# ActiveCampaign vs Customer.io

**Leader by vioscaleAI score:** ActiveCampaign

| Attribute | ActiveCampaign | Customer.io |
|---|---|---|
| **vioscaleAI score** | 62.1 (60% (medium)) | 53.5 (55% (medium)) |
| content.faq | `[{"answer":"ActiveCampaign is a marketing automation platform that combines email marketing, CRM functionality, and multi-channel messaging (SMS and WhatsApp) to help businesses automate customer communications and manage relationships. It's built for teams that prioritize marketing automation and customer engagement workflows.","source":"https://www.activecampaign.com","question":"What is ActiveCampaign designed for?","confidence":0.9},{"answer":"No, ActiveCampaign does not offer a free tier. All plans require a paid subscription with annual billing commitments.","source":"https://www.activecampaign.com","question":"Does ActiveCampaign offer a free tier or trial?","confidence":0.95},{"answer":"The platform includes contact management, marketing automation, workflow automation, email marketing, custom fields, reporting dashboards, and API access for integrations. It also supports multi-channel messaging via email, SMS, and WhatsApp.","source":"https://www.activecampaign.com","question":"What are the core platform capabilities?","confidence":0.9},{"answer":"ActiveCampaign operates on an annual subscription model with tiered plans designed for different team sizes. Pricing increases with higher tiers that unlock additional automation capabilities and features.","source":"https://www.activecampaign.com","question":"What is the pricing structure?","confidence":0.85},{"answer":"The platform supports over 1,000 integrations, including Salesforce, Zapier, Make, WooCommerce, Wix, Google Ads, Facebook, LinkedIn Ads, Twilio, Calendly, Google Sheets, and WordPress, among many others.","source":"https://www.activecampaign.com","question":"What external tools does ActiveCampaign integrate with?","confidence":0.95},{"answer":"ActiveCampaign provides contact management, custom fields, and reporting dashboards. However, it lacks advanced sales features like pipeline management and lead scoring, making it better suited for marketing operations than complex sales team workflows.","source":"https://www.activecampaign.com","question":"What CRM features are included?","confidence":0.85},{"answer":"ActiveCampaign does not offer a native mobile app. Access is available only through web browsers on any device.","source":"https://www.activecampaign.com","question":"Is there a mobile app?","confidence":0.95},{"answer":"ActiveCampaign is cloud-hosted and accessed via web browser. There are no on-premise or self-hosted deployment options.","source":"https://www.activecampaign.com","question":"How is ActiveCampaign deployed?","confidence":0.95}]` | `[{"answer":"An AI-powered customer engagement platform that combines data, messaging, and automation to deliver personalized interactions at scale. Trusted by over 9,000 brands to orchestrate campaigns across email, SMS, push, in-app, and web channels with advanced segmentation and real-time behavioral triggers. It is indexed under Marketing Automation Software.","source":"https://customer.io","question":"What is Customer.io?","confidence":0.6},{"answer":"Customer.io is a paid product; published pricing starts at $100 per month. It is sold across 3 plans (Essentials, Premium and Enterprise). There is no free tier. Pricing changes often, so verify at source before relying on it.","source":"https://customer.io","question":"How much does Customer.io cost?","confidence":0.6},{"answer":"We have confirmed browser-based access to Customer.io. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.","source":"https://customer.io","question":"What platforms does Customer.io support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for Customer.io, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://customer.io","question":"Can Customer.io be self-hosted?","confidence":0.6},{"answer":"We have confirmed 9 integrations for Customer.io, including Salesforce, Meta Ads, Facebook Ads, Instagram Ads, Google Ads, YouTube Ads, HubSpot and Google Sheets, plus 1 more. