_approval_mode":true,"gdpr_and_ccpa_prospect_data_compliance":true,"deliverability_and_spam_reputation_warmup":true,"multi_channel_sequencing_email_and_linkedin_dm":true}` | `{"sub_type":"sales_intelligence","cpq_esign":false,"free_tier":true,"iso_27001":true,"ai_forecast":true,"intent_data":true,"b2b_database":true,"soc2_type_ii":true,"pricing_model":"credit_based","native_hubspot":true,"native_salesforce":true,"pricing_transparency":"contact_sales","multichannel_sequences":true,"bulk_crm_export_workflows":true,"conversation_intelligence":true,"direct_dial_mobile_number_coverage":true,"salesforce_hubspot_crm_native_sync":true,"buyer_intent_surge_signal_filtering":true,"outreach_salesloft_sequencing_export":true,"technographic_software_stack_filtering":true,"linkedin_profile_overlay_chrome_extension":true}` |
| integrations.count | 11 | 120 |
| integrations.list | `[{"name":"Salesforce"},{"name":"HubSpot"},{"name":"Outreach"},{"name":"SalesLoft"},{"name":"Marketo"},{"name":"Sendgrid"},{"name":"LinkedIn"},{"name":"Gmail"},{"name":"Microsoft Office"},{"name":"MCP (Model Context Protocol)","native":true,"direction":"bidirectional"},{"name":"ChatGPT","category":"ai"},{"name":"Claude","category":"ai"}]` | `[{"name":"ChatGPT"},{"name":"Salesforce"},{"name":"HubSpot"},{"name":"Outreach"},{"name":"Salesloft"},{"name":"Marketo"},{"name":"Eloqua"},{"name":"Sugar"},{"name":"Zoho"},{"name":"Dynamics"},{"name":"Slack"},{"name":"Teams"},{"name":"CRM","direction":"bidirectional"},{"name":"Microsoft Dynamics 365","native":true,"category":"crm","direction":"bidirectional"},{"name":"Snowflake","native":false,"category":"data_warehouse"},{"name":"Claude","native":false,"category":"ai"}]` |
| market.availability | `{"primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"hqCountry":"US","primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"cli":true,"web":true}` | `{"ios":true,"web":true,"android":true}` |
| pricing | `{"type":"subscription","plans":[{"free":true,"name":"Free","description":"For discovering Apollo or light usage, ideal for founders and startup teams","contactSales":false},{"free":false,"name":"Basic","description":"For individual sales reps doing regular outbound prospecting, includes email sequences and core integrations","contactSales":false},{"free":false,"name":"Professional","description":"For full-time sales reps needing more credits, AI features, call recording, and advanced CRM integrations","contactSales":false},{"free":false,"name":"Custom","description":"For teams needing custom volumes, SSO, advanced security, and dedicated support","contactSales":true}],"freeTier":true,"sourceUrl":"https://www.apollo.io/fr/pricing","retrievedAt":"2026-10-02T16:20:49.538Z","billingPeriods":["month","year"]}` | `{"type":"usage","summary":"Free tier available. Usage-based credits model with no fixed seat pricing.","freeTier":true,"sourceUrl":"https://www.zoominfo.com","retrievedAt":"2026-10-06T08:31:12.408Z"}` |
| pricing.free_tier | yes | yes |
| pricing.model | freemium | freemium |
| pricing.price_level | low | low |
| pricing.transparent | no | no |
| reliability.sla_pct | 99.9 | - |
| reliability.status_page | yes | yes |
| security.certifications | `[{"name":"SOC 2 Type II","status":"active"},{"name":"ISO 27001","status":"active"}]` | `[{"name":"SOC 2 Type II","level":"Type II","status":"active"},{"name":"ISO 27001","status":"active"},{"name":"ISO 27701","status":"active"},{"name":"TRUSTe GDPR","status":"active"},{"name":"TRUSTe CCPA","status":"active"}]` |
| security.disclosure_policy | yes | - |
| security.gdpr | yes | yes |
| security.iso27001 | yes | yes |
| security.soc2 | yes | yes |
| security.trust_center | https://www.apollo.io/product/security | https://www.zoominfo.com/trust-center |

## Capabilities (Sales Software)

| Capability | Apollo.io | ZoomInfo |
|---|:--:|:--:|
| **Core** |  |  |
| Sub-type | Sales intelligence / data | Sales intelligence / data |
| **Pricing** |  |  |
| Pricing transparency | Partial | Contact-sales only |
| Free tier / trial | ✓ | ✓ |
| Pricing model | Hybrid | Credit / lookup-based |
| **CRM** |  |  |
| Native Salesforce sync | ✓ | ✓ |
| Native HubSpot sync | ✓ | ✓ |
| **Engagement** |  |  |
| Multichannel sequences (email + call + LinkedIn) | ✓ | ✓ |
| Dialer / native calling | None | - |
| **Intelligence** |  |  |
| Conversation intelligence / call recording | ✓ | ✓ |
| AI deal / forecast intelligence | ✓ | ✓ |
| **Data** |  |  |
| B2B contact / company database included | ✓ | ✓ |
| Intent data | ✓ | ✓ |
| **Deal** |  |  |
| E-signature / CPQ / quoting | ✗ | ✗ |
| **Deployment** |  |  |
| EU / regional data residency | ✗ | - |

*Source: vioscaleAI. Generated 2026-10-16T20:13:26.144Z. "-" = undocumented, not absent.*