# AnyTrack vs Triple Whale

**Leader by vioscaleAI score:** AnyTrack

| Attribute | AnyTrack | Triple Whale |
|---|---|---|
| **vioscaleAI score** | 62.4 (36% (low)) | 52.2 (53% (medium)) |
| content.faq | `[{"answer":"A server-side conversion tracking platform that captures sales data directly from your website backend and automatically sends it to advertising platforms via their Conversion API, enabling AI-driven campaign optimization based on actual revenue instead of clicks. It is indexed under Marketing Attribution.","source":"https://anytrack.io/pricing","question":"What is AnyTrack?","confidence":0.6},{"answer":"AnyTrack offers a free tier, so you can start without paying. Pricing changes often, so verify at source before relying on it.","source":"https://anytrack.io/pricing","question":"Is AnyTrack free?","confidence":0.6},{"answer":"We have confirmed browser-based access to AnyTrack. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.","source":"https://anytrack.io/pricing","question":"What platforms does AnyTrack support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for AnyTrack, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://anytrack.io/pricing","question":"Can AnyTrack be self-hosted?","confidence":0.6},{"answer":"We have confirmed 32 integrations for AnyTrack, including Facebook, Google Ads, Google Analytics, Google Tag Manager, TikTok, Microsoft Ads, Shopify and WooCommerce, plus 24 more. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://anytrack.io/pricing","question":"What does AnyTrack integrate with?","confidence":0.6},{"answer":"We have independently confirmed GDPR for AnyTrack. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as AnyTrack not holding them. Always confirm compliance directly before you rely on it.","source":"https://anytrack.io/privacy-policy","question":"What security certifications does AnyTrack have?","confidence":0.7},{"answer":"AnyTrack is available worldwide. Its primary markets are the United States and Ireland.","source":"https://anytrack.io/pricing","question":"Where is AnyTrack available?","confidence":0.75}]` | `[{"answer":"An analytics and automation platform for e-commerce merchants that aggregates data from online stores, advertising platforms, and customer channels to measure marketing effectiveness and automate optimization actions across your business. It is indexed under Marketing Attribution.","source":"https://www.triplewhale.com/pricing","question":"What is Triple Whale?","confidence":0.6},{"answer":"Triple Whale offers a free tier, so you can start without paying. Paid plans are also available: Free, Foundation, Automate and Enterprise. Pricing changes often, so verify at source before relying on it.","source":"https://www.triplewhale.com/pricing","question":"Is Triple Whale free?","confidence":0.6},{"answer":"We have confirmed browser-based access to Triple Whale. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.","source":"https://www.triplewhale.com/pricing","question":"What platforms does Triple Whale support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for Triple Whale, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://www.triplewhale.com/pricing","question":"Can Triple Whale be self-hosted?","confidence":0.6},{"answer":"We have confirmed 30 integrations for Triple Whale, including Shopify, BigCommerce, WooCommerce, Stripe, Meta, Google Ads, TikTok and Slack, plus 22 more. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://www.triplewhale.com/pricing","question":"What does Triple Whale integrate with?","confidence":0.6},{"answer":"We have independently confirmed SOC 2 and GDPR for Triple Whale. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Triple Whale not holding them. Always confirm compliance directly before you rely on it.","source":"https://www.triplewhale.com/pricing","question":"What security certifications does Triple Whale have?","confidence":0.6}]` |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | A conversion tracking platform that uses server-side tracking to capture all customer touchpoints and deliver real-time conversion data to ad platforms and marketing tools, bypassing ad blockers and privacy restrictions for improved campaign optimization and GDPR compliance. | An AI operating system for ecommerce that consolidates data from all sales and marketing channels, applies multi-touch attribution and marketing mix modeling for performance insights, and includes Moby—an AI assistant that generates actionable recommendations and automates routine business operations. |