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://customer.io","question":"What does Customer.io integrate with?","confidence":0.6},{"answer":"We have independently confirmed SOC 2, HIPAA and GDPR for Customer.io. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Customer.io not holding them. Always confirm compliance directly before you rely on it.","source":"https://customer.io/security","question":"What security certifications does Customer.io have?","confidence":0.7},{"answer":"Customer.io is available worldwide. Its primary markets are the United States and the EU.","source":"https://customer.io","question":"Where is Customer.io available?","confidence":0.75}]` |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | An all-in-one platform combining email, SMS, WhatsApp messaging, and built-in CRM with AI-powered features for lead scoring, campaign personalization, and customer lifecycle management. | An AI-driven platform that automates customer communications across email, SMS, push, in-app messaging, and other channels based on customer behavior and data. It enables teams to build visual customer journeys, segment audiences, and analyze engagement performance. |
| features.capabilities | `{"free_tier":true,"ab_testing":true,"ai_features":true,"lead_scoring":true,"multichannel":true,"pricing_unit":"records","self_hostable":false,"lifecycle_focus":"both","native_crm_sync":true,"transparent_pricing":true,"onsite_personalisation":true,"visual_journey_builder":true}` | `{"free_tier":false,"ab_testing":true,"ai_features":true,"built_in_cdp":true,"lead_scoring":false,"multichannel":true,"self_hostable":false,"lifecycle_focus":"both","native_crm_sync":true,"ads_audience_sync":true,"transparent_pricing":false,"onsite_personalisation":true,"visual_journey_builder":true}` |
| integrations.count | 1,000 | 11 |
| integrations.list | `[{"name":"WooCommerce"},{"name":"Salesforce"},{"name":"HubSpot"},{"name":"Zoho CRM","category":"crm"},{"name":"Zoho Inventory","category":"inventory"},{"name":"Zendesk","category":"support"},{"name":"Freshdesk","category":"support"},{"name":"LiveChat","category":"chat"},{"name":"TradeGecko","category":"inventory"},{"name":"Cin7","category":"inventory"},{"name":"UPS","category":"shipping"},{"name":"FedEx","category":"shipping"},{"name":"ShipStation","category":"shipping"},{"name":"Stripe","category":"payments"},{"name":"Zapier","category":"integration"},{"name":"Yoast","category":"seo"},{"name":"ChatGPT","native":true,"direction":"outbound"},{"name":"Claude","native":true,"direction":"outbound"}]` | `[{"name":"Salesforce"},{"name":"Meta Ads"},{"name":"Facebook Ads"},{"name":"Instagram Ads"},{"name":"Google Ads"},{"name":"YouTube Ads"},{"name":"HubSpot","native":true,"category":"crm","direction":"bidirectional"},{"name":"Google Sheets","native":true,"direction":"inbound"},{"name":"Slack","native":true,"category":"communication","direction":"bidirectional"},{"name":"Snowflake","native":true,"category":"data_warehouse"},{"name":"Google BigQuery","native":true,"category":"data_warehouse"},{"name":"Shopify","category":"commerce"},{"name":"Mixpanel","category":"analytics"},{"name":"WhatsApp","category":"messaging"},{"name":"RudderStack","category":"cdp"},{"name":"Segment","category":"cdp"}]` |
| market.availability | `{"primaryMarkets":["US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"primaryMarkets":["US","EU"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"cli":true,"ios":true,"web":true,"android":true}` |
