# ActiveCampaign vs HubSpot Marketing Hub

| Attribute | ActiveCampaign | HubSpot Marketing Hub |
|---|---|---|
| **vioscaleAI score** | 62.1 (60% (medium)) | 63.4 (72% (medium)) |
| content.faq | `[{"answer":"ActiveCampaign is a marketing automation platform that combines email marketing, CRM functionality, and multi-channel messaging (SMS and WhatsApp) to help businesses automate customer communications and manage relationships. It's built for teams that prioritize marketing automation and customer engagement workflows.","source":"https://www.activecampaign.com","question":"What is ActiveCampaign designed for?","confidence":0.9},{"answer":"No, ActiveCampaign does not offer a free tier. All plans require a paid subscription with annual billing commitments.","source":"https://www.activecampaign.com","question":"Does ActiveCampaign offer a free tier or trial?","confidence":0.95},{"answer":"The platform includes contact management, marketing automation, workflow automation, email marketing, custom fields, reporting dashboards, and API access for integrations. It also supports multi-channel messaging via email, SMS, and WhatsApp.","source":"https://www.activecampaign.com","question":"What are the core platform capabilities?","confidence":0.9},{"answer":"ActiveCampaign operates on an annual subscription model with tiered plans designed for different team sizes. Pricing increases with higher tiers that unlock additional automation capabilities and features.","source":"https://www.activecampaign.com","question":"What is the pricing structure?","confidence":0.85},{"answer":"The platform supports over 1,000 integrations, including Salesforce, Zapier, Make, WooCommerce, Wix, Google Ads, Facebook, LinkedIn Ads, Twilio, Calendly, Google Sheets, and WordPress, among many others.","source":"https://www.activecampaign.com","question":"What external tools does ActiveCampaign integrate with?","confidence":0.95},{"answer":"ActiveCampaign provides contact management, custom fields, and reporting dashboards. However, it lacks advanced sales features like pipeline management and lead scoring, making it better suited for marketing operations than complex sales team workflows.","source":"https://www.activecampaign.com","question":"What CRM features are included?","confidence":0.85},{"answer":"ActiveCampaign does not offer a native mobile app. Access is available only through web browsers on any device.","source":"https://www.activecampaign.com","question":"Is there a mobile app?","confidence":0.95},{"answer":"ActiveCampaign is cloud-hosted and accessed via web browser. There are no on-premise or self-hosted deployment options.","source":"https://www.activecampaign.com","question":"How is ActiveCampaign deployed?","confidence":0.95}]` | `[{"answer":"Software for automating marketing workflows across email, advertising, social media, and websites, with AI-driven personalization and cross-channel campaign coordination. It is indexed under Marketing Automation Software.","source":"https://www.hubspot.com/company-news/hubspot-announces-pricing-of-public-offering-of-common-stock","question":"What is HubSpot Marketing Hub?","confidence":0.6},{"answer":"HubSpot Marketing Hub offers a free tier, so you can start without paying. Paid plans are also available: Pro and Enterprise. Pricing changes often, so verify at source before relying on it.","source":"https://www.hubspot.com/company-news/hubspot-announces-pricing-of-public-offering-of-common-stock","question":"Is HubSpot Marketing Hub free?","confidence":0.6},{"answer":"We have confirmed browser-based access to HubSpot Marketing Hub. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.","source":"https://www.hubspot.com/company-news/hubspot-announces-pricing-of-public-offering-of-common-stock","question":"What platforms does HubSpot Marketing Hub support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for HubSpot Marketing Hub, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://www.hubspot.com/company-news/hubspot-announces-pricing-of-public-offering-of-common-stock","question":"Can HubSpot Marketing Hub be self-hosted?","confidence":0.6},{"answer":"We have confirmed 5 integrations for HubSpot Marketing Hub, including Meta, Google, LinkedIn, TikTok and Reddit. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://www.hubspot.com/company-news/hubspot-announces-pricing-of-public-offering-of-common-stock","question":"What does HubSpot Marketing Hub integrate with?","confidence":0.6},{"answer":"We have independently confirmed SOC 2 and GDPR for HubSpot Marketing Hub. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as HubSpot Marketing Hub not holding them. Always confirm compliance directly before you rely on it.","source":"https://www.hubspot.com/security","question":"What security certifications does HubSpot Marketing Hub have?","confidence":0.7}]` |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | An all-in-one platform combining email, SMS, WhatsApp messaging, and built-in CRM with AI-powered features for lead scoring, campaign personalization, and customer lifecycle management. | A marketing automation system that streamlines email workflows, tailors website experiences to individual visitor profiles using CRM data, and provides integrated reporting on campaign effectiveness. It enables teams to deliver personalized content at scale and synchronize customer data across marketing and sales systems. |
| features.capabilities | `{"free_tier":true,"ab_testing":true,"ai_features":true,"lead_scoring":true,"multichannel":true,"pricing_unit":"records","self_hostable":false,"lifecycle_focus":"both","native_crm_sync":true,"transparent_pricing":true,"onsite_personalisation":true,"visual_journey_builder":true}` | `{"free_tier":true,"ai_features":true,"built_in_cdp":true,"multichannel":true,"self_hostable":false,"lifecycle_focus":"both","native_crm_sync":true,"ads_audience_sync":true,"transparent_pricing":true,"onsite_personalisation":true}` |
| integrations.count | 1,000 | 5 |
| integrations.list | `[{"name":"WooCommerce"},{"name":"Salesforce"},{"name":"HubSpot"},{"name":"Zoho CRM","category":"crm"},{"name":"Zoho Inventory","category":"inventory"},{"name":"Zendesk","category":"support"},{"name":"Freshdesk","category":"support"},{"name":"LiveChat","category":"chat"},{"name":"TradeGecko","category":"inventory"},{"name":"Cin7","category":"inventory"},{"name":"UPS","category":"shipping"},{"name":"FedEx","category":"shipping"},{"name":"ShipStation","category":"shipping"},{"name":"Stripe","category":"payments"},{"name":"Zapier","category":"integration"},{"name":"Yoast","category":"seo"},{"name":"ChatGPT","native":true,"direction":"outbound"},{"name":"Claude","native":true,"direction":"outbound"}]` | `[{"name":"Meta"},{"name":"Google"},{"name":"LinkedIn"},{"name":"TikTok"},{"name":"Reddit"},{"name":"Salesforce","native":true,"category":"crm","direction":"bidirectional"}]` |
| market.availability | `{"primaryMarkets":["US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"web":true}` |
| pricing | `{"type":"subscription","plans":[{"free":false,"name":"Pro"},{"free":false,"name":"Enterprise"}],"summary":"Subscription based on contact list size. 14-day free trial available.","freeTier":true,"sourceUrl":"https://www.activecampaign.com/blog/activecampaign-pricing-myths-debunked","retrievedAt":"2026-09-03T17:58:22.985Z","freeTrialDays":14,"billingPeriods":["month","year"]}` | `{"type":"subscription","plans":[{"free":false,"name":"Pro","contactSales":false},{"free":false,"name":"Enterprise","contactSales":false}],"summary":"Subscription-based with 14-day free trial","currency":"USD","sourceUrl":"https://www.hubspot.com/company-news/hubspot-announces-pricing-of-public-offering-of-common-stock","retrievedAt":"2026-08-14T12:10:50.789Z","freeTrialDays":14}` |
| pricing.free_tier | no | yes |
| pricing.model | commercial | freemium |
| pricing.price_level | unknown | low |
| pricing.transparent | yes | yes |
| reliability.status_page | yes | yes |
| security.disclosure_policy | - | yes |
| security.gdpr | yes | yes |
| security.hipaa | yes | - |
| security.soc2 | yes | yes |
| security.trust_center | https://www.activecampaign.com/blog/how-activecampaign-makes-gdpr-compliance-easy-for-marketers | - |

## Capabilities (Marketing Automation Software)

| Capability | ActiveCampaign | HubSpot Marketing Hub |
|---|:--:|:--:|
| **Pricing** |  |  |
| Transparent published pricing | ✓ | ✓ |
| Free tier | ✓ | ✓ |
| Pricing unit | Database records | - |
| **Orchestration** |  |  |
| Visual journey / workflow builder | ✓ | - |
| **Lead management** |  |  |
| Lead scoring | ✓ | - |
| **Channels** |  |  |
| Multichannel beyond email | ✓ | ✓ |
| Web / on-site personalisation | ✓ | ✓ |
| Ads audience sync | - | ✓ |
| **Integrations** |  |  |
| Native CRM sync | ✓ | ✓ |
| **Data** |  |  |
| Built-in CDP / event data | - | ✓ |
| **Optimisation** |  |  |
| A/B / multivariate testing | ✓ | - |
| **Segment** |  |  |
| Lifecycle focus | Both | Both |
| **Deployment** |  |  |
| Self-hostable | ✗ | ✗ |
| **AI** |  |  |
| AI (send-time / content / predictive) | ✓ | ✓ |

*Source: vioscaleAI. Generated 2026-10-16T20:15:34.460Z. "-" = undocumented, not absent.*