| features.capabilities | `{"pricing_model":"flat_subscription","meta_google_tiktok_ads_api_sync":true,"multi_touch_attribution_mta_modeling":true,"server_side_first_party_pixel_tracking":true,"shopify_woocommerce_ecommerce_revenue_sync":true}` | `{"iso_27001":false,"soc2_type_ii":true,"pricing_model":"per_store_revenue_tier","marketing_mix_modeling_mmm":true,"meta_google_tiktok_ads_api_sync":true,"daily_ad_spend_cost_ingestion_api":true,"salesforce_hubspot_crm_revenue_sync":false,"multi_touch_attribution_mta_modeling":true,"post_purchase_survey_zero_party_data":true,"server_side_first_party_pixel_tracking":true,"shopify_woocommerce_ecommerce_revenue_sync":true,"b2b_account_level_pipeline_revenue_attribution":false}` |
| integrations.count | 300 | 28 |
| integrations.list | `[{"name":"Facebook"},{"name":"Google Ads"},{"name":"Google Analytics"},{"name":"Google Tag Manager"},{"name":"TikTok"},{"name":"Microsoft Ads"},{"name":"Shopify"},{"name":"WooCommerce"},{"name":"ClickFunnels"},{"name":"HubSpot"},{"name":"GoHighLevel"},{"name":"Unbounce"},{"name":"Taboola"},{"name":"Outbrain"},{"name":"LinkedIn Ads"},{"name":"Partnerize"},{"name":"Tapfiliate"},{"name":"TravelPayouts"},{"name":"CasinoPartners365"},{"name":"Coral Bingo"},{"name":"HitPath"},{"name":"M4trix"},{"name":"Monetise"},{"name":"NordVPN"},{"name":"TimeOne"},{"name":"Grammarly"},{"name":"LeadByte"},{"name":"Phonexa"},{"name":"Zapier"},{"name":"Slack"},{"name":"Samcart"},{"name":"ClickBank"},{"name":"Meta","native":true,"category":"ads","direction":"bidirectional"}]` | `[{"name":"Shopify"},{"name":"BigCommerce"},{"name":"WooCommerce"},{"name":"Stripe"},{"name":"Meta"},{"name":"Google Ads"},{"name":"TikTok"},{"name":"Slack"},{"name":"Klaviyo"},{"name":"Okendo"},{"name":"Taboola"},{"name":"Outbrain"},{"name":"Criteo"},{"name":"Yotpo"},{"name":"Amazon"},{"name":"Magento","category":"ecommerce","direction":"bidirectional"},{"name":"Salesforce Commerce Cloud","category":"ecommerce","direction":"bidirectional"},{"name":"TikTok Ads","category":"advertising","direction":"bidirectional"},{"name":"Microsoft Ads","category":"advertising","direction":"bidirectional"},{"name":"Pinterest Ads","category":"advertising","direction":"bidirectional"},{"name":"Amazon Ads","category":"advertising","direction":"bidirectional"},{"name":"Walmart Connected Ads","category":"advertising","direction":"bidirectional"},{"name":"ChatGPT Ads","category":"advertising"},{"name":"Amazon Sales","category":"marketplace","direction":"inbound"},{"name":"Walmart Marketplace","category":"marketplace","direction":"inbound"},{"name":"TikTok Shop","category":"marketplace","direction":"inbound"},{"name":"Google Search Console","category":"analytics","direction":"inbound"},{"name":"Google Analytics","category":"analytics","direction":"inbound"},{"name":"Recharge","category":"subscriptions","direction":"inbound"},{"name":"Skio","category":"subscriptions","direction":"inbound"},{"name":"Kno","category":"surveys","direction":"inbound"},{"name":"Google Sheets","category":"data","direction":"outbound"},{"name":"Google Cloud Storage","category":"data_warehouse","direction":"outbound"},{"name":"Gorgias","category":"customer_service","direction":"inbound"}]` |
| market.availability | `{"primaryMarkets":["US","IE"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"hqCountry":"US","primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"web":true}` |
| pricing | `{"type":"subscription","plans":[{"free":true,"name":"Free","summary":"Free forever with 5,000 sessions/mo","features":["AutoTrack","AutoScan","Server-side tracking","Cookieless tracking","Conversion event mapping","Attribution","Identity Resolution","Customer journey logs"],"minSeats":1,"commitment":"monthly","components":[{"kind":"fixed","amount":0,"period":"month","currency":"USD"}],"description":"Forever free tier with basic tracking","contactSales":false,"includedLimits":{"sessions":"5k/mo"}},{"free":false,"name":"Starter","summary":"$100/month with 100,000 sessions/mo","features":["AutoTrack","AutoScan","AutoTag","Server-side tracking","Cookieless tracking","Conversion event mapping","Attribution","Identity Resolution","Customer journey logs","UTM tracking templates","First/Last Ad Click models","A/B test attribution","Conversions Report","Campaign Report with ROAS","Landing Page Report","Ad-level breakdowns","Custom reports","Google Ads and Meta Ads","TikTok and Microsoft Ads","Taboola and Outbrain","eCommerce platforms","90+ affiliate networks","CRMs and funnel builders","Checkout providers","Conversion API","Enhanced conversions","Tag