| pricing | `{"type":"subscription","plans":[{"free":false,"name":"Pro"},{"free":false,"name":"Enterprise"}],"summary":"Subscription based on contact list size. 14-day free trial available.","freeTier":true,"sourceUrl":"https://www.activecampaign.com/blog/activecampaign-pricing-myths-debunked","retrievedAt":"2026-09-03T17:58:22.985Z","freeTrialDays":14,"billingPeriods":["month","year"]}` | `{"type":"subscription","plans":[{"free":false,"name":"Essentials","summary":"$100/month, billed monthly","features":["5k profiles (people + objects)","AI Agent with core execution skills","1 million emails per month","2 object types","Visual workflow builder","LLM actions with 100K credit sample","Email and community support","Basic data integrations"],"commitment":"monthly","components":[{"kind":"fixed","amount":100,"period":"month","currency":"USD"}],"description":"For teams getting started with data-driven messaging","contactSales":false,"includedLimits":{"profiles":"5,000","object_types":"2","custom_routines":"1","emails_per_month":"1,000,000","ai_agent_sessions":"3"}},{"free":false,"name":"Premium","summary":"$1,000/month, billed annually","features":["Everything in Essentials","Custom profile volume & pricing","Custom email volume & pricing","10 object types","Elevated Agent limits + custom skills","Daily Routines (scheduled tasks)","Premium chat & email support","90-day onboarding support","HIPAA Compliance","Premium data integrations"],"commitment":"annual","components":[{"kind":"fixed","amount":1000,"period":"month","currency":"USD"}],"description":"For teams scaling across channels with custom workflows","contactSales":false,"includedLimits":{"profiles":"Custom","object_types":"10","emails_per_month":"Custom","ai_agent_sessions":"10"}},{"free":false,"name":"Enterprise","summary":"Custom pricing, contact sales","features":["Everything in Premium","Custom pricing on profile & email volume","Custom Agent limits + execution skills","Priority technical support","Migration support","Dedicated Customer Success Manager","Dedicated hardware","Audit logging & data governance","Dedicated Technical Implementation Specialist","Shared Slack channel","2-hour first outreach response time"],"commitment":"annual","description":"For organizations that need dedicated infrastructure and support","contactSales":true}],"addOns":[{"name":"Additional profiles","components":[{"kind":"per_unit","unit":"profile","amount":0.009,"period":"month","currency":"USD"}]},{"name":"Additional emails","components":[{"kind":"per_unit","unit":"1000 emails","amount":0.12,"period":"month","currency":"USD"}]},{"name":"AI credits","components":[{"kind":"per_unit","unit":"100K credits","amount":10,"period":"month","currency":"USD"}]}],"summary":"From $100/month. 14-day free trial; 12-month free for qualifying startups.","currency":"USD","freeTier":false,"sourceUrl":"https://customer.io","retrievedAt":"2026-08-05T13:20:13.963Z","freeTrialDays":14,"startingPrice":{"amount":100,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` |
| pricing.free_tier | no | no |
| pricing.model | commercial | commercial |
| pricing.price_level | unknown | unknown |
| pricing.transparent | yes | no |
| reliability.status_page | yes | yes |
| security.certifications | - | `[{"name":"SOC 2 Type II","status":"active"}]` |
| security.disclosure_policy | - | yes |
| security.gdpr | yes | yes |
| security.hipaa | yes | yes |
| security.iso27001 | - | yes |
| security.soc2 | yes | yes |
| security.trust_center | https://www.activecampaign.com/blog/how-activecampaign-makes-gdpr-compliance-easy-for-marketers | https://customer.io/learn/privacy-and-security |

## Capabilities (Marketing Automation Software)

| Capability | ActiveCampaign | Customer.io |
|---|:--:|:--:|
| **Pricing** |  |  |
| Transparent published pricing | ✓ | ✗ |
| Free tier | ✓ | ✗ |
| Pricing unit | Database records | - |
| **Orchestration** |  |  |
| Visual journey / workflow builder | ✓ | ✓ |
| **Lead management** |  |  |
| Lead scoring | ✓ | ✗ |
| **Channels** |  |  |
| Multichannel beyond email | ✓ | ✓ |
| Web / on-site personalisation | ✓ | ✓ |
| Ads audience sync | - | ✓ |
| **Integrations** |  |  |
| Native CRM sync | ✓ | ✓ |
| **Data** |  |  |
| Built-in CDP / event data | - | ✓ |
| **Optimisation** |  |  |
| A/B / multivariate testing | ✓ | ✓ |
| **Segment** |  |  |
| Lifecycle focus | Both | Both |
| **Deployment** |  |  |
| Self-hostable | ✗ | ✗ |
| **AI** |  |  |
| AI (send-time / content / predictive) | ✓ | ✓ |

*Source: vioscaleAI. Generated 2026-10-16T19:28:38.620Z. "-" = undocumented, not absent.*