management"],"minSeats":2,"commitment":"monthly","components":[{"kind":"fixed","amount":100,"period":"month","currency":"USD"}],"description":"For small businesses scaling paid ads","contactSales":false,"includedLimits":{"sessions":"100k/mo"}},{"free":false,"name":"Personal","summary":"$150/month with 500,000 sessions/mo","features":["All Starter features","Lead Ads integrations","10 outgoing webhooks","Multiple tracking pixels","Personalized onboarding"],"commitment":"monthly","components":[{"kind":"fixed","amount":150,"period":"month","currency":"USD"}],"description":"For growing ecommerce and lead gen businesses","contactSales":false,"includedLimits":{"sessions":"500k/mo"}},{"free":false,"name":"Advance","summary":"$300/month with 3,000,000 sessions/mo","features":["All Personal features"],"commitment":"monthly","components":[{"kind":"fixed","amount":300,"period":"month","currency":"USD"}],"description":"For high-volume enterprises and agencies","contactSales":false,"includedLimits":{"sessions":"3M/mo"}}],"addOns":[{"name":"Extra website","components":[{"kind":"fixed","amount":30,"period":"month","currency":"USD"}]}],"summary":"From $100/month. Free tier with 5,000 sessions/mo.","currency":"USD","freeTier":true,"sourceUrl":"https://anytrack.io/pricing","retrievedAt":"2026-09-21T11:34:32.814Z","freeTrialDays":14,"startingPrice":{"amount":100,"period":"month","currency":"USD"},"billingPeriods":["month"]}` | `{"type":"subscription","plans":[{"free":true,"name":"Free","summary":"Free, no commitment","description":"Free plan with no commitment","contactSales":false},{"free":false,"name":"Foundation","summary":"GMV-based pricing; includes measurement and Moby AI","features":["Multi-touch attribution powered by Triple Pixel","First-click and last-click attribution models","BI suite with custom dashboards","SQL editor","Customer segments","Post-purchase survey","Moby AI operator","Unlimited users","Multi-store integration"],"commitment":"annual","description":"Core measurement and AI capabilities including attribution and reporting","contactSales":false},{"free":false,"name":"Automate","summary":"Foundation + automations and specialist agents","features":["All Foundation features","Automations for recurring tasks and triggers","Moby Specialists for specific domains","Expanded Moby usage allotment","Automated monitoring and alerts","Automated reporting"],"commitment":"annual","description":"Foundation capabilities plus proactive automation and specialist agents","contactSales":false},{"free":false,"name":"Enterprise","summary":"All-inclusive platform with advanced measurement and enterprise security","features":["All Automate features","Compass unified measurement","Marketing mix modeling","Incrementality testing","Multi-brand reporting","SOC 2 Type II compliance","Single sign-on (SSO)","Comprehensive audit logs","Custom security review"],"commitment":"annual","description":"Complete platform with advanced measurement, security controls, and multi-brand capabilities","contactSales":true}],"summary":"GMV-based tiered subscription (Foundation, Automate, Enterprise) with free tier; billed monthly or annually with 2-month discount on annual prepay; all paid plans include unlimited users and multi-store integration","currency":"USD","freeTier":true,"sourceUrl":"https://www.triplewhale.com/pricing","retrievedAt":"2026-08-25T12:13:44.562Z","billingPeriods":["month","year"]}` |
| pricing.free_tier | yes | yes |
| pricing.model | freemium | freemium |
| pricing.price_level | high | low |
| pricing.starting_price | `{"amount":100,"currency":"USD"}` | - |
| pricing.transparent | yes | no |
| security.certifications | - | `[{"name":"SOC 2 Type II","level":"Type II","status":"active"}]` |
| security.gdpr | yes | yes |
| security.soc2 | - | yes |
| security.trust_center | - | https://www.triplewhale.com/pages/privacy-notice |

## Capabilities (Marketing Attribution)

| Capability | AnyTrack | Triple Whale |
|---|:--:|:--:|
| **Capabilities** |  |  |
| Multi touch attribution mta modeling | ✓ | ✓ |
| Server side first party pixel tracking | ✓ | ✓ |
| Post purchase survey zero party data | - | ✓ |
| Marketing mix modeling mmm | - | ✓ |
| B2B account level pipeline revenue attribution | - | ✗ |
| Daily ad spend cost ingestion API | - | ✓ |
| Meta google tiktok ads API sync | ✓ | ✓ |
| Salesforce hubspot CRM revenue sync | - | ✗ |
| Shopify woocommerce ecommerce revenue sync | ✓ | ✓ |
| SOC2 type ii | - | ✓ |
| ISO 27001 | - | ✗ |
| Pricing model | Flat subscription | Per store revenue tier |

*Source: vioscaleAI. Generated 2026-10-16T19:19:13.588Z. "-" = undocumented, not absent.*